Chai Guys - Covent Garden in Camden

It's a great idea to present local cheeses in a similar way to sushi. There's no shortage of quality or selection, and matching wines are also available. And for those who don't exclusively like cheese, a bit of ham also makes an appearance every now and then...

While eating at another place, my boyfriend and I saw Pick & Cheese and we knew we had to try it. Thank god we did! Hero, our server gave fantastic service and made sure we had everything we needed. She was incredibly kind! My boyfriend is a sharp cheese lover while I am not. Thankfully they had plenty of options for both us. If you ever wanted to experiment with different cheeses, this is the place to do it!

Rotating selection of cheese, great pairings with the cheese and wine, what more could a gal want? But for real this place was everything we expected it to be. The trays come fast but are plentiful and with a lot of variety. We loved trying the cheese alone and then pairing with the unique pair they had it with. We went for the all you can eat on Wednesdays which was nice because we didn’t have to stress about being strategic in our cheese eating. We loved the truffle cheese and one of my other favorites was a crème with beet chips. It was such a fun experience on the palette and would recommend to anyone that loves cheese. It was also in a cool food hall that I’d love to revisit.

The idea of ​​a running cheese restaurant is, of course, great, and we had a great time and a lot of fun. The cheese selection is large and varied. However, some of the prices are quite steep. Furthermore, the bar is located in the middle of a food hall, which made it quite loud and uncomfortable.

Everything was fine but that's about it. It's not that overwhelming, and it can get quite pricey since the cheapest plates are about 5£. It can be a nice alternative for dessert but if you're looking to make a meal out of it, be prepared financially. The Pick & Chesse is located at the top floor of Seven Dials market and there's plenty of room, so you probably won't need a reservation.

Conveyor belt cheese Better to book in advance if you have a large group

I was there at the beginning of January. If you like cheese, you should definitely eat there. Great cheese creations

First time here, and enjoyed it, the food and atmosphere - but a couple of the named cheeses had been substituted without customers being told unless they asked specifically; not acceptable behaviour when they make such a big thing about the cheese selections and pairings.

Great date venue. Great selection, fun atmosphere.

Great selection of cheeses that are both fair-sized portions and good quality, paired with perfect accompaniments but also a selection of meat and pickles available, and refillable Peter's Yard crackers. All dishes are served on the belt and cheaper than sushi belt restaurants. You can even keep a record of which cheeses you taste by ticking off the menu! Service was a little skant with only two people covering lots of diners, and the atmosphere is in a food hall so lots of people passing by. However, our lunch for two people (five plates each) plus drink each and 12½% service for £70- and it was brilliant fun! Would happily recommend and go again 😁

Very cool place. We really enjoyed the cheeses. We can definitely recommend the truffle cheese. Service was also nice and courteous. We liked it very much.

I loved the experience, very fun and original

Pricey but worth it. I’d live to see some more aged cheeses

I don't understand the reviews on this cheese bar. Yes, the cheeses are excellent, there’s no denying it. The prices are not cheap, but given the quality of the cheese and knowing that we are in England why not. But getting 12.5% ​​extra service (written in very small letters of course) when there is only the drinks service (since you help yourself to the food on the conveyor belt) and the latter was late (in addition): excessive! Same for the price of bread, exaggerated price. In short, it's a steal and I'm sure you can find better and more affordable options in London. Too bad, because the concept itself is cool!

Several things are wrong - the service notes of 12.5% ​​are not stated and its stamp is small at the bottom of the menu, plus the only service we have is to serve us drinks. By the way, we asked twice for drinks. - then the prices are quite expensive for the quantities offered we reserved a table for 6 people and we had 8 pieces of bread and on top of that the bread was charged 1 euro per small piece of bread - small positive point the food is good In short, if you want something nice, there are plenty of restaurants around with the same atmosphere.

The service was perfect and there was something for everyone when it came to cheeses. Always perfectly combined with small mini side dishes, chutneys or sauces.

This is a strange experience to have, I would recommend it to you, but I would also not at the same time. Some cheeses are fantastic, most were very good whereas some are an abomination to cheese. The cheese element and trying them is fun, especially with some of their interesting pairings. However, the feeling that you're in a zoo is overwhelming. We were there for around an hour and tourists must have took about 50 photos of us sitting there. You feel as though you're being observed and it makes for an uncomfortable environment. One thing that frustrated me also, we did not have any service when we were there but had to pay a large service charge. We only had an odd interaction with one person who told us we had an hour left when we were seated for 15 minutes. On reflection I wouldn't go back but I found it something worthwhile trying. I found as vegetarians they lacked anything but cheese, some alternative may make eating their bottomless Wednesdays easier. We started to find it a slog after getting to our 10th plate and wanting to find all those we hadn't try which we were able to.

Cheese heaven! I absolutely loved it. Great service from Hardik. If I saw a cheese that I was interested in but did not see on the conveyor belt, he would get it for me. Love the concept.

Nice cheese variations but the water bottles are dirty inside, gross af

They don't accept cash and automatically add a service charge, asked for it to be removed. Food is good. And the environment is nice.

We had a fantastic experience at this cheese train! We were curious and had researched about it and made sure it was on our to do list for our visit from the US. It’s located in a food hall so lots of other great options that we will be soon to come back for. The staff were attentive, cheeses and pairings Devine!

We were intrigued so we did the unlimited cheese for a Wednesday lunch and we had a good time. Our group ended up being able to try all of them and everyone’s favourite was the pairing with the Turkish delight - unexpected but a perfect balance of sweet and salty. We also loved the Dazel Ash with shortbread (though one bite is enough, a bit too sweet to have the whole thing to oneself), the Lucky Marcel with apricot jam and Lowfields Lancashire with lemon curd. Overall it was a nice and fun experience trying cheese pairings we wouldn’t have thought of, but will be trying at home.

Excellent food Would definitely go again!

Great experience. We ate more than we expected but the staff rounded the bill down so we were only charged as if we'd chosen the limitless menu. Very kind of them to do so. Very recommended

Loved this experience! It was so fun to taste all the different cheeses with different things to try them with- and with great wine choices too. Highly recommend.

Si estás buscando un chai indio increíble, este es el lugar para probar. El chai era increíble, delicioso y alucinante.

Fun! Exactly what it looks like, reasonable prices and very friendly and attentive staff (especially the one from Greece)! Strongly recommended

Unique and cool! Tried almost everything and liked them all

Definitely coming back! The venue is inside of a lively market, so if you're looking for a quiet place - this isn't for you. Still, it was chill enough for a nice conversation. The cheese is delicious and I love the little booklet with explanations. We got a bottle of red wine and it paired perfectly with the cheeses we wanted. 1h 15 min is quite strict, but you have seats around the market where you can finish your drinks if you run out of time. Lovely pairings of cheese with other flavours, not always traditional.

Amazing experience, very good cheese …. Lovely staff

We had a good time! It was fun trying a bunch of things.

Great experience with some lovely cheeses. It’s pricey if you’re hungry and 1hr 15mins really does mean 1hr 15mins !

The Cheese Bar is located in the Seven Dials food hall. We were there at 5 pm and the whole place was hopping. We chose a carafe of red wine and pulled a selection of cheeses paired with sweets. They were ranked from mild to bitter. The cheeses we chose were yummy. The server topped up the crackers often. It’s a nice take on a charcuterie board like offering. The rotating belt reminded me of a sushi belt. It gets quite addictive when you get started. Our only complaint was that the stools could be more comfortable. It is definitely worth checking out.

We booked in advance for the Bottomless Cheese experience on a Wednesday. We had such fun sharing plates and comparing notes on the cheeses and their pairings. If you are a cheese lover, I can’t recommend more highly.

This was one of my favorite dining experiences in London! The cheese and other charcuterie items come at you on a conveyor belt, with the different plate colors indicating the prices of each. The dishes were awesome, the staff so helpful, and it was a wholly unique experience.

We visited on a Wednesday for the bottomless plates for 1hour 15mins and it was amazing! Well worth the price and the service was fantastic. Our favourite pairing were the gouda with fudge and the Yoredale with the Piccalilli. It was our first time visiting and we can't wait to go back!

Vine aquí después de ver el anuncio. El chai tenía buen sabor a £ 3. 90 la taza. Es sólo Card. Buen té Masala. El personal era muy atareado y amable.

Food was good, would I want come again, may be not. Food was not that note worthy.

Great experience overall, cheese was unbelievable and the pairing just elevate the whole experience. It is pricey but totally worth it. We did the all you can eat and had to book months in advance but would recommend to everyone.

Perfect spot for a catch up with a friend, because you help yourself you’re not interrupted so the gossip flows. Fantastic selection of cheese along with a few cold cuts and sweet options. Licensed with decent wine options.

We booked unlimited cheese for a Wednesday night for 3. It felt really rushed that the booking is only for 75 minutes, you can't really eat that much cheese anyway in just over an hour. We ordered a bottle of wine, didn't even finish our wine before we got kicked out as our time was up. Good cheese selection otherwise, but don't think we would come back.

Once you have explained how the prices work, it is really easy. A bit dangerous as it can well run up. I would like some warm elements too. Perfect when you want to have a chat

Great concept, excellent pairings. I'll find any excuse to come here. Friendly service too.

Brilliant experience if you love cheese. Lovely options/pairings. The bottomless cheese option on a Wednesday was great value.

Sensational cheeses and loved the combinations they pair them with (mixes of chutneys, cracker and biscuits... even cake!). Staff very friendly, helpful and attentive without being intrusive. Love this experience. Having the cheese on a conveyor belt is gret fun. It is in a food court so lacks a certain intimacy but its tucked in a corner so it's not like the other venues in the same location where you're jostling for tables.

Loved it, the bottomless is more than worth it and I would highly recommend it. Huge variety to choose from all with unique pairing.

Just a whole lot of fun. The cheeses and their pairings were excellent, the service was professional and friendly and the overall experience was awesome. If you love cheese, this is an absolute must. I only wish they sold some of the cheeses and their accompaniments because I've never had a better piccalilli.

Amazing. A genius concept with delicious results. Loved cheeses 5, 9, and 15 especially.

So many choices and really lovely Australian rose with cloves flavour 😍

Book a table. They have an amazing booth for 4-6 people with direct cheese access! Great selection, drink some good port and wine!

Beautiful selection of wines and beautiful cheeses

2nd time back within a month absolutely love it but you have to love cheese as that's all it is.

Great experience, sharing some fabulous cheese combinations. Fun evening, friendly staff

El universo debe haber conspirado a mi manera mientras caminaba al azar por Covent Garden en busca de una cafetería, ya que me apetecía un chai y un lugar para sentarme con mi computadora portátil, no estoy seguro de cómo, pero terminé en el mercado y encontré este lugar súper genial que tenía no uno, sino 4 tipos diferentes de té chai! Probé el regular y fue tan bueno e intenso, decidí quedarme más tiempo para responder más emails así que volví y probé otro tipo, incluso más increíble que el primero. El tipo era muy agradable y me dio una prueba de un tercero también : ) se puede pedir una tarjeta de fidelidad y los pasteles se ven deliciosos también, sin duda lo intentaré una próxima vez, volveré pronto, gracias de nuevo.

What can I say, heaven for cheese lovers. Staff were attentive and explained the concept well. You pick your cheese from a passing conveyor, each cheese plate different colour, you keep plates counted by server, unlimited crackers, we had champagne, was on holidays so why not. You get a printed cheese menu where you can tick off the cheeses you select. The donut with goats cream cheese was interesting, loved the truffle cheese, husband ordered ham and cheese sandwich off menu, really good.

A cheese bar conveyor belt, based on sushi bar idea. Excellent pairings of cheese and complementary things like jams, pickles, etc. A favourite was Dazel Ash with Rosemary honey and shortbread!

Similar to a sushi bar, countless types of cheese run down a conveyor belt. You get a card with descriptions of each type of cheese. The cheese plates are numbered. An evening here would certainly be very expensive if you were to eat enough, as the cheese bites are very small and the plates are only rounded off with a small piece of fruit or a sauce. We ordered a glass of wine with it and we paid over 28 euros per person for a glass of wine and two cheese plates each. It's very intense but I can still highly recommend it.

Great experience, loved most all the cheese and their pairings. The Wednesday we went was all you can eat for a fixed price. You're provided with a list of the cheese which you can tick off as you eat. Located in Seven Dials Market along with other restaurants. Great for a night out.

You need to book! It was a lovely experience to choose your on cheese on a conveyor belt and have chose of you own 🍷 wine!

There’s food Coart and we tried the wine and cheese the cheese on conveyor belt and choose your wine and dine!

Attention all cheese lovers! Do not miss this place is you are in the Covent Garden area. Nestled in the Seven Dials market, this place does cheese and charcuterie on a conveyor belt. Each cheese is served with a condiment that compliments the cheese. Perfectly proportioned sizes allowing you to try a variety of cheeses without getting full. We ordered the grilled cheese off the menu too and it was outstanding.

A fun experience but very crowded. Nothing was bad but some cheeses could have been more flavor forward.

We were here in October 2024 the place was awesome. I will definitely be back.

Delicioso Chai, el Masala Chai es encantador, sabor a jengibre muy fuerte. Prefería el Kadak Chai, un sabor más reservado. Lo disfruté tanto que compré 3 latas para llevar a casa. No tengo azúcar ni en el té ni en el café normales, pero no me pareció demasiado dulce. Los pastelitos también son buenos.

The cheese selection is FANTASTIC. I would have given 5 stars except that the bar stools are dangerous, you can fall off. It would have been nice to have a side plate also. Overall a very good experience!!

Fun experience to pick your own cheeses, meats and extras as you go. Good menu to explain it all. A bit pricey but worth the novelty. It's in the market which is loud but otherwise fine. Get the cheesecake! Skip the affogato.

We came on a Wednesday, which I'd highly recommend because you can take advantage of the unlimited cheese. I've never felt so full! I'd definitely recommend sharing the plates, rather than trying to get through them all yourself (it's more difficult than I thought!) There's a brilliant variety of cheeses with pairings, which is super fun. There's also meats, pickles and crackers to supplement the cheese - these are all tasty too. This is definitely a brilliant place to come if you're a cheese fan.

I went with my girlfriend this week on Wednesday to Pick & Cheese and it was an absolutely great experience. The cheese were of pretty good variety, the wine was decent and the staff was awesome. From the staff, there was this guy Max who was especially nice to us and gave the best customer service. If the owner of this place reads this review, i would highly suggest giving Max some kind of recognition bcz he definitely deserved it. Ps: they did charge us for one extra cold drink (by mistake i assume) but we let it go as our experience was really great.

A very nice concept. Nice staff. Feel free to visit and eat some cheese.

Great fun experience to have the "cheese sushi". A great idea to pick out some favourites and new flavours. Great they promoted British cheeses. Really liked the little pairings of chutney or biscuits. Our fave was Cornish Gouda with clotted cream fudge. Friendly staff, great location in seven dials. Say cheese and smile.

My friend and I traveled from deepest, darkest Norfolk to try the experience of this place and we were certainly not disappointed. A thoroughly enjoyable experience.

i love this place, it's cheese! if you want the £28 unlimited cheese, you have to book like a month in advance for some times, but it's worth it, for cheese. I think some of the selection is rather samey (some of the cheese are samey) and personally I wouldn't go if not for the unlimited cheese option, but it's fun!

It's hard not to give it 5 stars since it's such a wonderful unique experience. The staff was super friendly, the menu and picking process was fun to learn, and the food itself was quite nice. You are of course going to be paying for the experience so be mindful of how many plates you snag!

What a beautiful experience in the cheese bar . Our waitress was really kind, as well as the manager with very helpful advice ! We recommend 100% the wine and cheese were delicious (coming from french girls so not easy to satisfy ☺️🧀🫶🏻)

The rotating cheese platter was such a cool experience! At first, we couldn’t get a reservation, but the host was really nice and arranged a 40-minute spot for us. We thoroughly enjoyed it. The reminder about our reservation was also a great touch, encouraging us to finish up quickly. Overall, it was really great! You definitely have to try the cheese paired with wine!

Dream come true! Conveyor belt of perfect British cheese, accompanied by perfect pairings. Staff were really nice and went over and above for a little birthday surprise.

The bottomless cheese on Wednesday is such great deal! Amazing cheese, great staff. Can especially recommend this if you‘re doing a two show day in the west end, it’s perfect in between shows.

Pick & Cheese was a great evening out on a solo tour of London - selection of cheeses was great, staff helpful, and atmosphere fun and unique - will definitely be back and will recommend to friends and family back in 🇨🇦!

Loved it. Great selection and staff are lovely. Seats are the most uncomfortable I have ever sat on. I would have given 5 stars only for the seats.

Main reason for visit to London was to eat at the cheese bar. Highly recommended for any cheese fans. Over 20 different cheeses from British producers paired with sometimes unusual accompaniments, ( goats cheese with Turkish delight! - but it works). Wednesday night you can eat from the Yo Shushi style conveyor belt for a fixed price for 75 mins max. We also ordered the stilton and walnut ice cream with port affogato, delicious. Very full up at the end. Drinks extra, excellent Port. Will return

A must for any cheese lovers. I had the goats cheese toastie which was utterly delicious,.served with small pickles and reasonably priced. The crackers provided to evey customer were tasty and I was even offered more. Service was great, not intrusive but very helpful and friendly. I will definitely be returning on my next visit to covent garden .

Really fun, quirky place to come and eat. Great selection of cheeses amid the lively atmosphere of Seven Dials Market.

100% Connor recommend enough! The all you can eat on a Wednesday is the best idea ever. The service is great.. the cheese is amazing and the whole concept is a brilliant idea!

Absolutely stunning! I love this place & have just visited for the second time. Cheese conveyer belt? What could be better?

we reserved a slot for the all-you-can-eat buffet hour on a wednesday afternoon. pre-reservation we had been told the bar was wheelchair accessible... sadly when we arrived this wasn't the case due to the stools, booth & bar being raised above normal table height. however! i can't fault the manager for saving our day and setting us up so that we were in the booth and could pass plates down to our friend at the windowsill - which was easily wide enough & a good height to act as a table. thanks to their flexibility we were able to all make the most of a great little london experience, the conveyor and it's vast range of cheese & meat choices!

Loved it - will definitely be back. Good range of cheeses and drinks. The St Ella with Turkish Delight was definitely my favourite 😍

If you love cheese this is the place for you!!

Pick & Cheese is the most delightful experience. They serve a broad range of different cheeses (and some plates of pickles and charcuterie), each paired in an interesting way with a small accompaniment - sometimes a relish, a jam, some salted almonds or even some cake. The plates roll past you on a slow moving conveyor belt and you help yourself when you spot something you like. We had a gorgeous lunch with a nice bottle of wine, all at a reasonable cost.

Great concept, top service, great British cheeses, overall must try! Compliments for Dipika who gives excellent recommendations, help and service with an unstoppable smile on her face!

World: Cheese on the conveyor belt! Super casual concept. The cheese is good and the service is friendly and quick. The pricing is not modest and the seats are a bit uncomfortable in my opinion.

The concept really sells it, but, like… if you’re not a big fancy cheese guy it’s not really for you? I’m glad I went, but when is someone gonna make a cheese shop that’s… whatever is in those cheese tubs at Fuddruckers? I still don’t get cheese pairings but I did really like several of the cheeses and, crucially, the blue cheese with the kimchi is the first blue cheese I’ve ‘ever’ liked (I got it cause I love me done kimchi!)

Must make a reservation! But so much fun, great selection. We smiled the whole meal.

As someone who’s interested in learning more about + trying new cheeses, but not wanting to spend a ton of money on cheeses that I may or may not like I love this concept! You get an hour to eat as many plates as you want. They also give you a menu that explains the plates and that you can take notes on. It is, obviously a lot of cheese, so come prepared for that. The cheeses are all paired with a small side bite, like a bit of jam, relish, or a sweet. You also get a little thing of crackers. I’m not sure if I chose poorly or if the cheeses here just tended to be a little to smokey for my taste, but sadly I did not find a new favorite cheese from the experience. But I DID accomplish my goal of trying a lot of new cheeses for a price that was way less than it would have been trying all of them at my local grocery store! I do kinda wish there had been a cheese for beginners key to help explain some of the different kinds a bit more. It was also a bit hard to see the numbers on the little tags till they got close: which is a bit of a challenge when you’re trying to read descriptions as the plates approach. Very much enjoyed, would recommend.

Totally worth the hype!! Great place for a date with or to hang out and catch up with friends. Delicious pairings of cheeses. Very friendly and helpful staff!!

Could be the best thing I did in London. A MUST DO for cheese lovers! Truffled Baron Bigod 11/10!!! 💯💯💯 Free crackers Service charge 12.5% 🙃

good value if you can do the all you can eat. Something different. Unusual pairings that you wouldn’t think of before. Cheese lovers dream. Could be slightly more of it.

Really friendly staff! Great experience, lovely cheese!

Great cheese. The conveyor belt is cool. The staff take your plate a bit too soon

Worth it. Accommodating staff found our party of five a spot at the conveyor belt. Can't wait to return to sample more. Loved by all, three parents and two 11 year olds.

Website says it’s open until 7pm on Sunday, google says it’s open until 9pm. Travelled across London to try and get a table on a walk-in and the whole place was shut. Nobody answering the mobile number. Really disappointing and misleading to customers, your details need updating.