Chai Guys - Covent Garden in Camden

Unique and cool! Tried almost everything and liked them all

Definitely coming back! The venue is inside of a lively market, so if you're looking for a quiet place - this isn't for you. Still, it was chill enough for a nice conversation. The cheese is delicious and I love the little booklet with explanations. We got a bottle of red wine and it paired perfectly with the cheeses we wanted. 1h 15 min is quite strict, but you have seats around the market where you can finish your drinks if you run out of time. Lovely pairings of cheese with other flavours, not always traditional.

Amazing experience, very good cheese …. Lovely staff

We had a good time! It was fun trying a bunch of things.

Great experience with some lovely cheeses. It’s pricey if you’re hungry and 1hr 15mins really does mean 1hr 15mins !

The Cheese Bar is located in the Seven Dials food hall. We were there at 5 pm and the whole place was hopping. We chose a carafe of red wine and pulled a selection of cheeses paired with sweets. They were ranked from mild to bitter. The cheeses we chose were yummy. The server topped up the crackers often. It’s a nice take on a charcuterie board like offering. The rotating belt reminded me of a sushi belt. It gets quite addictive when you get started. Our only complaint was that the stools could be more comfortable. It is definitely worth checking out.

We booked in advance for the Bottomless Cheese experience on a Wednesday. We had such fun sharing plates and comparing notes on the cheeses and their pairings. If you are a cheese lover, I can’t recommend more highly.

This was one of my favorite dining experiences in London! The cheese and other charcuterie items come at you on a conveyor belt, with the different plate colors indicating the prices of each. The dishes were awesome, the staff so helpful, and it was a wholly unique experience.

We visited on a Wednesday for the bottomless plates for 1hour 15mins and it was amazing! Well worth the price and the service was fantastic. Our favourite pairing were the gouda with fudge and the Yoredale with the Piccalilli. It was our first time visiting and we can't wait to go back!

Vine aquí después de ver el anuncio. El chai tenía buen sabor a £ 3. 90 la taza. Es sólo Card. Buen té Masala. El personal era muy atareado y amable.

Great experience overall, cheese was unbelievable and the pairing just elevate the whole experience. It is pricey but totally worth it. We did the all you can eat and had to book months in advance but would recommend to everyone.

Food was good, would I want come again, may be not. Food was not that note worthy.

Perfect spot for a catch up with a friend, because you help yourself you’re not interrupted so the gossip flows. Fantastic selection of cheese along with a few cold cuts and sweet options. Licensed with decent wine options.

We booked unlimited cheese for a Wednesday night for 3. It felt really rushed that the booking is only for 75 minutes, you can't really eat that much cheese anyway in just over an hour. We ordered a bottle of wine, didn't even finish our wine before we got kicked out as our time was up. Good cheese selection otherwise, but don't think we would come back.

Once you have explained how the prices work, it is really easy. A bit dangerous as it can well run up. I would like some warm elements too. Perfect when you want to have a chat

Great concept, excellent pairings. I'll find any excuse to come here. Friendly service too.

Brilliant experience if you love cheese. Lovely options/pairings. The bottomless cheese option on a Wednesday was great value.

Sensational cheeses and loved the combinations they pair them with (mixes of chutneys, cracker and biscuits... even cake!). Staff very friendly, helpful and attentive without being intrusive. Love this experience. Having the cheese on a conveyor belt is gret fun. It is in a food court so lacks a certain intimacy but its tucked in a corner so it's not like the other venues in the same location where you're jostling for tables.

Loved it, the bottomless is more than worth it and I would highly recommend it. Huge variety to choose from all with unique pairing.

Just a whole lot of fun. The cheeses and their pairings were excellent, the service was professional and friendly and the overall experience was awesome. If you love cheese, this is an absolute must. I only wish they sold some of the cheeses and their accompaniments because I've never had a better piccalilli.

Amazing. A genius concept with delicious results. Loved cheeses 5, 9, and 15 especially.

So many choices and really lovely Australian rose with cloves flavour 😍

Book a table. They have an amazing booth for 4-6 people with direct cheese access! Great selection, drink some good port and wine!

Beautiful selection of wines and beautiful cheeses

2nd time back within a month absolutely love it but you have to love cheese as that's all it is.

Great experience, sharing some fabulous cheese combinations. Fun evening, friendly staff

El universo debe haber conspirado a mi manera mientras caminaba al azar por Covent Garden en busca de una cafetería, ya que me apetecía un chai y un lugar para sentarme con mi computadora portátil, no estoy seguro de cómo, pero terminé en el mercado y encontré este lugar súper genial que tenía no uno, sino 4 tipos diferentes de té chai! Probé el regular y fue tan bueno e intenso, decidí quedarme más tiempo para responder más emails así que volví y probé otro tipo, incluso más increíble que el primero. El tipo era muy agradable y me dio una prueba de un tercero también : ) se puede pedir una tarjeta de fidelidad y los pasteles se ven deliciosos también, sin duda lo intentaré una próxima vez, volveré pronto, gracias de nuevo.

What can I say, heaven for cheese lovers. Staff were attentive and explained the concept well. You pick your cheese from a passing conveyor, each cheese plate different colour, you keep plates counted by server, unlimited crackers, we had champagne, was on holidays so why not. You get a printed cheese menu where you can tick off the cheeses you select. The donut with goats cream cheese was interesting, loved the truffle cheese, husband ordered ham and cheese sandwich off menu, really good.

A cheese bar conveyor belt, based on sushi bar idea. Excellent pairings of cheese and complementary things like jams, pickles, etc. A favourite was Dazel Ash with Rosemary honey and shortbread!

Similar to a sushi bar, countless types of cheese run down a conveyor belt. You get a card with descriptions of each type of cheese. The cheese plates are numbered. An evening here would certainly be very expensive if you were to eat enough, as the cheese bites are very small and the plates are only rounded off with a small piece of fruit or a sauce. We ordered a glass of wine with it and we paid over 28 euros per person for a glass of wine and two cheese plates each. It's very intense but I can still highly recommend it.

Great experience, loved most all the cheese and their pairings. The Wednesday we went was all you can eat for a fixed price. You're provided with a list of the cheese which you can tick off as you eat. Located in Seven Dials Market along with other restaurants. Great for a night out.

You need to book! It was a lovely experience to choose your on cheese on a conveyor belt and have chose of you own 🍷 wine!

There’s food Coart and we tried the wine and cheese the cheese on conveyor belt and choose your wine and dine!

Attention all cheese lovers! Do not miss this place is you are in the Covent Garden area. Nestled in the Seven Dials market, this place does cheese and charcuterie on a conveyor belt. Each cheese is served with a condiment that compliments the cheese. Perfectly proportioned sizes allowing you to try a variety of cheeses without getting full. We ordered the grilled cheese off the menu too and it was outstanding.

A fun experience but very crowded. Nothing was bad but some cheeses could have been more flavor forward.

We were here in October 2024 the place was awesome. I will definitely be back.

Delicioso Chai, el Masala Chai es encantador, sabor a jengibre muy fuerte. Prefería el Kadak Chai, un sabor más reservado. Lo disfruté tanto que compré 3 latas para llevar a casa. No tengo azúcar ni en el té ni en el café normales, pero no me pareció demasiado dulce. Los pastelitos también son buenos.

The cheese selection is FANTASTIC. I would have given 5 stars except that the bar stools are dangerous, you can fall off. It would have been nice to have a side plate also. Overall a very good experience!!

Fun experience to pick your own cheeses, meats and extras as you go. Good menu to explain it all. A bit pricey but worth the novelty. It's in the market which is loud but otherwise fine. Get the cheesecake! Skip the affogato.

I went with my girlfriend this week on Wednesday to Pick & Cheese and it was an absolutely great experience. The cheese were of pretty good variety, the wine was decent and the staff was awesome. From the staff, there was this guy Max who was especially nice to us and gave the best customer service. If the owner of this place reads this review, i would highly suggest giving Max some kind of recognition bcz he definitely deserved it. Ps: they did charge us for one extra cold drink (by mistake i assume) but we let it go as our experience was really great.

We came on a Wednesday, which I'd highly recommend because you can take advantage of the unlimited cheese. I've never felt so full! I'd definitely recommend sharing the plates, rather than trying to get through them all yourself (it's more difficult than I thought!) There's a brilliant variety of cheeses with pairings, which is super fun. There's also meats, pickles and crackers to supplement the cheese - these are all tasty too. This is definitely a brilliant place to come if you're a cheese fan.

A very nice concept. Nice staff. Feel free to visit and eat some cheese.

Great fun experience to have the "cheese sushi". A great idea to pick out some favourites and new flavours. Great they promoted British cheeses. Really liked the little pairings of chutney or biscuits. Our fave was Cornish Gouda with clotted cream fudge. Friendly staff, great location in seven dials. Say cheese and smile.

My friend and I traveled from deepest, darkest Norfolk to try the experience of this place and we were certainly not disappointed. A thoroughly enjoyable experience.

i love this place, it's cheese! if you want the £28 unlimited cheese, you have to book like a month in advance for some times, but it's worth it, for cheese. I think some of the selection is rather samey (some of the cheese are samey) and personally I wouldn't go if not for the unlimited cheese option, but it's fun!

It's hard not to give it 5 stars since it's such a wonderful unique experience. The staff was super friendly, the menu and picking process was fun to learn, and the food itself was quite nice. You are of course going to be paying for the experience so be mindful of how many plates you snag!

What a beautiful experience in the cheese bar . Our waitress was really kind, as well as the manager with very helpful advice ! We recommend 100% the wine and cheese were delicious (coming from french girls so not easy to satisfy ☺️🧀🫶🏻)

The rotating cheese platter was such a cool experience! At first, we couldn’t get a reservation, but the host was really nice and arranged a 40-minute spot for us. We thoroughly enjoyed it. The reminder about our reservation was also a great touch, encouraging us to finish up quickly. Overall, it was really great! You definitely have to try the cheese paired with wine!

Dream come true! Conveyor belt of perfect British cheese, accompanied by perfect pairings. Staff were really nice and went over and above for a little birthday surprise.

The bottomless cheese on Wednesday is such great deal! Amazing cheese, great staff. Can especially recommend this if you‘re doing a two show day in the west end, it’s perfect in between shows.

Pick & Cheese was a great evening out on a solo tour of London - selection of cheeses was great, staff helpful, and atmosphere fun and unique - will definitely be back and will recommend to friends and family back in 🇨🇦!

Loved it. Great selection and staff are lovely. Seats are the most uncomfortable I have ever sat on. I would have given 5 stars only for the seats.

Main reason for visit to London was to eat at the cheese bar. Highly recommended for any cheese fans. Over 20 different cheeses from British producers paired with sometimes unusual accompaniments, ( goats cheese with Turkish delight! - but it works). Wednesday night you can eat from the Yo Shushi style conveyor belt for a fixed price for 75 mins max. We also ordered the stilton and walnut ice cream with port affogato, delicious. Very full up at the end. Drinks extra, excellent Port. Will return

A must for any cheese lovers. I had the goats cheese toastie which was utterly delicious,.served with small pickles and reasonably priced. The crackers provided to evey customer were tasty and I was even offered more. Service was great, not intrusive but very helpful and friendly. I will definitely be returning on my next visit to covent garden .

100% Connor recommend enough! The all you can eat on a Wednesday is the best idea ever. The service is great.. the cheese is amazing and the whole concept is a brilliant idea!

Really fun, quirky place to come and eat. Great selection of cheeses amid the lively atmosphere of Seven Dials Market.

Absolutely stunning! I love this place & have just visited for the second time. Cheese conveyer belt? What could be better?

we reserved a slot for the all-you-can-eat buffet hour on a wednesday afternoon. pre-reservation we had been told the bar was wheelchair accessible... sadly when we arrived this wasn't the case due to the stools, booth & bar being raised above normal table height. however! i can't fault the manager for saving our day and setting us up so that we were in the booth and could pass plates down to our friend at the windowsill - which was easily wide enough & a good height to act as a table. thanks to their flexibility we were able to all make the most of a great little london experience, the conveyor and it's vast range of cheese & meat choices!

Loved it - will definitely be back. Good range of cheeses and drinks. The St Ella with Turkish Delight was definitely my favourite 😍

If you love cheese this is the place for you!!

Pick & Cheese is the most delightful experience. They serve a broad range of different cheeses (and some plates of pickles and charcuterie), each paired in an interesting way with a small accompaniment - sometimes a relish, a jam, some salted almonds or even some cake. The plates roll past you on a slow moving conveyor belt and you help yourself when you spot something you like. We had a gorgeous lunch with a nice bottle of wine, all at a reasonable cost.

Great concept, top service, great British cheeses, overall must try! Compliments for Dipika who gives excellent recommendations, help and service with an unstoppable smile on her face!

The concept really sells it, but, like… if you’re not a big fancy cheese guy it’s not really for you? I’m glad I went, but when is someone gonna make a cheese shop that’s… whatever is in those cheese tubs at Fuddruckers? I still don’t get cheese pairings but I did really like several of the cheeses and, crucially, the blue cheese with the kimchi is the first blue cheese I’ve ‘ever’ liked (I got it cause I love me done kimchi!)

World: Cheese on the conveyor belt! Super casual concept. The cheese is good and the service is friendly and quick. The pricing is not modest and the seats are a bit uncomfortable in my opinion.

Must make a reservation! But so much fun, great selection. We smiled the whole meal.

As someone who’s interested in learning more about + trying new cheeses, but not wanting to spend a ton of money on cheeses that I may or may not like I love this concept! You get an hour to eat as many plates as you want. They also give you a menu that explains the plates and that you can take notes on. It is, obviously a lot of cheese, so come prepared for that. The cheeses are all paired with a small side bite, like a bit of jam, relish, or a sweet. You also get a little thing of crackers. I’m not sure if I chose poorly or if the cheeses here just tended to be a little to smokey for my taste, but sadly I did not find a new favorite cheese from the experience. But I DID accomplish my goal of trying a lot of new cheeses for a price that was way less than it would have been trying all of them at my local grocery store! I do kinda wish there had been a cheese for beginners key to help explain some of the different kinds a bit more. It was also a bit hard to see the numbers on the little tags till they got close: which is a bit of a challenge when you’re trying to read descriptions as the plates approach. Very much enjoyed, would recommend.

Totally worth the hype!! Great place for a date with or to hang out and catch up with friends. Delicious pairings of cheeses. Very friendly and helpful staff!!

Could be the best thing I did in London. A MUST DO for cheese lovers! Truffled Baron Bigod 11/10!!! 💯💯💯 Free crackers Service charge 12.5% 🙃

good value if you can do the all you can eat. Something different. Unusual pairings that you wouldn’t think of before. Cheese lovers dream. Could be slightly more of it.

Really friendly staff! Great experience, lovely cheese!

Great cheese. The conveyor belt is cool. The staff take your plate a bit too soon

Worth it. Accommodating staff found our party of five a spot at the conveyor belt. Can't wait to return to sample more. Loved by all, three parents and two 11 year olds.

Website says it’s open until 7pm on Sunday, google says it’s open until 9pm. Travelled across London to try and get a table on a walk-in and the whole place was shut. Nobody answering the mobile number. Really disappointing and misleading to customers, your details need updating.

Amazing place to grab lunch in London. We visited on a Wednesday with the all you can eat Buffett and it was amazing!

Crazy delicious cheese toasties!

Excellent concept. Good quality cheeses, plenty of variety and originality... although a bit expensive in my opinion.

Safe to say, I love a good buffet. This place is no exception. It appears that the buffet is only Wednesdays, and to get a reservation at a decent time, I had to book about 2 months in advance, but it was definitely worth the wait. A conveyer belt of cheese for £28 per person may seem a bit steep, but as long as you can eat a good ammount of quality cheese in you within 75 minutes you'll more than get you money's worth. Two of us went, and they presented us with a checklist of items on the belt so we could keep track of which ones we tried and had an idea of what to expect from each. They had a very good selection, and there's just something about choosing cheese from a conveyer lineup like its a runway that makes it all the much better. Can't speak for the regular plates and dishes, but the buffet is definitely worth it for the cheesiest among us. Buffet also comes with free crackers (with refills) They will add a service charge to the bill, but they were happy to remove it for me when asked (nothing to do with the staffing but just generally against service charges)

The cheese selection really blew my mind and had me try combinations I'd have never considered. Absolutely amazing & delicious! For all cheese lovers and those still on the fence.

Being somewhat a fan of cheese this place has been on my "Must Visit" list for a while. Located inside Seven Dials Market, it should definitely be a port of call for anyone who enjoys their cheese. Was seen by friendly and attentive staff, my only difficulty was trying to decide which cheese to have as they all sounded delicious! The pairings are inspired and wonderfully complement the cheeses. I definitely look forward to visiting again next time I am in London.

Not Sushi! But cheese. Brilliant idea in a unique location and atmosphere. We tried a few dishes and I was impressed with the wiped goat cheese doughnut. It is a bit pricey but I would like to go back one day to try one of their grilled cheese sandwiches. We didn't reserve a table and were lucky to get a free seat but you probably should during busy times. Friendly and welcoming staff.

Loved the concept. The choice of cheese and the paired side complimented each other. I know you are supposed to have wine at room temperature, but I wanted it chilled as it was a hot day.. but loved the place. I will definitely be telling everybody about it.

A must visit for every cheese lover

This place is great fun- huge selection of delicious cheeses all with very unusual and yummy pairings! Staff are very attentive and friendly

Our visit was a surprise anniversary gift to me from my husband and it did not disappoint. The food and drink was incredible and we would definitely recommend coming here to anyone who also loves wine and cheese. We want to give particular mention to our wonderful front of house server Akanksha. She was so knowledgeable, friendly and attentive and want to thank her for her fabulous service.

Amazing experience! I have a severe nut allergy and can’t commend enough the care that was taken and quality of service from all of the staff to ensure that my food was not contaminated and that I felt safe. Would definitely visit again and recommend. Brilliant cheese, pairings and overall experience. Staff very attentive and happy to help. Could not praise enough.

Nice concept! Great casual outing for cheese lovers.

Perfectamente especiado, con un sabor rico y cremoso y la cantidad justa de dulzor para hacerlo indulgente sin ser abrumador. Ideal como bebida entre las pruebas de otros alimentos en el mercado.

Came for the cheese (which was all incredible) and stayed for Akanksha who provided the most increíble service!! 10/10 will definitely be back ˙ᵕ˙

Such a fun experience and delicious cheese pairings: went there with our kids a few nights ago, and we all loved it. So many interesting varieties to choose from, and very well-paired. Akanksha, our server, took excellent care of us and made sure we had everything we needed. We were in London on holiday and had been looking forward to coming here, and the experience lived up to our expectations—absolutely would return.

I stumbled upon this place and what a happy coincidence! The cheese and pairings are wonderful and so delicious. By far the truffle cheese, #23 is my favorite. Love that tasty cheeses just cruise by on a conveyor belt and you can just pick what you want. They have a small but delicious wine selection to pair with your wine. This was one of our favorite activities while in London and I would highly recommend it!

Nice place for a casual snack and wine! The service was not good tho, it took too long for them to sit us on an empty spot during an hour that was not crowded. Once we where placed, they were not paying attention to us. The cheeses were good, the wine was good too.

YES the all-you-can-eat cheese platters were incredible!!! even more than that, shoutout to Akanksha for her incredible service -- she was so warm and so friendly and made the whole experience that much better! all my homies and i LOVE Akanksha!!! we want to see her there every time we go back!

Such a fun experience! We loved getting to try all sorts of cheeses and Akanksha gave the best wine and beer recommendations. Absolutely lovely time!

This was so fun! Akanksha was a wonderful server, very nice and attentive. Trying a whole bunch of cheeses as they came around on a conveyor belt was a blast. Recommended if you love cheese!

Akashta was great and made really good recommendations. It’s like I died and went to cheese heaven. I could’ve stayed there all day!

Quaint, unique and cheese lover’s and wine aficionado’s paradise! Inside 7 Dials market with a bevy of cheeses that go round and round on a lovely carousel.

The restaurant has a buzz about it, and the concept is so much fun. The quality of the food is also equally as brilliant, with all the cheese and pairings working so well together. Akanksha was our server and she was fantastic, explaining how it all works, giving handy recommendations and providing all around great service with a smile on her face!

Came for my friends 21st - Akanksha and the team were delightful!

I booked a reservation for myself on Wednesday, the all-you-can-eat night. I loved the Seven Dials market--there's so much to choose from. The Pick and Cheese was a great choice. The staff is great at bringing crackers when you run out and checking on drinks. Even though it is super busy, they're on top of it. The cheese was great, and I loved how you could read about each one with their thorough menu. The cheeses also had great accompaniments like chutneys, breads, and sweets. I wish I had a bigger party so we could share--I was only able to tackle five plates before I was too stuffed. I would highly recommend Pick and Cheese for a fun and unique experience.

Funny concept from sushi places. Delivering cheese through the belt and getting the price through the color of the plates. There is nothing really to complain about as everything is quite organized and it seems fresh. It was slightly expensive for the amount but where they really lost points was with the lack of bread (we asked for it but apparently sold out)... how much cheese can one eat without bread...