Fortitude Bakehouse in Camden

Always stunning pastries just a shame they sell out of a lot and don't refill but that's the consequence of being such a successful place. Anytime I'm passing I'll pop in.

Steadily moving queue. Great service. Enjoyed food items, especially, Pizza Danish. May try drinks at next visit.

Fab delicious food, queue moved reasonably quickly. A good variety of savoury and sweet. Good organisation of the queue especially when it came to the time for the beignets to be available, someone has obviously thought it through and those who didn't want beignets went ahead so that those in the queue would get there when they were available. Staff were friendly and very polite.

Couldn't get a beignet last year but managed to this time and definitely worth the wait- absolutely delicious. Also had the savouries which were amazing too. Definitely worth a visit

Very nice, just very expensive! I can recommend the pizza danish

Such friendly staff who served me today for my 1st visit. I had a mortadella and red pepper focaccia which was delicious and very good portion size and an incredible danish. I cannot believe Ive worked in Russel Sq for a year and only just found this place. Pricey but worth it, amazing gem of a place

Watched that little fat guy ...tod on YouTube was really raving on about it,he must be getting paid for digging them up,nothink special .

I’ve been here a couple times I absolutely love their scones they come up with such good flavors and the coffee is so delicious, they use beans from Workshop coffee which are my favorite! It’s always super busy I recommend going early.

Bakery of level. The smell invites you to come in and buy everything on display. There is a choice of both sweet and savory. We ate a pan suisse filled with cream and chocolate, with cocoa and cramble to decorate, and a cinnamon roll simply delicious, to drink a cappuccino and an Americano. We took takeaway because there are no tables to sit at on site but only benches on the street. Recommended!

Unbelievable food, especially the specials. The coffee is brilliant as well!

Don't get me wrong, the food is fine. But that's it, just fine. I wouldn't stand more than 15 minutes in line for this. We had more than a few items, but it was so forgettable that I literally forgot what we had except for this chicken sandwich and slice of orange (?) loaf. I know we had some pastries...but I truly cannot remember what. Overhyped means overinflated prices, as I remember thinking that mediocre sandwich was not worth the £11. Service was friendly enough but you can tell they're over it, haha!

Great options on offer. I got a cinnamon sticky bun after pondering for as long as I could on my order. I thought the bun was fantastic. Not overly sweet or syrupy. The dough was perfect in my opinion. One other member of our group found hers to be a bit underbaked, but I think this was more of a preference as I did find my center to be a bit less baked than the outer rings, but found it to be incredibly tasty and the way that I actually like them. They had a nice variety of both sweet and savory items and I do wish I was in the area longer as I would have enjoyed returning to try a few other options on offer. It took a huge effort on my part to avoid ordering more, but I managed to behave! The coffee was also quite good and the staff were very pleasant and efficient. Small queue upon arrival that was sorted at an admirable pace.

This was our second favorite place among London food providers during a 1 week stay. Everything is so good, all staff friendly and helpful. You feel like “one of the gang” after 2 visits. It was a high point of every day!!

Loads of butter and not much in terms of taste , also served with a bad attitude This is mostly instagram hype and avoiding this placed is recommended

Heard about Fortitude bakery the day before we where heading to The Birtish Museum so didn't know what to expect. Got there just before 11:00 which was very lucky as it is the time that their begneits come out. Amazing! Well worth it.

Had a sausage roll, was extremely greasy and dripping with oil. Meat was nice, greggs better

Visited on a nice sunny day and queuing was in the shade. Queue went down steadily and it didn't feel like the wait to get to the counter was that long. Had the lemon meringue danish which was absolutely delicious as a brunch treat. My friend had the pistachio and rose beignet which she very much enjoyed. The benches outside were full when we visited, but not to worry as you can take a short walk to Russell Square Gardens and enjoy your treats in nature there.

Tasty and unique pastries. A place you absolutely must visit!

Five star bakery with varied selection of pastries. Beignets are wonderful and tasty. Very busy with lines around the corner for 11am release. Many other pastries to choose from. Coffee very good too. Would come daily if I lived or worked nearby.

I was lucky to be staying right across the street, so was able to go to @fortitudebakehouse right when they opened…the queue grew really quickly! My pain suisse was yummy and hugeee!

Followed the hype from instagram and really enjoyed it Bear in mind beignets aren’t served until 11am Queues can get big but service is very quick Really enjoyed it, but it’s more of a doughnut than a beignet Nowhere to sit apart from a couple of benches so walked round the corner and sat on a bench in Russel Sq Delicious though and for £6.50 pretty fair I thought

Came all the way just for the beignets ✨ Staff were very friendly.

Ordered the Sausage Roll, Banana and blueberry sourdough cake, and the Black Forest beignet. All were very flavourful! The cream of the beignet was not too much because it was so light and not cloying. The sausage roll was very well seasoned, makes you salivate and yearn for more. The sourdough cake had a just nice chewy but not rubbery texture. Satisfying!

It was very busy when we went, likely due to the popularity! The service was very good though, fast and friendly. I bought a cinnamon bun but couldn't actually eat it until the next day and it was still very very good. My partner very much enjoyed his beignet. Definitely one to visit!

Purchased a cinnamon roll. Not dry, but not moist. Not too sweet, which was good, but the cinnamon flavor was too weak. Disappointing considering its popularity. The staff service was fast and nice. The atmosphere is well known, there are no table seats inside, only benches outside. Good strategy. Bread is sold in bulk, saving space.

We got the Black Forest beignet and the lemon meringue danish. The beignet cream was so light and airy. We were pleasantly surprised that it wasn’t overly sweet. The dark chocolate on top was rich and decadent. The only downside was that the cherry layer was sooo astronomically thin. It felt rationed LOL it didn’t really add much to what should be a Black Forest combination. The lemon meringue danish was so tart and wonderful, the meringue itself was perfect. The lemon curd was wonderfully sweet and tart, but was very runny. It made an absolute mess when taking a first bite into the middle, it was an unexpected consistency. Overall, would come back again to try more!

Possibly the best cinnamon bun I’ve ever had. Soft, but out too doughy. It had a perfect cinnamon buttery sugary flavor and it was still warm. The only downside is that the only seating is some benches outside. It was cold and blustery the morning we were there making it not a great place to enjoy the food.

Is easily one of the best bakeries I’ve been to in London. The flavor combinations are creative and really well balanced. I had a scone with lemon cream — absolutely delicious. The coffee was also top-notch, which is not always a given at bakeries. The place is small and gets busy quickly, so I definitely recommend going early if you want to grab a spot or get the best picks. It’s a little tucked away, but well worth finding. A true gem in the city for anyone who loves great pastries and quality coffee.

Great selection, fair prices and very good craftsmanship - we will be back

they did have vegan options! all three of them on the same tray - a lemon loaf, a banana blueberry cake and a chocolate thing 💚

Tiktok hotspot, full of influencers and hipsters alike, massively over saturated for what they produce. Had their pork baguette, which although tasty was not worth the hefty price tag they ask for what it was, the picture doesn't do it justice but it's about the same length as a subway 6 inch, in a very small baguette, although packed nicely with toppings was nowhere near worth the £11 price tag they ask. This place is over saturated by social media folks, who claim this to be "THE PLACE" to go for baked goods, which honestly I feel is mostly overhyped, the staff are pretty rude, just pay and go, no plesantries or information about what they have, once you've queued for 45 minutes just to get in the door which again is not very accessible you're literally presented with a card machine and a member of staff expecting you to pick quickly. You can't really get in the door until you have queued up either as they have no real access, not suitable for disabled people either which is shocking as they have a service ramp next to the main entrance for their baked goods trolleys, so why they can ramp access is beyond me. The food quality if average for the cost, I would of felt ripped off paying £8 for the baguette yet alone £12 but after queuing as long as I did I had to get something, I had hoped to get one of their beignets which again are all over tiktok but having seen peoples reactions outside who were lucky enough to get them in the half hour window they had stock, they all seemed rather dissapointed which says it all really. It's the place to go if you want to look cool and say you've had one of their beignets, otherwise their are far better bakeries around, at a much more single pricetag and actual customer service not just crows waiting for you to leave, they also don't take cash. Dissapointing all round.

Saw people online saying this is one of londons best bakeries so I had high expectations, I finally went and was disappointed. The pastries and cakes look very nice but the taste doesn’t live up to the visuals, they lack a lot of flavour. Service was fast and efficient and the benches outside are nice.

Great breakfast, especially the Bircher muesli!

Interesting 'artisan' bakes. Tried quite a few savoury and sweet offerings. Often look better than they taste. Staff are wannabe hipster types mainly in their 20s who treat customers like they're doing them a favour by serving them. Overall this place thinks it's better than it is.

I was highly recomonded by a friend. Went there to grab a slice of carrot cake and lemon cake. Dissapointed.

Really good service, cool bakery but the taste was honestly underwhelming. Like they're really well made and all but not so special, especially the black forest beignet. Other cons: small coffee cup sizes and when we arrived there were no vegetarian savory options.

Food to die for! Yyyyuuuuummmm

Loved this place. A lot of men and women in lycra, but otherwise very good pastries and latte.

Very good pasty and cake coffee shop. Has limited outside seating only. Very tasty high quality pastries. Hidden away go and find it.

Purchased cinnamon rolls. It will be wrapped in durable paper. It had just the right balance of cinnamon and sweetness and was very delicious. It's expensive, but I'm glad I bought it.

We queued in the sun for the 11am daily beignet, which today was pistachio, yum! A doughnut filled with jam and overflowing with enormous amounts of unsweetened, freshly whipped cream, and a pistachio nut cream finish, magnifique and worth waiting for.

Really quite disappointing, don't get the hype. Their salt beef interpretation was miles away from the real thing, with only a sliver of beef and dry buns. The sweet bun was also dry and bristle, although the ice cream was nice. Expensive for what it is.

Very disappointed because it says "strong point: scones" and in the end, we walked for nothing because there were no scones!!!

It is my first time coming here. There was a short queue outside but it moved very quickly as there were too tills. I ordered a cheese and Parmesan twist, fermented brownie and sourdough chocolate chip banana bread. I am obsessed with the cheese twist and will be going back for more. The pastry was flakey and butter and the cheese was flavoursome but not overpowering, it had a nice soft channel of cheese in the middle, which helped the pastry not go soft. The brownie was to me a more cake like texture, sort of crumbly. It had a very mild flavour and wasn’t too sweet and melted in your mouth. The baby bread had quite a subtle flavour as well. I personally would have preferred a stronger flavour. I’m going to hear it up and add some melted butter and I think that would be perfect. Overall I enjoyed my experience here. I understand they do different pastries each day so I will be coming back to see what other goodies I can try. I think it’s important to note that most things are the bakeries take on an ordinary item so it might not be exactly how you are used to. I personally really enjoyed that none of the items I had were overly sweet. I will also point out that there is minimal seating with a few benches outside. However there are two parks and a community garden within less than a 5 minute walk.

Sadly very over hyped, we had the black forest beignet, and a pear and chocolate pastry, both were highly lacking in flavour, just sort of basic, definitely nothing to shout about, and not worth queuing for.

Decent but Not worth the hype . Some of the cakes/pastries/Beignet aren’t made everyday so you may not find the flavour you were looking for. It’s a bit pricey but All pastries seem to be decently sized. They often have a long queue. I went to get the pistachio beignet but they said they only made the forest beignet today so I tried the mini pistachio and orange cake, it was ok although I couldn’t really taste any orange and the buttercream on top was overly sweet.

Beignet was really good, fresh, soft and delicious 🤤

The beignets were amazing, and well worth the trip to the bakery. Note that you have to time getting in the queue if you get there early, as they will only recognise the beignet queue close to serving time.

Amazing bakery. They have some benches where you can sit. There's a queue but it's fast.

11£ for a chicken baguette? I can only blame Instagram for this. Ok food, cinnamon bun also ok, queue for beignet was 70 people. So overpriced though. There are better bakeries in London.

Mocha wasn’t great but the cappuccino with oat milk and vanilla syrup was good. Out of all the baked goods, the chocolate Suisse was the best.

A hidden gem - amaaaazing food and excellent prices

The tiramisu beignets were light, fluffy and absolutely delicious!

It does not offer seating inside but there are benches outside. The street is pedestrian so it's safe (pigeons aside). The counter doesn't offer a vast amount of sweets and savories but everything it offers is absolutely super. You can't miss the donut filled with cream and blueberries or the almond croissant.

I would recommend the cinnamon sticky bun!

This place is pleasant but I’m not sure what credits it to be able to charge £10 for a sandwich… I spent £14 here for a small latte and sandwich. Sure it was nice, but for that price? Not justified. It’s likely just the area it’s in. But yeah I don’t think i’ll be back 😂

Grabbed a cake and Sausage roll to takeaway. At the time of purchase yes I thought it was expensive, however it really was pretty delicious and high quality - so I guess you get what you pay for. Would I go back? - absolutely, need to try a beignet!

The bakes are very nice. Expensive for what it is. Long queues. Worth a try if you are in the area. The pistachio biegnet was very tasty.

Let’s start by saying the staff are very nice and clearly passionate. Coffee is excellent. The baked goods are good (but, whisper it, not great). Style over substance? Maybe. Quite expensive. We got something so big, with so much cream, it was a nightmare to eat standing up (more on this later!). The location is simple, and relatively easy to find. They have no toilets, so combined with a long wait, you should be prepared for a bit of an ordeal. You buy and walk away, leaving you with the only option of a long wooden bench or to keep walking until you find something more suitable.

Great little spot close to Russell Square.

I came here to try their Beignets, on this day they had Tiramisu beignets :) Definitely worth the try but not my favorite flavor so far. . The workers and the atmosphere is what really makes me want to come back again ☺️💞

As per usual, much overhyped on social media. Beignets are okay, a bit like a brioche bun with chantilly cream.. certainly not the best thing in london as has been sold to me online. Feta and spinach was very meh - pastry tad bit overdone. no comparison to the real thing from your Turkish/greek bakery.. I’d suggest a hike over to N London’s green lanes rather than trust the dull tastebuds of instagram idols Central london prices I guess thats to be expected Nice vibe tucked away in a mews in Bloomsbury. Casual seating outside.

I had been hearing a lot about this place so I took my best friend on a food tour experience! The moment we stepped in we encountered a long queue, which honestly made the experience even more exciting :) Service was fast too! We got four pastries and exchanged thoughts on it while eating it outside the place, they have a bench area that at least now that is spring, is exactly what we needed! Winner: Danish Pizza. THE CRUST. You can tell it has been mastered. I am not the best with names but we got the pistachio bun as well— the fact that the bun has sugar too makes it sweeter than the necessary to our liking, the inside foam was absolutely delicious, loved how neutral it feels, but the strawberry twist interrupts how cohesive it feels, wished it would have been replaced by the pistachio on top! the second sweet pastry is great too! i recommend splitting in two and eating it from the inside out so you can have a better experience, if you start eating it from the outside there is a chunk of plain bread you have to initially go through and makes the experience confusing and normal. The salt on the bread was on point, it makes it much more exciting. The chicken sandwich was a bit normal and pointing towards disappointment given that at moments feels a bit dry, and it feel very straightforward, would love if there was an additional sauce you could pair it with!

I got the black forest biegnet which was quite good, had thick layer of cream with cherries and a bit of chocolate. Slightly on the sweet side because of the sugar coat on the outside (which i personally do not enjoy). However, felt that other than the biegnet, there aren't many sweet options that I personally felt were interesting enough to order (but definitely subject to individual preferences)

Wanted the cinnamon roll but its already sold out. We had the sausage roll. Too salty too flaky too oily, I can barely taste any bread. Americano coffee was ok, nothing expectational.

Got the pistachio beignet which was pretty good, it was lightly dipped in pistachio cream on top which was nice but also gone in one bite (a shame considering this was the main selling point). The main flavour actually came from the raspberry jam which wasn’t in the description. Rose cream filling was not really giving much other than very sweet, felt a bit like I was eating a glorified jam donut. For the price point I doubt I would face the queue again. Black tea with bergamot was nice though!

Fashionable place in London, with its corresponding queue and wait. They have very delicious things, really. If you're in no rush and don't mind eating standing up or on the street (either on the benches outside or in a nearby park), it's worth it.

The best pastries I had in London! My husband and I got the cinnamon sticky bun, the chocolate and custard pain suisse, and the garlic and cream cheese croissant. All were amazing!

Large queues and no organisation of how to manage the queue to speed up the service. Maybe sell the pastries straight out of the bakery for people who only want bakery items and sell coffee out of the shop front. The beignet and maple pear danish was delicious but not worth queueing for 40mins. Not a knock on the the quality of the bakery or price.

Long queue (thanks Instagram) but convenient pub to keep you hydrated whilst you wait! Well worth the short wait though. The food is exceptionally good, huge portions, decent coffee and not bad price wise. It is expensive but it’s worth it. The counter layout and size is too small and chaotic but they make it work. Sure they will expand soon enough with the popularity. Well worth the hype, exceeded expectations!

I was looking for a sweet and tasty breakfast with coffee and I found it. The long queue in front of the entrance already tells you what to expect. With a little patience you can find your morning treasure here. There are only delicacies here. Happy feasting!

After seeing the Instagram reels about the beignet I couldn’t help but try one when I was in the area. Absolutely delicious! There was a bit of a line when I arrived on a Saturday at 1pm but it moved quickly and the service was friendly and efficient. Worth visiting!

I can see why it was voted one of the best bakeries in London! Also it's located on a lovely pedestrian only street. Best morning activity!

They didn’t have the beignets when we went. So opted for the almond croissant and spinach feta. They were absolutely delicious but seem to be a little bit overpriced. Also got a cup of matcha latte with oat milk. The green tea taste was not so strong.

I was surprised not to see anything vegan given the wide selection and their typical customer so I asked the man behind the counter whether they had anything, and he rolled his eyes and smirked and said, ‘we did’. Sorry I’m not available to queue at a vibey bakery mid-morning on a Wednesday (I didn’t know this was a TikTok place until someone told me - but do you want those people to be your only customers?). Clearly the social media pipeline is strong right now, but once it dries up you’ll have to be polite/friendly to customers if you want them to come back. My friend had one of their beignets and said he immediately regretted it.

Nice enough i guess but too expensive

great bakery, the food is somehow very fat, be prepared to get your fingers wet with butter

The pizza danish was incredible as well as the vanilla matcha latte. The service was great despite long queues, you were not made to feel rushed whilst ordering or waiting for your coffee. There is outdoor seating to enjoy your pastry and coffee hot. There is specials everyday, which is lovely so get different options if you’re a regular

I’ve been several times, the staff are always so lovely and every pastry I’ve had has been amazing. Definitely one of my top bakeries in London!

A very tasty bakery with very friendly, competent staff. Any time!

The food is great & the coffee delicious. Staff were friendly with a ready smile. The place shuts really early 2.30pm & certain stuff gets served at specific times (i.e. beignet at 11am) and they can run out of stock depending on demand (pistachio & rose cream beignets ran out by 1.30pm when we visited). There are a few benches outside but seating is quite limited. The venue is small with not much room round the counter. But it was worth the visit. 4 cakes & 2 coffees ~£32. Cakes are quite filling!

I found the cream of the pistachio and rose beignet a bit heavy. But the pizza Danish was really good. The place is also very cute.

There is a long queue, but the pastries are worth the wait.

Great breakfast. Quite unexpected, but very very good.

I got the Tiramisu Beignet and it was phenomenal! So, so delicious. The bun in itself was so good and soft and the cream was just perfect! No strong coffee taste, just a lovely taste of chocolate and cream! Honestly, one of the best treats I’ve had in a long time.

Tiramisu beignet was nice, but their danish pizza was amazing. Good coffee as well. Line moved fast.

The first time we went, we had the Almond Croissant and the chocolate & custard Pain Suisse since we went too early to have a beignet. Both were very delicious - very crispy, very tasty, right amount of filling. Two days later we went there again at 11am (Beignet time) and ate a Pistachio and Rose Cream Beignet. I was hesitant at first because of the rose cream, thinking it would overpower the pistachio flavour, but it was just a slight hint of rose in the cream and the beignet was very good.

Truly excellent bakery, both sweet and savory. A place worth visiting in London. Don't be discouraged if you see a bit of a queue, they serve very quickly. It would be nice if there were more benches to sit on, but if you happen to be in rush hour there is a nice park a two minute walk away.

I bought the ham and cheese pastry (super yum with some kind of tomato sauce), hot cross bun (yummy also, packed with currants and orange peel), koign amann (yummy but more like just a nice bun than a flaky koign amann) and pistachio/rose beignet (yummy but a lot of cream). I also got the orange blossom and honey latte (nice) and apple matcha (too sweet, just get normal matcha) Overall would come back, really good bakery!

Had the cinnamon bun and sausage roll. Cinnamon bun was fine, a little dry but not too sweet. The pastry of the sausage roll was nice and crispy. The inside was a still pink which looked undercooked to me, so I asked for a new one. Staff assured me it was cooked - I googled it later and seems this is true (apparently something to do with preservatives). At the time, I wasn't sure but was offered to take something else, so I had the egg mayo and sun-dried tomato roll instead. The egg mayo roll was average, lots of mayo, so you couldn't taste the sun-dried tomatoes much Overall the food is fine, but don't quite get the hype. It might also be helping having a line about the sausage roll being pink inside, on the card somewhere. The staff's reaction seemed like I wasn't the first person to ask for a refund / exchange!

A lovely place down a properly nice redbrick London backstreet with a Granada V6 parked outside! Good luck with that in ULEZ! BEWARE DOUGHNUTS AND BEIGNETS COME OUT AT 11!! I misjudged that one badly and came away something nice but not quite what I wanted! Morning buns, pastries were gorgeous, but the chocolate cake was a bit supermarket-like. Queue outside, so expect a few mins wait! It's worth a visit AROUND 11am😁 There was a queue

Amazing bakery definitely visit

I went there because I was told it was the best bakery in London, but it was just an ordinary bakery you could find anywhere. I don't understand why it's so popular and there are so many lines.

Fantastic bakery and coffee shop. Wide variety of unusual pastries and drinks, both hot and cold. It's incredibly popular however the queue moves quickly. Staff are very friendly also.

I stumbled upon this bakery by chance, and everything looked amazing — I wanted to try it all ! I went for the mortadella focaccia (my weakness!). The bread was a bit on the greasy side, the veggie and cream cheese filling was tasty… but the mortadella? Bland, lacking that smooth, rich flavor I was hoping for. A letdown for the star ingredient.

All the food is phenomenal and deserves all of the hype it gets. Plus the staff are extremely kind, and the bakehouse is in a cute location, though the coffee always tastes burnt which is such a shame. I try it every now and then to see if it changes, alas not! Friends amd colleagues in the area agree. The place to go for food but perhaps elsewhere for the coffee :(

Was here today specifically for their Beignet, but ended up liking the fermented chocolate brownie a lot more! Despite being mid week there was a long queue although I reached at 11.05 (Beignets are brought out at 11 am!). Managed to get the Beignet for the day - Tiramisu. While the cream filling was light, airy and not to sweet, the donut (outer layer) was a bit stretchy. Was not sure if it was worth the hype. But I absolutely loved their fermented chocolate brownie - rich, dense and absolutely decadent! 😃 The staff is friendly, service is quick, there are a few benches outside to sit but since it's not a covered seating space, there were a few pigeons around. Overall would recommend to go for the brownies!

Found this place through social media. Absolutely awesome. Will visit again.

Amazing breakfast with extremely polite staff. Obviously a bit of a wait but its well worth it. Will definitely come back again soon.

For me personally the beignet was a big disappointment (maybe it is just the filling that we had). On the other hand I saw a lot of people enjoying it. I also tried the baguette which was very simple and tasty. I will definitely try it again, maybe next time I will have a different filling.