Fortitude Bakehouse in Camden

I always see a long queue for fortitude so I keep trying new things hoping that each time it’ll be better quality but every time I tried the sandwiches it was too salty (the chicken Caesar and the focaccia) and their sweets are too sweet (beignet, buns, etc.). Look at the amount of salt on the focaccia i bought. I literally had to throw it in the bin midway. I’ve always been disappointed all the 6-7 times i got something from there. But the smell is definitely great.

The pastries were okay, I guess—nothing to go nuts over. The biggest downside for me was that they were completely cold. Even if they were just slightly warm, it would have been a huge upgrade. Prices were fair, and the staff was nice and friendly

Super tasty. Can't wait to come back 😊

Excellent bakery, delicious pastry - both sweet and sour! Great coffee. There are benches to sit outside , but no tables. In any case, it is a great place to get breakfast or lunch.

Heard about this bakery through an english blogger who gets paid sometimes to put nice reviews but in this case I'm sure he was not paid because it was an awesome experience very tasty pasties at a good price. Very good value for money. And the beignets are a must try. Just keep in mind that they dont start selling them before 11am.

A very popular place on social media, and the prices reflect that. The cheese twist I got wasn’t any better than the usual you’d get in a Lidl or Tesco bakery. However, the cinnamon sticky bun was unreal and i’d highly recommend it. Staff are super friendly though and I didn’t have to wait too long in line (got there around 11 am). It seems people have to queue for longer if they want the beignets. Overall a great bakery but definitely on the expensive side.

The bakery is delicious! However there's no seating area

I had a flat white, which was very good. I couldn't decide whether to try any of the baked goods.

Went last week and staff were lovely but the vegan pastries were abysmal. I spilled my coffee and was about to cry but the wonderful manager Emily was so nice and got me a new one without charging me.

My experience here was okay, not unforgettable. Came twice for breakfast to try different things. All the pastries tasted a lot like yeast which was not the most pleasant flavor, the spinach and feta roll had almost no feta inside. The blackberry morning bun was quite nice (except the yeasty flavor mentioned above) and same for the garlic butter pastry. Cappuccino is excellent!

Bakehouse found by chance and it was a really great surprise, we ate the best cinnamon roll in London 😍. Many vegetarian and even vegan options (highly recommended chocolate and banana cake) but the director tells me the savory roll with sausage is also exceptional. We liked it so much that we also returned for the last breakfast of the trip. You risk finding a bit of a queue, especially for coffee, but the times are moderate and we were also lucky on this one. 😊

Absolutely the best bakery in London, I could easily fly to England just to get the blueberry bun, everything is just so delicious, fulfilling and affordable

Amazing bakery, I happened to come by on the way to the hospital. It drew me in, the almond croissants are just GREAT.!!!!!

One of my favourite bakeries in London! There is often a queue but it is worth the wait. The pastries are always fresh and delicious. Tried their savoury stuff recently as well and they are equally great. Highly recommend, especially if you like you pastry both tasting great and looking stunning. The coffee is also very nice. Just be aware that it is very much for takeaway. There is a park nearby that is nice to sit in though!

For my sausage roll I've descended into the Polish salt mines where the workers poured pork fat on me whilst I was working away at the massive chunks of it. Berber omelette bun was identified as a murder scene with the harissa sauce smudged all over the top and sides with little of it on the inside. Blueberry morning bun was alright, but didn't quite make my morning I'm afraid.

On my personal list to try for SO long. Gutted I didn’t like it. I tried the morning bun and found it to be odd. The bun itself had a very strange taste to it, almost as though it had some sort of extract with not enough sugar to balance it out making it taste oddly bitter. I ate around it as best as I could, as the filling was ok, but nothing groundbreaking. Weirdly bland. Hoping it was just not to my personal taste, and I’d would return to try again… just not in a hurry, and only if I was in the area.

I’m not a regular reviewer and generally sceptical of tiktoky places with long queues, but I do know pastries and this was without a doubt one of the best almond croissants I’ve ever had. Fresh but dense and really flavoursome. The coffee was also great and the woman who took our order was friendly and accommodating. Fab experience.

The Feta and spinach pie was dangerously good. Unfortunately they didn't have scones.

an extremely popular place online, but nothing to write home about, in my opinion; very mediocre. i visited about an hour before their closing time on a wednesday, and there were only two people in the queue ahead of me, which was a pleasant surprise. the seating available was a couple of benches patrolled by the many pigeons, and a fair amount was unoccupied. the savoury pastry selection was nearly entirely sold out, yet most sweet options were still stocked, which, too, is remarkable. ordered two — a guinness cake and a black forest beignet. the first was the better one of the above: the cream was nothing special, but the base was delicious and appropriately moist; i imagine their “fermented chocolate brownies” are delightful. the beignet, on the contrary, was more disappointing than anything. the dough itself was dry, and the cream was oddly plain even with the addition of all the toppings. the flake chocolate was the nicest part. ultimately, the price is way above the quality for me. the baked goods are pretty, but that’s about as far as it goes

Saw this place on social media and had to go try it. I got a cappuccino and a pistachio bun, which was really good! I'd come bak for sure!

A superr long queue when we arrived, that shows how good and popular this place is.! Choices are vasts and their outdoor benches are cosy for dine and enjoyment.!

Long queues on a Sunday morning, but worth the wait! Savoury pastries were a highlight

Queued to sample the pastries and coffee after the hype on social media, sadly expectations based on this were not met, chaotic when you finally got inside, only one person making the drinks which caused the queues to increase, the food was ok but there are better and the tea / hot chocolate were lukewarm, pleased we went to say we’ve been but disappointed,

It’s a very nice bakery with good coffee also. Everything is so perfect!

Probably a bit overrated but I've only tried the Swiss pain which was greaser than it needed to be

Incredible pastries, good selection.

To die for, worth the queue. Perfect little treat sat in Russell Park on a sunny Sundays morning. The raspberry custard morning bun was sensational. A must try bakery.

I called here after watching a review on line. I know I should know better. I think because of the review it has become very popular. I got there around 11:30 and there was a small queue but the time I got to the door the queue had grown significantly. The cakes are not cheap. £6+ depending on what you choose. The quality is very good and I would recommend as a treat but get there early.

I had the sourdough banana bread which I was really curious about but it was truly inedible. If I had baked this at home I would have tossed it - can’t imagine actually charging money for this. Doughy and flavorless. They only have oat and whole milk - no almond, soy etc.

Feel conned as we paid for 4 items but when we got back home there were 3 cakes..Poor show

All bakery are fresh and temptation。 I bought 3 sweet pastry and 2 savoury .Strongly recommend to try when you around.

Not much seating. No queue when we went but have heard it’s normally a long one! The buns are amazing though !!

Perfect products, well worth the queue.

Amazing food from Back street shop , location does not compliment this fantactic treats but almond croissant was my absolute favourite shame there was not enough chairs and seating space to enjoy , fantastic food good coffee , will be back 😊

lived hotel next to fortitude bakehouse, amazing fresh and tasty breakfast

I could happily give 0 if I can. This is a very very overrated, overpriced and and overhyped place on social media. It's a tourist trap so I'd highly recommend you find a local bakery instead. The sandwiches are rock hard, the sweets are not special at all. It looks good on camera and that's it.

⭐⭐⭐⭐⭐ This was my second visit to Fortitude Bakehouse, and it definitely won't be my last. The fermented chocolate brownie was rich, fudgy, and perfectly balanced – one of the best brownies I've ever had. The pistachio crocket was something special – fluffy, nutty, and full of flavour. The atmosphere is warm and welcoming, with great coffee to match. A must-visit hidden gem in London!

One of the most famous London baked goods.. The pastries are fluffy and light... Their most famous cinnamon cinnamon... Come early, the line is light... There are no indoor sessions... Staff are nice... Prices are high... The food is delicious...

The Beignet was painfully average, looks better then it tastes,Other items on menu where much better.

Obviously hugely hyped on social media but it is very good.

Very tasty pastries, worth the wait

I give a 2 star as the beignet (which they are famous for) was soo soo underwhelming. The cream bread jam just taste like a cheap donut/cake. It looks appealing but the taste doesn’t match. Honestly don’t understand the hype for this. I strongly recommend getting a different item! I also tried the pizza pastry which was pretty decent. Not sure if it’s worth the price & queue. For 2 items I paid over 12 quid.

I'm afraid this was a huge miss for me. I got the morning bun with custard and unfortunately I hated it. My friends that were with me tried it as well and none liked it. Some of the other things the got were okay, but nothing really amazed us. Pretty mediocre, and also a huge amount of pigeons outside the shop trying to attack you. Not worth it for me.

The most overrated bakery in London. I had the banana and chocolate stourbread. It was nice but nothing special having had far better at other independent bakeries over the years. At almost £5 it was overpriced given the portion size even when considering the Bloomsbury location (I have lived in London for a decade so understand the cost of similar products) Also very few savoury options with no sausage rolls and few sandwich choices. The closing of the left hand size door also made it more congested than it needed to be. This is one of these instances when social media presents somewhere as being far better than it actually is. That said, it is far from being bad.

This place is quite popular on social media. There are seats inside, but they’re not very suitable for eating in. There’s also outdoor seating, but there were so many pigeons, which was a bit of a hassle for me. I ordered an Americano and one of the most popular bakery items (can’t remember the name), but after trying it, the taste wasn’t really to my preference. Anyway, the coffee was good.

Unfortunately there wasn't much choice on the day of our visit, but the chocolate crossaints tasted fantastic. Price-performance fits London standards. Definitely worth a visit

Terrible taste and nothing special. They put cream on donut which is ridiculous taste. I'm very disappointed and no reason found people in the queue. Better improve taste and collection.

Nothing tasted extremely good. I'm sure if you made your own, it would at least taste like something. We got three items: the ham and cheese pastry, which had so many herbs that it tasted bad, the cinnamon bun, which was so dry, and the pistachio cream doughnut, which was so oily. None of it was worth the wait. It's just an Instagram and TikTok trap, and I'm one of those who got caught, wasting my money on this bakery.

I tried the Salma Bun. The bun part is too dry. The cream is too little. And it’s too pricy.

Great morning buns and cinnamon buns!! Beignets are a little too much for me but that’s personal preference.

don't believe the hype. £6 for a doughnut full of cream with a fancy name!!

Superb bakery that meets the Instagram hype. Huge range of freshly cooked baked goods, with well managed and quick service. Friendly staff who’ll give you suggestions if you’re not sure what you want to buy. Reasonable prices. Limited seating outside to allow you to gorge on your recent purchase. Would happy queue and go again.

nice cafe to stop by when visiting the british museum. pastry was a bit greasy but a little butter and oil never hurt anyone 😋

In a quiet pedestrian side alley, we find this café/Bakery popular with locals and many tourists. Benches in front but no seats inside, you have to arrive at the right time to sit down. Coffee ok +, cinnamon roll very good. Neither cheap nor expensive. The setting is very nice!

I feel 3.5 stars is more apt. The pastries are very nice as is the location, service was good. However, the beignet was very sickly and had a little too much cream for my liking, but it tasted nice and the dough was grand. The chocolate and custard pain suisse was nice, as was the chocolate sticky cinnamon roll, although it could have had more notes of cinnamon. Prices were high but at a central London bakery like this it is to be expected. Overall I would recommend it. UPDATE: had the pistachio beignet and the improvement is incredible. If you have the opportunity to get it, you should!

Average. Far better bakeries around

My favourite bakery when I’m staying near London Euston. The queue can get quite big at lunch but the morning is the best time to go in my opinion. My favourite is their cinnamon roll and morning buns 😋 Service is really friendly and nice too

I got a peanut blondie and a cinnamon bun, which, honestly, I thought were decent, but nothing was exceptional. There was a big queue, and I waited around 30 minutes. Service was friendly and quick

So so good! I was worried it would be over hyped but wow it was amazing. Tried the Cesar sandwich, beignet, cinnamon sticky bun, and lemon loaf and all was so delicious! I’ll be thinking about the beignet for a while!

Super bakery with a wide sweet and savory choice: pastries, brioches, cakes, sandwiches...! Some products are only sold in the morning until 10:30 a.m. (breakfast) while others are offered from 11 a.m., The team on site is quite dynamic. No place to sit inside, however there are benches to sit outside in front of the shop (in good weather it is more than enough) The coffee, the Feta and spinach hand pie as well as the cinnamon stick bun are divinely good, I haven't tasted the rest but it seemed to have the same success given the long queue all day in front of the store🤤

Welcoming staff that know their trade. Delicious bakes both savoury and sweet. Really good coffee as well. There's no seating space inside, just benches outside. Give it a try if you are in area

Best latte in London and amazing bakes. Top spot, go early to beat the queue. And can we have an open/closed sign so we know when you are ready for us? Thanks.

Very cute walk-up bakery with excellent, patient staff. Would absolutely recommend their caffè mocha and any of their delightful baked goods.

Super delicious pastries. Price performance fits. Unfortunately there is no seating inside. There are a few benches outside, but the pigeons get on your nerves while you're eating. Therefore something for to go.

Way too much cream in the beignets and it’s not light or special. Their creations sound interesting but ultimately it’s good dough with a massive dollop of whipped cream.

SLOW SERVICE!!!!! Large queues due to staff inability to speed up orders - shame cos decent grub! If you can get served 😞

I must say that Fortitude Bakehouse did not betray my expectations. I tried the Cinnamon rolls and Almond Croissants, truly the best I have eaten in London, the Cappuccino was good. It's worth queuing up a bit to try it.

Enjoyed everything about our trip to this fun bakery with visiting friends, all 9 of us enjoyed the great coffee, matcha lattes and freshly baked treats, worth the queue!

Beautiful shop, with nice coffee and many choices of sweet and savory!!!! We liked the sweets more 🤗 we didn't enjoy the savory ones and I think it was because they were cold... they weren't in a warming room, nor were they heated for us 🫤

I went in search of the famous “bun con nata”, but as I arrived at the last minute there were none left. I ended up taking this one and I can only say that it was spectacular.

Average beignet. Considering the price, especially after the currency exchange, you can surely find better in your hometown.

Best bakery in London. The cinnamon bun and the almond crossaint are very tasty and the crossaint is the best in London with the corpse orange taste. Perfectly crafted pastries and a very tasty cappuccino.

Well, I went for the Bignette or wtf it's called, the donut with a lot of air inside that looks like a cream. But it's closer to air or water. It's extremely bland. I don't know what the flavour of it was supposed to be, but I didn't detect anything. It was pale brown. For whatever reason I had a feeling that it's made with water. The donut itself smelled good, but again was very bland, it lacked both salt and sugar. I appreciate you want to make it as healthy as possible but I suggest you shouldn't. I wanted to give 2 stars for the food, but because it was £6.50 I opted for one instead.

If you need a sweet treat in London and you are close to Russell Square tube station, Fortitude Bakehouse is the place to go! Don't be put off by the queue outside - it moves quickly and is definitely worth the wait. Make sure to go early and grab one (or a few) of their delicious pastries - amazing Danish pastries, fermented chocolate brownies, and cinnamon buns are personal favourites. You won't regret it!

We couldn't find much choice when we went. We chose two different buns, but we didn't like them very much. It may not have suited our taste, we could not understand their aroma and found it tasteless. The atmosphere is poor, there is nowhere to sit. We saw it on social media and were very curious, but we think it's a bit exaggerated.

Epic bakery, everything was top notch. Brownie was amazing

Tasty pastries and buns, friendly service and reasonable price (for London!). Get in the queue early - this place is popular!

Staying in nearby nyx hotel holborn and spotted this little gem on tik tok. It did not disappoint arrived early 8am got tea, coffee,feta spinach pastry and sausage roll pastry. Very tasty filled us for breakfast. Also purchased cinnamon bun shared later in day it was ok. It's takeaway with only seating on bench outside.

Came by just to try their beignets! Today it was “Toffee Apple Comote Beignets”. It was pretty good! The beignets was huge. Saw some negative reviews, but I’m not understanding why. Felt like it was worth the trip. Don’t listen to any recommendations to come early if you’re only here for the beignets. They ONLY come out at 11am. You could probably come 5mins earlier to get in the queue. I left soon after 11am but I’m guessing the queue got longer after that.

Great selection of pastries and coffee

Super tasty, friendly and charming place for take away delicacies. Love it.

Kept seeing the hype on social media so had to try. It's ok - nothing I would go out of my way to get again and everyone I went with thought the same.

Rhubarb and custard danish was very nice. Packed full of custard inside, should have got a spoon. Lovely flakey pastry.

Tried Fortitude for the second time thinking I might’ve caught them on a bad day the first time but I think what I got the second time might’ve been worse. The apple and toffee beignet was completely tasteless, with the cream sort of disintegrating into…. nothing. We spent a long time trying to figure out the flavour profile of it only to conclude it tasted as bland as water, strangely. We had to throw most of it away. I really wanted my second experience to change my mind but unfortunately I think this place is quite overhyped. On the plus side, most of their pastries are massive compared to what you can find in London.

Very nice bakery but quality doesn't match with a higher price like that. As french this is a common quality we can find most of the time.

Wonderful pastries, coffees and vibes. They were all singing!

Simply overrated but coffee is good. Their salty delicacies are way better than their sweet ones.

Good coffee and the baked goods are nice, but I think they don’t live up to the hype. I had the brownie which was delicious but £5?? For a brownie? Really not worth it. Maybe I’d go back one day to try some other stuff.

Saw this shop from a food influencer. The croissants taste good, but not so light and layered, unnecessarily over sweet. Nothing compared to the Flat Baker in Manchester. The cinnamon bun is disappointingly mediocre, can't compare to Cambridge one. Not impressed at all.

Colazione favolosa, prodotti da forno squisiti in pieno stile nordeuropeo! Personale gentilissimo e professionale, non ci sono tavoli nel locale, ma prendendo prodotti da asporto consiglio le panchine del piccolo parco di Russell Square a due passi! Consigliatissimo

Definitivamente vale la pena. Los productos horneados se escalonan a lo largo de la mañana, por lo que diferentes artículos están disponibles en diferentes momentos. Esto no me molestó, pero el artículo de Insta por el que son famosos no está disponible en toda la mañana, sino más adelante. Todos los demás artículos son igual de buenos. El servicio estaba bien ordenado y rápido.

Veo alineaciones aquí todos los días. Cientos y cientos. Tengo que ver qué debe ser tan bueno que tiene tantos alineados. Compré la tarta de café y crema de bayas. Fue agradable, pero nada excepcional tbh. Lo siento. Mejor relación calidad-precio e igual de bonitos pasteles, etc por todo Bloomsbury y alrededores.

Después de ver reseñas en línea sobre la famosa beighnet decidí comprobar la fortaleza por mí mismo. Llegamos justo después de las 12 y nos sorprendió ver que la cola no estaba tan mal. Teníamos el famoso beighnet (que era chocolate y moca, pero varían día a día) la sartén Suisse y un bollo de canela. ¿Valió la pena el viaje? ¿La cola? ¿El dinero? Sí, sí y sí

Absolutamente sabrosos bollos rellenos de brioche, nunca he probado nada tan bueno de panaderos similares, Cada bocado podía probar cada ingrediente diferente, Definitivamente volveremos a Fortitude Bakehouse. Vale la pena esperar en la cola. Lugar muy popular. Llega temprano porque se agotan rápido.

our second visit and just as good as the first. we had the cinammon bun and apple custard hand pie. both were sweet and tasty. the lemonade was delicious and the coffee was great. there was barely a wait at 9am and we really enjoyed it here.

I always like to try out something new when I visit London and one of my friends recommended I try out this bakery. I visited twice, once on Saturday morning where the queue was quite long so be prepared to wait and the other time on a Tuesday morning when I was able to be served straight away. First visit I had the ham and cheese pastry which was huge and full of proper bits of thick cut ham. For my second visit I had a cinnamon sticky bun which was okay. You do get a Bluelight discount so that could save you a bit of money. The only worrying thing was on Saturday whilst in the queue I saw flies land on the jam in one of the cakes so that was a bit off putting hence I went for the savoury option.

well worth the hype! arrived early and there was not much of a wait - delicious pastries and great coffee. a real must visit

If I could add more stars I would what a gem of a place

Great great bread. You'll go bananas over it, trust

It is cramped inside and bags of flour at the front entrance look so untidy.