Freddie's Cake Shop in Hammersmith and Fulham

I ordered my husbands birthday cake last minute. Requested a late delivery as I wanted cake before midnight. This was fulfilled, the cake was fresh spongy and fluffy with great taste. We loved it and most Importantly my husband loved it. This is the 5th cake ordered and it’s been great each time.

This is the worst place to order. The cupcakes were supposed to be delivered between 11.00-03.00. Delivery was made more than 1hr late. It was supposed to be a surprise for my cousin's birthday. And she missed it as she needed to go out celebrate. I would never recommend this place to anyone. Awful service.

What a lovely service! Went above and beyond for our order, which we didn’t expected. Highly recommended!

Ordered a red velvet popcorn cake for my mums birthday party well in advance. It arrived on time but when delivered it was lopsided. When we got up the next day it has almost fallen over. When we called they were very helpful and delivered another cake the same day. This cake was also lopsided when we opened the box. By the next day it had almost collapsed again. We couldn’t use either cake for the celebration as they were collapsed and looked awful. We decided to taste them before we threw them away and when we cut in to both of them neither of them were red velvet and both were really dry. There was so much over sweet butter cream icing that tasted of nothing but was just incredibly sweet. Both cakes tasted horrible. As soon as we complained again we have been completely and repeatedly ignored. Over £50 for a cake that just went in the bin I would not recommend using this company such a waste of money and so disappointing to not have a fancy cake for my mums birthday.

I ordered some birthday cup cakes - on the same day I needed them, so very late in teh day! It was no problem and the cakes arrived as promised in the afternoon (about four hours after I ordered them) and were fresh and very tasty. Got me out of a tight spot!

Had a cake made for my nephew, they kindly customised the cake. It was made on time and delivered at the time given. The cake was fresh and tasted absolutely lush. Everyone was so happy with the cake so I will definitely be ordering again from Freddies.

bsolutely horrible service. Ordered a cake for my daughters birthday party to be delivered the day before her party to ensure it’s delivered with plenty of time before her event. I paid for delivery between 11am-3pm and it arrived one hour late. They’d sent me a link to track my delivery which showed the driver was on his way to me at 11:56am but arrived at 3:59pm. It doesn’t take 4 hours to get to me, at the most it would take 1 and half hours with traffic. I was told the delivery tracking system doesn’t work like that, but what’s the point of a system that doesn’t work. Honestly baffled. When the cake arrived it was leaving to one side and the cream was cracking due to it leaning. Luckily I checked it before the drivers left. Called HQ to complain and I was told there’s nothing they could do apart from issue a refund or send me a cake the next day. However they couldn’t guarantee that it would arrive in time for my daughters event. After a lot of back and forth I sent the cake back to HQ with the drivers and asked for a refund. I was told I’d get an email to confirm my refund and that she was sending it this minute. I didn’t receive a confirmation and chased them the following day, to which they then sent me an email at 10pm confirming my refund. In the email it stated I would receive the refund within 3-4 working days but I still haven’t received my refund after one week. I called to chase them and I was told they’d done everything from their side but they use a third party service so they can’t tell me when I would get my refund. Having read the other reviews I’m not sure I’ll get my refund at all. Avoid this business like the plague. Atrocious customer service skills and even worse products. Completely runnier my daughters themed event.I’ve only given 1 star as theirs no option to give 0 stars.

So I ordered a 8 inch strawberry and cream cake. I so wish I hadn't ! I expected a buttercream finish freshly made cake instead I ended up with 'cake box style' cream on the cake, no sight of any jam, thick layers of frozen sponge and YES the sponge cake was frozen as it was, hence the dryness and the soggy macarons ! The cake was so dry and terrible I wish I had purchased from Cake Box at least the sponge would have been soft and edible. Needless to say the cake went in the bin and was not worth the money I spent, £84 down the drain or gutter should I say ! To top things off I emailed Freddie's and their customer service was as crap as the cake, no response, no etiquette for customer service ! So the moral of this story is DO NOT WASTE YOUR MONEY ON CAKES FROM FREDDIES. Your 5 yr old can probably make a better tasting cake !

I sent an email of complaint but have not received a response, therefore I have no choice but to leave a negative public review. I ordered a red velvet cake with gold fountain sparklers. I instead received a selection of cupcakes with absolutely no explanation for the reason for the substitution. The cupcakes were dry and equally disappointing. I would implore anyone looking for cake delivery in London to avoid this place.

This was our experience of ordering a cake from Freddie's. We hope yours may be better. Let's start with the positive: the cake itself was brilliant - it looked like the photo, it tasted great and the price was reasonable. Now here comes the BUT - like almost everyone below, the cake arrived two hours AFTER the end of the promised delivery slot. We had ordered it for a 50th birthday lunch that we were hosting and the cake arrived long after we had left for the party venue. We couldn't wait any longer so bought a fewf shop cakes from Waitrose instead. So we had a cake for 40 people and there were just two of us to eat it when we got back from the party. We wasted rather. a lot of money. Freddie's neither explained nor apologised and answer neither phones nor email. Freddie's make cakes for special occasions, but there is not much point in having a cake if it arrives AFTER the event it was intended for. They have to sort their logistics out otherwise they will go under. So ONLY order a Freddie's cake if you are happy to take what appears to be a huge risk that it won't arrive on time. And know that you will get no response from them at all.

I order a cake for my brother's anniversary. Received something 3 hours late then the tie they said it would be delivered. The cake was very different from the original cake picture that I ordered. It was in an inferior packing and the cake was tilted, stuff missing from the cake and the cake was definitely prepared by an armature not a professional. I called immediately and complained. I was very angry as we waited so long to cut the cake and I was embarrassed but what I received. I couldn't give it to my brother and his wife. When I was angry over the phone they lady asked me to send an email with pictures. I did, but nobody bothered to get back. After a month somebody responded saying they would refund me £30 because the cake wasn't returned. Can you imagine??? When I called to complain they didn't ask for the cake to be returned, they asked for an email and pic which I did. They could have sent the driver back to collect the cake as I told them I wasn't going to have my brother and his wife cut this cake. Their anniversary was wrecked because the cake was supposed to be the most important thing and we were left with none. Now, after a month they say the cake wasn't returned. I had ordered a balloon with the cake and was charged for it but the balloon was not delivered. They didnt talk about returning that money. I wrote back saying I want a full refund plus my balloon money. Its 4 months now but I have not received the money nor a response. I have asked for a complaint procedure but received nothing yet. If these people do not have business ethics and f they treat their customers this way I would say do not use them.

Similar to others. Ordered box of cupcakes days in advance and paid for 8am-12 delivery slot. On the day the cakes did not even leave until 12:45 (by which time the business meeting they were for was already over), And they only left then because I had chased them for the second time that day. I thought I was being reasonable in only asking for the delivery charge to be refunded. They said they would do that, but nothing was refunded to me at all.

Shocking service and even worse customer experience. They really don’t give a toss! Booked a cake for daughter’s 20th birthday party. Booked a delivery slot from 11:00 - 15:00. Nothing arrived. I called the shop and spoke to staff who said they would call the driver and call me straight back. They didn’t call back so I had to call only to be told that the driver would drop the cake off at 17:30. They didn’t. Called back again and told that they would speak to the driver and call me back. They didn’t. I called again and was told the cake would be dropped off at 18:00. They didn’t. So daughter spent entire day is spent waiting for a delivery driver to bother to turn up from a cake company that doesn’t give a toss about customer service. Staff said they would pass on my number to the manager so he can call. He didn’t. So cake finally arrived at 18:30. No apologies. Please use a different company!!

The worst customer experience.... I have a feeling there is a big problem and monies are not returned. Anyone else experiencing the same issue?

Ordered a cake a week ago with the specific delivery times and it has arrived 3hrs late when everyone was already gone! Really ruined my day especially when it was planned a week ago and paid over £100 for a cake + addn mileage.

Had been trying to order online for my sister who lives in Greater London. I wanted to get a fancy birthday cake, but sadly all the popular ones either don’t deliver outside Central London or they charge exorbitant delivery fees ( Anges de Sucre charges...

Completely spoilt a leaving do we were having by not delivering the cake within the booked window. I gave them a weeks notice but they still couldnt get it to us on time.

i ordered 2 cakes for delivery on different days and paid for a pre 12.00 delivery. Both cakes arrived after 12.00, one just slightly over at 12.30 but the other not until after 1pm. both of which were too late for the celebrations we planned...

Lovely surprise on my birthday today - large box arrived of amazing cupcakes, chocolate, cream, maltesers, redvelvet - looked fab, tasted great. Not too sweet and just the right size. Even better was that it had been ordered from my son in Australia and arrived...

Absolute amateurs! No idea how they have remained in business. They failed to deliver a cake in their first attempt, yesterday. Apparently the cake was crushed (no one rang to tell me this by the way! I had to do some sleuthing). Remember there is...

Such a bad service Ordered my cake 3 weeks ago and on the day it haven’t arrived No reply no response absolute rubbish Don’t recommend!!

The first time I order a cake It came on time and the cake arrived in good condition,design was like the website and i was happy to order again. The Second time i order a cake however the service was very poor. I order in...

How to ruin your first big celebration. Booked online a kid’s cake for my son’s first birthday. Since we wanted to be sure of the delivery on time for the party WE BOOKED 9 DAYS IN ADVANCE and opted for the slot 11-3pm. Around 2.30pm...

I ordered cake in last minute from Jaffna, Sri Lanka. however, they delivered on time without any reminders Really amazing service I strongly recommended Thank you for your timely response

Exceptional customer service skills Any selection of cakes will go toe-to-toe with Fortum & Mason Exquisite taste Worth its weight in gold and time from order, delivery, admiring, cutting, tasting and enjoying the moment... Highly recommended...

I ordered "night at the movies" cupcakes for a birthday delivery. Website was easy to use and the delivery took place at the requested time. The cakes look exactly like they do on the website, absolutely wonderful and they tasted even better!! Would highly recommend...

I am extremely happy with my experience, I can’t fault the service. Ordered for next day delivery and it arrived as scheduled, will definitely be back

I booked the evening slot (3pm-7pm) but the cake was delivered after 8.30pm!! What’s worse, the shop closes at 8pm so I could ask nobody about the delivery. It had definitely ruin the day! Read other reviews about the delayed delivery or worse the delivery...

I ordered a black drip cake from their website which was an all black cake with gold trimmings and a few geometric shells. When the cake came it was a chocolate colour with no gold and one single weird shaped shell. It was for my...

I have bought the Red Velvet Tradition cake, the product was fresh and the design Incredible perfect!! The Delivery service amazing!! Thank you!!!

The cake was beautiful! Light and fluffy, layered with fresh strawberries, and just delicious! We served generous sized portions and it was so moreish. Love the glittery strawberry and macrons on top. Such a nice touch. Only thing I recommend is for the personal message...

Ordered a cake for my sister’s birthday. Had never ordered from this bakery before but it was totally worth it! Good value for money, the cake was beautifully presented and tastes amazing. I ordered at 9pm for the next day and the cake arrived promptly...

Ordered again from Freddie’s and was not disappointed. Cake arrived ahead of time and was absolutely beautiful and delicious. Ticked all the boxes in terms of taste and appearance. Service from the store was outstanding- the fact that they remembered me from my last order...

Ordered a Birthday cake and paid extra for the time slot 8am to 12 - emailed to chase up, as no update provided, advised running late expected at 2.45..another call to them at 3.15, advised no courier but I will receive Cake today!! CAKE NOT...

Wow! Amazing cake! Ordered a Berry medley 8" cake for mom's 75th birthday. We ordered four days before and it was delivered on time. Cake looked amazing. It was quite big, had four layers and tasted devine. The sponge was moist and soft and the...

Lockdown didn't stop my birthday treat! Had a beautiful carrot cake delivered to my home. I cannot express enough how beautiful and tasty this cake is. Thank you so much for continuing your service during these difficult times.

I ordered a lemon drizzle birthday cake for my daughter. It was beautiful and very good value. It was delivered within the time slot I asked for. The cake was very fresh and delicious. I would definitely use this company again.

I ordered the Caramel popcorn cake as a surprise for a friend. The order arrived on time, the cake design exactly as presented in the photo and it arrived in perfect state. They told me they loved it; the caramel cream tasted AMAZING, the sponge...

I brought the funky cupcakes from Freddie’s for a birthday cake, they were amazing, fresh, beautifully decorated, fast and prompt delivery, my partner and son enjoyed them, the strawberry sponge cupcakes were beyond my favourite, my son also said he wants them for his birthday...

10/10 for both looks and taste! Website was easy to navigate, turned up in the chosen time slot (had a text to confirm dispatch). The overall look of the cake was stunning - such a pity to cut it. The cake was extremely light and...

I ordered last minute mid Thursday afternoon and booked a next day delivery slot. I wasn’t sure I would be as impressed as I was, the cake and cupcakes were amazing both taste and looks wise. Will definitely order again X.

I wanted to say a big thank you for the incredible Strawberries & Cream cake I ordered for my friends wedding as a surprise. Everyone really loved the look and taste of the cake, there really wasn't much left at the end. The sponge was...

After being completely let down by the person who I originally ordered my sons cake from, I desperately needed a cake & found these guys. Speaking to both the lady and gentlemen, they listened to what I needed and they certainly delivered. Although I needed...

Arranged a last minute delivery of the signature cupcakes to my son, for his birthday. With an open delivery slot and wanting it to be a surprise, I obviously had no idea where my son would be when they arrived, so made sure that the...

I needed to order some Cupcakes to be delivered the next day, as a surprise for a friends birthday. Nowhere in London (that looked good) could do a next day delivery and at 6pm I was starting to run out of ideas. Luckily I finally...

Wanted a surprise gift for my sister in laws 70th birthday. Had already bought a gift but wanted a surprise “extra” as she was having friends for tea, cake and a tipple! I thought cupcakes might be a good idea and scanned the web for...

So happy with their service. My order arrived just in time to surprise my partner. I'm in Asia and it's so nice to find a shop like this. I'm impressed with the cupcakes I ordered, they look very nice. Just had 1 problem, the balloon...

I ordered cupcakes for my partners birthday and we ate them all almost in one go, they were delicious. Delivery was great, full communication the whole time, right to our door.

Thank you! I ordered the chocolate cupcake box to be delivered to my Uncle for his birthday during lock down as a treat. He says they are very scrummy and he is not planning on sharing with anyone! 12 cupcakes should keep him happy for...

I really happy with the service at Freddie’s especially during the lockdown when there is no way to see family and friends. I ordered a box of cupcakes for my sisters birthday who is a nurse working for the NHS and who I have not...

I'm from outside the UK and I order some cupcakes to a friend in London. They take care of everything and the cupcakes where on his door the next day. Excellent service and great comunication. My friend loved the cupcakes 😄.

I was sent a dozen of these beautiful looking cupcakes (the chocolate ones), and they are simply delicious. The icing is unique and all the ingredients very fresh. They lasted for days. I have now ordered 3 boxes to be sent to 3 different friends,...

I ordered some cupcakes for my Dad's birthday, sadly they did not arrive on the day as was stated they would on the order. I have had no contact from the cake shop despite delivery supposed to have taken place 13 days ago.

Ordered some cupcakes for same day delivery for my mum’s birthday. They arrived so quickly, were STUNNING and delicious and made my Mum’s day.

Great cakes with fantastic customer service I used Hummingbird in the past but in futures I’m using Freddie’s Thanks

Exquisite! I live in France & ordered surprise birthday cupcakes for a friend in London! I am so impressed by the customer service and speedy delivery, & the celebrant absolutely LOVES the cake!

Thankyou so much Freddie's Cakes for lovely service and delivering my Sons cupcakes with a smile. My Son commented on what a nice guy the delivery guy was. Apparently the cupcakes were superb... Well done on providing such a good service especially in these difficult...

absolutely amazing cakes.never seen anything like it before. I gave this company the wrong address were my cakes needed to be delivered too ,and they were absolutely brilliant they held on to the cakes and delivered them the next day ,they went out of there...

The red velvet cake looked stunning and the taste didnt disappoint! The delivery was punctual and customer service was reponsive and excellent.

Great cake, 0 issues taste and look wise. Ordered the night before for next day delivery between 3-7pm which it allows on the website. I would suggest, however, to have your cake arrive the day before if you can. Other than that, gorgeous cakes and...

Ordered a cake on line for a corporate lunch for a colleagues 40th birthday ... it was fab and great price too would totally recommend

The cake arrived on time and tasted great. It had fresh strawberries inside the cake. Guests loved it. The company doesn't respond to their emails, but were very helpful on the phone.

The cake was delivered within 24hours of placing order. Looked and tasted amazing. I had a query before placing order and they replied to my email instantly. Would definitely recommend to family and friends.

I ordered a red velvet cake one tier cake for a small gathering I was holding for my birthday. There were mixed reviews but as I made the order over a week in advance, I wasn’t too worried. I chose a delivery slot between 11-3...

I live overseas and ordered a cake for my boyfriend. They did a really awesome job. My surprise turned out so well. Thank you so much guys! You’re very accommodating.

Ordered cupcakes for NHS workers at Christmas. Cupcakes were never delivered, but money was taken from my account. On first phone call was told that somebody would investigate and ring me back. Nobody rang me back. When I got through next time was told there...

Was extremely happy with the delicious cupcakes (I ordered a box of 12 for husbands birthday) he loved the selection! and the delivery was quick and prompt, the delivery driver was extremely helpful and friendly! Will defo recommend and will be ordering for future occasions!

I discovered Freddies in the event of a cake emergency and have been using them ever since. They are a friendly bunch who take time to listen to what the scope of what the I want and need in a decent cake. order cakes from...

The cake I ordered wasn’t delivered to the restaurant as requested, thus the birthday surprise didn’t happen. After contacting them they sent an email stating that indeed it did seem that the cake was not delivered but that they could deliver it the next day....

Unfortunately i didn’t get any pictures to show how lovely the cake was but this cake tasted absolutely splendid 😍. It had the perfect amount of cream & the fluffiness of the cake was spot on! Thank you so much Freddiescakeshop!

The Ivy couldn’t oblige due to insufficient notice (despite me hosting a £10k event.. ) but I ordered a cake (black chocolate drop) the day before on-line. Sally was very helpful via email as I needed to be certain it would be there by noon....

Delicious, high quality cake. However there was no response from customer services when I called several times + emailed. I really needed some form of human contact to check a detail on my order, even a response to my email. So that would put me...

Found you guys online and thank goodness I did! Sorted me out with a beautiful cake the next day. You service is really good and quick responses. Wasn’t sure if you would be able to deliver to my venue in Dartford so I was really...

My friend told me about your cake service and I must admit, it was very delicious and the delivery was on time. Thanks a lot and I am looking to make an order soon for my partner's birthday. Great service.

Tha cake was really tasty. Much better than what I expected! Bad customer service!! Never responded to my mail. You could send an email with the timing of the delivery and confirmatiom that the order is being prepared. Silly CRM

Ordered a cake the day before I needed it, I even asked for a bigger size than what is originally advertised on the website, I even went ahead to mention if colours could be tweaked abit. This company did everything and more. The cake tasted...

How great are these guys?!?! Life savers after my cake lady let me down, I found Freddie’s on the web and called them to make an order with them. Customer service awesome, same day delivery service awesome, cake looked awesome, cake tasted awesome I mean...

Thanks guys for saving the day! I ordered a cake for my wife to be delivered at the last minute and you guys made it and delivered it the next day after placing my order. Cake was so unique. Every1 complemented. Im so glad with...

Firstly i ordered a SAME DAY "fantasy cake". I had an email to say my choice of cake was not available even though it was online. This meant i could not have same day as it never would have arrived in time for me to...

Had ordered the midnight surprise cake for hubby, the cake was amazing, flowers were beautiful and most of all the cake was delivered on time (11:30pm). Thank you!!! Will definately order again.

I ordered for a cupcake to be delivered to my wife on her birthday at work between 11am-3pm. As of 4:00pm, it was still not delivered so I called their office to complain and was told the driver will get in touch with me. By...

Positive feedback from me! We enjoyed every last slice of it! Great service, great cake. Can't complain really. I'm a convert haha

I was absolutely chuffed with the cake Freddie's delivered for my son's birthday. He was really thrilled at receiving such a spectacular chocolate cake. Freddie's really helped me make my son's birthday special.

Ordered a lovely cake for my friends 25th birthday, she soooooooooo loves it, it tasted delicious and it wasn’t even enough haha. Definitely will order again. This company is now my go to xxx

I ordered 2 cakes for my sister-in law's 40th. Was called an hour before delivery that wrong cake was baked.Accepted wrong cake hoping second cake will be fine. Second cake arrived with wrong spelling.I called the cake shop next day. A lady called stacy took...

These guys have a special delivery for birthdays at 12 midnight. But what’s the point of promising for something that u can’t provide?! I ordered this from Australia to get delivered to my sister in London on her birthday at midnight! But I get call...

I ordered twice and it exceeded my expectations! The cakes looks exactly the same thing as the photos shows on internet and I also received the delivers on time with no issues. Tks for your amazing work! :)

After a last minute order cancellation, we had 3 days to find a new cupcake supplier for a surprise birthday party. Google gave us Freddie's - We hadn't tasted Freddie's cakes before, but in good faith, we blindly ordered 60 cupcakes on the Friday, to...

What a lovely surprise I just received from my friend! I’m not usually a cake lover but your cupcakes are just amazing I think I have just discovered a new found love for cakes- yours of course! You’ve just gain a new customer.

I just want to say the cake and the service is absolutely faultless!! I placed an order this morning and the cake was delivered by the afternoon and it taste amazing! I can’t believe what I paid for the cake and for the service received!...

I am so impressed with this place. My father is currently on holiday in the uk and i live in canada. Was anxious ordering a cake i could not see but it turned out beautiful. Thank you for making my daddy happy.

I wanted to send my husband a small birthday surprise to his office. I was searching the internet for a good couple of hours to find either a suitable gift company or cake delivery service. Most would not offer same day delivery, were overpriced or...

I ordered the cake at 9pm for the next day Emailed first thing in the morning to check my order and the guy called me promptly Went over the order and made sure everything was perfect and how I had asked. Delivered within the time...

Excellent delivery, wonderful cupcakes, looked as amazing as they tasted. Love the balloon, nice touch for a birthday delivery. Good customer service. Highly recommend this, particularly as they have such a wide delivery coverage in London. They will go right out to the M25 if...

What a FABULOUS cake!!! Everyone was asking where I got it as it was so delicious, it didn’t just look AMAZING, it tasted AMAZING too!!! I will definitely be ordering again!! It was lovely with the mixture of vanilla and chocolate sponge as it suited...

I highly recommend this cake shop, I ordered a 8 inch chocolate deluxe cake and it was very delicious, everyone loved it a lot !

The cakes managage to please the whole family which is very rare. I would recommend this person to everyone as they are affordable and have good customer service.

Thanks once again freddies for my cake, we all enjoyed it and it finished within minutes lol. Will surely be around again sooner than you think !

The cupcakes tasted lush, i really loved it! Thanks so much, the communication was great also. Will order again soon.

Very good! Will use again they have very good service.Great food nice people will bring family next time