Maison Assouline in City of London, Westminster

Went with friends at the week end. Best cake I've ever had . At £13 a slice & £7 for a single shot of expresso, I'll be having to save up before i visit again. 🤑🙄🫢. £7 for a shot of expresso. Wow . Better to have a cup at the Corinthian or Claridges!!!

Nice décoration and fancy drink menu. Had a good night.

Lovely bookshop by day chic cocktail bar by night. Decadent cocktails and even better service.

The space is beautiful but the staff keeps crowding those looking around, there’s not enough tables for those who want to have a hot drink since they don’t serve hot drinks in the bar area and some of the space was closed for no reason. Wouldn’t recommend it.

Agressive staff member + not helping + avoid taking pictures

Unusual bar with great atmosphere

Very nice house and place, but 26€ just an Aperol Spritz I find that slightly exaggerated..

Such a special store, great staff and bar.

Loved this place for a long time, but went back recently and was amazed by Felix’s service! We had a few cocktails including classics and every single one tasted amazing. Attention to detail and a real and complete customer experience. Will definitely be back ;)

Hosted in a beautiful Grade II-listed building, this is a store selling their exclusive books, designer furniture, gift items and antiques. They also have a full-bar, with counter and a few tables, to enjoy, even on a busy night, a wide array of cocktails in a comfortable and quiet environment.

Stylish bar and bookshop. The cocktails are great and worth every penny. The negroni I had was probably the best I had out of Italy. Bar staff very friendly and knowledgeable.

Absolutely beautiful spot and amazing staff but food was mediocre and drinks while pretty were not worth the amount paid. I wouldn't recommend going here unless you want a book you cant read and a drink you won't finish

Incredible snooty. Didn’t respect the queue as we were waiting for a table and slipped another couple in before us in some used car dealership sleight of hand. I’m not one to grant a petty 1-star but I’m mad! Bad vibes in what would otherwise be a beautiful setting, what a shame.

Excellent cocktails & books. Really lovely spot for a cocktail

Just out for the day , and did see this place be for but did not have the time to go in , well we went in what a place lots of books but most are big books . saw the waiter and he showed us our table , we ordered our drinks , a very nice place to have a drink , great staff very helpfully :)

Go here for the finest cocktails in central London. My negroni was the best ever and when I checked the ingredients I knew why - Boatyard double gin, Campari, Cocchi vermouth Di Torin, Pineau de Charente, burnt mandarin. Yes at £20 it’s more expensive than some other bars but I’m going back this week!

Came to have a catch up with a friend here, enjoyed the books and the coffee (while being a whooping £9) was actually really good and it came with a chocolate that was simply too good and the server which was extremely nice and engaging jokingly told us that everyone asks for those chocolates but that they keep it a secret because it is what keeps the people coming! I don’t know exactly what it was but it was delicious

My family and I were visiting London from the US, and we came across the bar here. The drinks were FANTASTIC along with the amazing service from Xander and Felix. They were the best service we received throughout our whole trip. There were a lot of us they catered to, and they truly made a great, positive impact on our trip. I highly recommend coming here for a cocktail and a great time!

In this listed, former bank building from 1922, the famous Paris publishing house not only offers wonderful, limited edition books but also luxurious furnishings and various 'objets d'art'. The welcome is often quite friendly and, if asked, you can look through many of the thoroughly composed, extensive and heavy masterpieces directly on site (with white cotton gloves). No matter whether you are interested in the exclusive world of James Bond or Tom Ford, in luxury watches, in travel destinations like Morocco or the Jewish ghetto in Venice - many wishes will be satisfied here. Afterwards, the visitor must treat themselves to a Japanese or French-inspired tea arrangement or one or two cocktails in the in-house 'Swans Bar'. Fine! 🍸

Excellent place with extraordinary books and unique atmosphere

Very expensive coffee £10. I wasn’t allowed to use my tablet. Not recommended if you want spend sometime in there.

Just popped in for a drink with my wife and daughters. Fantastic find. Clifford could not have made us feel more welcome.

Fabulous place. Amazing aesthetic. Books are beautiful

Such a love place! The drinks are amazing, nice rose and champagne. But more importantly, Felix and the team are 100 out of 100! Top

Meanwhile en route to the Royal Academy, we chanced upon Maison Assouline on Piccadilly. This temple of premium coffee table books looks as good as it feels! Their collection is as fine as it gets. Stunning. Gorgeous. Exquisite. All housed in this two level emporium designed to seduce. You’re invited to peruse and enjoy. The staff behind the counter was very welcoming. His greeting was warm and genuine. In the corner is Swans Bar….we did not venture in but it looked tasteful. The entire showroom was definitely well curated and those coffee table books are screaming to be bought!

The place is beautiful, I had a hot chocolate which was great, the staff is friendly.

A very special arty place for book lovers

Our stop at Maison Assouline for tea and water was delightful. The atmosphere was serene and beautiful. The service was attentive, and the quality of the beverages was excellent. We will definitely be returning!

This bar came highly recommended by one of the local hotels. The Swan Bar at Maison Assouline, was amazing for a quiet catch up with my friend. The low hum of conversation, with jazz playing in the background, gentle mood lighting, this quaint hidden gem was extremely welcoming and the best table service I’ve had in London. The drinks were strong, with lots of flavour, and hidden notes, they came with delicious bar snacks, which was a wonderful touch. Our snacks were refilled, the servers were happy and attentive. They made recommendations and we took them up on them. I would say this is a location for adults, for a one to one, or smaller groups. Price wise, it’s on the higher end, and you very much get what you pay for. We will definitely visit again.

As a collector of Assouline books, I can think of no better spot than Maison Assouline. The variety of Assouline books at this location far exceed the other locations I have visisited. I was able to find a rare edition of The French Riviera from the 1920's. Given I was traveling, the store offered to have it shipped. Shipping was seamless and perhaps the best packaging I have seen. The cafe is lovely with small pastries and coffee. This store is aesthetically beautiful and is a GO TO stop on any agenda in London!

Stopped by here yesterday evening for pre dinner cocktails. It is beautiful inside and has a very relaxing atmosphere. The bartenders are very friendly and well versed on the menu. Well crafted drinks and great service. Highly recommend a stop here when visiting London.

Amazing luxurious space with premium publications, good coffee & a solid Negroni!

Beautiful shop with a lovely bar

Nikita and Felix were so great to provide us an unforgettable night and made a memorable anniversary for our friend ! We are so grateful !! Thanks again

Felix !!!! What an experience :))) We came to get a cosy experience … and we met him and And his colleagues … Such a memorable night ! We clearly recommand !

I had the most wonderful experience. The staff were lovely and the ambience is to die for

So good. Excellent cocktails and fantastic service. Clifford was brilliant. Will be back!

Amidst the hurley burley of Piccadilly, Assouline is an oasis of calm, elegance and good service. Whenever we come to London, I love to have lunch here and wander about looking at the books. Simple but perfect salmon is my favourite, although my husband loves the baba ganoush or amazing Iberian ham. My treat to myself is a bottle from the excellent wine list. Yesterday was chasagne Montrachet. Sublime. Hubby prefers the cocktails. Sadly, these days my husband has MND and is confined to a mobility scooter. In addition he cannot speak. (Cursed disease) The staff are fabulous, kind, discreet, efficient. The ramp whips out and deals with the steps at the front, tables/chairs move, a nice spot is found. So kind. Big thanks to a great team, a wonderful bookshop/bar concept and a happy lunchtime HHxxx

Amazing hidden gem of a cocktail bar inside a bookstore. Great waiter, great drinks check this place out if you’re close also have a Negroni you won’t regret it.

Very nice place, small and intimate venue.

Great setting, tasteful etc but your paying for the privilege for sure.

Amazing place great for a coffee table book and cocktails. The most beautiful book. £££

Loved the cocktails and the atmosphere, we were lucky that we got in even without a reservation!

I remember when I first went to Maison Assouline many years ago. I found the place by chance. I walked in and it was fascinating. A bookshop specialised in luxury books and they had a bar! A quiet bar, with just a few tables and non obtrusive background music. I went there again yesterday.It was the first time since the lockdown and it was a shock. A new management ruined the place. It's not a bookshop with a bar anymore. It's a bar with blasting loud music which happen to have books for sale. And they added lots of tables so the privacy that existed before is gone. People have practically to shout to be heard because the music is so loud. I wanted a table but didn't get one despite the fact that they had two empty tables. They were "reserved",they lied. I was there for about 30 min and the tables were still empty. I then understood that they were just saving the tables for big groups. I talked to the manager and he made what seemed to be a racist remark so I am considering what should be my next step. Anyway, if you know the Assouline but haven't been there since the lockdown then don't go there again . The new management turned an elegant, cosy, unique place into just one more of London's very noisy, awful bars.

Love this place!! Finally, a calm, intimate venue with comfortable seating and fantastic drinks!

Sublimely cool bar with great cocktails but a bit pricey

We come here every year at Christmas - beautiful drinks, beautiful service (especially Felix), beautiful setting!

Un bar très agréable avec des cocktails réussis, certains classiques revisités avec talent. Cette ambiance cosy au milieu des livres plaira à ceux qui fuient les bars les plus bling bling de Londres. La réservation est chaudement recommandée

A Londra per un aperitivo veramente buono. Particolare.

Elegant. But overpriced Disappointing

Gorgeous decor but I paid £13 (plus tip) for a non alcoholic cocktail that tasted like Lilt. Not worth it. Toilets were surprisingly grim in contrast to the upstairs space.

Just a quick review saying Jose from Swans bar was great in every aspect of his duties last night. He made us feel very welcome and did everything he can for me and my friends. Big shout out to him.

It’s not a bookstore actually, it’s a bar, but a bookstore is next door

Beautiful bar and fabulous cocktails. We went off-menu and shared our drinks preferences with the mixologist who knew his magic.

Wonderful experience at Swans Bar! Phenomenal cocktails! What a find…..

It's worth knowing there's a £50 per person minimum charge which doesn't seem to be made clear on the website!

Beautiful setting for flagship bookstore and bar.

Such a fabulous cocktail bar, staff were incredible especially Andre who looked after us and made us feel special. 100% will be going back as the cocktails were out of this world.

Great hidden gem nice bar in middle of piccadly

Amazing building with large coffee table books to feast your eyes on.

Love this place and love the Swan Bar.

Visit book shop with family very nice place with beautiful background music and interior design. Staff were so good. Specially the person standing at the entrance in black suit looks like security Wonderful communication and very professional staff. Will visit again.

A one of kind experience of high culture, perfect cocktails and cozy conversations.

This is the flagship store of luxury book publisher Assouline. It’s housed in a two-floor Grade Two listed building but it seems like only the ground floor, with a bookshop and a pub, is open to the public. The cocktails were delicious and they come with little snacks but I can’t say I’m that impressed by the experience given the premium I pay. There’s also no AC and no coffee after 4pm. On the way out, I tried to look at one of the books that was prominently displayed along the wall and was promptly told off. “The bookshop is closed. No browsing”.

Brilliant and beautiful place to meet up or spend a quite time away from the hustle and bustle of city life.

Had a wonderful evening here, cocktails (and mocktails) were lovely. Decor is beautiful, lots of interesting books to look at! The waiter surprised us with champagne and cake when he overheard us talking about my friends birthday. Such a lovely touch. It is an expensive place but so nice for a special occasion.

My favourite place for a quick pick me up coffee or something stronger depending on the time of day.

This is an interesting place that was recommended on Insta. The video outperforms the reality of this small but cute shop and bar. After traveling 20 minutes to find this establishment we were greeted by an incredibly unfriendly and unwelcoming host. I’m not sure how the cocktails are as we decided to go elsewhere. My rating would be heavy on the poor attitude light on good service.. Boo!

A birthday treat from a friend, a perfect cup of coffee with a delicious truffle chocolate beautifully presented with an elegant art nouveau silver spoon. Incredible books on arcane and esoteric luxury goods and places, or art

Nice place. Quiet. Sophisticated.

Une galerie merveilleuse et un bar très agréable dans un superbe cadre

This is the second time we have visited - both times mid afternoon for a drink after visiting Fortnum and Mason and other shopping. The surroundings are beautiful and the atmosphere is very calm and chilled. The staff are very attentive and are aware of when you need drinks and snacks refreshing. Well worth a visit.

It's one of our favourite place in London. The ambiance is amazing and Gergo's coctails! One of the best bartender, gentlemen and talented.

Best bar in london for delicious cocktails! Thank you Andras for taking great care of us!

Maison Assouline proved to be an enchanting experience! The elegant decor and vast collection of books added a touch of literary charm to the ambiance. Their delightful array of drinks, expertly crafted, was a true delight. The staff's knowledge of literature and friendly service made the visit memorable. An absolute haven for book lovers and anyone seeking a unique and sophisticated setting. 🏛️📚🍹

I liked the shop and books option and atmosphere

Perfect cocktails & amazing service. Love the vibes here. Thanks for Felix to looking after all so perfectly. 👏

Rude staff very snotty and uptight

The best book store in London. Really fun to explore and Love the atmosphere!

Unique spot. Picture a library meets speakeasy. Excellent nibbles and the bartenders work magic with these cocktails.

Fabulous little duck off Piccadilly

Felix was the best!!! The best place, finest drinks and the most wonderful staff. Always looking forward for the next visit.

Had the best cocktail I've ever had here and the service was just as fantastic.

Quite small library with a closed cafe (opens at 12). Only one level can be reached. Large table books. We were quite dissapointed.

We had a wonderful experience here at the Swans Bar. The drinks were great and Felix was a fantastic host!

Really nice place ! The service was really good and loved the atmosphere for my business off work appointment. Makes it really cool place m. However my cocktail was too sweet and didn’t have much taste apart from a really sweet fruit juice I didn’t feel anything else.

Really elegant and fashionable bookstore.

It was just great!! Such an interesting atmosphere and cocktails. A bit on the expensive side but definitely perfect for a date. Service was great. Wouldn't go with a big group.

This is not just a bookshop or a cocktail bar; it is a descent in another world, where Riva silk scarves are next to limited edition objects of art, and close to glamorous books. The cocktail bar does serve extremely well crafted and mixed concoctions and the atmosphere is relaxed, decadent and perfect for a clandestine rendezvous or simply a friend’s catching up in a Uber stylish environment! Highly recommended

Brilliant atmosphere, relatively decent cocktails and good service! Only issue - it gets really really hot if it's sunny outside...!

Nice bar and book store. Very different looking amaretto sour that tasted really good. Service was very good. Very accommodating staff.. I need to return to explore the menu offerings further

Such a loveky quaint bar and the staff are so lovely and friendly. Had a beautiful strong expresso martini which came with bar snacks. My daughter and I loved it and said one of the best expresso martinis we've had. We would defo go back.

Amazing place and drinks. Recommended!

I think it's overated, for such an exquisite place and price the service was average. And I would have preferred to be closer to the books as possible but not and most are very big books anyway, there is no space on the customer table for them or even the lap. Its over rated, there are better options

I only explored some of this massive store so I am sure you could find many gems. The books are curated and great. I really liked the layout and the general style. If you love old globes there are a ton downstairs. The lowest cafe was cute but nothing exceptional. The books are the star. If I had more time I would go to all floors and see it all. I could imagine it being a favorite spot if I lived near it

Traveling the globe to experience how the world does cocktails. This is one of the absolute best. All of Swans Bar is amazing. Unparalleled experts serving significant cocktails in an impressive atmosphere in one of the great cities of the world.

Great shop with nice interior for lovers of expensive coffee table book. 👍

Amazing selection of whisky. Very knowledgeable. Only improvement would be allergy notice on the cocktails - no warning of dairy. My girlfriend insists it was worth it, though.

wonderful bar, very special ambiente and super interesting cocktails (not the classical ones!) 10/10 would recommend

This place is AMAZING! A must if you’re in London 😍