YO! Sushi London Selfridges in City of London, Westminster

I liked the freshness and the taste of sushi. The waiters were kind and could tell you about the kiddo menu and new food. The restaurant is clean and has all needed cutlery for all food

We came to London for my daughter's birthday. It was completely by chance that we came to eat at Yo. What a pleasant surprise! The concept was nice, the food was delicious and we were very well served and welcomed by Sid. What service! We will come back with pleasure for sure!

Went in for a quick bite of sushi during a long walk , the waiters were so kind attentive and helpful. Amazing fresh drinks and the prawns are amazing

Really attentive staff and helpful. Good food. Had the korean chicken, rice and prawn crackers. Would visit again

I visited here 28/02/24, late afternoon. While the food was nice, this isn’t the best Yo! I have visited. The young woman who greeted me did not seem to care about her job. I was concerned that she didn’t ask (unlike all the other Yo! Staff on arrival) “do you have any allergies?” She didn’t really seem approachable nor did she have a friendly vibe. I saw a chef with an earbud in, and also he was eating food (I believe it was a baguette) taking a bite and then he was leaving in under his work bench- very bad image. Very disappointing, I hope you can rectify these highlights.

Sadly I think the party might be over for Yo Sushi. I visited the Selfridges branch on a Saturday afternoon and was seated after a short wait. Food was .. not good. I had vegetable yakisoba and the noodles were very overcooked and mushy. Firecracker rice that tasted of very strong / stale red onion and nothing else. Vegetable gyoza that were fine/average. Service is chaotic at best and staff were running around like headless chickens trying to keep on top of things. Whilst I was eating I saw quite a long queue form despite the restaurant area having multiple empty seats. When I came to pay, the server could not find details of what I’d ordered and asked me to tell him again so he could add it up. He said ‘I’m trusting you to be truthful’. Umm.. thanks? I’m not interested in short changing you, despite the totally mediocre food. I used to love Yo, but this was a sad experience and very different to previous experiences. Time to find something different.

Cute conveyor belt franchise within Selfridges. Plate colours determine the cost. You could also order off the menu if you don't see it on the belt. If you don't expect authentic fish varieties and sushi made from Japan, this is a cute restaurant to have a quick meal or snack.

Who doesn’t like rotating sushi bar?! Fun!

This store was within the shopping mall. Sushi was fresh and fried noodles were great. Unlimited refill hot green tea and miso soup was great comfort in the cold weather. Taste wise was just mediocre. Price wise, value for money

Standard sushi in a bustling environment Its om but there are better place to eat. Don't log in to their wifi, if you do you receive endless emails asking for a review on TripAdvisor

Perfect food, as always, especially the tuna ponzu and good value on the Prosecco - love it. Staff is really friendly too.

Ayah is amazing! The food was also really good

The Assistant Manager (I think) Ayah was superb in her knowledge of the menu and recommendations. The food was amazing by the Chefs Lama, Lily and Anh, and the service from Ayah was phenomenal. Amazing experience, too bad for Selfridges creating a bad ambiance with their lights. 100% recommended. Tip them well, they deserve it.

Ayah was an amazing waitress! Great service for such a busy location. Thanks!

I was gifted a voucher for my birthday for various restaurants including Yo! Unfortunately, the card could not be redeemed meaning I had to pay full price. However the card is showing as redeemed, meaning it is now invalid.

Service was excellent, food variety wasn't that great. The exact same type of selection went in circles.

Delicious food, freshly prepared

The belt is back... pick off your plate and pay, or order with your phone or in person. Food is as you would expect, freshly prepared and cooked. You cannot book ahead, but we didn't have to wait long. Yo is a family favourite.

Food was nice but a bit overpriced, staff were rude, bit disappointed as this was our first time going to a Yo!

Best Sushi Spot in London I loved the workers and the effort put in to the Sushi made here the variety on the conveyer belt is amazing

My first time eating at the Selfridges branch and will definitely not be my last. The servers were so nice and seated me immediately. I visited on my lunch break to take advantage of the buy one get one free katsu curry deal running for national curry week and I was not disappointed. My prawn katsu and pumpkin katsu were so delicious and came out from the kitchen swiftly as well.

Gimmicky, very tight seating, adequate sushi, and barely adequate service. The main draw is a funny conveyor belt of sushi and sashimi. We love Selfridge but found this restaurant to be the low point of our visit.

Rude staff, extremely disappointing experience. Will not recommend to anyone coming

Poor quality of food and service. We have eaten the salmon sashimi and found the bones in the sashimi. Once we said the staffs, they just said oh sorry that all the conversation. They did not anything. Maybe we are the traveler and they do not care about it!!!

I have always loved the convenience and freshness of Yo Sushi and was so disappointed to see how many have closed in Central London since the pandemic. On a recent trip, I stopped by the one in the Selfridge's Food Hall. While the food itself was as good and fresh as I always remembered it to be, there is noticeably less choice on the belt, which was pretty sparse, and a very cumbersome order by phone process. The service was lack luster as well, with long waits for water and the cheque. Ate at Sticks and Sushi the next day, which lacked the fun of the belt, but had overall better food and better service.

This place used to be excellent. Used to have unlimited still or sparkling water, napkins, ginger, wasabi and soy. It’s now a total disgrace. Have to ask for ginger, wasabi and napkins which they may or may not have. Water arrives in a dirty carafe. Portions are much smaller, staff are significantly stretched. This is the third awful yo sushi I have been in over last 6 months. Go elsewhere it’s lots it’s buzz

Menu prices don’t match what you’ll be charged. Rude & unhelpful staff. The food was mediocre at best.

De retour au Yo sushi de Selfridges après quelques années sans y être allée et je n'ai pas été déçue. 5 petites minutes d'attente avant d'être installées, le serveur est sympa et efficace, il passe régulièrement pour vérifier que tout va bien. On commande nos boissons, le thé vert est toujours à volonté, nos plats chauds, et on se sert ensuite sur le tapis roulant. Les sashimis et sushis sont très bons, le saumon de qualité, les salades bien assaisonnées. Le seul bémol c'est le prix vraiment élevé. Hormis cela c'est un lieu sympa où l'on mange bien.

We're great fans of Yo! Sushi and usually visit either the Cambridge or Milton Keynes branches. We were in London so tried this branch (after an unsuccessful attempt at Bond Street - See the separate review) We were so glad to see the belt working again! Since Covid neither of the branches near us have theirs working and you still have to order everything and the belt delivers it. The belt is totally what makes the experience and always gets us to try something new. Staff were great, we were quickly seated and service was attentive. The hot dishes we ordered came quickly and with a smile from the chef. Would recommend to anyone.

Mycket gott och trevligt i sin enkelhet. Kul med rullande sushitallrikar, påminner om mitt besök i Tokyo för 20 år sedan.

We came to eat there on Saturday and the line was too long so we came back on Monday and indeed there were no people waiting AT-ALL. Still we had to wait a while to be seated. The system of ordering drinks via the app and getting the sushi from the belt kind of made a big time difference between eating and drinking.. Also for some reason the guys at the service were'nt so nice. Maybe they don't like people who come with kids. Anyway, the sushi was really good, so that's why I gave a rating of 4 (but most of the plates had various kind of salmon sushi, not a great variety).

having read several bad reviews I was hesitant as to go or not, i was on my own shopping in selfridges and was seated immediately by a very helpful young man, very competent, offered me several ways to order, brought food to me which i had ordered and was constantly watching proceedings, I was happy overall and would certainly recommend

I was very disappointed how disorganised yo sushi selfridges is now, you can’t order hot food and pretty much lots of it from the menu, I mean you have to use an app and pay straight away for whatever you ordered but if you need more again order and pay straight away, very limited option on conveyor. Not much interaction with staff but yet when order digitally, you have to pay gratuity with every bill. Another thing, maybe not really yo sushi fault but in this huge Selfridges mall there is only one ladies toilets 2 floors down with maybe just 10 cubicles, the queue is enormous, I assumed most of the restaurants should have easy accessible toilets. Never again for me

What happened to Yo! @Selfridges? It used to be the best. It's a dreadful experience now. I went there last Friday and in no way would I recommend this venue. I am surprised Selfridges is allowing this to happen, as it also impacts its brand! On arrival, we waited over 8 mins to be seated. There were open tables everywhere but we were ignored by staff. Finally, a young man stopped looking at his phone and asked if we wanted to be seated!?!? There was no cutlery etc. where he seated us but he walked off before speaking to us. In the past, hot food was ordered via the servers, but not anymore - no one explained this to us. It is done via a phone app. We should have walked out at this point! A server came by and placed chopsticks etc. on the open spots near us but didn't offer us any! My husband grabbed those. I could go on and on, but it was more of the same and the overall experience was dreadful. The place is filthy now too. It was previously by a guy with a Liverpudlian accent (sorry I can't remember his name). He was exceptional. Don't waste your money on this Yo!

VERY AVERAGE! I love sushi, and needed a quick meal. It took ages to get seated, even though it was mostly empty! No selection going round on the circle… took ages to get any real NICE sushi.. Very disappointing… I will NOT able back..

Experienced very poor service when my son and I visited on Saturday. Waited 5 mins to be seated even though I had been seen. In the end I just sat down. No one offered us menus, or came to take drinks orders. No chopsticks or soy sauce was offered. It was awful service for what was supposed to be my sons birthday lunch. Won’t be returning to this one again.

Food, service and staff all fine. However, i didnt like the new concept. What lacks is how special yo sushi used to be with that kind of experience, more food on the belt, old menu, still and sparkling water faucet with the small glass cups....

Yo Sushi in Selfridges, pre Covid, was our favourite Yo Sushi. Unfortunately with Covid measures still in place, eating here has become a chore. The conveyor belt with a huge variety of sushi is now a thing of the past. Everything has to be ordered...

Disappointed, big fish bone in sushi, got full refund but won't be back ! Not acceptable! Shame because first visit after lockdown and was looking forward.

Food is average, the things that disappointed me the most is the lack of attentive customer service which I find quite common in UK, as you can see in the pic, I asked for some bowls to eat shared dishes and to my surprise, they brought out massive dirty bowls that still had the stain of left over food . They don’t understand that at Japanese restaurant they don’t use massive bowls like that, and also the cooks are mostly Indian whom I don’t think have much understanding about Japanese food . We ordered 6 dishes and they brought out 5 dishes and when I asked for the missing one; they brought out the wrong dish. Quite disappointing Japanese dining experience in UK. Wouldn’t recommend anyone for this.

The Selfridges branch is my favourite one. Clean , delicious and professional. Highly recommended the new menu

This place is completely ruined! Only a virtual menu is offered, if earlier it was possible to choose from hundreds of dishes that moved on a conveyor belt, now you need to dig into the application with small photos, and most importantly, you can't order...

Incredible selection of Asian delights, premium price but dined in a central London location. The app ordering, conveyer belt delivery system and watching the chefs prepare the fresh food make a novel meal experience. Look forward to trying other locations. On the occasion I dined unfortunately the conveyor belt wasn’t used to it’s potential (the chefs handed the food directly to me) which reduced my expectation of the full experience.

I enjoyed my experience at this place, it was my first time using the conveyer belt system. I would have given 5 stars but most of the food I ordered arrived through a person and not through the conveyer belt system. I would prefer the conveyer belt system as that is the whole quirk of the restaurant.

Good food but the prices are not the same on the website and onsite (super salmon kit £9.95 versus £17.95). The staff is not very kind.

This used to be one of my favourite restaurants which I would always visit with friends and family. The aspect of it that we all loved most was the fact that it was a running sushi; not only was that fun to interact with but it was practical for times when we were in a rush. The disappointment came when I visited once more only to realise that it was no longer a running sushi restaurant. Not only that, but you had no choice but to order through your phone number in which you had to pay with card. Not only was this payment form extremely impractical, but the food itself wasn’t as good as it used to be. The teriyaki chicken was completely dry and tough, almost inedible. The sushi was chewy and gave the taste of something that had been stored for ages. I hate posting negative reviews but it’s saddening to see such a great restaurant loose it’s potential. I hope they return to their older ways of service.

more than 14 years, and I was a customer of them. Greetings to Mr. Simon Wood

I took my grand daughters aged 11/8 yrs of age for a sushi treat . We all love the Japanese’ street food and the restaurants . Yo sushi bar if more attractive as it is in Selfridges which Is on the famous Oxford Street. The Yo bar was buzzing @ lunchtime . We had a 10 minutes wait . The high chairs with the view of the conveyor belt and the staff serving the platters is interesting . The digital ordering was fun for all with contactless payment . The service was slow but the food was fresh and appealing . As usual everyone enjoyed the fries. The price reflected was reasonable . I would definitely visit again and recommend the bar to all especially to the shoppers in Selfridges .

Put simply - don’t know when things were made. But not fresh at all. Won’t be using the yo sushi family again

Fast and easy, but the sushi wasn’t any good. My rolls were clearly very pre-prepared, with hard, dry rice, and little flavour.

Excellent food and staff! I enjoyed the dishes we were given and we were offered a table straight away. The staff were also very polite.

Attentive team, good sushi and fun experience.

I have come to this Yo since it opened I think (could it be 20 years) as I lived next door. Since then, moved away but come back at least once a year, and Yo is always a stop. I recommend it as a fun dining experience. They adapted well to Covid, and while unfortunately the belt is under utilized (so the novelty is gone and it’s sad for those who never experienced a belt full of endless choices), the fun is now the ability to order through the QR code. Do sign up for an account, rewards and free food come fast. I do so miss the still and sparkling taps, they were fun. Ok for the reason for 4 stars, and this may be a result of Covid where turnaround of food is not as fast: I think you feel the difference between the items that have been preper aheqd of time (salmon maki, salmon was mushy / fried prawn roll, prawns were mushy) and a salmon hand roll that was so good, avocado was fresh, good well cut pieces of salmon. Also, Yo, please spread the salt on the Edemame and not all on one bean, it’s clearly a design choice as I’ve come here three times this visit and it’s always the same. And finally. I know your serving staff don’t touch food that much, but some people with really long untied hair concerns me. AND some of your plates are either not well cleaned (we all know how sushi rice can be sticky) or stained because old. Either way, not a great look. First time I notice it in all my years here. Anyway, still, will always be required visit when I come to London.

Worst sushi ever. The rude lady Who served me the sushi by mistake gave me different ones. And had a face like I don't know what I ordered. Also the sushi where not eadable. Where dry, and not ale to grabnică with sticks. With the place was shutdown.

Bad service, food used to be great at the Chelsea Yo and Paddington now it just went downhill all the way…..they cut your advanced prepared sushi within the plastic and if you are not lucky there is still plastic on there…..my last time

Wherever I go here after work there's always something; not topping up tea, not giving ginger, asking for chopsticks, and serviettes, (not sure if it's self service) Last time I went they run out of vegan fries, this time I thought perhaps I'll get takeaway for the first time, I imagine it will.be quicker. It was busy, I waited 20 mins and queried the whereabouts of fries and pumpkin katsu. She said I will quickly make it now, it will take 2 mins but I cancelled it and asked for a refund. I expressed my annoyance but was not impolite however the member of staff got defensive and kept saying "you can see we are busy" only apologised when I said "I hear that but I'm a paying customer". I'm sure I would have been forgotten about or waited longer had I not asked about my order. I don't know why yo sushi don't temporarily close the takeaway ipad/kiosk at rush hour if they cant cope. Not eating here again

Great spot for a quick lunch. Gluten free options and great service

Like usual it’s always nice to pass by when we r at selfridges ! Always taste different as fresh as they seem

Best yo sushi we've had by far. Staff were also very friendly and accommodating the push chair even given their small space.

Food good, chaos tho trying to get in. And get a bowl for soi

Insane, I would recommend going there 100% the chicken katsu and everything else is delicious and perfect temperature I love this restaurant probably best sushi ever. It is delicious people that go there everyday must be filled with insane food luckily.

On a shopping day around Selfridges, I've decide to sit at the Yo sushi. Food was hot and delicious. However, I didn't even finished my drink when the manager approached me asking to leave, as tables were meant to be for 45 min sit only....

I don't understand why the stuff are rude, like I am coming to eat not to fight.

👉TL;DR: I’ve dined at 100+ sushi restaurants in 5 countries, and YO! Sushi at Selfridges served the worst tasting food I’ve ever had. Environment and staff are totally fine. My expectations eating ethnic cuisine in its nonnative country are always kept low for obvious reasons. YO! Sushi set the bar for Japanese food lower than I can almost describe; it was such a pungently foul experience that I almost wish I had food poisoning to purge what I had put in my stomach. I say this at the risk of sounding like a raging Karen. However, this criticism against YO! Sushi was written for your sake—not mine. I should also note here that the establishment’s environment, staff, and table gave my girlfriend and I no trouble. In fact, the taste of our vinegar-saturated shitake ramen was tempered by the kind disposition of our server. Neither of us complained publicly about the food because we had already paid for it, but I hope this review will make you stop and consider supporting an alternative to this restaurant. The popcorn shrimp was delicious, steaming hot, and a delight. This is the end of all the good things I have to say about their food. (No offense to the chef. I blame upper management for not seeming to have QA on food freshness and flavor.) Let’s get into it. If you’ve ever had the miserable experience of grabbing cold, gas-station sushi for a road trip, you’d find yourself delighted to grab said sushi after having dined at YO! Sushi. We ordered two different types of salmon rolls, only to discover a mushy, stale flavor in each one. Fortunately, the salmon nigiri was somewhat fresh and only smelled a little bit like wet towel. The specialty rolls were entirely hit-or-miss. The best of the four we ordered was the chicken katsu roll, which was still an offense to “specialty” as a category. If you’re surprised at how bad I think their food is, trust me. I was too. I can’t remember the last time I posted a food review anywhere. Anyway—as I mentioned earlier, we also ordered their shitake ramen in hopes it would redeem the sushi we had. It didn’t. If you’re curious, I suppose it could best be described as “the cook accidentally spilled it in the rubbish bin and attempted to recover it.” At least they decorated it impeccably. I’ll stop here. At this point, I’m not even as disappointed as I am impressed for this abysmal excuse for a restaurant managed to stay in business so long. I bought an ice cream on the way home to wash out the putrid taste of YO! Sushi. (Sayonara sushi…)

The self service is easy to use and the food arrives quickly, but it wasn't very good quality. My salmon sashimi had a lot of bones in it which was awful so I left it. I won't go to a Yo Sushi again.

This was my first time visiting Yo! Sushi in Selfridges, the first thing I noticed was the queueing system wasn't very clear, some people queued to the left and some queued to the right, there wasn't a takeaway queue so it was just a bit messy knowing where to go.... Anyway I think the new "delivery" of the food is AWESOME!!! You have a red bar in front of you and it turns yellow when it's on the way (on the belt) and then it's green when it is in front of you. Very cool!! The only down side to this is that your dish has to go in front of everyone else before it gets to you, which we did keep saying ..I hope no one sneezes on it.... Especially when you can't see it around corners, it would be nice to have the plastic domes on that they used to do just to keep it extra fresh and safe. You can order to your table through the app which was really easy to do, the menu was a lot smaller than usual, I am not sure if this is because of Covid or just because it's in Selfridges but all of the favourites are still there. Knocked it down a star for the queueing system and no cover for the food, also what happened to the big sushi bowls?? Upgrading meant getting it in a bowl where you couldn't get to the sauce at the bottom...strange choice!

To The YO TeamSushi @ Selfridges, Wow!, I have no words to express how impressed we were with the food we ordered. Service was superb, a lovely atmosphere for everyone that gets there all in one roof. There is a saying: People will forget what you said, people will forget what you did, but people won’t forget how you make them feel, these guys really know how to impress. Food was fresh, beautifully prepared and well presented; it was scrumptious. And it all arrived in one piece to our destination. I will highly be recommended to anyone around Selfridges. Many Thanks. Katty

New conveyor system works well and staff are very nice. Despite the restaurant being busy I wasn’t hurried along but on the other hand I had to ask three times for one drink.

The service is consistently rapid, fantastic character, super friendly staff members. Will return here again when I arrive nearby.

Monika took really great care of us. She was so personable and she felt like part of the family. Will visit again.

Very clean place and the sushi was fresh.

Really like going to Yo Sushi in selfridges foodhall, Great selection of sushi available on the moving belt and other dishes are available to order. Service is straightforward and friendly.

Since lockdown, the menu and service has had to be reduced, but this is still a clean and well maintained establishment (just don't get lost looking for the toilets - they're downstairs!)

Love the ordering at YO sushi now, screens in place as well to protect customers. Really good to be back

Food was delicious as always. Good hygiene standards as always. Will come back.

Always like to have a wonder in a get a nice snack from the deli section.

We have always loved Yo Sushi, especially the ability to pick our dishes as we wish but obviously with the current climate, dishes come to you on demand. So we ordered a bunch using an app and the food goes from the kitchen the conveyor...

The very name of place gives obvious greeting. “Selfridge!” Paul. “Selfridge!” Brian.

Last time I said it was going to be the last time but my daughter loves the conveyor belt novelty but this time is it really going to be the last time. It is so bad. The quality of ingredients is exceptionally bad. Even high...

Food was okay. Staff too, but the chairs were very uncomfortable.

Great Specials from a chief! Lovely service.

A trendy Japanese Sushi bar, always packed and difhicult to get the seat at between 12:00 and 14:00. Prices are average, for this kind of establishment, food is good.

Hug fan of Yo Sushi. I absolutely love it. But my experience here was very disappointing. The food was cold and tasteless and the service was poor. More importantly, the portions were smaller! The “ Dynamite “ and “ Blossom “ rolls were so small...

Best Yo service if had.....and been to a few. Food great as always.....the cauliflower is a great new addition.

Alice is an absolute BABE! Made the meal 10x more enjoyable with great service and attitude. A real testament to the restaurant. The food was great too :) the new yellow salmon dish is a delight.

Good tasting sushi. Service can improve a little, but will go back.

I like the katsu curry rice? Very nice and tasty. Ramen was good but not special.

Ok food, a bit pricey for a Sushi bar

A really good example of Yo Sushi

Visited on a Saturday. Thought might need takeaway.. Butt pleasantly surprised a stools for two. Had the festive JFC in a box... spicey fries n crispy crunchy chicken. N coleslaw. And two dishes of conveyor sushi... Prawn Star.... excellent. Two green teas .. Service included £27 . Yummmmy.

The floor staff were really friendly and attentive. We had great time ordering our food and drinks and our add ons too. My family enjoy eating here as the service is always fast & prompt.

如果你想吃日本料理，這裡會讓你失望。不如去隔壁的waitrose外帶一盒壽司解解饞.... 店員人很好，但廚師似乎不清楚什麼是真正的日本料理。

cheap, quantity and low quality food

i ordered the spicy pepper squid, it was fishier than usual and had to wait a while but still had a pleasant experience thanks to our waitress, alice. would recommend!

Choosing by sight is definitely better than choosing by words! The conveyer belt with bowls of freshness make it so much easier to choose what to eat!

¡No había estado en Yo! Sushi por unos años, encontrándolo mediocre. Pero debido a mis dos visitas la semana pasada, creo que ha mejorado mucho su juego. Tuve un plato de berenjena realmente bueno (no es mi elección normal pero delicioso), muy buen katsu de gambas, sashimi muy decente y varios otros platos sorprendentemente sabrosos. Lo único que no disfruté fue la sopa de miso que no estaba a la altura de otros bares de sushi. Pero me complace haber redescubierto Yo! y volveré regularmente ya que está cerca de mi nueva oficina.

Used to be great... Now the belt has pretty mundane stuff - to force the customer to go to the menu for more expensive items.. Needs a revamp... Way too expensive to be fun any more.

Delicious food, excitingly tasty !!

Nice place,great food and service

Visited for a quick lunch between shopping, the dishes arrived quickly and tasted great! The service too was good, we would definitely visit again