Sweet Thursday in Hackney

Great pizza, great wine with decent prices, nice location and atmosphere.

You can get a good pizza but the staff is really unpleasant.

I was incredibly impressed by this place. I went here casually while looking for a place to eat and discovered one of the most delicious pizza places I've encountered in London, and not terribly priced either. The staff were friendly and efficient, the atmosphere gave a very comfortable yet mature and sophisticated vibe without being pretentious. A brilliant little place. I would advise booking a table as it was fairly busy at dinner time and it isn't a large place. While it wasn't an issue, I imagine at peak times there are no available tables whatsoever.

Very nice pizza and ambiance in the restaurant. It's all whole foods apparently. I've been back twice recently with my partner as its so delicious. Well priced. Would recommend.

Really great pizza in a Napoli style. The salme was delicious, could’ve been a little spicier though.

A very good staple quick and friendly pizza spot. Came for a relaxed supper and it provided exactly that. The Nduja pizza was 10/10

Delicious pizza, reasonably priced and friendly staff. Great if you’re seeing a free association show at the nearby pub.

Really nice pizza but the toppings kept falling off??? So tasty but so much admin to eat it. Friendly staff but we were really trying to order a dessert but it took too long to get someone's attention so we had to leave.

Dan was an absolute legend - unbelievable customer service, great recommendations, and overall top notch bloke. Food was unreal obviously. Excellent value for money, good portion sizes, great vibes. Dan…you are the man

Este es un lugar encantador para una noche casual. El tiempo era muy cálido, así que pudimos comer fuera en la terraza. El ambiente era genial. El servicio era muy amable. Es un menú bastante limitado por la noche, pero todos encontramos algo sabroso. Había una buena carta de vinos y elección de bebidas.

Very nice pizza with a good atmosphere and great wines

First time eating at Sweet Thursday it was absolutely amazing! Great food, ambience and the staff are so friendly and accommodating…we’ll definitely be coming back

Had a horrible experience here. The staff are incredibly rude and don’t value their customers. It’s such a shame as the pizza is so good!

What a cool place, awesome for a Sunday hang! They have both large spacious inside area as well as a few tables outside. We asked for a carbonara pizza. Not a usual type you’d see in pizza place but it was great. I especially liked the dough which was excellent. Guanciale was a bit too raw to my taste, or maybe the pieces were a bit too big but nevertheless the pizza was excellent. We also got a scoop of ice cream and sparkling water. Pizza was 15£ and the full bill ended up at 27£.

They offer a gluten free pizza base for an extra supplement. It is cooked in the same oven as the gluten pizzas though so be aware of cross contamination. Really nice quality, great ingredients

Visiting London and enjoyed beautiful pizzas so visited again. Just as good the second time

Lovely staff and what wonderful food. You must go and try one of there incredible pizzas.

Food great. Service could be better.

Pedimos la pizza del mes / no nos dijeron que los ingredientes venían fríos / planteamos esto con el personal y no eran útiles / simplemente dijo que así era como era ! ! / sabiendo que no nos dijeron & infelices que deberían haber, por BUENA VOLUNTAD nos ofrecieron reemplazarlos ! ! / nos dijeron que si ponían las pizzas de nuevo en las pizzas se pegaría / así que en otras palabras comer o no ! ! / si yo era el gerente esas pizzas deberían haber sido reemplazados con ninguna disputa ! ! / no volverán, así que lo hemos puesto a una mala experiencia y seguir adelante

Been here a couple of times and it is an absolute gem. Food is outstanding and service very quick. Great music and vibe. Pizza’s are extremely good quality and taste amazing. Can’t recommend enough.

Great pizza, nice restaurant and ambience

This little pizza joint was a fun surprise to find! I went for a late lunch and was happy overall. I got a vegan margarita pie, which was well baked. The vegan cheese wasn't the best, kinda sticks to your teeth, so I'd avoid adding it on to your pie. Nicely decorated space inside and really great service.

Interesting pizza flavors and a good collection of wines as well. We tried the courgette, nduja with pea pesto and ham pizzas. All very good!

The pizza was delicious as were the kids options. Good beer on draught (a lager from 40ft brewing company) Went in on a lunch time and there was a lovely atmosphere there and the member of staff serving was superb. Really nice afternoon.

Super service, great pizza, cute decor. Will return!

Not a great experience. We took my teenage son and younger brother here for his birthday family celebration. We had previously eaten taken away from here (which I found a ok, but no better than loads of other places in east London) but he wanted to eat-in. We booked a week in advance but hit some traffic on the way there. We called before our booking to say we would be a bit late but on our way. We arrived less than 10 minutes after our booking- the restaurant was very busy and we got held in a line of people waiting to be seated and takeaway pick ups. Eventually we got to the front at quarter past to be told by the staff member (who had taken our call from that night) that the table had gone as we were more than ten minutes late. It's now not quarterpast.....so someone infront of us was given our table and they hadn't held it. They were blunt to the point of rudeness, the usual cordialities carried a ton of attitude, delivered with rolling, cold dead eyes and passive aggressive 'BORED- I'm too busy for this" tone. We were offered a perch seat as the consolation prize, which was cramped, overly hot and very, very noisy. It was that or nothing and our team member continued to exude "its busy, we will fill the seats, go away!". No apology over our table just 'you were late'. The food didn't look that great just ok; the variety people were ordering also seemed to be about half of what was on the menu (possibly coincidence or maybe some ingredients were a bit late for their ticket and their order had gone). So we binned it off and went to an Italian family run place down the road. It was pleasantly busy, they made space for us, they were nice, the food was fabulous-I think we ended up with a much better meal. So no loss! (Not so) Sweet Thursday gave us the civility you'd expect from "Karen's Dinner"- probably less, but there you are paying for the rudeness as comedy and irony not living it. I will not be considering going here again and you shouldn't either.

Had one of the best pizzas I've ever eaten ( and I've tried a lot!]. Very busy night but they accomadeted the extra people who turned up plus arranged a kids table beside us. Waiters were friendly and running around like crazy. Food was a bit slow coming out as there were also lot of delivery orders being made but it wasn't a big deal. Outside tables too and a good choice in drinks.

Pizza was spot on, really friendly and helpful service. Nice seating area inside or outside.

Great food & service. Also, good selection of wine. And I live locally, so what else could one ask for? 🍕🍷😋

Surprisingly cheap for double beverages but the cakes were not cheap at all! I didn’t stay for the evening menu but would go back there to try the pizza’s

Best pizza restaurant and wine bar I've been to in London. The pizza of the month is always excellent and the wine selection is second to none. Love the laid back atmosphere and service, 100% would recommend!

Delicious, unpretentious fare served by warm and friendly staff in a cosy, laidback setting. I got the minestrone soup to start, followed by the vegan calzonchini for lunch. Highly recommended.

The pizza is wonderful and the staff are friendly

Came here right after opening on a Tuesday so was quite and very chill! Staff were super lovely and the two pasta dishes we got were such great value for money, so filling and yummy! The menu is super easy and has a kids menu also! Seems that this place is named after the book Sweet Thursday by John Steinbeck, you will find passages from the book frames in the restrooms! Will definitely return!

A late lunch, place was fairly quiet but service was quick. Not the usual independent pizza restaurant design and the formica tables give a bit of a retro style. Both pizzas were nice enough with a good amount of topping although not the thinnest bases. Also shared a starter and 500ml carafe of wine - bill for two came to about £64. Overall would probably say 3.5 stars and would eat here again but not likely to be a regular.

I had a great experience, and would highly recommend!

Superb pizza baked with care... With lots of new vegetarian flavours to try.

went on a thursday and it all just made sense. pizza and coffee were great

Want to recommend this place to anyone around the area - food was lovely and the service from all the staff and manager on duty was brilliant and attentive - we felt really welcome while eating here and will definitely be back because of the friendly service.

The most hipster place around the area ... too overrated! Not many vegetarian options either...

A grossly misplaced, unwelcoming, lecturing attitude by the shift manager (female, late 20s). And, for a second time on my visit. Past comments suggest numerous people have had similar experiences. How any business would affort such attitude in their personel in customer facing roles is a downright curiousity. The pizza was not great, and the pricing on the higher side of reasonable. Management internal review recommended.

Delicious Pizzas, pastas, antipasti and other dishes. The pizzas are the highlight! The dipping sauces are also great. Friendly service and good vibes. Nice selection of cocktails and wines.

LOVE this place. Have only been once but the pizza was fantastic, staff were great and the atmosphere is lovely. Number 1 pizza choice in the area.

Just had bad experience at Sweet Thursdays which is a shame as I’ve been a customer for 6 or 7 years. Ordered pizza and glass of wine. Staff took order and then all of them went into training exercise and staff feeding (customers left to their own devices). Once I’d finished and had managed to get staff to help I asked for the bill and for the remaining half of the pizza to be wrapped up in foil as I’d come by bicycle and couldn’t carry a box. I don’t know how this offended the young woman to whom I made the request but she informed me that she would bring the bill and get me a bag. The said bag when it arrived was smaller than the pizza (which was obvious) and even though I stacked the pizza the pizza was sticking out of the bag. I showed this to her and she said she would get another bag. She then asked me if everything had been alright and I said it had been fine until the end when she failed to sort to take away part. She didn’t respond well to this and took my overflowing bag away and returned it a few minutes later. On my exit she sarcastically wished me well and I raised a question about her career in the service industry. I got 10 steps down the road and then went back and dropped the remaining pizza back to the restaurant asking that she be told I was no longer interested in the pizza. (Once out of site no longer safe). Such a shame for such a lovely local pizzeria.

Erm, when did the service get so bad? New management? Sat waiting to be served for 20 minutes. We decided to eat the brownie we brought with us instead.

Great food and service as always! All the staff were extremely kind and helpful even over the peak Saturday service. Definitely recommend!

Atmosphere and staff super friendly but sadly the food was somewhat disappointing this time. Dog friendly which is a bonus.

First time so not sure may be different after second time

The food was great, unfortunately we were a table of 12 with a child sat at the end of the restaurant. Didn’t really appreciate being told off for being too loud, we simply chatted amongst our table, we couldn’t have been any louder than the average table of 12, but made our night super awkward. One of our other friends walked around to say hi to the child and the wait staff asked if she could remain seated. If you’re going for a nice relaxed atmosphere, you definitely need to chill out.

Food was alright not great. Kitchen Staff (old guy and presumably his wife( stared me down angrily for my entire stay. Very uncomfortable sitting.

Woah! This carbonara was a scary sight. Picture ramen noodles and egg yolk icing and this is this meal. Nobody asked me how it was so I couldn’t tell em, but yeah it was bad. Very overcooked, very grim.

Very good ingredients and good menu choice at acceptable prices for quality and quantity but dough definitely needs to be improved because it was a bit heavy

First visit Service friendly Food very good Thanks

They make it very hard for me to support local businesses when they don’t answer the phone. I wasted 10 mins of my life on hold. Please improve

One of the best pizzas I've had in 2023, good size and fairly reasonable prices. Good and quick service. Have a nice selection of beers, although predominantly in bottles.

super child-friendly, relaxed atmosphere, and the food is food.

Liked the place like the vibe was great however the pizza was just okay. We also tried the burrata w aubergine which was really really really good only if the veg was cooked for 4 minutes more it’d be perfect!!!!

Great pizza, amazing service! Must try the ice cream too!

We ate here on our first night in London. Our server was very nice and we did not have to wait long at all for our food or to be seated. We both got a marinara pizza and it was delicious!

Was just rudely told not to sit in the empty table at this place and told to sit closer to the road just in case any larger groups turned up even though the same sized table just an extra chair. Staff were so rude and I eat here very week, never again!!!

Have been a regular visitor here for years while performing and seeing shows next door at The Free Association improv theatre above De Beauvoir Arms pub. GREAT Neapolitan style pizza, friendly staff and a relaxed atmosphere.

In a half empty restaurant I was asked to sit closer to the rode even though there were 3 empty tables outside just in case they got larger parties in. Same size table just one extra chair different. When I said no I’m happy sitting here I was told move or leave. I eat here every week never again!!!! Such rude staff!!!

Best pizza in London, I am fussy when it comes to pizza, base needs a proper Italian style pizza and this place serves the best I’ve ever eaten in the UK

Some of the best pizza in London

Great place for pizza. Great atmosphere and friendly staff. They have some beautiful maps of Italy hanging on the walls which makes the place really charming. In general, great vibe. I also like the selection of toppings.

Fancied trying a new pizza place and found this on Google Maps. We built our own vegan pizzas with the Marinara base. I loved mine (I added artichokes and vegan Nduja) but thought the prices were a bit steep - £2 for each additional toppings. The Pizza of the Month didn't have a vegetarian or vegan equivalent. The waiter was very friendly, and even explained to us what the restaurant is named after. It was nice to eat outside in the sun. I love my fresh juice (apple, pear, ginger, carrot) The inside is very well-decorated too. They do gelato which we didn't try. Overall a really nice place albeit expensive compared to other pizza places (we paid £41.34 for 2 pizzas and 2 drinks!), and perhaps best to go with meat eaters.

Very good pizza. A little under cooked on the base for me but would definitely give it another try.

We asked to organize a dinner with friends in the Cannery which is a very nice and private room. We were adults and children and we had a great time. The organization was perfect. the staff took care of us with great professionalism and dedication. Food is very good suited for adults and children we were also able to listen our favorite music. Perfect evening!

This place used to be great. I'm a local, and I used to eat here quite regularly. However, in the past few years the quality of the pizza has dropped and the price has rocketed. My recurring problem with the pizza is that it is undercooked whilst also being burnt. I'm effectively eating burnt, uncooked dough. Neapolitan pizza isn't like this but that is the recurring response when I mention it. Go to Rudy's in Soho and you'll experience what Sweet Thursday used to be (I'm not meaning to advertise for them though, it's an example!). Way too many kids and dogs for my liking too, but I understand that's what others are after so not exactly a criticism, just not what I'm after. The staff are great as always though :)

One of the best pizzas, really great great menu and drinks

One of the best if not the best pizza I have had in London! Pizza of the month was with speck, mozzarella, porcini and pistachios and it was absolutely amazing. But all of them were great the dough was so fluffy and fresh but the base nice and thin. Good prices, nice environment very family friendly and good service and friendly staff. Highly recommend!

Pretty disappointed with the overall experience. Ordered two pizzas, one of which they failed to remove the requested ingredients and was incredibly runny making the base of the pizza soggy. The customer service was lacking and they forced an additional service fee on top.

Pressured by the staff to order more than we needed, left more than a pizza behind, included a forced tip in the price. Very greasy and sauce was overwhelming any topping, ignored removal of certain toppings. Crust was quite nice though.

My friend recently moved to the area and after visiting some of the pubs in the area, we stopped here for pizza. It was incredible - for me, it was the best pizza experience since 2019. But first, let me say something about the atmosphere. It is incredibly cozy, a bit like a wine bar - lively but never hectic. The waitress was friendly and efficient. The wine was excellent but the highlight was the food. The starter was zucchini crisps with a dip - I never had anything like this before and you simply must try it when you are there. The meal started incredibly strong but the pizza was even better. I have never tasted a salami like this outside Italy. Fantastic.

Staff started cleaning up the place before 21:30, leaving the door open and letting the freezing air in. There was a clear sense that we should leave ASAP.

We went for dinner at 7-8pm. The service was ok although we got forgotten twice. The pizzas were nice and you could choose how well done you want it. The absence of any fabric in the room makes it very noisy if it is full or if there are small children present. Two pizzas with wine £60.

We booked The Cannery for my partner's 30th birthday - and it was perfect! Service was attentive and quick but you also had a great amount of privacy. The room was set-up in a lovely, relaxed fashion and the food was great! It really was perfect for our private event. Thank you all!

Delicious Neapolitan pizza, yum tiramisu, great service, very friendly staff and good selection of wines! Lovely vibe, in the heart of De Beauvoir, one of the gems of the area. Spacious inside but also a few tables outside when it's nice and warm. One of my favourite dinner spots around. Definitely worth the visit!

The venue was a nice ambience with very polite staff. However we felt we had to wait quite some time for our food to arrive. maybe will visit back in the summer.

Pizza ok wouldn’t go back in hurry Staff looked like she needed good wash her nails was absolutely filthy and stunk of fags

What a restaurant! We dined in on a Monday night and it really started to get a little busy which added to the perfect ambiance. I might be a romantic but I found it to be so reminiscent of sitting in little restaurants in Italy in the winter. Food was superb, wine was delicious, hospitality was excellent, and everything was well paced. Thank you, and we will be back!

Love it here .. took two little people post swim and we had the delicious fried courgettes and pizzas, always such a warm welcome even though we were quite late for our booking (I did call!) would highly recommend

Pizzas weee amazing. Great wine selection. Already been back

It was a lovely experience. Thank you very much.

Delicious food, quick and good service! Very easy to book (but plenty of space for walk-ins) and nice atmosphere. Would defo recommend!

Seventeen of us for a family and friends’ get-together Sunday lunchtime. Morgan and her team looked after us very well. The pizzas were delicious and everyone enjoyed the drinks, the atmosphere and the ambience.

Incredible pizza and amazing staff - super great for families and child friendly too. Great wine selection.

This is one of my favourite local restaurants! The best pizzas around with a monthly changing special which means I make new choices every time I go.

The best pizza in london, would highly recommend 🤗

we had a very nice dinner and a nice time as always We will be back often I am sure.

Had a delicious lunch Friday .. would highly recommend the fried courgettes whilst you wait for your pizza!!

Good pizza but definitely needs at least one more amazing vegetarian/vegan option! The zucchini isn't so amazing that it holds it own as the only veggie other than margherita/buffolata/marina (basic tomato cheese options).

Fantastic service and incredible food! I had my birthday here with a large group (12 of us) and they made me feel very special! Very well looked after, thank you!

Incredibly friendly and great food. Kudos to the chefs. Quiet and efficient ninjas. Great at their craft 👍🏻

Had a delicious dinner with friends and family. Really enjoyed the venue and staff were lovely.

The place is fine , the menu is limited but it's just your average pizza place!

Lovely informal place where the emphasis is on the pizza - which is terrific. Great wine by the glass too. And they're happy with dogs!

Excellent pizza and they're dog friendly

Fine restaurant. Nice staff apart from a bizarrely aggressive maitre d

We really enjoyed our meal! The pizzas were all delicious - the dough was perfect and they all had a good amount of toppings. Service was great and will definitely come back!