Chai Guys - Covent Garden in Camden

Attention all cheese lovers! Do not miss this place is you are in the Covent Garden area. Nestled in the Seven Dials market, this place does cheese and charcuterie on a conveyor belt. Each cheese is served with a condiment that compliments the cheese. Perfectly proportioned sizes allowing you to try a variety of cheeses without getting full. We ordered the grilled cheese off the menu too and it was outstanding.

A fun experience but very crowded. Nothing was bad but some cheeses could have been more flavor forward.

We were here in October 2024 the place was awesome. I will definitely be back.

The cheese selection is FANTASTIC. I would have given 5 stars except that the bar stools are dangerous, you can fall off. It would have been nice to have a side plate also. Overall a very good experience!!

Fun experience to pick your own cheeses, meats and extras as you go. Good menu to explain it all. A bit pricey but worth the novelty. It's in the market which is loud but otherwise fine. Get the cheesecake! Skip the affogato.

I went with my girlfriend this week on Wednesday to Pick & Cheese and it was an absolutely great experience. The cheese were of pretty good variety, the wine was decent and the staff was awesome. From the staff, there was this guy Max who was especially nice to us and gave the best customer service. If the owner of this place reads this review, i would highly suggest giving Max some kind of recognition bcz he definitely deserved it. Ps: they did charge us for one extra cold drink (by mistake i assume) but we let it go as our experience was really great.

We came on a Wednesday, which I'd highly recommend because you can take advantage of the unlimited cheese. I've never felt so full! I'd definitely recommend sharing the plates, rather than trying to get through them all yourself (it's more difficult than I thought!) There's a brilliant variety of cheeses with pairings, which is super fun. There's also meats, pickles and crackers to supplement the cheese - these are all tasty too. This is definitely a brilliant place to come if you're a cheese fan.

A very nice concept. Nice staff. Feel free to visit and eat some cheese.

Great fun experience to have the "cheese sushi". A great idea to pick out some favourites and new flavours. Great they promoted British cheeses. Really liked the little pairings of chutney or biscuits. Our fave was Cornish Gouda with clotted cream fudge. Friendly staff, great location in seven dials. Say cheese and smile.

My friend and I traveled from deepest, darkest Norfolk to try the experience of this place and we were certainly not disappointed. A thoroughly enjoyable experience.

i love this place, it's cheese! if you want the £28 unlimited cheese, you have to book like a month in advance for some times, but it's worth it, for cheese. I think some of the selection is rather samey (some of the cheese are samey) and personally I wouldn't go if not for the unlimited cheese option, but it's fun!

It's hard not to give it 5 stars since it's such a wonderful unique experience. The staff was super friendly, the menu and picking process was fun to learn, and the food itself was quite nice. You are of course going to be paying for the experience so be mindful of how many plates you snag!

What a beautiful experience in the cheese bar . Our waitress was really kind, as well as the manager with very helpful advice ! We recommend 100% the wine and cheese were delicious (coming from french girls so not easy to satisfy ☺️🧀🫶🏻)

The rotating cheese platter was such a cool experience! At first, we couldn’t get a reservation, but the host was really nice and arranged a 40-minute spot for us. We thoroughly enjoyed it. The reminder about our reservation was also a great touch, encouraging us to finish up quickly. Overall, it was really great! You definitely have to try the cheese paired with wine!

Dream come true! Conveyor belt of perfect British cheese, accompanied by perfect pairings. Staff were really nice and went over and above for a little birthday surprise.

The bottomless cheese on Wednesday is such great deal! Amazing cheese, great staff. Can especially recommend this if you‘re doing a two show day in the west end, it’s perfect in between shows.

Pick & Cheese was a great evening out on a solo tour of London - selection of cheeses was great, staff helpful, and atmosphere fun and unique - will definitely be back and will recommend to friends and family back in 🇨🇦!

Loved it. Great selection and staff are lovely. Seats are the most uncomfortable I have ever sat on. I would have given 5 stars only for the seats.

Main reason for visit to London was to eat at the cheese bar. Highly recommended for any cheese fans. Over 20 different cheeses from British producers paired with sometimes unusual accompaniments, ( goats cheese with Turkish delight! - but it works). Wednesday night you can eat from the Yo Shushi style conveyor belt for a fixed price for 75 mins max. We also ordered the stilton and walnut ice cream with port affogato, delicious. Very full up at the end. Drinks extra, excellent Port. Will return

A must for any cheese lovers. I had the goats cheese toastie which was utterly delicious,.served with small pickles and reasonably priced. The crackers provided to evey customer were tasty and I was even offered more. Service was great, not intrusive but very helpful and friendly. I will definitely be returning on my next visit to covent garden .

100% Connor recommend enough! The all you can eat on a Wednesday is the best idea ever. The service is great.. the cheese is amazing and the whole concept is a brilliant idea!

Really fun, quirky place to come and eat. Great selection of cheeses amid the lively atmosphere of Seven Dials Market.

Absolutely stunning! I love this place & have just visited for the second time. Cheese conveyer belt? What could be better?

Loved it - will definitely be back. Good range of cheeses and drinks. The St Ella with Turkish Delight was definitely my favourite 😍

we reserved a slot for the all-you-can-eat buffet hour on a wednesday afternoon. pre-reservation we had been told the bar was wheelchair accessible... sadly when we arrived this wasn't the case due to the stools, booth & bar being raised above normal table height. however! i can't fault the manager for saving our day and setting us up so that we were in the booth and could pass plates down to our friend at the windowsill - which was easily wide enough & a good height to act as a table. thanks to their flexibility we were able to all make the most of a great little london experience, the conveyor and it's vast range of cheese & meat choices!

If you love cheese this is the place for you!!

Great concept, top service, great British cheeses, overall must try! Compliments for Dipika who gives excellent recommendations, help and service with an unstoppable smile on her face!

Pick & Cheese is the most delightful experience. They serve a broad range of different cheeses (and some plates of pickles and charcuterie), each paired in an interesting way with a small accompaniment - sometimes a relish, a jam, some salted almonds or even some cake. The plates roll past you on a slow moving conveyor belt and you help yourself when you spot something you like. We had a gorgeous lunch with a nice bottle of wine, all at a reasonable cost.

World: Cheese on the conveyor belt! Super casual concept. The cheese is good and the service is friendly and quick. The pricing is not modest and the seats are a bit uncomfortable in my opinion.

The concept really sells it, but, like… if you’re not a big fancy cheese guy it’s not really for you? I’m glad I went, but when is someone gonna make a cheese shop that’s… whatever is in those cheese tubs at Fuddruckers? I still don’t get cheese pairings but I did really like several of the cheeses and, crucially, the blue cheese with the kimchi is the first blue cheese I’ve ‘ever’ liked (I got it cause I love me done kimchi!)

Must make a reservation! But so much fun, great selection. We smiled the whole meal.

As someone who’s interested in learning more about + trying new cheeses, but not wanting to spend a ton of money on cheeses that I may or may not like I love this concept! You get an hour to eat as many plates as you want. They also give you a menu that explains the plates and that you can take notes on. It is, obviously a lot of cheese, so come prepared for that. The cheeses are all paired with a small side bite, like a bit of jam, relish, or a sweet. You also get a little thing of crackers. I’m not sure if I chose poorly or if the cheeses here just tended to be a little to smokey for my taste, but sadly I did not find a new favorite cheese from the experience. But I DID accomplish my goal of trying a lot of new cheeses for a price that was way less than it would have been trying all of them at my local grocery store! I do kinda wish there had been a cheese for beginners key to help explain some of the different kinds a bit more. It was also a bit hard to see the numbers on the little tags till they got close: which is a bit of a challenge when you’re trying to read descriptions as the plates approach. Very much enjoyed, would recommend.

Totally worth the hype!! Great place for a date with or to hang out and catch up with friends. Delicious pairings of cheeses. Very friendly and helpful staff!!

Could be the best thing I did in London. A MUST DO for cheese lovers! Truffled Baron Bigod 11/10!!! 💯💯💯 Free crackers Service charge 12.5% 🙃

good value if you can do the all you can eat. Something different. Unusual pairings that you wouldn’t think of before. Cheese lovers dream. Could be slightly more of it.

Really friendly staff! Great experience, lovely cheese!

Great cheese. The conveyor belt is cool. The staff take your plate a bit too soon

Worth it. Accommodating staff found our party of five a spot at the conveyor belt. Can't wait to return to sample more. Loved by all, three parents and two 11 year olds.

Website says it’s open until 7pm on Sunday, google says it’s open until 9pm. Travelled across London to try and get a table on a walk-in and the whole place was shut. Nobody answering the mobile number. Really disappointing and misleading to customers, your details need updating.

Amazing place to grab lunch in London. We visited on a Wednesday with the all you can eat Buffett and it was amazing!

Crazy delicious cheese toasties!

Excellent concept. Good quality cheeses, plenty of variety and originality... although a bit expensive in my opinion.

Safe to say, I love a good buffet. This place is no exception. It appears that the buffet is only Wednesdays, and to get a reservation at a decent time, I had to book about 2 months in advance, but it was definitely worth the wait. A conveyer belt of cheese for £28 per person may seem a bit steep, but as long as you can eat a good ammount of quality cheese in you within 75 minutes you'll more than get you money's worth. Two of us went, and they presented us with a checklist of items on the belt so we could keep track of which ones we tried and had an idea of what to expect from each. They had a very good selection, and there's just something about choosing cheese from a conveyer lineup like its a runway that makes it all the much better. Can't speak for the regular plates and dishes, but the buffet is definitely worth it for the cheesiest among us. Buffet also comes with free crackers (with refills) They will add a service charge to the bill, but they were happy to remove it for me when asked (nothing to do with the staffing but just generally against service charges)

The cheese selection really blew my mind and had me try combinations I'd have never considered. Absolutely amazing & delicious! For all cheese lovers and those still on the fence.

Being somewhat a fan of cheese this place has been on my "Must Visit" list for a while. Located inside Seven Dials Market, it should definitely be a port of call for anyone who enjoys their cheese. Was seen by friendly and attentive staff, my only difficulty was trying to decide which cheese to have as they all sounded delicious! The pairings are inspired and wonderfully complement the cheeses. I definitely look forward to visiting again next time I am in London.

Not Sushi! But cheese. Brilliant idea in a unique location and atmosphere. We tried a few dishes and I was impressed with the wiped goat cheese doughnut. It is a bit pricey but I would like to go back one day to try one of their grilled cheese sandwiches. We didn't reserve a table and were lucky to get a free seat but you probably should during busy times. Friendly and welcoming staff.

Loved the concept. The choice of cheese and the paired side complimented each other. I know you are supposed to have wine at room temperature, but I wanted it chilled as it was a hot day.. but loved the place. I will definitely be telling everybody about it.

A must visit for every cheese lover

This place is great fun- huge selection of delicious cheeses all with very unusual and yummy pairings! Staff are very attentive and friendly

Our visit was a surprise anniversary gift to me from my husband and it did not disappoint. The food and drink was incredible and we would definitely recommend coming here to anyone who also loves wine and cheese. We want to give particular mention to our wonderful front of house server Akanksha. She was so knowledgeable, friendly and attentive and want to thank her for her fabulous service.

Amazing experience! I have a severe nut allergy and can’t commend enough the care that was taken and quality of service from all of the staff to ensure that my food was not contaminated and that I felt safe. Would definitely visit again and recommend. Brilliant cheese, pairings and overall experience. Staff very attentive and happy to help. Could not praise enough.

Nice concept! Great casual outing for cheese lovers.

Perfectamente especiado, con un sabor rico y cremoso y la cantidad justa de dulzor para hacerlo indulgente sin ser abrumador. Ideal como bebida entre las pruebas de otros alimentos en el mercado.

Came for the cheese (which was all incredible) and stayed for Akanksha who provided the most increíble service!! 10/10 will definitely be back ˙ᵕ˙

Such a fun experience and delicious cheese pairings: went there with our kids a few nights ago, and we all loved it. So many interesting varieties to choose from, and very well-paired. Akanksha, our server, took excellent care of us and made sure we had everything we needed. We were in London on holiday and had been looking forward to coming here, and the experience lived up to our expectations—absolutely would return.

I stumbled upon this place and what a happy coincidence! The cheese and pairings are wonderful and so delicious. By far the truffle cheese, #23 is my favorite. Love that tasty cheeses just cruise by on a conveyor belt and you can just pick what you want. They have a small but delicious wine selection to pair with your wine. This was one of our favorite activities while in London and I would highly recommend it!

YES the all-you-can-eat cheese platters were incredible!!! even more than that, shoutout to Akanksha for her incredible service -- she was so warm and so friendly and made the whole experience that much better! all my homies and i LOVE Akanksha!!! we want to see her there every time we go back!

Nice place for a casual snack and wine! The service was not good tho, it took too long for them to sit us on an empty spot during an hour that was not crowded. Once we where placed, they were not paying attention to us. The cheeses were good, the wine was good too.

Such a fun experience! We loved getting to try all sorts of cheeses and Akanksha gave the best wine and beer recommendations. Absolutely lovely time!

This was so fun! Akanksha was a wonderful server, very nice and attentive. Trying a whole bunch of cheeses as they came around on a conveyor belt was a blast. Recommended if you love cheese!

Akashta was great and made really good recommendations. It’s like I died and went to cheese heaven. I could’ve stayed there all day!

Quaint, unique and cheese lover’s and wine aficionado’s paradise! Inside 7 Dials market with a bevy of cheeses that go round and round on a lovely carousel.

The restaurant has a buzz about it, and the concept is so much fun. The quality of the food is also equally as brilliant, with all the cheese and pairings working so well together. Akanksha was our server and she was fantastic, explaining how it all works, giving handy recommendations and providing all around great service with a smile on her face!

Came for my friends 21st - Akanksha and the team were delightful!

I booked a reservation for myself on Wednesday, the all-you-can-eat night. I loved the Seven Dials market--there's so much to choose from. The Pick and Cheese was a great choice. The staff is great at bringing crackers when you run out and checking on drinks. Even though it is super busy, they're on top of it. The cheese was great, and I loved how you could read about each one with their thorough menu. The cheeses also had great accompaniments like chutneys, breads, and sweets. I wish I had a bigger party so we could share--I was only able to tackle five plates before I was too stuffed. I would highly recommend Pick and Cheese for a fun and unique experience.

Funny concept from sushi places. Delivering cheese through the belt and getting the price through the color of the plates. There is nothing really to complain about as everything is quite organized and it seems fresh. It was slightly expensive for the amount but where they really lost points was with the lack of bread (we asked for it but apparently sold out)... how much cheese can one eat without bread...

Amazing cheeses all paired really well. Fun concept!

Good experience and we had a great time.

Finally managed to try the bottomless wednesday. I don't love strong blue cheeses and tried one I did not like, but even for me there was plenty of choice. All the cheese is perfectly paired, especially liked the one with salted caramel. Book a couple of weeks in advance, it's totally worth it!

I loved this place. Such a novel idea to have plates of cheese on a conveyor belt! There was a decent selection for June '24 and being a brie lover- I was in heaven with the black truffle brie. Delicious! A great place to try out when in London.

Absolutely amazing good and atmosphere x

Wonderful, original restaurant with really delicious cheese. My wife doesn't eat cheese and was still full (thanks to salami, bread, etc.). The service was also friendly and attentive. The bar stools could be a bit more comfortable. Otherwise great!

Fantastic experience! We absolutely loved this cheese and wine bar. It’s a nice, lively atmosphere inside Seven Dials Market. There is a huge amount of cheeses to select from off the conveyer belt. Every cheese we chose was beautiful with the highlight being the Truffled Baron Bigod. The French white wine we had was also beautiful. I would also highly recommend the affogato with Stilton and caramelised walnut ice cream and ruby port. It was an incredible dessert and something a little bit different. Staff were brilliant - knowledgeable, efficient and super friendly. I would highly recommend this place to cheese lovers!

All cheese lovers must visit this venue. This was a fantastic wine & cheese experience. There was a wide selection of cheeses to choose from. The staff were very attentive and friendly. Fun vibes all round.

Awesome experience and great flavour combinations.

Such a great concept! The cheese was wondeful. If you go, try the cheesecake, it was fantastic!!!

The gentleman who got me a seat as soon as he saw me since I just walked in was top notch as well as his colleague who had an Australian or NZ accent that gave me the menu and told me how to order etc. My colleague recommended this place yesterday and mentioned I needed to pre book but thought I’d try my luck today and walk in as it was a weekday anyways at around 13:30. The service I received here at Seven Dials was superb so thank you for being so efficient, super quick and attentive!

The staff were great and the cheese was delicious. Unfortunately the noise in the open plan space was extremely loud and there was some awful thumping music playing that it made it quite an unpleasant experience. I was checking the place out before gifting vouchers to a friend, but they use hearing aids so I don't think it's suitable. The bar stool was built for tall people, with a footrest too low to use without sitting on the edge of the stool the whole time. It's a shame because the concept is cool and I do love cheese, but I couldn't bear to go again and there's no point taking a friend, you'd never manage a conversation. They have other restaurants but I'm not sure I'd risk them as you pay a deposit at booking--which is why I stayed this time otherwise I would have gone when I heard the din. Maybe that's why they charge a deposit. The staff member I asked to turn the music down was very apologetic, I don't think it's very pleasant for them either. It's a shame one business is allowed to have such an effect on the other restaurants sharing that open plan space. Do check your bill carefully. They tried to charge me for a red (pricy) plate that I didn't have. They took it off the bill immediately when I pointed it out, but you have to be so careful as once they take the plates away to count them up, you don't haven't evidence to remind you or them of what you ate.

Loved the concept and was so excited to try. Wine selection was good. The cheese was epic and frankly some of the pairings so inventive - was hard to stop! Luckily there is only a set amount of time you can stay - and it vanished in a flash. Will be back!!

Didn’t want to come here at first because I thought it was a tourist trap. But we walked past and decided to give it a shot. It really exceeded our expectations. Everything was yummy, even the chorizo and salami. I loved my experience!!

Really enjoyed our time here, all the cheeses were delicious and had a good pairing. Would definitely recommend!

First time at Pick and Cheese, The location surprised me but is very stylish. The staff were great and accommodated us when we arrived early. We had the bottomless cheese plates and could not recommend this enough. my personal palate I found some exceptional cheeses, some very good cheeses and some not so good but this heightened the experience. Please visit, its worth a look.

If you like cheese and wine this is the place for you!!! Don’t be fooled by google maps! It’s inside the market area, there isn’t a true roadside entrance! I took my dad here for his birthday! We both love cheese and wine! We went for the “yo sushi” deal/offer this allows you any 8 plates and a carafe of house wine for just over £60! Which although not “cheap” is well worth it! The cheeses are awesome and complemented well with the mini “sides” they all come with! If you love cheese you must go here!!!

Good selection of 28 cheese or cheese adjacent items. Good flavor profile and snacks.

Extremely overpriced in my opinion, but the food you eat is delicious. I would not come here again, however the experience was great! The place smells heavily of “stinky cheese”, so be aware of that. You can try a variety of different types of cheeses here. The baked halloumi is delicious! The staff are also lovely. The wait time for this lone, single portion of halloumi and NOTHING else was long… nearly 30m???

Staff was great, and the location was fun! Some of the cheeses were great, but there wasn't as much of a variety as I thought there would be. Lots of Brie and not as many hard cheeses. Recommend going bottomless plates on Wednesdays if you want to try a lot, otherwise could be a bit on the expensive side.

This isn't really a restaurant you'd get a meal from. I feel it's more of a tapas joint. Have a beer, enjoy a selection of cheeses in a fun atmosphere. They had over 20 cheeses on the belt. Many were very strong brie or bleu. Some were very good, many weren't something I'd want a second helping of. I was a little disappointed at the lack of cheddars and hard cheeses. As an American, we devour UK costal cheddars and farmer cheeses with the crystals and salty rinds. To try them all is a feat, even split between two people, because cheese is very filling. We went on a bottomless plates day and I'm glad we did. Trying all the cheeses today would have been north of L100 on a normal day.

A really fun idea to choose your own cheese in the style of Yo Sushi with fabulous British produce being showcased. A wide variety of cheese with a few meats and some sweet treats too all listed on a numbered menu. Service was attentive and fresh crackers were offered when we ran out. The conveyor belt was regularly replenished so you didn't have to wait long for your chosen cheese to arrive. My favourite was the creamy cheese with truffle. We thought the wine carafe was overpriced at £26 for 500ml but it was a lovely (English?) white wine even so. Go if you can and enjoy the buzz of the Seven Dials Market whilst you are there!

Love! Really helpful staff who offer great suggestions. It’s difficult to select as there’s so many wonderful options. Really like the little flavour pairings with each. British wine surprising good too!

My partner and I had the loveliest experience at pick and cheese. I am a big cheese lover and had read about pick and cheese online, but I didn’t realise it was in seven dials market. As soon as we got to the market and saw it I knew I had to go! We could see there were no spare seats without a reservation sign in front so we spoke to the host who was more than helpful and managed to get us a spot for a shorter amount of time. The host and the rest of the staff were great. Thank you!

The atmosphere in Seven Dials Market is very good, we were there during the week at night and it is very busy. The experience is unique, the cheeses are of excellent quality. You choose according to the number you see on the menu. Excellent service, reservation must be made. The attention of the service people is very good.

Came at about 4-5pm on a Thursday afternoon. Was seated promptly at the far end of the bar near the cashier by a friendly server. The bag/coat hooks underneath the bartop was a life-saver as there was practically nowhere to put your bags. However, a few seconds after I was seated and was looking through the menu, I was asked by another server to change seats to make room for a family of 4 (2 adults, 1 child and a baby in a pram). I was moved next to a couple, where there's practically no space at all between them and a concrete divider underneath the bartop. So I asked to be moved to another seat, which looked more spacious. The server didn't seem too happy about my request but obliged in the end. This would seem a small matter, but I felt a little discriminated as a solo Asian lady diner. There was actually plenty of empty seats all around the bar and they could've seated the family in another spot. There's a need to mention the bar chairs are fixed and cushion is so rounded that you'd feel as if your butt was sliding off behind all the time. It was very uncomfortable to sit in. Food made up for these unplesantries though. Tried 2 cheeses and was pretty delighted by how good they tasted with the accompaniments.

I knew of this Pick & Cheese bar but didn’t even think to dine there. The plans changed once I walked in the market and saw this bar. I was glad that I decided to dine there. You will be able to enjoy various small bites of cheeses with the sides.

Absolutely terrible mess, the toilet is a nightmare. Food, yogurt with muesli ok

Great experience and delicious cheeses! The manager spent some time with us, telling us the story of British cheese and the history of the business… we could really feel his passion and dedication! The conveyor belt is just the cherry on the cake… We will definitely come back again! Thanks! (We booked in advance)

Amazing concept! Great food! Very hard to get a table though!

Really nice idea and done well. Tasty cheeses and loved the conveyor belt!

My wife and I were first timers to this very original style restaurant, with a conver belt that gave you a selection of over 25+ cheese and meat for you to select. The atmosphere was very busy for a Wednesday night at 9pm which gave us a great first impression of how popular pick and cheese was. The service was prompt and friendly with getting us to our seats since we made a reservation, which I highly recommend, and when we had questions or requests they were answered in a polite and professional manner with a touch of personalization. When you are at odds as to where to go for a fun and engaging meal, this is a definite must go to.

Cheese lovers and lovers, this place is heaven for you. The idea of ​​the restaurant is very beautiful and unique. A restaurant specializing in cheese only. All you have to do is sit at the table and a variety of cheese dishes pass in front of you. Each dish has its own price for the type of cheese in that dish, and you simply choose and withdraw what you want and enjoy it. Reservations are required. To be honest, we came without a reservation, made a drama and postponed it, and they only allowed two people to sit. Take into account that weekends, holidays, summer and winter days will be crowded, so it is safer for you to book. It is absolutely worth a visit for anyone who loves cheese. The store is located inside the Seven Dials complex, close to Covent Garden. Prices: a little high (depending on the type of cheese)

Having reserved a bottomless cheese menu, we tried almost everything. The amazing thing is that the pairings of cheese with the various accompanying sides were always amazing. This kitchen knows how to match the flavours and create something greater than the parts.