Will's Plaice in North Norfolk

Amazing fish and chips the chicken burgers are great too amazing service and the guys are always friendly best I’ve ever had I’ve used wills for the last 3 years now

Great service & food! The fish is huge & very fresh & tasty with crisp, not soggy, batter - excellent! Mushy peas also great - not to vinegary. Others in our group had burgers (not pure meat, but better than McD’s) & battered sausages, which they said were good with flavour. One thing - the chips portions are massive!! On our 2nd visit we decided to just have 1 portion between the 5 of us (1 child) & there was plenty. Will definitely be going again!

Absolutely fantastic experience at this chip shop! The fish was perfectly crispy on the outside and tender on the inside. The chips were golden and fluffy, exactly how they should be. The portions were generous, and the staff were incredibly friendly and welcoming. Everything was cooked fresh to order, easily the best fish and chips I’ve had in a long time. Highly recommend to anyone craving a top-notch meal!

Been coming for years amazing service and amazing food. Always hot and fresh best chippy I’ve ever had not a bad word to say .

Had meal with friend today and it was really poor for the price. Heavy batter, soggy chips, cheap tasteless fish bites and salted squid all over cooked. Save yourself the pain and walk down to Cromer instead

The best chippie for miles!!! Large tasty portions, freshly cooked as you wait. We have been coming to Wills for years, always a good meal. Expect to queue at 5pm when they open at night, especially on a Friday.

Absolutely the best fish and chips I have had in a long time. Fish(cod) had a very crispy batter and lovely cooked fish. Chips were perfect. The curry sauce was smooth and tasty, the best curry fish shop sauce, The owner Will was very accommodating with requests. We have been back just for chips to go with our meal at home a few days later. Very pleasant and efficient staff. Can be very busy but we had timed it right .

Delicious, freshly cooked cod and chips. No horrible skin, so every bit was enjoyable for me. Don't indulge very often, but well worth it.

Had a wonderful lunch from wills plaice this afternoon, great portion size, perfectly cooked and service with a smile. My daughter telling me later in the afternoon how it was perfect and how the staff make her feel soo happy 😊

Had a mini fish and chips. Fish was inedible and thd chips pale and unappetising. For £7.50 it was mot earth the money. Because the batter was so tough I can only assume it had been hanging around a while.

A mistake 😕 here being in Runton this tiny chippy is very expensive and the portions are tiny so avoid don't throw your money away in this place!

Just letting everyone know, a fantastic service and delicious food. A godsend to have winter delivery service too. Truly fantastic, polite, prompt service.

Fantastic ! Best fish and chips I’ve ever had Excellent service polite and professional. I would highly recommend Wills Place to others to enjoy this delicious experience !

Called for tea time fish and chips. All cooked fresh and quite few customers so a 10 minute wait. we has a large fish each and shared a portion of chips. Fish was delicious, crispy batter and fresh cooked chips. Approx £21. Brilliant.

The fish and chips are expensive . They are nothing special .The fish batter is a bit heavy and the chips not that crispy . The shop has numerous signs encouraging you to pay by cash rather than card , saying the card machine is slow, wasn’t when I paid. Staff not that friendly . It’s handy for the nearby villages.

Stunning food, dismal wait. Advertised as cooked in beef dripping, have to say this is the first time I have been conscious that I could taste a meaty finish where people have suggested this. Batter crispy and good chips and homemade tartare sauce. All really impressive. Downside? 40 minute wait. Lost the will to live.

My husband and I had cod and plaice. Lovely tasty fish, with scrumptious crispy batter. Yummy chips, and lovely homemade tartar sauce. It’s a busy fish and chip shop and I can see why. Shame we live in Essex as we would stop here regularly if local. Thank you.

Worst fish and chips ever ! Fish was placed on top of the chips resulting in soggy inedible chips !!! Staff were not very friendly and an expensive meal not worth £25 ! Fish was also more batter than cod

Without doubt the best Fish and Chips you can buy in Norfolk. All cooked Fresh to order, beautiful Cod and perfectly cooked chips. Well worth the drive there to enjoy such a good meal, and still good value.

We walked here from Cromer along the beach. It’s a lovely route. Friendly service, minimal wait and possibly if not definitely, the best fish and chips we’ve had on this coast line. It puts the more famous chippy in Cromer to shame. We will definitely be back this week.

We've been coming here for a few years now, the fish and chips are excellent quality, and the portions are generous. There's a car park just down the road towards East Runton beach (free after 6pm) so it's easier to get to than chip shops in Sheringham or Cromer.

Two haddock and one chips Fish was huge and absolutely delicious We couldn’t fault the meal Be back there tonight to try salt n pepper squid !!!

Got to be one of the best fish & chip supper me and my family have had, top quality tasting potatoes have been used to make the best chips with freshly cooked cod and crispy batter done to perfection, fully recommended 👍

We all know fish and most foods have increased in price of late but a standard bit of cod from Wills Plaice is now c.£10. The chips were soggy too. I used to like this place but they are exploiting customers. Plenty of other fish and chip shops in Cromer or Sheringham and I recommend you save a few pounds and go to one of those establishments.

Worst fish and chips ever, soggy chips, dry fish that was mostly batter, and they had the cheek to charge me £15 for it. Will not be returning.

Best fish and chips along this coast, we’ve been eating fish and chips from Will’s Place for a number of year’s, the staff are friendly and the cod and chips are delicious we’ve never found one bone in their cod. Excellent!!!

Really good food and service. We had chicken and chips, 2 x small fish n chips, and one ordinary fish n chips. Also spring rolls The food was all cooked fresh, even served a slice of lemon with the fish. Chips were delicious, and loads...

Value for money would highly recommend fast service fresh quality service will definitely visit again when on the area

Popped in here to grab dinner after a day out and was not disappointed. This place normally has a very long queue but we must have timed it right as it was quieter than usual so we received our food very quickly. The chips are...

After a day at East Runton beach this is the easiest and most convenient place to get food. Myself and my partner both usually order regular chips with a battered sausage, along with curry sauce and a roll for our daughter who doesn't really like...

The fish and chips are OK here but for 11 quid I would expect the best fish and chips ever. Not worth £23 for twice and a can of pop. I'll wait till I get back to Huddersfield for good fish and chips at £6...

Terrific fish and chips. Fish batter is light and crispy, portions of fish beautifully fresh, substantial and always a good choice available. Chips are tasty and crisp. Very good value. Always our go to supper on our first evening together with a bottle of champagne....

We were really looking forward to fish and chips after being on the beach all day and after waiting 25 minutes we were disappointed to find the chips greasy and undercooked and the batter on the fish far too thick and soggy. The homemade tartare...

Good sized portions, reasonably priced, fish cooked perfectly and lovely staff. Be prepared to queue as the chippy is v.popular and v.busy.

Lovely fish and chips reasonably priced , tables supplied outside friendly helpful staff . Covid friendly only one person allowed in shop at one time very clean

Will's takes some beating for super, fun-loving friendly staff, attention to detail and beautifully cooked food! They are such an obliging team who will have a smile on their face as you're served and they never fail in being interested in what's happening with me...

When I arrived and saw the queue, I knew it would be special. Ok, so we were still in covid restrictions, but nonetheless, there were people queuing outside at a safe distance. I must have waited nearly an hour - each customer exiting with their...

High hopes due to the reviews , after getting served at 7:05 and being told to wait out side I was so looking forward to our meal BUT. After finally collecting our order the chips where like microwave chips they were all stock together and...

Staff always friendly, great quality fish, the mini cod is always freshly cooked, plenty of chips Saveloys, battered sausages tasty and again freshly cooked. I try to visit this shop at least every fortnight and have never been disappointed, looking forward to my next meal....

The food here is excellent. However the only reason I gave 4 and not 5 is that the website clearly states that closure is 8.30 pm. My husband called in at 7.30 pm and it was closed. Please update your website!

After the morning on the beach building sandcastles and rock pool dipping we bought our lunch from Will’s Plaice. They were the best fish and chips I’ve had in years, truly a blast from the past. Thoroughly enjoyed by all the generations

My wife and I are pensioners, no longer have large appetites and hate food waste particularly when we have to pay for it. So when we saw Will’s Plaice offering mini fish and chips we thought ideal. I told the assistant who served me about...

Stopped here for lunch. The smell brought us in! Best fish and chips I can remember having. Batter was light and crispy, chips were also light in colour and delicious. Will be back.

After a longer than planned walk, we were relieved to reach Wills plaice before they closed. Spotless, very friendly staff and some of the tastiest chips we've had for a long while. All cooked fresh to order. Despite living locally, this was our first visit...

I can honestly say I have never been served Fish and Chips Wrapped Up with a Wedge of Lemon before but that’s how it came! Also, we only ordered Regular Cod as it was Lunchtime, my Piece was a Whale without a Tail! Huge Piece...

During our stay we never saw this place open without a lengthy queue outside, after a long walk back from a day in Cromer we decided to call in here for some fish and chips. We queued for a while and had to wait for...

Great food and service, strongly recommended there fish cakes , generous portions. Thank you we will be back

After finding this fish and chip shop a couple of months ago have returned 4 times. On each occasion the staff are really helpful and now remember my name, always polite and efficient. The mini cod and chips is my wife's favourite, I'm told the...

Seriously, do not hesitate: go here and enjoy the nicest, proper tasty seaside chips EVER. Yes, the queue may be huge and you may have to wait, but who cares when it is SO worth it. Then, go and eat your delicious food on the...

Had to wait 45 mins in a queue, ordered then had to wait 30 mins for order. OK fine let me at the fish and chips, boneless and skinless they said. One fish riddled with bones, skin on and overcooked. One fish overcooked with skin...

Fantastic fish and chips. Hot, fresh, not greasy and delicious. Be warned, Friday tea time it was an hour from joining the queue to getting the food. Well worth the wait but take a book!

30 people in queue when I arrived, After waiting for over an hour in the queue to place your order, you then get told it will a 15 min wait to get your order ready. I actually had to wait an extra half hour. When...

The North Norfolk coast draws us back time and time again. One reason we love it is....the fish and chips! And what better place (plaice) to go is Will's Plaice in East Runton? Happy to queue when they are busy and never disappointed. It may...

Arrived at Shop to find about twenty people queuing outside, after 30 minutes they had only served three people!! No idea what they were doing, should have been able to serve us all in that time. I have up then because I think I would...

We had plaice and chips here last week when we were on holiday. The fish and batter were excellent as were the chips. Not greasy at all, they were perfect. The homemade tartare sauce is the best you would get anywhere. The owners were so...

We got take away on Tuesday. These were lush, my fish and chips were tasty and my partner highly recommended the home made fish cake. My partner cued 5 mins to order and 15 after to wait. Some people were kicking off but I thought...

Good. Excellent and quick service. Good quantity if fish and chips and well priced. Will be going agsin.

Visited for Friday night Chips. Really tasty and great quality. Was a queue, always a sign of a quality chippy! Reasonable prices, good portion sizes. Friendly service. Good adherence to the current Covid regulations.

Whilst stopping in East Runton you have to have fish and chips and when there's no where else really to go for food Wills is the place to go. And with that being said I think everyone else went here too it was very busy...

Lovely fish and chips, some of the best we’ve ever had. However, all our fish was full of bones, which usually puts me off. De-bone your fish better and this will be 10/10. A little pricey but don’t mind paying a little more for great...

Great fish and chips! Arrived for our caravan hols on Monday so hardly any fish and chip shops were open, luckily for us Wills Plaice was open. Delicious cod and chips, mushy peas, gherkin and pickled onion! which we ate nearby on west Runton beach....

Ordered 3 lots of chips and 3 curry sauce as we have had it before and it is absolutely great but today when we got back to our caravan we found that all 3 curry sauces where only half full and as they are only...

My wife and I visited Wills Plaice had amazing food my wife had homemade fish cake and chips and homemade tartar sauce I had sausage age and chips amazing value

Visited last week and was looking forward to fish and chips given all the good reviews. Had cod and chips. Chips dry as a cork. Battered fish contained at most 2 or 3 fork fulls of cod, not worth £6.50. Over priced and inedible. We...

Visit each time we camp nearby just for the homemade fishcake and home made tartar sauce, well worth any queues and short but perfectly timed opening hours. Ordering and serving process feels safe with no crowding and staff are very friendly

Nice fish and chips from friendly staff. Crispy batter, well cooked chips, would eat there again. Only reason I didn’t give 5 stars as it is maybe slightly on the expensive side for what appears to be a shop that could do with some money...

If the queue is shorter (5-5.30pm) then definitely visit this place, The haddock (I took the batter off) was soft whilst I could have eaten the chips in one sitting too- tasty! Kids can always have a chicken nuggets meal where you get plenty for...

Really lovely crispy batter and succulent cod. Only criticism would be that the large chips were somewhat on the modest size !

Been to Will’s Plaice a few times before and it’s always been slow but this visit will most definitely be the last. Queued for an hour outside (joined near the bus stop, by the road, approx 12 families in front). No social distancing, and barely...

Driving up the coast road for a Sunday afternoon out, everywhere teeming with people. Stopped here as there was no queue, didn’t disappoint! Huge cod and lovely chips, good value for money. Will definitely come back!

Had not tried this chip shop before, intended to go to No1 but there were no parking spaces and as it was raining didn't want to walk far. Drove a short distance into Runton, found a space opposite, polite staff, mini cod and chips excellent,...

We decided to have lunch here after a lovely walk on the beautiful dog friendly beach which is accessed from the road adjacent and we were so glad we did. The fish was very large and the batter was delicious, the chips were tasty and not too greasy and the lovely tartare sauce that we had was amazing. Service was quick and friendly and if we are in the area again we will definitely come back.

I cannot praise this place enough the food was the best fish and chips ive had for a very long time the batter and fish were superb not sure what potatoes they're using but they just as good well done will and team very slick operation see you soon

We have been here a few times over the years. Service friendly as always. Huge portions. Haddock was the best I’ve had.

Having walked to East Runton from Cromer we were a little peckish so decided to have some chips after smelling the chip shop aroma while walking past. The wait was less than a few minutes even with Covid. This was a Saturday morning / afternoon. We were able to sit outside and enjoy our portions of chips. I can say they were excellent and a lot better than those I have eaten at top chef owned chip shop in Cromer. I would recommend Will's Plaice and when times get better could be a regular customer.

We don’t use a fish and chip shop very often but we were staying very close to Wills place and wanted to support the local businesses. There was a long wait but that was because many book in advance and it was a bit expensive but the quality is very good and worth a visit if you are staying in the area . Make sure you have a big appetite or share the chips !!

Nearly 50 minute wait for 2 mini fish & chips!Good effort for covid measures - all staff wearing masks, screens in place & only one person allowed in at once BUT that doesn't excuse serving people in a disorganised & haphazard manner.Really not worth the wait either - bones in fish (big sign saying fish is skinless & boneless but smaller one in door saying 'maybe bones in fish!) and batter partly inedible & don't bother with curry sauce - it was like glue?Nowhere else to go in area so I suppose they don't have to keep standards that high - shame!

Staying at Woodhill Park so picked something up on way back,mini Cod & Chips twice £12 a bit pricey but nice all the same

We have been coming here for 12 years and are never disappointed. The homemade fishcakes and tartar sauce are the best we have EVER had and the chips are tasty but not greasy like some chippy's.

Ordered yesterday Well I have to say one of the best chip shops i have had food from! Polite friendly staff and not a long waiting time, I will say, Im not one to order fish, on the 2nd time going i did and it was completely boneless skinless, the fish just fell apart and batter was crispy! Curry sauce is amazing and chips were lush! Will definitely be going back soon, my next try will definitely have to be the home made fish cakes i also hear their amazing!!

Always come here when visiting family in North Norfolk and this time had free fish and chips from Will as we had booked one of his Caravans to stay in. Lovely hot fresh fish and chips, eaten outside the chippie and my son had a burger that he enjoyed. The Covid measures in place worked well and safety for staff and customers was ensured. Obviously we will be back.

I ordered sausage and chips after eating my sausage and chips I ordered some more chips the person serving me put so much salt on the second lot of chips i had to wipe the salt off every chip which I eat onto the paper they came with. I am not happy and this is very bad service don't you think!

Given the good reviews this place had been given and the fact it was over the road from where we were staying, we were a little disappointed with our meal. Whilst portions were of good size, the chips were soft and greasy and the batter hard rather than light and crispy. For what we got it was quite expensive. I guess that was because of lack of alternatives in the immediate area.

Great fish and chips. Its quicker to drive here from Cromer than Queue at one of Cromers fish and chip shops. Cash only though.

Staying nearby and generally always use Will’s during our stay - long queues to be served but that’s pretty common here - Fish and Chips were good , fresh and excellent portion sizes - I would have expected a card machine in the current climate but only a small gripe - quite expensive but have the clientele that use it

Stopped in here on way back from a day out, there was a swiftly moving queue out front. Chips were freshly cooked, as was the cod, couldn't fault the service. Would happily return and reccomend.

Live in next village. Have had a fair few takeaways,always been fine. But looking at some of the reviews below, why would you queue for up to an hour? They must have chippies where you come from,not exactly something exotic!

Well cooked cod, chips and mushy peas. Very handsome portions with delicious home made tartar sauce. It was cooked to order and very quick. We queued for 8 minutes to place order and then 10 while it was cooked. Social distancing set up was well managed and clearly signed. The staff were friendly and helpful. Close enough to he beach to take your lunch down there. Great Plaice! - recommended

Expensive fish n chips but without the quality! Going with the trend of all fish n chip shops next to the coast of overcharging which you could suck up if they were good quality!

Visisted twice so far during our stay locally. Amazing service and I had gorgeous homemade fishcakes with delicious tartar sauce. The rest of our group had cod and chips, scampi, and an array of standard kids menu options. Everyone was very happy indeed! We knew it was a popular choice locally so when we had a larger order we called ahead and arranged a time to collect. Very happy campers indeed!

Visited here on Friday and definitely worst fish & chips we've ever had! I was 10th in the queue and waited over an our to be served. I can only describe what we had as some fish shaped batter. I struggled to find any actual fish in it and the little bit I located was cooked to death. The batter shattered and covered my kids when I stuck my fork in it. The chips were greasy, soggy & generally unpleasant. It was also possibly the most expensive fish and chip takeaway I've had. There were 11 of us in our party (4 seperate orders) and all of us said exactly the same thing! Definitely avoid this one

After checking reviews for this fish n chip shop, we were looking forward to trying them out. How disappointed we were. We queued for an hour which we thought was promising as it was so busy. When we finally got them back to our caravan,we opened them and they looked ok.BUT...the chips were greasy, compacted into one lump.The fish was probably the worst I have ever had from any chip shop. The batter was rock solid and brittle, the fish was so dry, it must have been cooked to death or cooked hours in advance. Very disappointing that it was so inedible, especially as it was overpriced. Never again!

Visited today and arrived at 6.30 pm. Very very busy! Took 65 mins to get to the front of the queue! Also, cash only, which we wouldn't have known if the nice lady having a drink at the bar next door hadn't told us, as the signs were only visible when you were directly outside (& the queue went right round the corner!) Luckily, managed to get cash back at the shop over the road (again,the nice lady gave us the heads ups!)However, after all that, the food was very good, and dare i say, worth the wait - if you have time.

Ordered 2 x large cod and chips, one regular cod and chips and one mini cod and chips for take away. By the time I had got back to the local campsite I found there was no cod in the regular cod and chips so a portion of chips cost us £8.50.Shame.

The staff were pleasant but the queues were massive and unfortunately the fish and chips weren't worth waiting for...oh my word were they greasy. It was expensive and not worth half of what we paid

A sincere thank you is due to the team at Will's Plaice who worked throughout the period of lockdown. A reliable service has been provided within the restrictions placed upon them. The "delivery service" and the "order and collect service" has been appreciated by many people in the locality. Now the place is as busy as ever for the holiday season - so do expect to wait. But worth it: they work hard to provide a friendly service. All part of the seaside experience in this special part of the world. Thank you.

Horrible. Over priced and over battered. Ridiculously overpriced for what is very average fish and chips. Don't expect anything fantastic for the fantastic price you pay. Go elsewhere or queue for 1/2 to be disappointed.

Always a queue here so we thought it would be excellent, it’s not bad, just an average chippy for us. Plenty of good choice on the fish front & our choices were ok, chips average & curry sauce stodgy - yuk.The queues are because there isn’t much more choice in the village & with a few camping caravan sites nearby it looks to be a very popular place - a gold mine.

Great takeaway fish n chip lunch... very tasty. Good value . Served by a really cheery chap . Social distancing observed .

Staying in village on short break and got take out one night haddock and chips home made fish cake and tartare sauce Delicious and friendly service covid secure If you are in the area would highly recommend