Aubaine in City of London, Westminster

So many places to shop such a fun time

This place makes me feel like Alice in Wonderland.

Since I saw the entire series, of course I had to visit the department store. Of course it doesn't look like it did in 1909 anymore, but it's gigantic and has an amazing selection!

Everything under one roof! Best place to shop and spend the day! Great food in Alto

Excellent service jellycat experience not to be missed

A store loaded with very interesting history. It has everything. There's nothing you won't get at this London icon on Oxford Street.

Sarana at the Dior counter was amazing - she was so helpful and kind and knowledgeable- please Dior at selfridges recognise her for her amazing work for your brand !! Selvi Thind

It was my first time and I went to the jellycat part on the 4 floor it was fantastic the people were helpful and friendly

Javed from Boombox Technology was awesome. Helped me pick a nice gift for my mom.

A place where you can find luxury brands. However, while it is more affordable outside, there are price differences here. My perfume, which was 135 Euros, was worth more than 135 Pounds here.

A very excellent mall, with original and beautiful brands and competitive prices

Dekel was my sales associate at Bottega Veneta Selfridges, I cannot praise him enough for his outstanding service. From the moment I walked in, he was incredibly patient, ensuring that I felt comfortable and never rushed throughout the entire process. His knowledge of the brand and the products in the store was truly impressive!!!

I always visit the ground floor for cigar and whisky section so brilliant

Very good and many brands available

I would say that it has a special architecture that distinguishes it from other shopping centers but like everything else in London, it is normal, they are things that can be bought in many other places and that do not stand out for anything special.

Just ordered a parcel from selfridges… I received an empty selfridges box with nothing in it. Contacted the customer service team and they were rude and not helpful… they did not offer to resend the item or provide refund despite the evidence provided. Never order from Selfridges folks

Fabulous department store with good customer service. Especially in the luggage departmen; a very knowledgeable sales assistant guided me in buying a new cabin bag, he went above and beyond to ensure he considered all my needs. So helpful on a Monday morning! 😊

As department stores go this is about as good as it gets.

Yes, it’s a get it all department store. Food Hall is nice too

Very luxurious store with a reasonable amount of shoppers. Got my phone stolen and the security was useless.

Very vast in range of luxury items

Huge shop with a great choice Open late but close late which is usual for London

Enormous, impressive, expensive

Big selection - big brands - big prices

Selfridges would be great if it trained its staff to be more customer oriented. Look to Harrods or John Lewis! Too often staff is busy chatting amongst themselves, ignoring the customer.

I enjoy shopping at Selfridges because it offers a wide selection of luxury products, making it easy to find everything I need in one place. The store provides a premium shopping experience than harrods with excellent service and a great atmosphere.

Bought some toys on the top floor and was served by Christonita. She was super sweet and lovely, really made my day! Thank you so much :)

We had an amazing time in Selffridges’s, the sale assistant Tilly helped me and my cousin out picking out the right size and colour, was very friendly and understanding and didn’t make it seem like it was just another sale. In the end helped me buying a t shirt that I have wanted for a long time.

Good overall. Luxury as you expect, however some of the staff are quite unhelpful. And why is it so difficult to find and reach a bathroom?

Today,I tried to use the atm at ground floor but it was faulty,I had to go to 4th floor Definitely terrible,the thing is people told me the atm is usually like that.👎

Fantastic store, Dolly's cafe is lovely, highly recommended

The store itself is beautiful, and I was able to purchase some lovely items. The one star is for the Selfridges' key/points program. Three of the four sales associates never asked me for my key, and I didn't realize that I wouldn't be able to send in my receipts to get the points after the purchases were made. Over £2,200 of points that I won't be able to collect on.

Amazing department store with amazing shops. Everything is very clean and you can see that it is very well taken care of. Lastly, I want to mention the staff that is very nice and always want to offer you the best that they have! Thank you for the amazing experience! 🤗

A very beautiful place and you find practically everything! It even has cinema inside and with the films that others are currently showing.

Always exciting to do shopping here!

Not bad, but I found some of the items a lot more expensive than other shops.

Very nice, luxury brands but also more affordable, nice even just to take a tour to see the elegance and beauty of the shopping center

Omg, it was amazing! An incredible shopping experience. Everything you could ever want or need under one roof. Treat yourself and visit!

Brasserie of Light at Selfridges is a stunning dining destination that truly lives up to its name. From the moment you step inside, you are greeted by a dazzling Art Deco-inspired interior, complete with the iconic Pegasus sculpture that dominates the space. The ambience strikes the perfect balance between elegance and vibrancy, making it an ideal spot for a special occasion or a stylish meal out. Our visit was nothing short of delightful. The service was warm and professional, with staff who were attentive without being overbearing. We were promptly seated at a beautifully set table, and the menu offered a fantastic selection of modern European dishes with a touch of indulgence. To start, we opted for a mix of small plates, which arrived beautifully presented and full of flavor. Every bite was well-executed, showcasing the quality ingredients and attention to detail that Brasserie of Light is known for. However, one small hiccup was that our drinks took quite a while to arrive—long enough that we had already started on our starters before they were finally served. While this wasn’t a major issue, it was a little surprising given the otherwise seamless service. For mains, the selection was impressive, catering to a variety of tastes. Each dish was prepared to perfection, and the flavors were well-balanced, making it clear that the kitchen takes great pride in its craft. One thing to note is that dining here does come at a premium price. That being said, given the location, the impeccable surroundings, and the overall experience, it feels justified. You’re not just paying for a meal—you’re paying for a glamorous escape in the heart of London. Despite the slight delay in drinks, Brasserie of Light delivered a fantastic dining experience. If you’re looking for a place that combines style, great food, and a touch of indulgence, this is definitely worth a visit. Just be prepared for a slightly higher bill, but in a setting this stunning, it’s all part of the charm. Would I return? Absolutely!

It's just so big and delicious.. something like Illum at home, only much, much bigger

Cool building, lots of variety if stores inside.

Huge Selfridges with plenty to choose from. The top floor was very busy with people obsessed with Jelly Cats

Never was a fan of Selfridges as I found this shop too unwelcoming. The stock lever is very poor so the choice of ladies wear. Unenthusiastic staff, which I strongly believe is a miss from the management. Bizarre layout and on the top of everything else not the best location. I won't recommend going there if you are pressed on time, there are way better shopping locations in London. Perhaps a tourist would want to visit at least one, yet again - there are better spots in London worth your time. The cinema, I heard is good. Restaurants are so so.

Memorable experience which is highly recommended even if your just walking around and not buying Loads of different food and clothing outlets The best selection of perfume in London Try the food hall downstairs and definitely try the rum punch 🤪

La comida era deliciosa, el servicio era genial y el ambiente era perfecto. El restaurante superó mis expectativas y lo recomendaré a todo el mundo.

Beautiful and interesting market It has multiple brands

best store in london amazing variety and great brands and staff all very knowledgeable !

One of the most beautiful shopping malls in London, specifically on Oxford Street..

Very crowded but not difficult to navigate or manage. The atmosphere is great and the sales associates on the first floor are very attentive and helpful. I only visited the first floor and went to the Guerlain perfume counter but had a great experience.

Visited today for the jellycat experience! Everyone must do this once in there life ! The staff are so kind and friendly they all play such a wonderful role in making the experience magical and memorable 🫶 Thank you so much to the lady serving on the van at 6:00pm this evening 28/02 she made the whole experience unforgettable and I am so very grateful ☺️

Selfridges on Oxford Street is a shopping paradise! The store offers an extensive range of luxury brands and unique products, catering to all tastes. The beauty hall is particularly impressive, featuring a vast selection of cosmetics and fragrances. The staff are knowledgeable and provide exceptional customer service, making the shopping experience truly enjoyable. Whether you're looking for the latest fashion trends or unique gifts, Selfridges has it all. Highly recommend visiting!

High-end and designer brands throughout. Excellent service and wide selection.

Visited Selfridges along with the family to shop till we drop. We noticed Selfridges has been upgraded and offer consumers an array of vast selection of designer clothes and handbags to choose from. Family were very happy with purchases. Selfridges and harrods are our most visited stores to shop at. Excellent if you need a high end designer dress at the last minute for a lunch or evening occasion. Staff were also attentive and knowledgeable about material's etc. Fabulous job as usual.

Quite an interesting and sophisticated place, went for lunch at their in-house café. I love the chicken soup and pastrami sandwich. I also bought some biltong from the specialised counter

Security tags with wires on every item. So frustrating, it ruined my shopping experience

It is a one stop shop for everything you could ever need. Perfectly located and in general really helpful staff who are up for showing you around. Some really great brands stocked including a lot of new brands that would be difficult to find elsewhere. Overall great department store in the perfect location

Everything really everything you can find all you want to buy… high quality One or the best

I like Selfridges, it is a nice stop on Oxford Street while visiting London. There are also many options for a coffe, tea and food to take a break. I prefer Selfridges to Harrods and it is much more quite and allows you to shop and explore the options better.

jellycat-heads rush ah ah ah ah ah ah

Excellent places to shop and catch up with friends for afternoon teas, coffees and champagne. Beauty cosmetics of all brand, hair products, drips oh and the cinema experience as well and many more to explore with top tier customers service too.. what’s there not to like..

An integrated market containing all brands of perfumes, clothes, bags, electronics and chocolate. It is located on the famous Oxford Street, of course, it is second only to Harrods Market.

Store looked good , plenty of staff all were very curtious

After looking around the department store, I was about to go out to the Oxford Street exit on the first floor when I heard a security guard yelling at me. He spoke in a whisper so that only I could hear, and since the distance was very close, I heard it was a ching-chang-chong. When I asked him what he had said, he pretended not to know at first, but then said he would report it to the department store, and only then did he apologize. I was offended and reported it to the department store information desk. I've traveled to London five or six times, but this is the first time I've done anything like this, and my good mood all day got so bad. Department stores shouldn't hire employees who provide such service to customers, and even if there are employees like that, I hope they train them quickly and, if worst, fire them if they don't improve. If the same thing happens to other Asian customers, don't hold back and report it to the department store. A security guard in Oxford street door side said Ching-chang-chong to me and I pointed out him right after I noticed those words. He denied that first but he admitted that as I said I will report this to the department side. Yet I don’t think he takes this seriously even understand what is problem. I reported this to information desk of the department after that. I really feel terrible and even regret to come travel to London this time. I hope they take action for this and improve their employees education how to deal with multicultural customers.

They send me wrong pair of trainers both right foot and difrent color.i returned,today I recieved mail from them asking me to send them the right pair they don't tink or use their brain why would I send the difrent pairs to them.dont make no sense.

Selfridges is one of London's most famous department stores, located on Oxford Street.

Selfridges is a fantastic place to shop, dine, and unwind. It has a great mix of stores, from high-end brands to niche perfumes & cosmetics . The food court has plenty of choices, and the overall atmosphere is clean and well-maintained. The place is in a great shopping spot surrounded by many great shopping stores.. highly recommended

Super awesome place just a little sad that a lot of products were sold out. See you next time.

Not worth if you are from outside the place, nothing special like prices except some of very specific items not in other brunch

imagine being swept into a world where every decision, however trivial, feels like a moment of destiny. that was precisely the experience my best friend india johnson and i had, courtesy of the enchanting jocelyn in the food court. we found ourselves at a crossroads, perplexed by the myriad sweet treats before us, unsure of which would be worthy of our attention. enter jocelyn, with a coy smile that could only be described as mischievous yet utterly inviting. with a grace that seemed to defy the very laws of physics, she guided us through our dilemma, making the most complex decisions feel effortless. but that wasn’t all. in a move that could only be described as serendipitous, she pointed us to the perfect spot where we could indulge in our sweet selections, like a conductor orchestrating the finest symphony. truly, jocelyn’s presence transformed what could have been a lacklustre experience to an afternoon i will never forget.

Was huge and just a lot of over priced brands. Doors opened at 11:30am in food hall but vendors couldn't sell till noon.

Don't bother buying anything of value from Selfridges, espdcially from a concession. You're better off going to another department storethat cares about their customers. They will only help if items are bought within 6 months - even if item is not fit for purpose. Care too much about their profit lines and not enough about selling quality items or looking after the people who buy from them. They rely on their name, but you're better off going to John Lewis, or even Amazon.

Knowledgeable service with a smile. Jelly cat fish and chips was do much fun. Vinegar was a nice touch. 5 stars if the wait could be shorter.

The complex is very large, noisy, and crowded. I honestly couldn't shop because of the crowding 🙊.

If you know Harrods, this is similar to it just a bit more central.

It is quite busy place, but it is your destination if you look for luxuries brand in one place. The location is just perfect it surrounded by a lot of great restaurants and cafes

It doesn't matter what this store sells, your public toilets and facilities are always disgusting and today was no exception. I realise this is also down to the user but you have blocked toilets and no one emptying any of the bins.

THE department store in London….! (Fans will have seen the Netflix series on the history of the store) Huge shopping areas in an idyllic setting... don't miss the little selfie with the super friendly and always ok concierges at the doors.

Tan acogedor ya sea para un café o un almuerzo completo. El personal es muy servicial y realmente parece disfrutar trabajando allí.

I used to love shopping at Selfridges, enjoying the in-store experience rather than shopping online. The appeal was being able to try on items with some assistance from the shop floor staff when it came to sizes. However, for the past year or so, I’ve found the experience of going to Selfridges increasingly disappointing. Initially, I thought it might have just been a one-off incident with a bad employee. But after giving it several chances, I’m writing this in the hope that Selfridges’ Management and Customer Service Training team might consider reviewing their approach. As more people in the UK shifted to shopping online, stores have become an experience worth visiting only if they offer more than just products. This includes pleasant customer assistance, the ability to see and touch the products, and the opportunity to try them on. Additionally, being exposed to more items while shopping can lead to impulse buys. Unfortunately, I’ve noticed that Selfridges is deteriorating in this regard. In several departments I’ve visited, the customer service team either ignored me, was too busy talking among themselves, or seemed bothered when I asked for assistance. At one point, I had to wait 30 minutes for someone to respond to the bell for bra fitting assistance! Needless to say, I eventually got dressed and went to find my sizes myself. 30 minutes later, someone finally showed up and casually asked, "Are you okay?" The whole experience made shopping in-store feel like a waste of time—unpleasant, and frankly, I felt I’d rather keep my money and shop elsewhere. It’s a shame because without good customer service in store, stores like this wouldn’t function, and I hope Selfridges will address these issues soon.

Thank you for ruining my Valentine's gift! I ordered and paid a gift out of Amsterdam. My Valentine had to pick it up. He had the order confirmation but they refused to give it to him the delivery because he could not show the credit card it was paid with. Thank you so munch Selfridges, appreciated!

I recently visited Selfridges, and the experience was amazing from start to finish. The store is beautifully laid out, with a modern and luxurious feel. The staff were incredibly helpful and attentive, making me feel valued as a customer. I found a great selection of designer brands and some exclusive pieces I hadn’t seen anywhere else. The beauty section was a highlight—so many products to choose from, and the assistants gave great advice without being pushy. It is quite expensive, but the quality and experience made it worth it. I’ll definitely be returning!

Bought a pair of ugg slippers great value and quality. Do not buy from any other company with ugg in the title only the real deal superior quality. £105 disquette.

Jellycat@ selfridge is a joke. The cashier Johnny didn’t even look at me while I check out. He gave me the physical keyboard to put my name and email which he was supposed to do. Worst if you got the £130 Jellycat experience the guy did not do any acting all look upset. Worst experience ever. They all act like we owe them money for buying jellycats. McDonald’s have 10x better service than any of these three sassy boys.

Weeks ago I went to Selfridges with no intention to buy anything but to window shop, Raira a Sale Assistant from Memo, with her amazing customer services persuaded me to purchase a travel set of fragrances. Her approach towards me amazed me, to the point that I asked for her name. Thanks Raira 😊

Historical monument in London and worth visiting. Temple of fashion and luxury. Lots of choice but relatively basic in fashion. No exceptional pieces. On the other hand, the store is enormous and on several floors. Loses his orientation. A little moment of relaxation at “brasserie of lights” takes you into a touch of yesteryear with a trendy touch

only went in for jellycats but was pleasantly surprised with how nice the store was! even given a free sol de Janeiro sample

Din Tai Fung on top floor. Worth the effort... check.

Amazing shop . The toy section is like a little kids dream and in the busty section I don’t know that much make up existed.

It has everything and it is close to Ajwad Road. There are also restaurants behind it. There is a delicious Turkish restaurant, Fatayer, and everything. A new cinema has opened. You must go there.

There are a lot of people in the mall on Saturdays, but 80% and 90% of the people in the mall are from the Middle East. It must be that the consumption power of the Middle Eastern people is strong enough, right? Because this department store is one of the most powerful shopping malls in London! The business halls of luxury goods counters such as L V Gucci are open and transparent, without facades, and are very friendly to the people. Shopping in this department store is very comfortable and stress-free. It is a highly recommended mall for shopping in London.

There are many brands, shopping to your heart's content

Insanely busy but usually a good place to shop

Great product and excellent quality plenty to choose from

Always crowded, especially on weekends Quality is difficult to verify

A very large store with several floors. A very large toy store on the top floor with a huge selection. The Build A Bear Workshop is one of London's best. A great idea is the Toy Project - where used toys are recycled and resold.

Beautiful store that lives up to its name though a bit over priced! Good variety of branded products. Foodhall is good and worth the price. The staff are friendly and efficient. Go for the iconic yellow bag!

Great atmosphere friends staff on all the stall specially Gucci 😍

Selfridge is the place to find what you need!💯

I forget myself in this beautiful place

Someone explain to the ignorant that there is no country called Israel.