GROM in City of London, Westminster

Wide variety of flavours including diary free options Everything is 100% gluten free which is great for coeliacs, including the cones Would definitely recommend

I’ve been to GROM many many times and I have very looking to go tonight and show this place to my friends. They were no flavour and even when we asked they say “we don’t have” no panna either. We ask which flavour is nut free as our friend has a very strong allergy to nuts, the server recommend chocolate/hazelnut like wtf??? We laugh and run. I will never go back to this place 👎 + the place looked very dirty and messy

Appalling. I’ve had Grom ice cream in Italy, so was excited to see a branch in Piccadilly. It was dreadful. There were just 4 flavours on offer, all bland, and absolutely every shelf in the shop was empty. One server was on his phone the whole time, with another two chatting, with one actually serving customers. We sat by the kitchen which was a mess and clearly dirty with equipment dumped on the work surface. We had to clear the rubbish on the bench as no server bothered. The ice cream was grainy and pretty tasteless. Overpriced rubbish.

When Grom first opened a few years ago, I remembered it from France and was so excited to get a cone that I didn't care it was November! I went back recently with friends and it has sadly changed for the worse. We visited later in the evening, so it might be different earlier in the day - but the shop was an absolute state. All the stands were empty with nothing else to buy. Lots of the menu was covered up with badly placed stickers - it looked an absolute state. They also had so, so few flavours and really frustratingly the flavours available didn't match up with what we could see near the tubs. The shop has always been small but it was not nice this time. The gelato itself was fine, and staff were also ok, but the atmosphere was terrible. We'll definitely go elsewhere in future - what was once a really lovely place is now sadly a tourist trap like much of the Piccadilly area.

Sorvete delicioso. Sabores gluten free e super cremosos. Comemos na unidade de Londres e de Paris e ambos incríveis. Caramelo salgado, chocolate e manga são deliciosos. A casquinha com chocolate também é muito gostosa.

Delusion! This Is not Grom, not mfor italiano standard. The shop Is almost empty (there are not biscuits...). The cocholate flavour was finished, so the hot chocolate. Just four or five flavours available. The ice cream Is always good, but the shop is uncleaned. The waste Is all toghether.

The server ruined the experience with his mediocrity and bad manners. I wouldn't recommend this place to anyone.

Two of my best classic flavours from Grom - pistachio and hazelnut. Creamy, silky, and delicious, just like in Florence.

First time at GROM, great gelato, softer than others around, full of flavour and worth a try. But I will stay loyal to my fav :-)

Gelato was half melted. Salted caramel only tasted like heavy cream. Unacceptably slow service. People had no clue on how to prepare a cone. I had the same gelato in Italy and this cannot be compared. Extremely disappointing experience.

After experiencing Grom in Rome, we’d been looking forward to trying the London branch for a while. We love the at-home option sold in Waitrose. On arriving, there was a short queue out the door, and a further internal queue around the central counter inside. One queue was to order and pay, the second was to collect. There were only six gelatos listed on the board, however a sign clearly says that if they run out of anything, they will ‘quickly whip up’ another batch. We queued for ten minutes to pay for our order, and another 15mins to collect. However, when we were about five people away from collecting, one of the people behind the counter came out and took down one of the flavours. After returning to take another few orders, he then came out to take down another two flavours. A couple of people asked when more would be available and he said it wouldn’t. The only flavours left were tirimisu, coffee, and candied peel… none of which I liked. When we explained they just offered a refund. We had been the queues a total of nearly half an hour at this point and were so disappointed that they were not able to fulfil their promise of making more. Six other people in the queue also got refunds, however this didn’t stop them continuing to take orders. It’ll be a long time until we get back to Grom, and even then, I’m not sure whether I would bother.

What happened? Absolutely filthy inside, rubbish all over the floor, ice cream and toppings spread over every surface available. Half the items sold out and then some more not available. No care and no hygiene. Avoid till they get a manager who gives any care for the customers and doesn't want to poison them.

Delicious Gelato, pit stop before leaving London. Lovely, creamy gelato with a great range of toppings. A little over priced for what you get but I would be back and would recommend it to others.

Ordered their ice cream filled brioche bun. The bun was dry and it was the smallest scoop of ice cream ever. They advertise it full of ice cream (solid looking) and it's basically do little an amount it's already melted. 100% not worth £5.90.

It says it closes at 22:00 on here and Google maps but we got there at 20:55 and they were closing and wouldn’t let us get a quick gelato. Cheers for nothing.

I dont know how they make their gelato but the taste and consistency is that of melted gelatine/jelly. Absolutely horrendous. Add to that impatient and rude service and you have a nightmare rather than a dessert.

It was an amazing treat on a sunny afternoon to discover such delicious dairy free sorbet and ice cream, a wonderful treat for a family with allergies. The staff were welcoming and friendly, very knowledgeable about their products and gave us confidence to indulge. And...

I am Italian and this is the best ice cream in London for me! Gianduia and Crema di Grom are my favourite flavours!

This is an inviting small Gelato shop. They say it’s brought in frozen from Italy and everything is natural. I had the yoghurt flavour which was tasty. Nearest things I’ve tasted to real Italian gelato. Worth a visit.

I am sure I have had this Gelato before, somewhere in Italy; Milan or Naples. Lovely shop & about time someone did open a good ice cream shop. Unfortunately I was not impressed. It's good but not that good. Is it made from real milk...

Best gelato in London. I've been living in London for many year and I wasn't able to find a proper italian gelato (as I'm italian :D ) until yesterday. Highly recommended

This was delicious gelato. The salted caramel was awesome, but the whipped cream is not to be missed. It was a cold night in London, but the ice cream somehow warmed us up.

We visited for some ice cream after dining across the road at Cicchetti. Whilst the ice cream was creamy and generally flavoursome, the overall experience was only average. Store layout is circular, and whilst there is a sign to 'Pay Here' and 'Pick-up Here', the...

The place was inviting and tempting, so we went there. There were only two staffs whereas the queue was long, so it took really a while before you could get your ice cream. I tried the Cassata et pera and the Grom signature ice cream....

We tried to come here every day on vacation! It’s the best treat! Family friendly and the staff is great! It’s not only the best Gelato, it’s gluten free and uses fresh natural ingredients! They whip the gelato making it even more smooth and creamy!...

We went here because we have visited in Verona and wanted to see if it is the same. It pretty much is. Excellent ice cream, expensive though, but it is on Piccadilly....

We remember finding this gelato chain during our recent visit to Milan. The gelato was very good and it made us think about our recent holiday in Italy. One not-so-fun but maybe only fun-to-tell thing that happened while we were there is that a very...

We were walking back to our hotel after an event and looking for somewhere to have ice cream and stumbled across Grom, and what a good find. The gelato is delicious, fresh and gluten-free (which we both need). My wife had CAFFÈ, with coffee from...

I originally discovered this chain in Italy and was absolutely delighted to find a location in London! The flavors of gelato are delicious (although I just missed my favorite seasonal flavor: cassata siciliana) and the staff is always good at suggesting flavors that complement each...

I always look for one of these ice cream establishments in Italy, now they are in London. A must visit if you are there

We popped in here on the way to the Royal Academy, which is just down the road. Ordered a medium cup, which is 2 large or 3 smaller scoops. So many flavours we went for the 3 scoop option. Scoops were generous and the flavours...

This place has curb appeal so we tried it but the flavor was lacking. Do not recommend it. The chocolate place next door - delicious dark chocolate covered almonds!

Very famous gelato from Italy, it’s expanding all over the world now. Good quality control, the staff will make the gelato absorb enough air and reach the perfect temperature, not hard and too chill at all. Pistachio flavor is my favorite.

I love their gelato. The flavors are delicious and they have many options to choose from. The gelato is made fresh daily which makes a difference. They let you get two flavors with a small cone which is fun especially when it is hard to...

If you are coming here by train get off at Green park and turn left. Grom company is big in Italy this is there first branch in UK. There was a queue I had coconut ice-cream with chocolate cone small cost £4.50 the taste was...

They used to have seasonal gelatos, but they hardly change flavours now. The level of gelatos are good, but there are nicer gelatos in this area.

Pluses 1) Absolutely brilliant gelato - it really has to be tried to be believed 2) Generous portions 3) The gelato’s ingredients are definitely healthier than of typical gelatos Minuses 1) The small cafe only has 5 or 6 seats. It’s a bit crowded and...

Super central location, just as stroll from Piccadilly Circus, Grom opened in London almost a year ago. The shop is opened until late in weekdays and Friday and Saturday they close at midnight. The venue has space with high ceilings within a beautiful Edwardian stone...

I like gelato so I had been meaning to check out Grom for some time and finally got my opportunity yesterday. I wish I hadn't bothered and I won't be going back. I placed my order at the till and got my receipt, then took...

Came here a couple of days ago with my 10 year old after a theatre visit. Lots of different flavours to choose from and you can have gelato in a cone or tub or have it made into a milkshake. There is not much in...

Very good ice cream (maybe not the best in the city), but still very good. Very kind service, central location!

My friend and I had lunch in near by and pop in to this ice cream shop without knowing anything. What a surprise!! It’s fantastic, delicious ice cream indeed. Strongly recommend

it was the most beautiful ice cream I've ever eaten. I didn't even eat so much ice cream in Italy. I will come back again

Located in the main road. The shops speciality was so tasty and also the hazelnut and pistachio flavors. Good service too

Stopped here for dessert after the theater. Nice gelato shop. I had crema de grom and expresso. Friend had vanilla.

We stayed next door at the le Meridien, and after seeing so many people waiting to buy gelato at Grom, we decided to try it out. Wow...the best gelato outside of Rome!

Visiting London and staying in Piccadilly Circus, and, oh boy, sure found the best Gelato at Grom! Stopped by 3x in 4 days! The service was quick and the servings were plentiful. Their homemade whipped topping is to die for. Best Gelato outside of Italy.

Ive had icecream at Grom in Florence, Rome, Milan, and London. This one, though not in Italy, does not disappoint. There is a vast array of flavor options and they even sell jellies and jams, along with icecream tubs to take home. I had the...

- unique flavours, good service, short wait, convenient location, within walking distance from fortnum and mason, hours are also convenient (open late)

Happened on Grom Gelato on my way back from Fortnum and Masons. This branch is just 150 metres from Piccadilly Circus and same distance from F&M. Not a big store but beautifully presented with an array of amazing ice creams. Not cheap but if you...

We stopped here after dinner in the area. The service was so shocking that we eventually left without ordering. I had two tastes of the ice cream which were both horrible. The server scraped the poorest ice cream from the top of the tub -...

Take a few steps off Piccadilly circus and enjoy the best dessert in London. It's a great activity after seeing a show on the West End. Lots of flavors. Soft and smooth. Tastes like what it says it should taste. Don't be afraid to visit...

Visited Grom - il near Piccadilly Circus and thoroughly enjoyed the Gelato Ice creams. A bit pricey- but, worth it considering the excellent quality and quantity !!

You either know GROM or you do not. Either way it needs no further explanation. Go for it. EXpensive but worth every lick.

Simply the best hot chocolate. Not cheap. £5 for a small hot chocolate with whipped cream. A really light but thick cream. Small is plenty as it’s so rich.

After trying other ice creams for example in Chelsea or in South Kens I can say that for me this is the best. Prices seem expensive if you compare them with the price you pay in Italy (or in a fast food) but they are...

Friendly staff, very smooth and creamy gelato. Pistachio tasting natural, good colour(not bright green). Flavour is good but I had better. It’s ok to grab it en-route but not worth queuing for. I saw the queue here sign 😳

I've been here twice and the ice cream is OK but expensive, but there is a staff member here called Ryan who is outstanding. I came in here tonight and he was single-handedly serving 10 customers at 10 pm but was still beautifully polite and...

I’ve been there last weekend with a friend, someone told me it was one of the best gelato in London. The service was ok, but the ice cream on the cone started melting while the lady was giving me my gelato! Literally I had it...

I didn’t really like the gelato, the prices are not bad... they need to add more gelato flavors! The pistachio flavor was okay:

The modern palace of ice-cream goodies. Superb range of highest quality, exactly as you can find in Grom in other towns, old- and new-world. £3.90 for approx. 120ml, is about the same as other producers sell for in London theatres. My two standards for comparison...

Really good ice cream. It has a good choice of flavours and sizes, the service was quick and the shop decor was modern and fresh. Pretty cool.

If you like Italian Ice Cream and you are in London (or Turin where I originally sampled this ice cream) this is the place to go. It is the Gold Standard of Italian Gelato, made from organic ingredients and actually tasting of the flavour it...

Gelato was average. We even ordered their house special. Cone was stale. Service wasn't welcoming either. Worth trying but not worth coming back to.

Was overjoyed to see it opened in July & tried it with anticipation. It didn’t disappoint. Not a big selection of flavours but all the ones we tried, we were all very happy with them. Therefore we went again in October half term. We gave...

Gelupo has long held first place in my heart for London gelato places, but Grom shot to the top and now shares this space. Gooey, rich and frankly quite sexual gelato.

The hype and tourists flocking here give you an illusion that it taste better than what it is. Totally overrated.Don't get me wrong, their gelato is fine still it does not keep up with the price tag. We are also overcharged for milk shake, which...

If you make a big hype and claim you are great about icecream you should keep an eye on every details. Just slightly better than normal icecream. For 4 quid for a tiny scoop it should be superb. Anyhow nothing wrong bit if you make...

The gelato is excellent and a rival for the equally excelled Gepulo. I do, however think that service is not great - the staff are not particularly friendly and rather slow. Prices are reasonable for London.

We stopped in here for a quick snack while we were on vacation. The Gelato was amazing. Really smooth and very refreshing!!! I got the melon which was cantaloupe and it was honestly the best gelato I’ve ever had.

We were walking down Piccadilly st and found this gelato place. We decided to try some of the flavors. We had some pistachios and another of their dark chocolate. They were both very good. The service was excellent and it was a very enjoyable dessert

I was so happy to discover that they have a branch in London - these were my favourite ice-creams while in Rome. They are as delicious as always, freshly made with no emulsifiers and colorants. Small portion is quite big and you can include two...

Due to my dwindling love for gelato I have avoided going to any place that serves gelato. I'm glad I didn't pass up this place. Visited Grom for dessert and straight away I was impressed. I tasted a couple flavours, the chocolate was very bitter....

I felt gelato was little too sweet considering premium price so I expected quality to be par with Italian version .This place worth a one time try only.

The service here is fast, with lots of choice of gelato. It really is one of the best in London! There is not much seating here, but great to grab and go. You can buy large tubs as well to take away.

This gelato is among the best ones I have tasted. Truly an Italian flavor and consistency, just like the ones you can have in Italy or at home, prepared by a nonna.

Jacob (the one giving out the samples at the entrance) was super friendly, easy to talk and nice when I walked past Grom Gelato yesterday (Thursday evening). I liked the taste of the biscuits with both the red jam and chocolate type toppings. The chocolate...

We've loved the gelato at Grom in Glorence, and were pleasantly surprised to see a store in Central London. The gelato is the same - creamy, rich and flavorful. We went back multiple times. You'd be hard-pressed to find better gelato/ice-cream anywhere else. Only flip...

My wife and I have visited 24 countries in the last 10 years and it is our tradition to have a daily gelato whenever we can (gelato in Cambodia was not great 😊). With a half dozen trips to Italy that includes a lot of...

I was walking through Piccadilly and saw this place. I tried the dark chocolate dairy free ice cream and it was very good.

This was the creamiest ice cream I have ever had! Expensive and a small portion but worth it! Will definitely be returning!!

Seasonal flavoured ice cream so unfortunately no strawberry, great tasting all the same.., had the Vanilla and The Grom special, the ingredients tasted fresh and sugar content tasted low. Well done Grom for arriving in London.

The only thing what is annoying : there is no seating area, you need grab you ice cream and go. If they just had few tables, place would be the one to go 🍨but even because of this I can not put 4 starts instead...