Fortitude Bakehouse in Camden

There is no seating inside but there are benches outside. The street is pedestrian so it is quiet (except for the pigeons). The counter does not offer a large quantity of sweet and savory products but everything it offers is absolutely super. You can't miss the bombolone filled with cream and blueberries or the almond croissant.

Let’s start by saying the staff are very nice and clearly passionate. Coffee is excellent. The baked goods are good (but, whisper it, not great). Style over substance? Maybe. Quite expensive. We got something so big, with so much cream, it was a nightmare to eat standing up (more on this later!). The location is simple, and relatively easy to find. They have no toilets, so combined with a long wait, you should be prepared for a bit of an ordeal. You buy and walk away, leaving you with the only option of a long wooden bench or to keep walking until you find something more suitable.

I had been hearing a lot about this place so I took my best friend on a food tour experience! The moment we stepped in we encountered a long queue, which honestly made the experience even more exciting :) Service was fast too! We got four pastries and exchanged thoughts on it while eating it outside the place, they have a bench area that at least now that is spring, is exactly what we needed! Winner: Danish Pizza. THE CRUST. You can tell it has been mastered. I am not the best with names but we got the pistachio bun as well— the fact that the bun has sugar too makes it sweeter than the necessary to our liking, the inside foam was absolutely delicious, loved how neutral it feels, but the strawberry twist interrupts how cohesive it feels, wished it would have been replaced by the pistachio on top! the second sweet pastry is great too! i recommend splitting in two and eating it from the inside out so you can have a better experience, if you start eating it from the outside there is a chunk of plain bread you have to initially go through and makes the experience confusing and normal. The salt on the bread was on point, it makes it much more exciting. The chicken sandwich was a bit normal and pointing towards disappointment given that at moments feels a bit dry, and it feel very straightforward, would love if there was an additional sauce you could pair it with!

As per usual, much overhyped on social media. Beignets are okay, a bit like a brioche bun with chantilly cream.. certainly not the best thing in london as has been sold to me online. Feta and spinach was very meh - pastry tad bit overdone. no comparison to the real thing from your Turkish/greek bakery.. I’d suggest a hike over to N London’s green lanes rather than trust the dull tastebuds of instagram idols Central london prices I guess thats to be expected Nice vibe tucked away in a mews in Bloomsbury. Casual seating outside.

I came here to try their Beignets, on this day they had Tiramisu beignets :) Definitely worth the try but not my favorite flavor so far. . The workers and the atmosphere is what really makes me want to come back again ☺️💞

I got the black forest biegnet which was quite good, had thick layer of cream with cherries and a bit of chocolate. Slightly on the sweet side because of the sugar coat on the outside (which i personally do not enjoy). However, felt that other than the biegnet, there aren't many sweet options that I personally felt were interesting enough to order (but definitely subject to individual preferences)

Great little spot close to Russell Square.

Wanted the cinnamon roll but its already sold out. We had the sausage roll. Too salty too flaky too oily, I can barely taste any bread. Americano coffee was ok, nothing expectational.

Got the pistachio beignet which was pretty good, it was lightly dipped in pistachio cream on top which was nice but also gone in one bite (a shame considering this was the main selling point). The main flavour actually came from the raspberry jam which wasn’t in the description. Rose cream filling was not really giving much other than very sweet, felt a bit like I was eating a glorified jam donut. For the price point I doubt I would face the queue again. Black tea with bergamot was nice though!

The best pastries I had in London! My husband and I got the cinnamon sticky bun, the chocolate and custard pain suisse, and the garlic and cream cheese croissant. All were amazing!

Large queues and no organisation of how to manage the queue to speed up the service. Maybe sell the pastries straight out of the bakery for people who only want bakery items and sell coffee out of the shop front. The beignet and maple pear danish was delicious but not worth queueing for 40mins. Not a knock on the the quality of the bakery or price.

Fashionable place in London, with its corresponding queue and wait. They have very delicious things, really. If you're in no rush and don't mind eating standing up or on the street (either on the benches outside or in a nearby park), it's worth it.

Long queue (thanks Instagram) but convenient pub to keep you hydrated whilst you wait! Well worth the short wait though. The food is exceptionally good, huge portions, decent coffee and not bad price wise. It is expensive but it’s worth it. The counter layout and size is too small and chaotic but they make it work. Sure they will expand soon enough with the popularity. Well worth the hype, exceeded expectations!

I was looking for a sweet and tasty breakfast with coffee and I found it. The long queue in front of the entrance already tells you what to expect. With a little patience you can find your morning treasure here. There are only delicacies here. Happy feasting!

They didn’t have the beignets when we went. So opted for the almond croissant and spinach feta. They were absolutely delicious but seem to be a little bit overpriced. Also got a cup of matcha latte with oat milk. The green tea taste was not so strong.

After seeing the Instagram reels about the beignet I couldn’t help but try one when I was in the area. Absolutely delicious! There was a bit of a line when I arrived on a Saturday at 1pm but it moved quickly and the service was friendly and efficient. Worth visiting!

I can see why it was voted one of the best bakeries in London! Also it's located on a lovely pedestrian only street. Best morning activity!

Nice enough i guess but too expensive

I was surprised not to see anything vegan given the wide selection and their typical customer so I asked the man behind the counter whether they had anything, and he rolled his eyes and smirked and said, ‘we did’. Sorry I’m not available to queue at a vibey bakery mid-morning on a Wednesday (I didn’t know this was a TikTok place until someone told me - but do you want those people to be your only customers?). Clearly the social media pipeline is strong right now, but once it dries up you’ll have to be polite/friendly to customers if you want them to come back. My friend had one of their beignets and said he immediately regretted it.

The pizza danish was incredible as well as the vanilla matcha latte. The service was great despite long queues, you were not made to feel rushed whilst ordering or waiting for your coffee. There is outdoor seating to enjoy your pastry and coffee hot. There is specials everyday, which is lovely so get different options if you’re a regular

great bakery, the food is somehow very fat, be prepared to get your fingers wet with butter

I’ve been several times, the staff are always so lovely and every pastry I’ve had has been amazing. Definitely one of my top bakeries in London!

The food is great & the coffee delicious. Staff were friendly with a ready smile. The place shuts really early 2.30pm & certain stuff gets served at specific times (i.e. beignet at 11am) and they can run out of stock depending on demand (pistachio & rose cream beignets ran out by 1.30pm when we visited). There are a few benches outside but seating is quite limited. The venue is small with not much room round the counter. But it was worth the visit. 4 cakes & 2 coffees ~£32. Cakes are quite filling!

A very tasty bakery with very friendly, competent staff. Any time!

I found the cream of the pistachio and rose beignet a bit heavy. But the pizza Danish was really good. The place is also very cute.

Great breakfast. Quite unexpected, but very very good.

There is a long queue, but the pastries are worth the wait.

I got the Tiramisu Beignet and it was phenomenal! So, so delicious. The bun in itself was so good and soft and the cream was just perfect! No strong coffee taste, just a lovely taste of chocolate and cream! Honestly, one of the best treats I’ve had in a long time.

The first time we went, we had the Almond Croissant and the chocolate & custard Pain Suisse since we went too early to have a beignet. Both were very delicious - very crispy, very tasty, right amount of filling. Two days later we went there again at 11am (Beignet time) and ate a Pistachio and Rose Cream Beignet. I was hesitant at first because of the rose cream, thinking it would overpower the pistachio flavour, but it was just a slight hint of rose in the cream and the beignet was very good.

Tiramisu beignet was nice, but their danish pizza was amazing. Good coffee as well. Line moved fast.

Truly excellent bakery, both sweet and savory. A place worth visiting in London. Don't be discouraged if you see a bit of a queue, they serve very quickly. It would be nice if there were more benches to sit on, but if you happen to be in rush hour there is a nice park a two minute walk away.

I bought the ham and cheese pastry (super yum with some kind of tomato sauce), hot cross bun (yummy also, packed with currants and orange peel), koign amann (yummy but more like just a nice bun than a flaky koign amann) and pistachio/rose beignet (yummy but a lot of cream). I also got the orange blossom and honey latte (nice) and apple matcha (too sweet, just get normal matcha) Overall would come back, really good bakery!

A lovely place down a properly nice redbrick London backstreet with a Granada V6 parked outside! Good luck with that in ULEZ! BEWARE DOUGHNUTS AND BEIGNETS COME OUT AT 11!! I misjudged that one badly and came away something nice but not quite what I wanted! Morning buns, pastries were gorgeous, but the chocolate cake was a bit supermarket-like. Queue outside, so expect a few mins wait! It's worth a visit AROUND 11am😁 There was a queue

Had the cinnamon bun and sausage roll. Cinnamon bun was fine, a little dry but not too sweet. The pastry of the sausage roll was nice and crispy. The inside was a still pink which looked undercooked to me, so I asked for a new one. Staff assured me it was cooked - I googled it later and seems this is true (apparently something to do with preservatives). At the time, I wasn't sure but was offered to take something else, so I had the egg mayo and sun-dried tomato roll instead. The egg mayo roll was average, lots of mayo, so you couldn't taste the sun-dried tomatoes much Overall the food is fine, but don't quite get the hype. It might also be helping having a line about the sausage roll being pink inside, on the card somewhere. The staff's reaction seemed like I wasn't the first person to ask for a refund / exchange!

I went there because I was told it was the best bakery in London, but it was just an ordinary bakery you could find anywhere. I don't understand why it's so popular and there are so many lines.

Amazing bakery definitely visit

Fantastic bakery and coffee shop. Wide variety of unusual pastries and drinks, both hot and cold. It's incredibly popular however the queue moves quickly. Staff are very friendly also.

All the food is phenomenal and deserves all of the hype it gets. Plus the staff are extremely kind, and the bakehouse is in a cute location, though the coffee always tastes burnt which is such a shame. I try it every now and then to see if it changes, alas not! Friends amd colleagues in the area agree. The place to go for food but perhaps elsewhere for the coffee :(

I stumbled upon this bakery by chance, and everything looked amazing — I wanted to try it all ! I went for the mortadella focaccia (my weakness!). The bread was a bit on the greasy side, the veggie and cream cheese filling was tasty… but the mortadella? Bland, lacking that smooth, rich flavor I was hoping for. A letdown for the star ingredient.

Was here today specifically for their Beignet, but ended up liking the fermented chocolate brownie a lot more! Despite being mid week there was a long queue although I reached at 11.05 (Beignets are brought out at 11 am!). Managed to get the Beignet for the day - Tiramisu. While the cream filling was light, airy and not to sweet, the donut (outer layer) was a bit stretchy. Was not sure if it was worth the hype. But I absolutely loved their fermented chocolate brownie - rich, dense and absolutely decadent! 😃 The staff is friendly, service is quick, there are a few benches outside to sit but since it's not a covered seating space, there were a few pigeons around. Overall would recommend to go for the brownies!

Found this place through social media. Absolutely awesome. Will visit again.

Amazing breakfast with extremely polite staff. Obviously a bit of a wait but its well worth it. Will definitely come back again soon.

For me personally the beignet was a big disappointment (maybe it is just the filling that we had). On the other hand I saw a lot of people enjoying it. I also tried the baguette which was very simple and tasty. I will definitely try it again, maybe next time I will have a different filling.

There is always a queue outside here with people taking pictures.. so one day I gave it a try. It was really a let down in many ways. Firstly the queue wasn't that long when I went but I found it very slow when they were taking orders.. in other words, not trying to work down the queue as fast as possible. Secondly, the staff were a little abrupt when it came to wanting us to move out of the way to get their trolley of food in. We understand the size of the venue is small, but it could have been approached in a friendlier way. And lastly and most importantly, the taste of the pistachio beignet we got was nothing to write home about. It looks a lot better than it tasted. Hardly and pistachio flavour except for the top layer. And the beignet itself felt dry and not moreish. For the high price tag per cake I didn't find it worth it.

Great selection of baked food. Very nice packaging too.

Sticky bun is sooo good! The staff is very friendly, liked the vibe. It’s a very small place so better to take away.

I mean I can understand the popularity but it’s not what I would enjoy…

We preferred it as it was opposite our hotel. Excellent bakery with several options in savory and sweet. It was all one and one. We also tried the lemonade and tea which were also awesome. It was a daily stop on our trip to London. The prices are reasonable according to what they charge in London.

We’ve ordered a pistachio and rose cream bun, along with a ham & cheese croissant-style pastry. The pistachio and rose pairing is surprisingly harmonious yet the bun is a bit too sweet. The ham & cheese pastry is average as it lacks flakiness. Overall it worths a try.

Honest review from a person who has eaten pastries from various countries: Good level but not extraordinary as the socials make it to be its a just a good decent bakery -The brownie is worth it -Spinach blunt, something missing, no element if feta if you try this in greece u will understand the difference -beignet hmmm white mouse for me was too blunt it was missing a kick, the pastry is something different and was good but nothing to die for?! -cheddar and parmesan:the pastry outside is good crunchy but felt the eggs rather than the cheese also should have been more cheese flavour and more salty It seems not all items are their specials ! Also sitting place is a downside as well

Brilliant place to go. Food is amazing and the service was great . A must o go .

Excellent Baker 😋 Because of the delicious smell while crossing the road, I found myself joining the queue for the first time

I always see a long queue for fortitude so I keep trying new things hoping that each time it’ll be better quality but every time I tried the sandwiches it was too salty (the chicken Caesar and the focaccia) and their sweets are too sweet (beignet, buns, etc.). Look at the amount of salt on the focaccia i bought. I literally had to throw it in the bin midway. I’ve always been disappointed all the 6-7 times i got something from there. But the smell is definitely great.

Totally worth the hype! Amazing pastries and surprisingly, amazing drinks as well. Tried the focaccia and the focaccia mortadella sandwich, both amazing! The seasonal drink apple iced matcha was also sooo good. Genuinely a place worth visiting, if I could give more than 5 stars I would.

The pastries were okay, I guess—nothing to go nuts over. The biggest downside for me was that they were completely cold. Even if they were just slightly warm, it would have been a huge upgrade. Prices were fair, and the staff was nice and friendly

A very popular place on social media, and the prices reflect that. The cheese twist I got wasn’t any better than the usual you’d get in a Lidl or Tesco bakery. However, the cinnamon sticky bun was unreal and i’d highly recommend it. Staff are super friendly though and I didn’t have to wait too long in line (got there around 11 am). It seems people have to queue for longer if they want the beignets. Overall a great bakery but definitely on the expensive side.

Heard about this bakery through an english blogger who gets paid sometimes to put nice reviews but in this case I'm sure he was not paid because it was an awesome experience very tasty pasties at a good price. Very good value for money. And the beignets are a must try. Just keep in mind that they dont start selling them before 11am.

Excellent bakery, delicious pastry - both sweet and sour! Great coffee. There are benches to sit outside , but no tables. In any case, it is a great place to get breakfast or lunch.

Super tasty. Can't wait to come back 😊

The bakery is delicious! However there's no seating area

I had a flat white that was very good. Couldn't decide to try some of the baked goods.

My experience here was okay, not unforgettable. Came twice for breakfast to try different things. All the pastries tasted a lot like yeast which was not the most pleasant flavor, the spinach and feta roll had almost no feta inside. The blackberry morning bun was quite nice (except the yeasty flavor mentioned above) and same for the garlic butter pastry. Cappuccino is excellent!

Went last week and staff were lovely but the vegan pastries were abysmal. I spilled my coffee and was about to cry but the wonderful manager Emily was so nice and got me a new one without charging me.

Bakehouse found by chance and it was a really great surprise, we ate the best cinnamon roll in London 😍. Many vegetarian and even vegan options (highly recommended chocolate and banana cake) but the director tells me the savory roll with sausage is also exceptional. We liked it so much that we also returned for the last breakfast of the trip. You risk finding a bit of a queue, especially for coffee, but the times are moderate and we were also lucky on this one. 😊

Amazing bakery, I happened to come by on the way to the hospital. It drew me in, the almond croissants are just GREAT.!!!!!

Absolutely the best bakery in London, I could easily fly to England just to get the blueberry bun, everything is just so delicious, fulfilling and affordable

For my sausage roll I've descended into the Polish salt mines where the workers poured pork fat on me whilst I was working away at the massive chunks of it. Berber omelette bun was identified as a murder scene with the harissa sauce smudged all over the top and sides with little of it on the inside. Blueberry morning bun was alright, but didn't quite make my morning I'm afraid.

One of my favourite bakeries in London! There is often a queue but it is worth the wait. The pastries are always fresh and delicious. Tried their savoury stuff recently as well and they are equally great. Highly recommend, especially if you like you pastry both tasting great and looking stunning. The coffee is also very nice. Just be aware that it is very much for takeaway. There is a park nearby that is nice to sit in though!

On my personal list to try for SO long. Gutted I didn’t like it. I tried the morning bun and found it to be odd. The bun itself had a very strange taste to it, almost as though it had some sort of extract with not enough sugar to balance it out making it taste oddly bitter. I ate around it as best as I could, as the filling was ok, but nothing groundbreaking. Weirdly bland. Hoping it was just not to my personal taste, and I’d would return to try again… just not in a hurry, and only if I was in the area.

I’m not a regular reviewer and generally sceptical of tiktoky places with long queues, but I do know pastries and this was without a doubt one of the best almond croissants I’ve ever had. Fresh but dense and really flavoursome. The coffee was also great and the woman who took our order was friendly and accommodating. Fab experience.

The Feta and spinach pie was dangerously good. Unfortunately they didn't have scones.

an extremely popular place online, but nothing to write home about, in my opinion; very mediocre. i visited about an hour before their closing time on a wednesday, and there were only two people in the queue ahead of me, which was a pleasant surprise. the seating available was a couple of benches patrolled by the many pigeons, and a fair amount was unoccupied. the savoury pastry selection was nearly entirely sold out, yet most sweet options were still stocked, which, too, is remarkable. ordered two — a guinness cake and a black forest beignet. the first was the better one of the above: the cream was nothing special, but the base was delicious and appropriately moist; i imagine their “fermented chocolate brownies” are delightful. the beignet, on the contrary, was more disappointing than anything. the dough itself was dry, and the cream was oddly plain even with the addition of all the toppings. the flake chocolate was the nicest part. ultimately, the price is way above the quality for me. the baked goods are pretty, but that’s about as far as it goes

Saw this place on social media and had to go try it. I got a cappuccino and a pistachio bun, which was really good! I'd come bak for sure!

A superr long queue when we arrived, that shows how good and popular this place is.! Choices are vasts and their outdoor benches are cosy for dine and enjoyment.!

Long queues on a Sunday morning, but worth the wait! Savoury pastries were a highlight

Queued to sample the pastries and coffee after the hype on social media, sadly expectations based on this were not met, chaotic when you finally got inside, only one person making the drinks which caused the queues to increase, the food was ok but there are better and the tea / hot chocolate were lukewarm, pleased we went to say we’ve been but disappointed,

It’s a very nice bakery with good coffee also. Everything is so perfect!

Probably a bit overrated but I've only tried the Swiss pain which was greaser than it needed to be

Incredible pastries, good selection.

I called here after watching a review on line. I know I should know better. I think because of the review it has become very popular. I got there around 11:30 and there was a small queue but the time I got to the door the queue had grown significantly. The cakes are not cheap. £6+ depending on what you choose. The quality is very good and I would recommend as a treat but get there early.

I had the sourdough banana bread which I was really curious about but it was truly inedible. If I had baked this at home I would have tossed it - can’t imagine actually charging money for this. Doughy and flavorless. They only have oat and whole milk - no almond, soy etc.

To die for, worth the queue. Perfect little treat sat in Russell Park on a sunny Sundays morning. The raspberry custard morning bun was sensational. A must try bakery.

Feel conned as we paid for 4 items but when we got back home there were 3 cakes..Poor show

All bakery are fresh and temptation。 I bought 3 sweet pastry and 2 savoury .Strongly recommend to try when you around.

Not much seating. No queue when we went but have heard it’s normally a long one! The buns are amazing though !!

Amazing food from Back street shop , location does not compliment this fantactic treats but almond croissant was my absolute favourite shame there was not enough chairs and seating space to enjoy , fantastic food good coffee , will be back 😊

Perfect products, well worth the queue.

lived hotel next to fortitude bakehouse, amazing fresh and tasty breakfast

⭐⭐⭐⭐⭐ This was my second visit to Fortitude Bakehouse, and it definitely won't be my last. The fermented chocolate brownie was rich, fudgy, and perfectly balanced – one of the best brownies I've ever had. The pistachio crocket was something special – fluffy, nutty, and full of flavour. The atmosphere is warm and welcoming, with great coffee to match. A must-visit hidden gem in London!

I could happily give 0 if I can. This is a very very overrated, overpriced and and overhyped place on social media. It's a tourist trap so I'd highly recommend you find a local bakery instead. The sandwiches are rock hard, the sweets are not special at all. It looks good on camera and that's it.

One of the most famous London baked goods.. The pastries are fluffy and light... Their most famous cinnamon cinnamon... Come early, the line is light... There are no indoor sessions... Staff are nice... Prices are high... The food is delicious...

The Beignet was painfully average, looks better then it tastes,Other items on menu where much better.

Very tasty pastries, worth the wait

Obviously hugely hyped on social media but it is very good.

I give a 2 star as the beignet (which they are famous for) was soo soo underwhelming. The cream bread jam just taste like a cheap donut/cake. It looks appealing but the taste doesn’t match. Honestly don’t understand the hype for this. I strongly recommend getting a different item! I also tried the pizza pastry which was pretty decent. Not sure if it’s worth the price & queue. For 2 items I paid over 12 quid.

I'm afraid this was a huge miss for me. I got the morning bun with custard and unfortunately I hated it. My friends that were with me tried it as well and none liked it. Some of the other things the got were okay, but nothing really amazed us. Pretty mediocre, and also a huge amount of pigeons outside the shop trying to attack you. Not worth it for me.

The most overrated bakery in London. I had the banana and chocolate stourbread. It was nice but nothing special having had far better at other independent bakeries over the years. At almost £5 it was overpriced given the portion size even when considering the Bloomsbury location (I have lived in London for a decade so understand the cost of similar products) Also very few savoury options with no sausage rolls and few sandwich choices. The closing of the left hand size door also made it more congested than it needed to be. This is one of these instances when social media presents somewhere as being far better than it actually is. That said, it is far from being bad.

This place is quite popular on social media. There are seats inside, but they’re not very suitable for eating in. There’s also outdoor seating, but there were so many pigeons, which was a bit of a hassle for me. I ordered an Americano and one of the most popular bakery items (can’t remember the name), but after trying it, the taste wasn’t really to my preference. Anyway, the coffee was good.

Unfortunately there wasn't much choice on the day of our visit, but the chocolate crossaints tasted fantastic. Price-performance fits London standards. Definitely worth a visit

Nothing tasted extremely good. I'm sure if you made your own, it would at least taste like something. We got three items: the ham and cheese pastry, which had so many herbs that it tasted bad, the cinnamon bun, which was so dry, and the pistachio cream doughnut, which was so oily. None of it was worth the wait. It's just an Instagram and TikTok trap, and I'm one of those who got caught, wasting my money on this bakery.