Fortitude Bakehouse in Camden

Definitely worth the line. The baked items are staggered throughout the morning so different items are available at different times. This didn’t bother me but the Insta item they are famous for isn’t available all morning it is available later on. All the other items are just as good. Service was well ordered and swift.

I see lineups for here every day. Hundreds and hundreds. I have to see what must be so good that has so many lining up. I bought the coffee and berry cream cake. It was nice but nothing exceptional tbh. Sorry. Better value and just as nice pastries, etc all around Bloomsbury and nearby.

After seeing reviews online about the famous beighnet I decided to check out fortitude for myself. We arrived just after 12 and was surprised to see the queue wasn't too bad. We had the famous beighnet (which was chocolate and mocha, but they do vary day to day) the pan Suisse and a cinnamon bun. Was it worth the journey? The queue? The money? Yes yes and yes

Absolutely tasty brioche savoury filled buns, I have never tasted anything so good from similar bakers, Each bite I could taste every single different ingredients, We definitely will be going back to Fortitude Bakehouse. Well worth the wait in the queue. Very popular place. Get there early because they sale out fast.

our second visit and just as good as the first. we had the cinammon bun and apple custard hand pie. both were sweet and tasty. the lemonade was delicious and the coffee was great. there was barely a wait at 9am and we really enjoyed it here.

I always like to try out something new when I visit London and one of my friends recommended I try out this bakery. I visited twice, once on Saturday morning where the queue was quite long so be prepared to wait and the other time on a Tuesday morning when I was able to be served straight away. First visit I had the ham and cheese pastry which was huge and full of proper bits of thick cut ham. For my second visit I had a cinnamon sticky bun which was okay. You do get a Bluelight discount so that could save you a bit of money. The only worrying thing was on Saturday whilst in the queue I saw flies land on the jam in one of the cakes so that was a bit off putting hence I went for the savoury option.

well worth the hype! arrived early and there was not much of a wait - delicious pastries and great coffee. a real must visit

If I could add more stars I would what a gem of a place

It is cramped inside and bags of flour at the front entrance look so untidy.

Great great bread. You'll go bananas over it, trust

Busy Busy as I expected. A bit of a queue but not worried , yes smaller than I imagined but packed with lively food . I throughly enjoyed what I bought and have spread the word of the new found delight .

***disclaimer i didn’t get the viral beignet*** queued which wasn’t unexpected as i’d literally been recommended this place on timeout an hour prior… i had a pizza and it was brimming with flavour and so layered but it was so so oily even after a coffee it lingered - not the best.

Definitely one of the top (if not the top) bakery in Central London! Top picks are the beignets and pain suisse. Only negative is that the coffees do not match up to the quality of the bakes!

Heaven on hand, from bakers with fortitude. This place deserves all the accolades. Amazing pastries!

I probably don't get the hype around the beignets but both the raspberry jam beignets and coffee was quite average.. especially after queuing for 30-40 mins!

I’m very disappointed. Waste of time and money. I bought a Beignet and a Hand pie Both were greasy. ・Beignet The filling didn’t have taste just cream, it contained jam but very little. ・Hand pie It had too much oils. I used seven pieces of kitchen paper to remove oil. However It still had much oil, it’s worse than fried chicken. I had headache after eating them. I don’t know why this bakery so popular. Staffs were very kind.

The buns are awesome, the best in town. The staff members are very friendly, always smiling. However, the "atmosphere" is really affected by the long queues. I always complain about the queues, but I keep coming here. I don't know why =).

It’s true… you must wait in a queue at least 40 minutes, But, it’s worth it! We tried 4 types of bakery, and all was really tasty. We can’t explain why it’s so famous or why we spend 40 minutes waiting for it… but, if you have enough time to go, so… do it

Such a long wait!! We arrived here at 11:00 am and then got in at 12:30. Their menu changes every day, I wanted to try the cinnamon buns that I saw go viral, but they did not have. The staff is very friendly and there isn’t any place to sit in the bakery except on the benches outside.

All spoiled by the stupidly high prices. The buns etc are mostly pretty good - but not that good. This place is not what a bakery should be. But some folk will actually queue up (and they have long queues) to be overcharged! Especially here. So they have a business 😆

I was in the area and spotted a long queue outside of the bakery, so I thought it must be a popular spot. I bought a few pastries for myself and my family. Love the cinnamon roll.

Delicious bakery with a rotating assortment of baked goods. The brioche pesto sandwich was amazing

I came all the way from the North and I was looking forward to trying this popular bakery but I was disappointed. I arrived at 11:50 waited in the queue for 25 mins then found out almost everything had gone and the fresh one was not ready.. during lunch time...so I kind of just bought what was left. And to add, not all the tags would say what the flavour was or what was in it and because it was so rushed, you don't get the chance to ask and kind of just make a guess. I bought quite a few but then found out the flavours were the same in the majority - berries and cardamom. Unfortunately, I personally didn't like cardamom and the taste of it was pretty strong overpowder the others, the bread was not soft enough... If the tags can be more informative with a little more detail instead of just saying for ex. Morning bun / Scone etc.. I could have made a better choice.

Fortitude Bakery is arguably the best bakery in London! The cinnamon bun outstanding and the apple and cream hand bun is a literal gift from the heavens. A must-visit spot for anyone seeking truly exceptional baked goods in the city. Unmissable!

I had the chocolate sticky bun. It was pretty good. The coffee was great! Definitely going again

I arrived at the Bakehouse at 1pm on the Monday afternoon and had to wait 30 minutes in the queue to order. I was not expecting such a long wait! Unfortunately, by the time it was my turn the offer was very limited and the pastry that I wanted to try was already sold out. So I would recommend arriving earlier in the morning. Unfortunately there is no sitting inside, just some benches outside on the street, so I would recommend to have your sweet treats as a takeaway and go to the nearest square/ park for more comfortable experience. However the pastries themselves are delicious. I tried a scone with raspberry jam and a custard danish with strawberries and pistachios. And both of them were amazing!

Apple tart was truly amazing, but the cinnamon roll a bit boring and plain. I need to come back to try the famous Chou à la crème.

They need to implement a different system because the waiting is simply absurd

Honestly, one of the best bakeries in London. Such a great variety of baked goods and things that are original to Fortitude. We got the cream cheese and mushroom focaccia and the orange blossom cake to share and it was amazing. Great to go with someone and get a couple things to share and try. Highly recommend and walking distance from the British Museum.

Best hand pie with apple filling I’ve ever eaten. Scone with vanilla cream and black currant was also delicious. Tied for best pastry with Layla’s strawberry filled bow tie.

We queued for a while only to find out the buns with cream were sold out, there was no sign informing customers. The vegan chocolate cake we chose instead was impossible to chew and had no flavour and the blueberry scone was scrambling, had one blueberry inside and had no taste. Very disappointing.

Very cool place. came 5 min after opening and the line was a bit long but went by quickly. Pastries were delicious and coffee was good

I stayed in the back of Fortitude for two weeks in London, so I passed by the store every day. Every time I went to Fortitude during business hours, there was always a line of people, and I was surprised at how popular it was. The staff was very nice and handled the small store efficiently. Many customers are looking for the Beignet, which is what we call maritozzo, which is filled with cream. The service was attentive and attentive even during busy times, such as announcing to people in line how long it would take for the beignets to be ready and prioritizing those who wanted to purchase something other than beignets. Of course the bread and coffee were delicious.

Not many things look as good as they taste or sound, but this morning bun did. A slight crunch on top m, but soft on the inside. Loaded with flavour without being too sweet, it was one of the best pastries I've had in a long time. I also tried their fermented brownie and blueberry scone. All good, but not like this. It's worth the queue!

Went there by 10 30 am , on a recommendation, and..there was a long serpentine queue.. but the wait was worth it.. we had the morning bun, black currant scone, cinnamon sticky bun..olive tempanade twist, patata bravas , coffee, rosehip tea .. and everything was delicious. The cream on the morning bun was too much for us, and not to our liking , but was a good try!

I had the pain suisse and beignet; I think they change flavours of the beignet. I went on Saturday morning but there was a queue.... I would come back again, thank you

One of the best bakeries in London for sure, surprised to see any negative reviews. Come early to get the best selection.

Amazing baked goods! We tried the morning bun, hand pie, cinnamon sticky bun, and chocolate sticky bun. There was a line, but it moved quickly. This is a literal hole-in-the-wall, so there is no place to sit and eat. You either sit on one of the few benches outside or take it to go. Oh, and at 11 am, they have fresh beignets. Haven't tried them because the line is down the street, but hoping to before we leave.

Queuing for a long time. Out of sudden the person working there broke the queue and confused everyone. Many people from the back got their order. It's not worth the time vs. quality. Management is poor. They should value people's time.

We walked 10km to arrive 15 minutes after close, so tried again the next day. Waiting in line for the BEST FREAKING BEIGNET ever. We also had a savory thing that was amazing but can’t remember the name. Worth all the walking just for the 5 minutes of heaven as we shovelled this amazing pasty down! I plan to buy a ticket to the UK again just for another…

This was right next to our Airbnb. Always smelled great and has lines waiting but it’s a relatively fast service. Everything is just amazing. My fav is the almond pastry which has a lot of goodness inside. Lot of people buy it and eat outside or take it on the go. Wife really likes the coffee

This is a hidden gem of a bakery, fresh and scrumptious. The price is on the high side but you get your money’s worth with the quantity of yummy delights. I’ve tasted sweet as well as savoury options and they are all as good as the other. I’m slowly working my way through the offerings.

The best Bakery in Bloomsbury and the real one!!! Coffee is good too and price is reasonable!!! You will see the queue and smell these delicious pastries, beignets , pain suisse, everything!!! You will be dreaming about after eating one of these marvellous pastries.

I fell for the TikTok trap. The pastries were okay. The beignet was okay, filling was soft and light. The queue goes by fast. No seating inside only outside where there are pigeons, but go to Russell Park and enjoy your pastry and coffee in peace. Overhyped but give it a try and say you've been there.

Fortitude Bakehouse is a charming little bakery in London with a lot to offer. They have a fantastic concept, focusing on high-quality, seasonal ingredients and unique flavor combinations. The presentation is also top-notch, with everything looking beautifully crafted and delicious. However, there are a few drawbacks that prevent me from giving them a perfect score. Firstly, the bakery is quite small, which can make it feel cramped and uncomfortable, especially during peak hours. Additionally, there is no seating area, so you can't enjoy your treats on-site. Finally, the popularity of the bakery often leads to long lines and wait times. Despite these drawbacks, I still enjoyed my experience at Fortitude Bakehouse. The food is undeniably delicious, and the staff is friendly and helpful. If you're looking for a quick bite or a special treat, I would recommend giving them a try. Just be prepared to deal with the crowds and the lack of seating. Overall, I would recommend Fortitude Bakehouse to anyone looking for a delicious and unique bakery experience. Just be aware of the potential drawbacks before you go.

Bit disappointed with the selection of cakes and baked goods. They had one of the beignet flavours which I was hoping was going to be the pistachio flavour, but instead after queuing for 10 mins it was vanilla and strawberry jam. :(

Nice but I think so many eggs I have probably never seen in a product.. 😅😶

Good buns but really bad service! When I got there the pos didn't work. They didn't even accept euros or PayPal satispay or anything else. The guy with glasses was really rude without finding any other solutions. I had to go looking for an ATM to withdraw cash, as that area has very few services. I definitely won't be going back. In addition to making a good pastry, they must learn to pamper the customer. Among other things, they gave me the cappuccino to take away, so it was a small glass and not a large cup. Like the others

Great bakery! A ton of options, very friendly and quick service that moved quickly with a line outside. If you’re looking for the famous cream stuffed pastries you need to go at 11am. Don’t overlook this place though if you can’t make it at that time. So many delic options to pick from! There are benches to sit outside and eat. My pastries were packed really well to take and eat elsewhere.

Incredible cakes, worth travelling for.

A real discovery! All very good, average prices for London, very friendly staff. Takeaway only but there are some benches outside the place to sit. Super recommended

Best scones I’ve had in London. Bring back the filter coffee for us Americans though ;)

1st time going here based on a families recommendation, absolutely amazing food, all smiles and friendly services. Spacious outside seating area with bins nearby. Highly recommended. Will be coming back soon. Keep up the great work.

Had to queue for an hour. Food wasn't worth waiting that long.

Very subpar bakery, nothing special or out of ordinary. I think its the long queue that attracts people. It might be good in the past but its a tourist trap right now.

We went there quite late in the day so the items on offer were quite limited but managed to find two good looking items. As much as I’d wanted to like these, I had to say the visuals were better than the taste unfortunately.. The beignet was extremely dry and the cream felt over whipped and on the verge of butter. The other pastry (puff pastry) was soggy and dense and was not great. Probably the quality is better if you go there earlier in the day when they are fresh, but if you do sell them till the end of the day, there needs to be a little more thought on the quality at the end of the day as people will definitely have different perceptions/experiences of the items.

Prepare for a wait, it's very popular but distinctly average pastries tbh. Staff friendly and helpful, disappointed to have such a limited choice of pastries, but apparently, they change daily.

Lovely little spot. Sadly it closes already at 3:00 pm. Just got a coffee and a cookie. Need to go back for some other deliciousness.

Love the bakery, the coffee is not that good.

As a chef it breaks my heart to see bakeries doing so well, also for what they offer; great shifts & a popular product. But I’m so happy to live in a time where bakeries like Fortitude exist. Long time in coming & of course it did not disappoint. My last two attempts there was a massive queue. We got the Cheese twist, lamb merguez, morning bun (Blueberry & custard), sticky cinnamon, sticky chocolate bun & lattes. Everything was super duper delicious & the coffees were very good too for a bakery. Can wait to try some more of the treats.

A fantastic bakery... was fortunate to beat the queues!

Pretty long Q that you might have to join depending on time and weather I would guess, we visited on a sunny Sunday about 1pm and had about 40 minute Q. Bought two desserts as per photos and iced coffee good tasting and the doughnut was so light and nit greasy at all. Despite being a smallish shop is well staffed I would say but I think a lot of tourists visit so I could see some communication difficulties which slows down service, not a complaint just an observation. There are some benches outside that you can use to sit and eat or Russel Square park is just 5 minute walk away and has plenty of space. Would go again but maybe different time of year when no so busy.

Qué was fairly long but didn't wait long and so worth it food was so good highly recommend.

I've had some wonderfully delicious things (like beignets or danish pastries) and things I wouldn't come back for (like the brioche sandwiches and topped focaccias). I generally prefer the sweet over the savoury and think the sandwiches need a bit of a rethink. The sky-high topped focaccias and sandwiches are not really built for on-the-go consumption and make a messy meal (why not just fill the foccacias?). Toppings and fillings can be bland or unusual flavour combinations, and I also found the brioche buns rather heavy. Will keep coming back for the sweet stuff though!

Really not worth waiting in a long queue. It is mostly average, nothing special. Surprisingly, none of it is fresh - even though they bake it there. I guess these 5 star reviewers were on their lucky day.

Definitely not worth the hype. Queued for over 45 minutes to get there and find small choice - nothing particularly exciting. Items were okay - over hyped and not worth queuing for.

Quality is not as good as it used to and shrinkflation is definitely happening here - prices are up and all the items are getting smaller. Service wasn't great either. Used to love it but very disappointed this time.

Very cute little bakehouse in an alleyway just behind the Russel Square Underground station. Always very long lines and not that much space to sit outside, but there’s a park 5 minutes away if you want to sit and eat your pastries. Now onto the food. I had an Orange Vanilla Scone which let me tell you - was probably the dreamiest thing I’ve ever tasted. The textures were gorgeous and the taste velvety and smooth and rich. For savoury pastry - the Pizza Tart was for da win. I had a cheese twisty thing as well, but that one was a bit more bland. Overall, it’s the most tasty bakery I’ve been to, everyday they have different pastries so you do not get bored, and the line moves fast and is soo worth it!

The bakes are very nice. Expensive for what it is. Long queues. Worth a try.

Beignet was too sweet, very heavy. The other pastries were OK. Service was good.

What can I say, I was really hyped to try this place but… it was really mid. Brioche bun was dry, which was disappointing since it’s literally a bakery. Filling was alright, hard to eat especially since you’re only offering food to-go. It was not very spicy as it was promised to be, and not extremely flavourful. I tried some of my friend’s Patatas Bravas focaccia, which I absolutely love the concept of. But again, disappointed, bread was too thick to balance with the sauce, and the potatoes weren’t crispy enough to distinguish themselves from the focaccia. Sauces were okay. I wish you the best, Fortitude, but you can do better…

The blueberry scones are among the best I have ever had. Excellent quality!

I finally got hold of a Beignet - it’s taken months. 100% worth the wait. It tastes heavenly. The perfect amount of sweetness and flavour. They only appear at 11am. So turn up after 11am! - they will be sold out of Beignets by 14.15pm! This place is lovely. The staff are so friendly. Such lovely treats! You have to visit!

Lovely bakery! Really friendly staff and selection of cakes and pastries! Well worth the short wait for a fresh Beignet! Would recommend the Cinnamon buns too!

Staff were friendly and helped me with the right selection. To be honest I expected more from taste. The morning was okay but I did not like the sausage roll. They could have umbrellas outside. It was not easy to eat under the rain.

One of the best bakeries I’ve ever been to ! The feta spinach bun was to die for, perfect crunch and the sesame gave it a nice little twist. The cappuccino was quite good but I felt the flavour didn’t come out perfectly with oat milk, while the oat milk iced latte was perfect.

Very delicious. I knew the vibe was perfect when I walked up to the entrance and saw all the cheery people enjoying their pastries. I got a delicious cream and black currant scone with jelly as well as a mushroom focaccia pastry. They were some of the best pastries I have had in London so far and the sweetness and crumbly scones had me in awe. The mushrooms were so good and the cheesy pasta mixed with them created a great savory start to my day. Must recommend this amazing spot to have a delicious breakfast or brunch!!! (Also the chocolate sticky bun was good too!)

Delicious food with excellent service. The servers are very friendly and give great recommendations. We tried their raspberry vanilla cinnamon bun and morning bun with some lemonade. Everything was tasty with just the right amount of sugar. We visited at 11am and they had a long queue outside. But still the service is pretty fast. There is very limited seating option.

Not worth queuing for what we had. Massive sugar overload and the scone was very dry. However, lovely service and a great atmosphere but there are other bakeries worth the hype.

Tried the famous Biegnet. It was pretty nice. Coffee was very nice as well. Be prepared for long queues. There is no sitting area in the bakery but they have put benches outside the bakery on the street

Overpriced, overhyped - wouldn't come back

5/5 waited in line for very long

The biegnets were worth the wait.

The BEST beignets and focaccia! A MUST try!!

Friendly staff , great brownies but … everything is really greasy - strange

Lovely “hidden” bakery. Everything looked so good, so we were struggling to choose something, but we ended up with the feta-spinach one, which had an amazingly flaky pastry (but could have had a bit more feta) and the morning bun. The hot beverages were also excellent. You can’t sit inside, but there are a few benches outside so it’s ok, or find yourself a nice spot in one of the nearby parks

We went for the beignet and were disappointed with the cream, it was lumpy and kind of tasteless. The pastry itself was very oily on the outside and kind of dry on the inside. We sat outside on a bench because it was sunny but do not go there on a rainy day because it is just a counter.

Lucky to hear about this hidden gem of a bakery having walked passed on several occasions! Some truly beautiful pastries on offer, both sweet and savoury, the apple crumble Danish was especially nice!

A real discovery: in a side street in Bloomsbury this small but very popular bakery delighted us for breakfast for two days. A bit of a queue to order, but amply rewarded by the delicious and constantly replenished desserts: the cinnamon roll and the morning bun were excellent. Superlative service thanks to a crew of friendly and kind guys. For consumption, some benches are available where you can taste the bakery's products.

The cinnamon bun is absolutely great!

Amazing pastries, I tried the lamb sausage and the danish and I wish I had another stomach. Don’t mind the cute birds eating crumbs 😀

4* (or lower) reviews on this place are written by fussy and insufferable people. This place sells phenomenal pastries at a good price. Their (apple and custard) hand pie was genuinely the best pastry I had. So flakey, sweet, and the filling was just the right amount and just perfect all over. I dont even like apples. I also had the honey cream and apricot jam scone. All scone lovers, I recommend this. They give you two scones with loads of cream and jam. Good quality and tasty jam, unsure if its homemade but I'd put my money on it. My only qualm is that they stack the scones with the cream and jam between, so when you press down everything falls out and you're kind of scrambling to have a bite of scone with the condiments. Its also quite large, I'd rather they sell one scone with toppings at a slightly lower price. They werent too busy but there could be a line when they're busy. Loads of options, they even had a tray of scones at the side because they made so many things and didnt have enough space that day. Good coffee options and interesting tea options, they give you cutlery at the area as well. Staff were so friendly and helpful despite being quite hectic. Loved that you can see everyone working and making more behind. 1000% will come back again and stuff myself. Unsure about vegan and gluten free options, they were quite busy so I didnt ask much.

The spinach and feta pie was a bit bland and greasy but the coffee was good and the place looks great. Loses a point for refusing cash payment

Nothin special. DRIEST Cinnabon I’ve ever had. Had the chocolate one . Don’t recommend. Also got lamb sausage pastry thing . Very average . Not worth the price

Very nice place feel the vibe of people want to buy something fresh and tasty . I got some bun with cream not big fan of it . And then I got I think the chocolate cinnamon bun and this is a killer ! So good so fresh and tasty I could have it every day . Amazing bakery ! Well done .

Fast, not too expensive and good buns

Disappointed with the cinnamon roll. No waiting on a rainy day during the week. No cash, payment only by card.

Everything looks so beautiful!!! We needed to queue for 45 minutes, they offer savory food not only sweet and oat milk with the coffee.

To be honest, I don’t really understand the hype at all. I had the almond bear claw and the coconut almond bun. The bear claw had almost no taste and very little frangipane. The bun was literally dripping with oil, and I felt sick halfway through eating it. The staff are nice, but the pastries I had were slapdash and did not have any sense of proportion or purpose.

Dining is outside on some benches or chairs. The bakery sits in an unassuming alleyway. The pastries looked and tasted great.