GastroRanking-logo
whatsappWhatsapp
phoneCalldesktopWebsite
menuMenu
bookingBooking
4.3

Based on 10.776 opinions finded in 5 websites

site_photo4

Nº 2158 in 7028 in City of London, Westminster

Nº 49 of 248 Asian in City of London, Westminster

CUSTOMERS TALK ABOUT DISHES WITH..paymustpastacoolbeautifulduckchickenfriedcrabcodfishlambsushicookedsaladtruffle

comment_iconOpinions

A good restaurant marks firstly with the services you receive which makes it a memorable and comfortable place to enjoy a meal and gives it a 1, and the amazing food will add a 0, and the good atmosphere will add a 0 too, to make it a 100. But if you had a bad experience in the service you're only be left with Zero's which makes nothing of your experience. I have had a bad experience in this branch. I've waited to put an order more than 7 minutes, waiters were ignoring the hand wave. Table was dirty, no one came to clean. Knife was spilled on my husband, and i've changed cutlery twice because of cleanliness. Never expected such from a fine dining restaurant.

site_logo

Amna A . 2025-01-16

MORE AT Google

The staff were overly pushy and intrusive, constantly hovering and interrupting, which made it difficult to relax and enjoy the meal with my guests. The lack of space and time to dine comfortably was disappointing.

site_logo

Hamza A . 2025-01-15

MORE AT Google

I love this place food and service is amazing.

site_logo

Edilaine Rodrigues . 2025-01-14

MORE AT Google

Very nice food and high quality ingredients

site_logo

Amir farhang . 2025-01-14

MORE AT Google

Overrated..Tried the Italian restaurant, not the best experience, staff were unfriendly and unprofessional they made me feel unwelcome as if i am not paying for the service and food, and they had a terrible accent that you can barely understand it. The tables were too close to each other. The food was below the average. I don’t recommend wasting your money on this restaurant.

site_logo

H . 2025-01-12

MORE AT Google

The best care in the hands of Angela. Divine, extremely kind and helpful.

site_logo

Memo RR . 2025-01-12

MORE AT Google

The worst and most disgusting restaurant ever. A gang that is hustling against you. Everyone has a rude and rude manner. When we are upset, we want to complain to a manager. No one responds to us. Neither manager nor employee. We are upset and do not want to pay for the service. They force us to pay it or raise the price of the bill. This means that the matter is rape!! By God, I will not go back to him if we leave the restaurant. They spoil our day and our vacation. God suffices me for them

site_logo

Fares Alhajre . 2025-01-10

MORE AT Google

One of the worst experiences of dinning on 8/1/2025. Vegetarians and Vegan people should not go to this place. The Pizzas served was all covered in too much Tomato sauce/ gravy. Even though they said they can make it vegetarian, there was minimal vegetables on Pizza. It was like eating Tomato only. The staff was cordial. Never going to go to this place again.

site_logo

Ravinder Singh . 2025-01-09

MORE AT Google

Their food is a joke ! Tried both italian and japanese section Doesn’t worth a penny

site_logo

M M . 2025-01-09

MORE AT Google

Extremely overrated place. The food wasn’t even tasty despite the super expensive bill that I received! In the food there was a stone and the waitress couldn’t care less when I discussed it with her!

site_logo

Masoud Hassanabadi . 2025-01-08

MORE AT Google

Not the VIBE. Went having high expectations since Novikov is one of the best high quality restaurants however greatly disappointed and don’t think I will be going back again. Came in with a reservation and had to wait around 10-15 mins to get our table. Furthermore, we placed our order immediately as soon as we sat down and the order took over an hour to be delivered. We had to ask them 3 times about the order, when we told them that we will be leaving if the order won’t be coming any time soon, their manager came and tried to solve things out by promising us that the food will be coming in one minute! And yes it did arrive in that minute however we got plain white rice when we ordered shrimp fried rice! The disappointment! Waited very long just to get the white rice??? We informed them that it was the wrong order and they told us to keep the white rice and that they will hurry to get our correct order. The manager told us that he won’t be charging us on both rice’s which was the right thing to do, however wont make me come again. On the other hand, the food wasn’t great at all, it was very okay ! I have had other novikov food and this branch wasn’t in the top tier of quality and taste. The atmosphere was another thing we didn’t like, very noisy with loud music and the place was very dark, I wouldn’t say it’s a family friendly restaurant. I would suggest lowering the volume of the blasting music and keeping loud music in the club or bar area they have. :)

site_logo

Noora Al Kuwari . 2025-01-07

MORE AT Google

Beautiful restaurant but also with substance, excellent meat and fish.

site_logo

Pietro Clemensi . 2025-01-06

MORE AT Google

Good food ,good service Prices little bit higher But still very good restaurant

site_logo

Barak Rienstien . 2025-01-06

MORE AT Google

The food is lovely - the service is about 41 pounds Ordered a delicious truffle pizza - delicious steak - pasta with oysters and novokov salad - water. Reservation is required.

site_logo

k. alqahtani . 2025-01-05

MORE AT Google

We have been having lunch here very often for several years now. And it is always delicious and the service is excellent. Our favorite restaurant

site_logo

Julia Fedina . 2025-01-05

MORE AT Google

Nice restaurant Angela is the best 👌

site_logo

Abdul Rahman Aqil . 2025-01-05

MORE AT Google

I been here for twice. First time was in summer 2024, it’s was sooooo goood. And that’s the reason I brought my sister in law here for her birthday. The tuna tata was excellent, especially is blue fin tuna. We ordered langoustine, the special steak of the day, and carbonara. Langoustine has nothing special which I thought would be very good since the price is high but a bit disappointing. The steak is horribly awful, we gave the chief another chance but still horrible, he doesn’t know how to cook the steak even the steak had used all excellent ingredients. The carbonara is very good, actually good their pasta are perfect taste. Which I will recommend to have any pasta or pizza for main course. Btw the first time I been in summer 2024 I had seafood platter and was very good as well. Conclusion, I have three stars because the steak and langoustine not good.

site_logo

Dicky Ying . 2025-01-05

MORE AT Google

The service is bad and the prices are very high. Each person must pay 80 pound . This is an experience that cannot be repeated.

site_logo

Taif A . 2025-01-04

MORE AT Google

The person in charge of reservations at the Italian restaurant in Novikov London, her name is Sarah, is one of the worst employees to deal with, as she does not possess the professionalism in dealing, she is bad, repulsive to the restaurant, and does not respect the customers at all. Which led to my provocation, as she did not respect my standing for an hour and a half while the tables in front of me were empty, and she did not want to give it to us.

site_logo

maha a . 2025-01-04

MORE AT Google

I am very angry with the female employees in the Italian restaurant. They are very provocative. The tables in front of us are empty and there is no one there, and they make us wait with all recklessness and indifference, especially with the employee Sarah, who is very, very, very bad at dealing with people.

site_logo

Oh saud A . 2025-01-04

MORE AT Google

We visited Novokov for a 2.30pm lunch on New Years Eve. The food was served warm and portions were small and of poor quality. The sea bass starter was non-existent on the plate and consisted on one mouthful of fish. The two main course portions of Lobster linguine were so salty it would appear that the chef may have dropped the whole salt pot in the pan! Both diners were unable to finish this £68 a head dish. Most attention appeared to be focused on foreign clientele and not English patrons. The mature lady on reception found it an imposition to fetch our coats from the cloakroom when leaving. This is not the sort of experience anyone should experience when paying over £140 per person for lunch. Other local restaurants offer a far better dining experience than Novokov which nowadays appears to be taking some diners for granted and just living of its past reputation.

site_logo

868jason . 2025-01-03

MORE AT TripAdvisor

The food is so good. Angela was so sweet and knowledgeable about the food and ingredients. We went with her recommendations and its 100/100.

site_logo

Salma Abuznada . 2025-01-02

MORE AT Google

Always love Novikov Had a beautiful service by Angela tonight She was wonderful took our orders and made sure everything was perfect. We had a birthday celebration she made it all amazing! Besides her great service is her smile, how friendly she was and her beautiful Italian accent which we all loved ❤️🥰

site_logo

Raghad K . 2025-01-01

MORE AT Google

Came here for dinner with family. Food is very tasty, fresh and presented in an exceptional way. Great atmosphere too. Pricy and portions are a bit small.

site_logo

Shakib Firzli . 2025-01-01

MORE AT Google

Beverly is one of the most unpolite employees i’ve ever dealt with and wanted to give no information regarding their service. Just made me not book a very large reservation because of her poor manners.

site_logo

Razvan . 2025-01-01

MORE AT Google

I was fully satisfied with my experience in this restaurant. Everything perfect, from great food to attentive and fast service. A special mention to the maitre Danilo and manager Tamara for their kindness, hospitality and professionalism.

site_logo

John K . 2025-01-01

MORE AT TripAdvisor

This venue has been serving amazing food for the last decade, I do not know how they do it but the service is also so good, the food is always great and they always seem to get better and better

site_logo

Mary T . 2025-01-01

MORE AT TripAdvisor

Need to book before due to high demand 🏃

site_logo

Khalid Al Habsi . 2024-12-31

MORE AT Google

Let’s start with the reception even though we have a reservation at 10:15 we waited till 10:45 to have our table Afterwards, we waited 20 minutes so that the waiter can take our orders however, our food came at 12 am and missing 2 orders after waiting one hour, not only the food we waited for as well our drinks! No WATER even Lastly, for the manager who was drinking wine while we were telling him about everything but mostly by the way he was talking to us like we were wrong and they were right even a sorry we haven’t heard! THE WORST RESTAURANT EVER NEVER COMING BACK!!!!

site_logo

NOUF ALOSAIMI . 2024-12-31

MORE AT Google

Absolutely lovely food. One of my favourite restaurants.

site_logo

Garry Dasilva . 2024-12-30

MORE AT Google

It was so unprofessional that the employees tried to force me to take off my cap.

site_logo

Rozan 95 . 2024-12-30

MORE AT Google

I’ve been here for food and I think it’s overpriced for what it is and nothing wow. However, I really enjoyed the bar downstairs, great vibe, great cocktails and great bartender. Would come again for drinks

site_logo

Raj Sandhu . 2024-12-30

MORE AT Google

We dined on the Italian side. The food was quite bad, and the staff did not care. I found this place to be highly overrated. We will not return.

site_logo

Garrett Ambuehl . 2024-12-28

MORE AT Google

We tried both menus the Italian side and the Asian side. The food is great was the service was not was expected from us.

site_logo

Ahmed Alhajeri . 2024-12-28

MORE AT Google

Unfortunately, our experience at Novi Cove was disappointing due to the poor service we received. The food arrived cold and unsatisfactory, and it was all due to a staff member named Luigi. When we spoke to him about the long delay—45 to 50 minutes—between the starter and the main course, his response was unprofessional and rude. He said, “this is an Italian restaurant, not a fast-food place. If you’re in a hurry, go to McDonald’s.” However, I would like to commend the restaurant manager, Ms. Tamara, who was very respectful, understanding, and helpful. I truly appreciate her efforts to improve the situation. Despite this, I do not recommend trying this restaurant, and I certainly won’t be returning, mainly because of Luigi’s unacceptable behavior.

site_logo

Faisal A . 2024-12-27

MORE AT Google

I had high expectations for what was supposed to be one of Mayfair's most prestigious dining spots. Unfortunately, my experience fell far short of the mark, and I found it difficult to reconcile the restaurant's steep prices with the mediocre food and service on offer. In a city like London, where world-class dining is abundant, Novikov doesn’t come close to matching the calibre of restaurants like Zuma, CLAP, Sushi Samba, or even other high-end venues across Mayfair. Let’s begin with the atmosphere — or rather, the lack of it. Novikov aims for sophistication, but the ambiance felt confused. The music selection, which included artists like Amy Winehouse, Gabrielle, and Lamar, seemed more suited to a casual lounge than a fine-dining restaurant. It was an odd, jarring choice that didn’t align with the upscale image they seem to be cultivating. Instead of smooth, ambient tunes, we were subjected to what felt like a mix of retro hits that made the entire experience feel less refined than anticipated. Then, there’s the price. The £80 minimum spend per person (excluding drinks) is absurd for what’s essentially average fare. How anyone is expected to consume that much food in a single sitting is beyond me. I’ve dined regularly at the very best restaurants in Dubai and London, and while I understand that fine dining comes at a cost, Novikov falls short in comparison to places like Zuma, CLAP, or Sushi Samba, all of which offer far superior dining experiences at similar or even lower price points. Simply put, Novikov is the priciest of the bunch — but the experience doesn’t remotely live up to the cost. As for the food, it was just… fine. Certainly not bad, but nothing that made me want to return. For the prices charged, I expected far more — innovative flavours, impeccable presentation, and standout dishes. Instead, we were served food that was perfectly acceptable, but nothing more. There are so many places in London that do this kind of cuisine better, at a better value, with far more consistency. The service only added to the frustration. Over the course of our meal, we were attended to by no fewer than five different servers. The majority were disorganised and lacked any real knowledge of the menu, which detracted from the experience considerably. Only one server, a lady who took over toward the end of the meal, showed any professionalism and attention to detail — but by then, the damage was already done. I even mentioned to the manager that she may think it’s "organised" to give different people different responsibilities, but it created complete chaos. Rather than a smooth, coordinated dining experience, it felt fragmented and rushed, with no one fully taking ownership of our table. To top it all off, when it came time to settle the bill, I was incorrectly charged for a double vodka despite ordering a single. The manager, somewhat dismissively, informed us that they don’t serve singles — however, the menu clearly indicated that 25ml measures are available upon request. After some back-and-forth and us pointing out the error, she took the bill away to amend it, but the whole interaction was handled poorly. It was not the level of service one expects at a high-end restaurant in Mayfair. Having since read numerous negative reviews on TripAdvisor, I can see that our experience was far from unique. For a restaurant that charges these kinds of prices, Novikov needs to drastically improve in both food quality and service to justify its positioning in this competitive market. What speaks volumes about Novikov is that they haven’t responded to one of the many terrible reviews on TripAdvisor. It’s clear that they’re not particularly interested in addressing the recurring issues guests are pointing out. If they truly cared about improving their service and reputation, they would engage with feedback — especially given the number of similar complaints. If you’re looking for an exceptional meal in London, skip Novikov and head to Zuma, CLAP, Sushi Samba, or any number of other top-tier spots where the food, service, and overall experience are truly worth the price. As for Novikov, it’s a classic case of style over substance, and based on our experience, it’s not a place I’ll be returning to anytime soon.

site_logo

Stacey K . 2024-12-26

MORE AT TripAdvisor

It is expensive and you have to pay 15% on the bill, and your order should not be less than 120 pounds, which means about 550 riyals, and your seating time is only an hour. To be honest, the first and last experience

site_logo

البراء . 2024-12-26

MORE AT Google

Have been there with my colleagues for a party and we were all impressed! The food was perfect, the environment was very welcoming despite how busy the restaurant was, and all this thanks to the lady named Angela, she was brilliant, with a warm welcoming and a big smile! Never been served in a better way before! My colleagues still talk about her and how she made us feel special! Well done to all the staff, but especially well done to Angela!

site_logo

Leo Fargnoli . 2024-12-26

MORE AT Google

I’m not all too sure why we’ve decided to come here more than once. A sucker for punishment I suppose! And the bar/decor’s quite nice. Service-wise, I’d only recommend if you have a penchant for being looked down your nose at or being served by a face more sour than a bilimbi. Hope you don’t pull a muscle from laughing too much at their humour ;)

site_logo

Emma Hayes . 2024-12-24

MORE AT Google

Given that the restaurant is larger than its size, it is a trend, to say the least. It has two sections, Japanese and Italian. My experience with the Italian section was less than normal. The food was less than normal compared to their prices. I tried pizza and pasta from the Italian section and the Japanese section. I took grilled shrimp from them. As for the service, it is very, very bad and there is no respect for customers yet. We went and asked. The waiter came to me and asked me to remove the cup, but he wouldn't bring the food. He said, "This police officer is our right. I refused." I took off the cap and said to him, “If you all have a police station, you would like to implement it from the beginning. Tell us not if we order and sit down.” And when I told him, “Eat the food while I walk,” he said, “Next time, we will not serve you food.” When I asked him about his name, he refused to give it to me because his manner was very, very bad. In short, the restaurant. The food is not delicious, the service is good, and it is one of the worst restaurants I have been to

site_logo

qassim saeed . 2024-12-24

MORE AT Google

Delicious food in both Asian and Italian restaurants 👍🏻

site_logo

Roudha Ahmad AlShamsi . 2024-12-24

MORE AT Google

My experience at Novikov London was extremely disappointing due to the behavior of the staff. One blonde female server, with her hair styled in a ponytail with bangs, rudely questioned us about a sushi order. When we told her we weren’t sure because we had ordered a lot of food, she sarcastically replied, ‘Then who would know?’ without even smiling. Later, an older, heavier male staff member came over and insisted that we leave our table due to the restaurant being busy, even though other customers who had been seated longer were not asked to leave. Despite the server responsible for our table trying to stop him and telling him not to speak to us that way, he ignored them and continued pressuring us to leave. This showed not only a lack of respect for customers but also a lack of respect between staff members. While the server assigned to our table did apologize on behalf of the others, the overall experience was unacceptable. It’s shocking that a restaurant of Novikov’s caliber employs staff who behave this way. This will definitely be my first and last visit.

site_logo

MARYAM ALSADA . 2024-12-23

MORE AT Google

Honestly, the experience we had at Novikov London was just ridiculous. From the moment we sat down, it was clear that the staff had no respect for their customers. One blonde waitress, with her hair in a ponytail and bangs, had the audacity to question us about a sushi order. We told her we weren’t sure because we ordered a lot of food, and instead of being helpful, she sarcastically snapped, “Then who would know?” Like seriously? That’s how you talk to your customers? And then, as if that wasn’t bad enough, an older man who didn’t even seem to dress like the other waiters or staff came to our table and insisted we leave because the restaurant was busy. Meanwhile, other tables that had been sitting longer than us were just chilling with no issue. The server who was actually responsible for our table tried to stop him and even told him not to talk to us like that, but he completely ignored him and kept pressuring us to leave. It was outright rude. Sure, the waiter responsible for us apologized, but honestly, what’s the point? The damage was done. This place is overrated with absolutely no respect for their customers.

site_logo

Njoud Alsada . 2024-12-23

MORE AT Google

Customer service is appalling in the dining area. Receptionists are extremely rude and arrogant. They have no sense of respect.

site_logo

Ahmed Muneef . 2024-12-23

MORE AT Google

The crabs are displayed in front of the restaurant in an area where they can't even move as if it were a skill, waiting for their death and probably being cooked alive. This is nothing but torture.

site_logo

Sevilay Bengü Ünlü . 2024-12-23

MORE AT Google

Delicious but always crowded, it is best to book in advance

site_logo

Sha5t Qtr . 2024-12-23

MORE AT Google

Sono rimasto pienamente soddisfatto dalla mia esperienza in questo ristorante.Tutto perfetto,dall’ottimo cibo al servizio attento e veloce.Una menzione particolare al maitre Danilo e alla manager Tamara per la loro gentilezza,accoglienza e professionalità.

site_logo

Mava1959 . 2024-12-22

MORE AT TripAdvisor

Everything was great and thanks to Francisco for taking care of us :)!

site_logo

Lamia . 2024-12-22

MORE AT Google

Title: Terrible Service and Disappointing Experience The service at Novikov was absolutely unacceptable. Servers were walking back and forth, sometimes bumping into chairs where guests were seated. After finishing the first appetizer, the second dish took 40 minutes to arrive, with no one clearing the table or checking in on us. I had to find a server myself to ask if they had forgotten our order. Miraculously, the manager brought out our main course in three minutes, but we then waited another 30 minutes for dessert. No one cleaned the table or attended to us after we finished the main course. What’s even more frustrating is that when we first arrived, the front desk informed us that dining time was limited to two hours. However, ordering and waiting for our food took up nearly the entire two hours. This experience completely ruined what was supposed to be a special celebration for our wedding anniversary. It was embarrassing and disappointing. Despite the restaurant’s popularity and reputation, the service was utterly appalling. I do not recommend this place.

site_logo

Y . 2024-12-21

MORE AT Google

Food here is good but that’s about it, it’s certainly a dining experience and service is very good. The raw veg nibbles u get when you sit down are a nice touch! Not quite the place to have any meaningful conversation, music is pretty loud! But the restaurant is nice, great decor, really enjoy going to the back where they have a mini fresh food shop type thing going on! There is also a lounge for drinks!

site_logo

Rakesh Patel . 2024-12-20

MORE AT Google

Angela is very hand, nice & helpful. She served us well and made our dinner nice.

site_logo

S S . 2024-12-20

MORE AT Google

One of the best restaurants worth visiting in London 👌🏻 I consider it 10/10 in all aspects. The restaurant is divided into two parts, Italian and Chinese, but I recommend the Italian one more because its atmosphere is very nice and the food is delicious, but you must know that there is a minimum charge of 60 pounds per person and requires a reservation..✨ The dishes I recommend to you are truffle fries, white pasta with chicken, truffle pizza, and wagyu steak, and also their coffee is delicious🤤 Prices are high ☺️

site_logo

Toto Saleh . 2024-12-19

MORE AT Google

Great cuisine has a wonderful vibe and great atmosphere, though the service is a bit modest and could be improved. Thank you

site_logo

Mona Ibrahim . 2024-12-19

MORE AT Google

Generally good food, service needs a bit more improvement.

site_logo

Abdullah R . 2024-12-19

MORE AT Google

Everything 10/10 One of the most beautiful restaurants for me in London

site_logo

Muhannad Q . 2024-12-19

MORE AT Google

We wanted to celebrate a birthday at a restaurant. Found the address and phone number on Google Maps. We called to book a table and arrived on time. However, upon arrival, we were told there was a dress code. I was dressed casually (sneakers, joggers, and a hoodie), and because of this, the security wouldn’t let us in. I have absolutely nothing against dress codes and even support their existence, but it’s incredibly disappointing that the managers didn’t think it necessary to inform us about it over the phone. Additionally, I want to point out the attitude of the security staff. The people at the entrance act as if they are of royal descent, speaking down to visitors in an unnecessarily condescending manner. When I called the manager to ask why we weren’t informed about the dress code, they simply hung up on me. This whole situation felt strange and absurd. I’ve been to Novikov restaurants in Moscow and Dubai and never once had issues with my attire, even though casual is my usual clothing style. I understand that security staff and some managers couldn’t care less about whether people return or not, which is why they allow themselves to behave so dismissively. However, from the restaurant management’s perspective, I’d recommend considering training programs for junior ground staff. The current behavior leaves a negative impression of the entire restaurant chain.

site_logo

Vladimir Maltcev . 2024-12-19

MORE AT Google

The services is so bad, told us to please leave

site_logo

shaikha Buhaleeba . 2024-12-18

MORE AT Google

“I had a very disappointing experience at this restaurant. The staff was extremely rude. The food was far below expectations, lacking flavor and quality. Overall, the service and dining experience were unacceptable. I wouldn’t recommend this place to anyone.”

site_logo

Alia Burqaiba . 2024-12-18

MORE AT Google

I recently had an extremely disappointing experience at this restaurant. The staff were shockingly rude from the moment we arrived, showing no regard for customer service. What made matters worse was that they enforced a minimum charge of £90 for a child, which is completely unreasonable and absurd. When I raised the issue, hoping for some understanding, the manager was not only unhelpful but also just as rude as the rest of the staff, dismissing our concerns without any attempt to resolve the situation. The entire experience left us feeling frustrated and unwelcome, and I would not recommend this place to anyone.

site_logo

Badria Al nasser . 2024-12-18

MORE AT Google

Amazing lunch today at the italian, food was amazing and service outstanding. Thank you Baldo and Antonio, you made our Christmas lunch special!

site_logo

Antonio Dibello . 2024-12-18

MORE AT Google

Always love coming here both to the Italian and the Asian side. The food is fantastic but I do wish the portions were bigger per pound paid. The desserts are absolutely worth it, especially the ice cream charcoal cone one - do get it, you won’t regret it!! Also, great halal options, which you rarely see in London restaurants!! The staff was very nice, and I always enjoy Novikov’s atmosphere. Definitely the place for a special occasion!! BUT I really wished that they didn’t take such a big deposit for a bigger party, so I can’t bring a larger group of friends here so we always go somewhere else rather. Overall, it’s worth it!!

site_logo

yves luv . 2024-12-17

MORE AT Google

Elegant establishment! The Asian restaurant is a cool and busy place. Service was quick and professional. The food was so yummy. Highly recommend.

site_logo

Danah AR . 2024-12-17

MORE AT Google

“Unfortunately, our experience was extremely disappointing and incredibly frustrating. Although we had a reservation at 9:45, we were not seated until 11:00 because we requested to move our table from the corner to the middle, as the corners were unbearably hot and uncomfortable. Sara at the reception was completely unhelpful and displayed a condescending, unprofessional attitude. After waiting so long, we were finally taken to a table very close to the original one, making it feel more like mockery than a proper solution. When we escalated the matter to the manager, Tamara, things only got worse. Instead of trying to calm us down, apologize, or provide any solutions, she responded harshly, saying, ‘You chose to wait!’—as if it were entirely our fault. This reaction only increased our frustration and dissatisfaction. To make matters worse, there was a staff member standing nearby, laughing mockingly, which further conveyed a sense of disrespect and unprofessionalism.”

site_logo

rana alshahili . 2024-12-15

MORE AT Google

Terrible service. The staff, especially Sarah at reception, was unhelpful even the managers!! I don’t recommend the Italian restaurant at all!

site_logo

Hadeel Bandar . 2024-12-15

MORE AT Google

In the heart of rich London, Italian and Asian fusion restaurant. Very luxurious. Almost entirely Italian staff. Prices as high as the quality of the raw materials. Nice atmosphere.

site_logo

Giorgio D'Amato . 2024-12-15

MORE AT Google

**To the Management of Novokav Restaurant,** I would like to express my deep dissatisfaction with my recent experience at your restaurant, which I have considered one of the best in London. Although I have been visiting you every year when i came to London , this year my experience was completely different. I faced several issues, starting with the reception, where the receptionist (Sara) lacked communication skills and proper customer service. Her approach to dealing with customers was unprofessional; I noticed she interacted comfortably and with a smile towards men, while showing a lack of respect towards women. Additionally, the manager (tmara) that have ted hair was uncooperative, which added to my frustration. As a result of this poor experience, I feel that I will not return to your restaurant again, especially since many people have started to move towards other restaurants of much higher quality. My experience waiting in front of the restaurant was frustrating, as there was a clear disregard from the staff towards us. I will be sending an email to the relevant authorities, and I hope they will take the necessary actions to improve the level of service. I hope that the concerned authorities will take action and reflect this perspective, as the management within the restaurant is uncooperative I hope you take this complaint into consideration. Notice( I wrote last year good recommendation on the restaurant, but now ? 👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼

site_logo

It’s Hala . 2024-12-15

MORE AT Google

Waiting for 20 minutes in a hall, what poverty that is.... Food great but no service

site_logo

Priscilla . 2024-12-14

MORE AT Google

Stunning place, great service and seafood was amazing. It’s expensive but worth it salmon was yum

site_logo

Manpreet “Mani” Arora . 2024-12-13

MORE AT Google

Novikov Asian never fails to impress! The food is absolutely divine every single time – beautifully prepared, bursting with flavor, and a true testament to high-quality Asian cuisine. The atmosphere is always buzzing, creating an electric yet sophisticated vibe that makes every visit feel special. Whether it’s a casual dinner or a celebratory night out, Novikov consistently delivers an unforgettable experience. Highly recommend for anyone seeking exceptional food paired with a lively and vibrant setting.

site_logo

B K . 2024-12-11

MORE AT Google

Beautiful restaurant and delicious food

site_logo

ix7qu ريكو . 2024-12-11

MORE AT Google

The restaurant is wonderful, excellent food but the receptionists were very arrogant and communication was terrible

site_logo

Nataniele Freire . 2024-12-11

MORE AT Google

Spectacular food and wonderful service. I suggest booking a table in advance, as there is usually a waiting list for months. The atmosphere is beautiful and very sophisticated. The acoustics in the halls are very good, which allows for a pleasant atmosphere even when it is full. All employees are super competent and helpful. The service is efficient and the waiters are very prepared to answer questions and offer suggestions. The food is a spectacle. All the dishes I've tried at this restaurant are incredible. The products are very fresh and the dishes are prepared in a unique and modern way. Wonderful experience!

site_logo

Maria Rigotto de Almeida . 2024-12-11

MORE AT Google

The food was very tasty the atmosphere was stunning the sieves was amazing Mr Roberto he was very kind and very helpful for reaching a wonderful meal by making a good choice and he was very polite and patient with our questions he is an amazing manager Thanks Mr Roberto

site_logo

hannah alsultan . 2024-12-10

MORE AT Google

Great food, Great atmosphere and Great customer service. Everything you'd expect and more. Reservation is recommended. Our group ordered many dishes and they all tasted well crafted and exquisite. Not to mention the very unique cocktails.

site_logo

Donn Williams . 2024-12-10

MORE AT Google

Restaurant and there is nothing wrong with the Italian dishes Lobster pasta + pumpkin soup + Caesar salad

site_logo

zezo zezo . 2024-12-10

MORE AT Google

Took a 30 minute cab ride to come here, sat for 25 minutes and nobody came to our table. Waste of time, staff all looked miserable. Do yourself a favor and go elsewhere.

site_logo

Matt K . 2024-12-09

MORE AT Google

You expect a good level of service from a popular restaurant. Food is decent but service is bad. Seven people including ourselves denied paying service charge at a spot. Should you wish to enjoy both food and service we recommend Kinkally Restaurant

site_logo

Sorokin Family . 2024-12-08

MORE AT Google

I visited the Christmas fair with a friend- it was absolutely magical. The champagne and the raw tuna is the reason why I’ll visit the restaurant next week!

site_logo

Alexandra I . 2024-12-07

MORE AT Google

First of all, the waiting time is VERY long even if you have booked in advance - I guess the restaurant is taking more reservations that it’s capacity. We have eaten in the Asian place, was so good and we loved all the dishes. Service is good overall.

site_logo

Suliman H . 2024-12-07

MORE AT Google

Excellence ! Loving the new menu changes in the Italian absolutely exeptional service with that superb Italian elegance! The new almond profiterole are so dreamy. Loved the entire experience

site_logo

nikola monica koppova . 2024-12-06

MORE AT Google

Amazing food, service & ambience. Best food ever. Loved Sushi, Sliders & Wagyu fillet Wok. But best was the Banana Crumble.

site_logo

TITASH TANVIR . 2024-12-06

MORE AT Google

For the past decade still on the top certainly was not the first and won't be the last

site_logo

Yasser Assem . 2024-12-06

MORE AT Google

Great location, very Romanesque interior. Very well managed, flexible staff who try to create a nice evening for you. Can only be recommended.

site_logo

Mobile Car . 2024-12-06

MORE AT Google

We had such high expectations for Novikov. The table was set for 8 when we arrived but had been booked for 5 so there was some shuffling around. We ordered starters and mains and being an Italian restaurant some of our party ordered a pasta course. Then the problems started, some of the starters arrived, not all, along with both the pasta courses. They were taken away and eventually the rest of the starters arrived, but one of them was wrong. That was then replaced. The starter that had arrived was served with the re-heated pasta dish at the same time! The service seemed in total confusion. We asked to see the manager and a supervisor arrived who didn't seem able to resolve the service problem. he was full of apologies but didn't seem able to resolve the issues which continued. Two main courses then arrived. I have never experienced such awful service, it was a fiasco, I kept looking around for film crew! Our hostess was mortified that the service was so diabolical that we left before most of the mains were served. I go out as much for the service as for the food and I am sorry to say the service ruined the evening.

site_logo

Brenda Hobday . 2024-12-05

MORE AT Google

The food was delicious and the waiter ( Daniel ) was so professional and friendly and he will be the reason that I will come back.

site_logo

abdulrahman al ajmi . 2024-12-04

MORE AT Google

Give it a size larger than its size!!! I tried it at dinner in the Italian section. The food is less than normal, the service is very bad, and the prices compared to the service provided are very high. They sat us at the table and we waited for more than a quarter of an hour, just because someone came to take our orders. And whoever provided the food, they charged a 15% service fee (which I paid because The Tunisian who served us later) An experience that will never be repeated Are there better restaurants? Yes Do I recommend it? no

site_logo

Mozan R . 2024-12-04

MORE AT Google

The manager wasn’t friendly at all and my friend’s table didn’t pay the minimum charge means while they let me pay the minimum charge per person. Nobody served me the food + the attitude of the waitresses were so rude. As for the payment, they manipulated with the total of the bill four times.

site_logo

sarah aljasser . 2024-12-04

MORE AT Google

Delicious food and great service and ambience both at the restaurant and bar. Be prepared for a large bill though $$$$

site_logo

Daniel Sierra . 2024-12-04

MORE AT Google

Note: The place has two restaurants. You must go to the Novikov restaurant, because the first time you enter it will be a Japanese restaurant, and from there you will go to the Novikov restaurant. The place is beautiful. The restaurant is Italian. The food is delicious. Everything we ordered was delicious, and do not miss the suite. It is amazing.

site_logo

حليمه المفلحي . 2024-12-03

MORE AT Google

food was amazing at the Italian; flavourful and well sourced; sea bass was amazing and tasted authentic 5 different people served us and it felt really disorganized, but the dining experience was overall good

site_logo

e . 2024-12-03

MORE AT Google

We went to the Christmas market, and even though it was prettier on social media, the food did not disappoint, a little bit on the pricier side for the sizes of the portions but it was truly an experience. Almost everything was made to order, which meant the food was hot and tasty when you had it. The atmosphere was a little underwhelming as it was overly crowded and we could barely move or enjoy the scenery of it all. We eat and left within 30 mins as it was getting too much.

site_logo

Stephanie Paixao . 2024-12-02

MORE AT Google

The place is so big and it is 3 in 1. The fish at GF, the Italian at a lower level, and the club in the basement. The food was good. But the place is so busy, and the waiters were like a bee hive.

site_logo

Maroun Younan . 2024-12-01

MORE AT Google

I want to start by saying I gave 3 stars for atmosphere merely because the staff are seriously militant and not very approachable one put his palm flat out like he was dog training. However 2 exceeded our expectations and were of course what we’re used too, the one that stood out for us though was our host Albiona, she was amazing and was why we stayed until the very end of the night with drinks flowing! Albiona was professional, personable, charismatic and understanding. I feel as though a positive staff members are rarely noted. People usually come to review the negative but we would never forget Albiona and if we were to return/recommend, we will personally request her to host us/friends/family/Colleagues. A very special thank you to Albiona, a special soul. Food, Dj and doormen great too!

site_logo

R H . 2024-12-01

MORE AT Google

Some restaurants offer an experience, others offer good food. If you want to eat below average food and get treated like trash by the staff, especially the short, bearded Italian lads Novikov is the place to go.

site_logo

Ghassan . 2024-11-30

MORE AT Google

Very nice if you want to treat someone

site_logo

Bucko Bucks . 2024-11-29

MORE AT Google

Online the Christmas market it says Is close at 9pm but instead they close at 8pm such a shame

site_logo

Lorenzo Della Folgore . 2024-11-29

MORE AT Google

The service is very poor; the order takes too long to arrive, the food does not come all together, and I had to call the waiter for 20 minutes just to pay.

site_logo

Tarfa . 2024-11-29

MORE AT Google

Nice restaurant but extremely expensive. Food was good, but I would expect something exceptional for the price you have to pay, which was not the case. Service charge is also 15%. I would only go back on a special occasion.

site_logo

Mona Elizabeth . 2024-11-29

MORE AT Google

The Italian section was so delicious The Asian section was not tasty

site_logo

AHIDEB . 2024-11-29

MORE AT Google

Good food. Great service. Certainly would recommend.

site_logo

SK . 2024-11-29

MORE AT Google

Similary restaurants in London

restaurant_img
4.3

2617 Opinions

location-icon451 Edgware Road
Asian
outdoor_seating_77210takeaway_77210delivery_77210

Food can be hit or miss, and they really shouldn’t be charging for banchan which usually comes free and refillable.

restaurant_img
4.3

175 Opinions

location-icon45-51 Buckingham Gate
Asian
outdoor_seating_86473takeaway_86473delivery_86473

Talk about a bar that screams of class and Sass clubbed in one. I have barely liked Mocha drinks in London, But Mocha here hits the spot. Second visit here. First was for drinks. Gaurav came to the rescue and suggested a good old glass of Brandy with warm water to fight off throat soreness. A brilliant suggestion indeed. Shoutout to Gaurav, Sourav, Parag, Jay and Manthan, for their constant warm and welcoming attitude. They have really raised the bar for hospitality and truly exhibiting #Tajness! Will definitely visit soon again.

restaurant_img
4.3

67 Opinions

location-icon14 St. Annes Ct.
Asian
outdoor_seating_76865takeaway_76865delivery_76865

great food, very quick and efficient service

restaurant_img
4.3

8937 Opinions

location-icon103-109 Wardour Street
Asian
outdoor_seating_70011takeaway_70011delivery_70011

DeePanshu was a fantastic host and the food was delicious.

restaurant_img
4.3

6060 Opinions

location-icon30-31 Peter St
Asian
outdoor_seating_67754takeaway_67754delivery_67754

Comida deliciosa. Tuve la polla de Tokio con Bak Choi en lugar de un cierto topping. El helado gratis al final era muy agradable también. El servicio rápido y el molinillo de sésamo era impresionante.