Atari-Ya Sushi in Camden

The food is still great but in the over 4 years that I've been a customer the price went up by 100%. This is a donburi for take-out and I paid a whopping 18£ today. An explanation other than a cold pointing to "new price" would have been only fair.

Ordered salmon don and chicken katsu curry for delivery. Salmon don doesn't look great compared to images or website but it's barely passable I guess. Chicken katsu curry has barely anything in it, chicken looks sad and depressed. Do not order this. A shame as reviews for this place look good but it seems they don't uphold nearly the same quality for delivery so do bear that in mind. For the price you're paying I do not recommend.

High quality sushi rolls and nigiri. The quality of sushi rice makes them very tasty. Salmon skin rolls have a unique warm grilled flavour reasonable price definitely recommend.

Sushi were average at best, most fishes were decent but the toro was subpar. The Omakase sushi set wasn't great for value. You'd expect the best fishes to be presented but we had similar fishes from other sushi sets, one of the pieces was an avocado nigiri... Service was friendly and attentive.

We used to come here many times before, up until Covid broke out. It used to be a good experience, however, it declined and is now a place to avoid. Although the restaurant was empty, we were given a table in front of the sushi bar, which is not being used as bar anymore. It’s now used as a takeaway station with bags and takeaway boxes, with the staff making commotion over preparing the orders & delivery drivers coming in and out and the staff shouting to them updates about orders etc. very unpleasant to say the least. So basically you are eating in a takeaway stall. Food was overpriced, ridiculous portions (except for the sushi roll) and quite bland. It’s a shame as it used to be quality food, good service and decent atmosphere, but now it’s being run as an overpriced, mediocre takeaway. Will not return.

Very nice and fresh food with nice Japanese Ambiance. The staff were very nice too.

Avoid at all costs! You are better off going to Eat Tokyo! The previously well loved Atariya Swiss Cottage is no longer what it used to be. Barely any customers and wouldn't be surprised if it closed down soon. The sushi rice was bland and tasteless meaning there was no taste of sushi vinegar on the rice. In addition, the sushi rice wasn't warm rather it was cold. For the price, service, atmosphere and quality, I would highly recommend avoiding this place and would recommend going to Eat Tokyo instead.

Good reliable fish quality and rice, only order the sushi here and you won’t be disappointed

Quite disappointed at the ‘deluxe’ chirashi costing £25 incl. service charge. There’s nothing deluxe about it really (okay perhaps some salmon roe but they are not particular good) I had to pay £13 extra for some otoro to make it deluxe myself. Go to Japan Center and pay £13 (without service charge needed) and it might even better if not the same

I absolutely love this sushi restaurant. I live in the neighborhood and order takeaway a couple times per month (much cheaper to call it in and pick up rather than Deliveroo, and there’s a loyalty card). The fish is always delicious, I’m saddened to hear that others have thought it tasted frozen or metallic. Their sashimi is so good, I also buy their saku (blocks of raw fish to make sushi at home). I wouldn’t compare this place to any Michelin restaurants, it’s not that kind of place. It’s a simple, clean, homey place that also happens to supply delicious sushi-grade fish for many decent restaurants in London. The people who work there have been consistently nice on the phone and in person. The prices reflect the quality and area but also don’t break the bank. I couldn’t recommend them more.

It's pretty good and good service. Slightly over priced. Went again in Oct 2022. Disappointed. That piece of chicken... Yeah.. not likely to return.

The people were so nice. I bought frozen takoyaki here.

When I went to buy a sashimi fence in the evening without a reservation, I was told, ``Please come back in 20 minutes as we are preparing food for customers who had reservations.We will take your order in 20 minutes.''When I went there 20 minutes later, they said, ``Please come back in 20 minutes.'' I was told, "Please come back in 50 minutes," so I gave up. I should have just declined from the beginning and said, ``We're fully booked for customers who have reservations today, so if you don't have a reservation, we can't accommodate you.'' Moreover, when I left 20 minutes later, the receptionist was checking to see if the Japanese chef was available, and yelled at the receptionist in audible way, saying, "We're busy right now! In 50 minutes!" Ta. It's a very rude restaurant that doesn't even ask if the food is delicious. When I went without a reservation in the evening, I was told, "We are cooking the food for the reserved customers at first, so please come back in 20 minutes. We will accept the order in 20 minutes." When I went 20 minutes later, I was told "Please come again in 50 minutes" and gave up. From the beginning, you should say, "Today is full and busy for reserved customers, and it is impossible to take orders for those who do not have a reservation ." Moreover, when 20 minutes passed, the receptionist confirmed with the chef and yelled to the receptionist so that I could clearly hear "I'm busy now! 50 minutes later!" It's a pretty rude shop before whether the food is good. We don't see such a rude chef in Japan so don't misunderstand if you are not Japanese.

The waitress give a take out menu for eat in customers. The prices are different and they let the customers pay for their mistakes. 😒

Without over exaggerating, this really was the worst sushi restaurant I’ve ever been to in London. Not only was it overpriced, but the fish quality was also awful! The texture of the fish tasted as though they had been frozen and the flavour was metallic and fishy in a bad way. I can’t believe they are the sashimi supplier for many London restaurants… To make the matter worse, we were sat by the front door which seem to have been broken for a while and it doesn’t shut itself. Whenever someone walked in we had to get up and shut the door ourselves as it was freezing out. The staff did not help or pay attention to the door at all.

I’m sorry to say disgusting :/… I had salmon, tuna and tuna belly and I’ve never had such bad quality fish before. Had the texture of frozen fish that wasn’t kept cold enough and for far too long. Smelled bad and tasted like metal. Totally inedible.

terrible, the salmon and tuna rolls where not fresh at all, they charged 12 pound for a dry piece of salmon. Shame on this place. Avoid at all cost. Food is not fresh and extremely overpriced

Awful waiting time.. no customer service!

Vegetable set box was good priced at £12 Seaweed salad £2.90

Delicious food but leaking all over the package.

Can't believe I haven't been here before, so excited to come across this local gem. We just ordered the most delicious, melt in your mouth salmon set, spicy tuna rolls and succulent gyoza to take away. All made fresh to order, with speedy service. Thank you, looking forward to coming back

The pick up orders and deliveroo orders are always not ready on time , the chef said 45 minutes , but when going to pick up saying another 7-10 minutes . sushi bar area and chopping board are look so dirty , and chef is something eating by removing his mask and handling coustomer order without washing his hands, the lady manager always not talking and dealing nicely with customer and deliveroo driver , looks so proud and rude, the owner should remove to those manager and chef, not recommend to go there .

テイクアウト可能。納豆や調味料も少し店先で取り扱っています。近隣の日系スーパーに比べると、テイクアウトやレストランがメインということもあり品ぞろえはコンパクト。

Always good value. Fantastic staff. Food is fresh and delicious every time 😋 Nice prices too g BONUS‼️

Great food, lovely personnel and fast service !

Amazing place and superb food!! Staff was so nice and polite, I highly recommend! Thank you for making our late Valentine’s dinner special! ❤️

Back to the old days. Great sushi at a reasonable price

Great place. Chef was really nice and gifted us an extra piece of uni. A wonderful experience

非常に新鮮なネタで本当の寿司の味を知る人たちの行きつけです。夜は日々満席になるようなので、予約しておくのをお勧めします。

After hearing such great things we left extremely disappointed. The staff were arrogant and rude. We will not be going back.

Este lugar fue recomendado por mi amigo famoso chef japonés.Mi amigo y yo solo teníamos sushi. No tengo quejas sobre la comida, pero. . .Después de 2 horas de almorzar, nos pidieron que nos fuéramos ya que el restaurante está cerrando. El gerente nos pidió que nos fuéramos dos veces. Tan grosero. . Pasamos alrededor de 120 por dos. También me pareció un poco caro para un lugar simple como este y bastante gastado. El servicio fue agradable (2 señoras camareras).

Atari-Ya is always a winner when you're in the mood for authentic and delicious Japanese food and the staff are so helpful. My local for over 15 years!

Overpriced for the service and quality of food that they offer. For this price range I would expect the chefs having finer skills, focus and attention to details when they prepare the raw fish at the counter. The staffs was not trying to be rude, but they were not very welcoming to our little toddler and pushed him a bit when they tried to squeeze through.

お弁当形式のランチセットをいただきました。15ポンドくらいで、天ぷらやひじき、お刺身、お味噌汁などがついてきました。ひじき、なかなか食べられる機会がないので嬉しかったです。お店の方、何名か日本人の方がいらっしゃいました。日本人が多く住んでいるエリアなので、お客さんも日本人何組かいました。お寿司やおうどんなど、メニューのバラエティ、豊富です。

Great food, good ambiance, reasonable prices.... take a friend who knows whats best to order!

Four stars for the food. Six stars for the value/quality ratio.

Food is ok but price is a little salty

Solía gustarme aquí, pero un cambio obvio en la administración ha dejado ir el servicio. La comida estaba bien.El personal que nos acusaba de mentir no era realmente aceptable.Tampoco estoy seguro de por qué sienten la necesidad de tocar Capital FM en voz alta toda la noche.Solía ser bueno, pero nunca volveré.

We went for lunch. Nice staff, and nice food.

Found it in the end, having first tried the place up the road which was closed! Truly great sashimi, but you'll find yourself either fashionably hungry or seriously empty-walleted when you leave.

I would give the food 4 stars but the service 2-3. Not so much about the taking of orders and bringing of food but due to the way we were treated as the restaurant was closing. When we made a booking for 9:30pm we weren’t told that we would need to leave by 10:15pm. The waiter happily took our order, brought us our food and as we were still finishing our meal having not even reached coffee or dessert a bill was placed on our table. We ignored it. After all we were still eating. 3 minutes later the manager came over insisting we pay. We did. We still had our wine to finish and weren’t asked if we wanted dessert or coffee. There were other clients still around us. Chairs started to be put on tables around us. This was 10:15 please note having been given less that 45 minutes to eat and not being told that was the case. As my friend and I were still finishing our wine, we were told the restaurant was closing and asked to leave. We pointed out that we still had to finish our wine and this was not the way to treat paying customers. The reply was a shrug of the shoulders by the manager and that the restaurant must close at 10:30pm. To cut a long story short we were made to leave having not even been allowed to finish. I would advise people to choose other sushi restaurants. There is plenty of choice around and a restaurant displaying this behaviour should not be allowed to operate.

Ok, not great sushi. Luckily they were quick

To me as a Japanese, Sushi in this restaurant was so great. I believe that this restaurant is run by Japanese. Fatty tuna was pretty amazing. I’ll definitely visit this again.

Delicious sushi in an unassuming setting; the sashimi platter of the day leaves a sushi chef no where to hide but they don't need to - food if absolutely fabulous. Tuesday, Wednesday, Thursday they do happy hour, 5:30-7pm

Consistently good food at affordable prices. Great service and buzzy atmosphere. Always a reliable place to eat.

Tenía algunos platos japoneses tradicionales (así como no tan tradicionales) para la cena. En general, como restaurante japonés en el Reino Unido, el estándar de la comida es muy alto, como el tofu frito, crujiente por fuera, jugoso por dentro y la salsa especial para mojarlo también era deliciosa. El sushi también era bueno. Especialmente el atún estaba delicioso, me di cuenta. Este es un restaurante propio de propiedad japonesa (definitivamente no es uno de esos restaurantes 'japoneses' cuasi chinos, británicos, británicos o coreanos. Quiero volver a este lugar varias veces más y probar Unos platos más y veré cómo me sentiré al respecto. Sin embargo, solo un punto importante que noté es que una joven camarera asiática no era muy buena (¿tal vez era muy nueva?) A pesar de que he visto muchas camareras / camareras súper educadas en Japón. Por esta pequeña razón tengo que reducir una estrella de mi calificación general. También me gustó la decoración japonesa en el interior, ya que utilizan muchas buenas imágenes y piezas de material de Japón. Me alegro de haber ido allí.

It used to be my favourite restaurant in the area but a change of menu combined with a big price hike had left me very disappointed. I've gone back recently and had a similar experience to what it was before the change. Prices have gone up a fair bit but the improvements to the menu means I will definitely go back again.

One of the best medium fatty tuna sashimi in town. The chirashi bowls are delicious :)

Excellent service - fast and friendly. Great food.

I was so close, so close! To giving this place 5 stars and I'll explain why I deducted one star. Would recommend booking a head as this place is rather small and can get packed out during busy hours, so if you want to avoid waiting 30+ minutes then call and reserve a spot! We ordered the Tori Karaage, Una-Ju, Aburi Wagyu Nigiri (x2), Sal Ikura Don, Tokujo Chirashi, Salmon Spicy Mayo, coke (x2) and Yuzu Ramune. Total £107.50. Soooo yeah, this by no means is a cheap place to eat. But damn, the food is amazing. Honestly. I would go as far as to say to save up and treat yourself here if you possibly can as the food is very good. With that being said. I was a little disappointing by the chef making the sushi and food as at one point during survive, they whipped out their mobile phone and was on it for a few minutes before continuing their service. They did wash their hands after but that kind of ruined the atmosphere for me slightly. There was also a long wait before we got the cheque before we could pay to leave. I know this seems picky but it was almost the most perfect service with food apart from that. I have been here before and will come again in the future no doubt... After I save up a little money ;)

Fuimos en un domingo por la noche concurrida. No había reservado con antelación, así que solo conseguí 4 sillas en el bar.La comida era muy buena. Inesperadamente bueno!Al parecer, la administración ha sufrido un cambio recientemente y se podría decir. Todo está limpio y agradable por dentro y la comida está bien preparada. Teníamos algunos platos de rollos y sashimi de adentro hacia afuera y también katsu donburi. Ninguno de los alimentos podría haber sido criticado.Sólo reserva fue sobre el precio que es marginalmente caro.Sin embargo, estamos muy contentos de tener un sushi de buena calidad cerca de nosotros.

Friendly staff and service. Good food!

been there many times, food is so good, and traditional, one of my favourite Japanese place in London. vegetarian food and vegan food indicated on the menu.

Volvimos después de muchos años, aunque pasamos cada dos días. Elegimos especiales de almuerzo que eran una buena relación calidad-precio. La comida llegó muy rápido. El nigiri era de buena calidad y tenía pescado de buen tamaño en el arroz. Los rollos cortados no eran nada especial y los fideos soba eran un poco más gruesos de lo que me gustan, pero en general, una buena relación. La próxima vez, sólo tendrá nigiri.

Great place for a quick tea break but the indoor seating is terrible. The shop has a table at the far end but that is normally covered with stock or a customer has taken up the whole space. There is outdoor seating which isn't great ( 2-3 tables. The metal chairs can make you a little sore after a while). The staff are friendly and the service is good.

Been coming here for years and now there is a serving bar and a few tables by the window. Great value for money too. It’s not up market but the food is completely delicious.

I used to come here weekly for many years. Either for sit-down or take-away. Casual and great quality. Most of all though this place used to have amazing value for money. Suddenly a few months ago the prices for everything skyrocketed. Where 6 pieces of tuna makki used to be £2.60 for take away they are now £6.90 (+165%!), Yellow-tail maki was £3.20 (now £6.50, +100%!). Same amount, same quality. If you know how to search for them one can still find the old menus/ prices online. A lot of other prices increased less rapidly but still massive price increase across the board. Our takeaway is now double the price what it used to be and sadly its just not worth it. For that kind of money one can visit a fancy Zone 1 Sushi Place. I also do not care for special offers at specific times as it is just not convenient to plan ahead when you fancy some sushi. It was just easy to preorder here for pick up on your way home from work. I completely get that every here and then prices need to be adjusted, but inflation definitely did not surge in any way remotely as to demonstrated here! I know a lot of customers feel the same way (just read through the reviews here or on tripadvisor) and that you most likely lost a lot of regular clients. That's a shame because this place was a real star for a casual dinner in the neighbourhood. My only advise. FIX YOUR PRICES!

An excellent Japanese restaurant with an affordable lunch time set menu (£9 - £14) and without the lunch time rush. The very friendly staff are a bonus!

Nice staff, nice food, decent portion. If you are in the area it's worth a visit.

Used to be my favourite place for sushi in London, but standard over the last year has dropped massively, and the prices have crept up and up. Huge inconsistencies in pricing across the menu too, especially on their delivery platforms like Deliveroo - e.g. 3 pieces of chu-toro (medium fatty tuna) for £19! Obscene. It used to be around £12 for the top quality O-Toro sashimi. Seems kind of dishonest.

Proper Japanese restaurant. A bit pricey compared to other Japanese restaurants but is very high quality and the staff is friendly and attentive. Sashimi was very fresh and the tempura simply amazing. The plates were replaced with each new course and when I dropped my chopsticks one of the staff got me a new one before I ask for it. My sole complain is that they don't have Prawn Tempura sushi roll in the menu. Just wish it was closer to where I live

Some of the best sushi in London. Try the Spider roll and the Eel and avocado.

Excellent authentic Japanese food in a local casual atmosphere.

Another good sushi bar. Nothing fancy but hey...

Real authentic sushi. Great chefs, always the freshest fish and very friendly professional staff.

I went for lunch and the place was deserted. In the past it was impossible to get a table. I wonder how much longer they will last. People aren’t going to pay those prices. The staff is also rude not mention other things. They also started doing deliveroo. But the premium you pay for this is outrageous. The beef tataki is 25£. Up from 17 on the eat in menu and actually up from 12 before they changed owners.

Great place for authentic Japanese food. Their lunch set is value for money. I usually go to their Ealing common branch. This branch have the same high quality.

Used to love coming here, but now the food is average/over priced with terrible service (slow/wrong order). Will not visit again.

I've been coming here for years and always loved their sushi. They had really great quality fish and the rice was cooked perfectly. However a few months ago I arrived and all the prices seem to have almost doubled, the increase was really quite astonishing (a little bowl of spicy prawns that once cost ~£4 now costing ~£8 for example). The quality isn't as bad as lots of people here are making out, it's still good sushi (albiet not quite as good as it was), but seriously it's priced like Nobu now. I've been a few times since but always wince at the bill (if you can spend less than £100 for two people you're a better person than me), so I think I must sadly part ways with Atariya.

I used to like coming here but the food is now overpriced and the service is too slow/got charged for wrong order. Unfortunately I don’t think I’ll come back here again.

Atariya used to be a place worth travelling to, sadly now not even worth crossing the street for. A change of owners has resulted in a dramatically different atmosphere. The Japanese professionalism and attention to detail is gone. They play music rather loudly that does not reflect the culture. The quality of the food is not high. The prices have also been increased substantially. The Italian sushi chef was constantly speaking to his coworker. Not something I have witnessed before. In short there are much better restaurants to spend your money in. One of them is just next door. AVOID.

Hemos estado dos veces desde que la nueva administración se hizo cargo. La vibra se ha ido a la olla. Ahora hay mala música de radio a un nivel molesto en el fondo, cocineros ruidosos que se juntan. Solía ​​ser el mejor. Tranquilo y sereno y gran sushi. Solía ​​recomendarlo mucho.

We were taken here luckily on our last evening in London. Local sushi shop but fabulous ambience and brilliant sushi. About 10 plus stars

Love the food here. If you bring back the black cod roll, I'll give it five stars ;)

The price has increased massively and the hygiene rating is only 1 star on government's website. Very worrying....

Food was barely eatable and overpriced- honestly Wasabi has better sushi, but the worst part was there was expired fish in the display case - the date label was clearly visible, and showed two days ago. The roasted aubergine left an odd taste in our mouths and felt old. The service was terrible. We were asked to move when a buggy came in, but not told where, nor did they help us with moving our food and drink. Just really would not ever go back.

Poor experience. Food very average, service nor food.

All the Japanese staff have gone. Quality of fish has gone down. Have to find a new Japanese now. Same prob with the shop in West Acton

Great and typical Japanese place. A bit pricey though.

Gyoza are to die for. Really fast and welcoming service. Tasty traditional Japanese cuisine.

I must echo what other reviewers have said. It is utterly disappointing what is happening with this place. We used to be regulars, twice a week every week. And the last time we went we noticed the menu was different, staff were different and the prices were very very different. My fav dish is the beef tataki, that went up from 12 to 17 GBP. Simply not ok!!! So did the spicy prawns and other dishes. When enquired we were told there had been a change in management an it was implied the previous management had missmanaged the place therefore they had to make the changes. I felt so let down, why should we as customers take the toll? We have not been back again and doubt we will. You can't change mayfair prices for mediocre food and service. They also have an imposed 12.5% service charge which is just ridiculous at this point. I hope they realise they are going the wrong way about this and change their ways.

I came here because of the positive reviews, but I find myself sympathetic with the more recent comments on how management change has altered the taste and price. Marginally better than average sushi but overpriced. I won't be returning.

This place used to be very good.. now they've changed the menu, it has become quite expensive and the quality is also a bit worse

This used to be my most recommended sushi restaurant in London. Although it was a very basic environment, they had Tokyo class sashimi and easily the best price/quality ratio in the city. I'd regularly visit for an o-toro fix.

The best Japanese restaurant in London! The food is very fresh and the service is great! Make sure you book a table as they get very busy.

It was so good we enjoyed it. We now like the decresone.

Incredibly fresh and delicious seafood

We not sure this time around, portions getting much smaller pieces and prices creeping up real fast, pint of Asahi@ £7.50 thank you very much, Prices like upper class Japanese restaurant but serving soft drink in a Can??????

The flavours are like nothing I have tried before in London and that makes every mouthful divine. The food is beautifully prepared and the service exceptional. Loved this place and looking forward to try their extensive menu.

Great value local Japanese spot that’s always packed.

We had dinner with family and ordered tempura soba, chirashi don, chicken katsu don and sushi. Sushi was outstanding and fatty tuna was fresh with high quality. Soba was lovely, authentic. However, tempura, soft shell crab and the chicken katsu don were just average, were not that cripsy and were slightly more salty. Chirashi don was amazing with fresh sashimi, definitely recommend this.

Excellent dishes at reasonable prices, good service.

Used to be best sushi restaurant if not London for quality versus price. Just been quality worse, prices above market .... Need to find another favourite unfortunately.

Siendo ya el unico Atariya en condiciones q qeda en Ldn y lamentando q el James St/Oxford St lo hayan franquiciado perdiendo todo su encanto, su calidad y su buen precio, merece la pena hacercarse hasta aqui para tomar un gran sushi de tempura de gambas, atun picante, california roll y unos buenos nigiris. Por lo menos este sigue siendo muy bueno. Muy recomendable

This used to be my favourite sushi place. But it has recently changed due to new management. The prices are much higher now, some things are double the price now. The portions are smaller as well, especially inside out rolls which are tiny now. The quality is worse now as well. They have also completely changed the staff including chefs and got rid of the best ones. Very disappointing and sad. The place used to be busy and it was hard to get a table but now it is only half filed. Very sad.

My girlfriend and I used to love this place and go there regularly. They changed the management, doubled the prices and fired all the good chefs and nice Japanese staff. The sushi rolls are much smaller now as well and you can't order the special rolls now as they got rid of them. This place is too expensive for what you get now. The food quality is poor now too. I need to find a new sushi place now as definitely not eating at Atariya again...

This used to be my favourite sushi place in London and was a regular there, always recommending to friends. Unfortunately after my visit yesterday (August 2018) I am very disappointed as the management has changed, the long-standing Japanese chefs are no longer there , the prices went up by at least 60%, some things have doubled, their sushi selection is very poor now as they got rid of the special ones like seared fatty tuna rolls. Also, inside out rolls are now very small and same size as hosomaki. The food quality has worsened as well and some rolls fall apart. This place is now simply expensive, low quality and has poor selection.

Best sushi-place in London! The quality of the food is definitely high and better than other well know/famous/posh sushi restaurant in London...a must have in London. Prices reflect the quality. Also take away available

Loyal customer of Atari-ya's Swiss Cottage restaurant for over 5 years. Unfortunately the management has suddenly decided to nearly double their prices overnight (for takeaways at least e.g. Tuna don from £13.50 to £25, Tuna Nigiri from £2.20 to £3.80). Note: takeaway prices are now the same as eat-in prices. In addition you can now only pay cash for takeaways (which is very fishy).

One of the best Japanese in town