Sushi Eatery in City of London, Westminster

All you can eat happens in 6 rounds of ordering. Great food but service slow after first round of all you can eat

Sneaky sneaky sneaky…. Don’t trust

Changing my review from five starts to two. Been coming here for a while but service has become less and less reliable. As always, top quality sushi. To be honest, service is usually tolerably a bit hit and miss, but today’s experience was dire. Felt like we were being held hostage in a closed restaurant. Could write a long review but cba. Essentially: • long wait for food (30-40 mins between rounds) • ignored by wait staff, and no apology offered • completely empty room with laid tables the whole time we were there, yet inexplicably we were squeezed onto a table with two other customers (who were also trying to enjoy a meal themselves) • during one of the long waits, kitchen staff started eating their own food on the (empty) table across from us • we were sitting under a music speaker playing bad covers of Christmas songs, that kept getting louder for some reason It’s a shame because I wanted to show my parents the sushi restaurant I’ve been telling them about. I think this will be my last visit.

Me and my friend was seated the first 10mins and we were able to keep our drinks we paid at a different store , They were friendly and came over and asked if we know how to order and needed any help , first ordered the sushi buffet and the door was splendid , I would say the chicken skewers for me was a little flavourless but everything else was cooked to perfection

Absolute Terrible Experience! I went this place today with my friends and thought we can get a real sushi Buffet. We have expected to at least get both salmon and tuna unlimited but turn out tuna can only be onder one time with around six tiny pieces. We All Feel Got Scam! The most disturbing part is the service. The staffs especially the women have gave very rude attitude towards every customers including other tables. She is so rush to ask us what to order and rude to order us where to sit. She act like a dead face and always look annoyed. She also always staring at us and walk around with her annoyed face. I feel like I am in prison taking a meal. We end up didn’t gave them service fee as they don’t deserve it. Terrible!

I have been there 5 times. The service people are always smilling and kind. We have to wait a little bit until be seated but its Soho so make sense. The food is amazing for my sense of taste and the unlimited sushi is number one. The bonus sushi is EXELLENT! 24£ per person for Soho is cheap. I love it.. and recommended 100%

In fact, if you really can’t afford to lose, you can’t do it all u can eat:)) There are eight kinds of hot food, and you can get one round. Even if it is not easy to eat, let’s give it a try. All the ingredients will become a menu. All the ingredients are available in the freezer of the Chinese Super League. You can reheat them in the microwave. After eating the hot food, you can return some extra large old sushi rice to encore. If you are full with sushi rice as a meal, it will count :) The only way to go back to the original is the fishy salmon sashimi!!!!! (Limited to 6 rounds, 2pc per round, but there is no scream after 2 rounds) The strangest thing is that I don’t know how to order it. After eating some sushi rice, I will be thirsty. I can’t tell you that MSG is added to all sushi rice-_- To sum up, if I use Zheng Xianli as an analogy, I imagine that this field can’t even catch the taillights of Zheng Xian’s car. Embarrassing Before leaving, the clerk said left voice bye See u next time I silently respond to the sentence "bye never see u again:)))" There will be no turning back and there will be no next time

Never been there before but was a real positive surprise! Drinks (even soft drinks) are pretty expensive but eh food is absolutely fantastic!!

It's a hidden gem. Very often, you'll have to queue up for getting in. I'm going there regularly. Delicious food. The staff is very busy, don't expect them to give you all the attention, but they're polite and doing their job. Thank you.

Best affordable sushi hands down! Great staff too

I had a really nice first dinner buffet with a friend. “Keith” the staff, was amazing gave us assistance with the menu, advice, and suggestions, always lovely and kind also a dedicated worker.

The rules are: - if one person is doing all you can eat so must the whole party - £5 charge for anything left on each plate - hot food and special sushi can only be ordered once - order in rounds of 6 types of sushi. They explain the all you can eat rules when you're seated but it is best to familiarise yourself with them before you go. They do not take bookings and you sometimes have to queue, but it moves quickly and there is a downstairs with a lot more seats than you can see from the door.

DO NOT GO HERE!! I had an awful experience at this restaurant. The server had the worst attitude I've ever encountered. She was awful to my family and couldn’t even crack a smile. Not even a thank you for waiting 30 mins just to go in, and the food was just plain mediocre at best. To top it off, i caught the staff continuously looking over at us when talking to another member making us feel extremely uncomfortable as well. This is unacceptable.

Whenever we travel to London, this is the place we go for food! The sushi I very high quality and quick to come out! Staff are nice and the bottomless option is always a win!

Nice food and all you can eat sushi was quite good, but sometimes a bit slow to deliver next portion, but still definitely worth the money.

The food was delicious but the waitstaff had really poor attitude.

Superb Japanese restaurant with high quality products! Each dish is a delight, and the service is fast and impeccable. The team takes great care, which makes the experience even more pleasant. A place that I highly recommend for excellent Japanese cuisine and top-notch service!

We were well served by Sabin, there isn't much variety in the all you can eat option. However, the quality is great.

Terrible experience, very bad service. Hosts are rude and unpleasant, deficient customer service manners and attitude. Not worth paying compared to so many other options in Chinatown, rather pay for a La Carte meal. Personally I don't recommend or will go back.

A buffet-style dining experience where you can enjoy a wide variety of sushi and sashimi. The ingredients are fresh and carefully prepared. While the taste is fairly average, the value for money makes it a worthwhile option, especially since the price is quite reasonable. You can indulge in unlimited sushi in a relaxed atmosphere, and the staff provide attentive service, offering helpful recommendations. Overall, it's a good choice for sushi lovers looking for an affordable Japanese dining experience in London.

This was the worst customer service I’ve ever experienced. The first thing you're greeted with upon entering is, "WE ACCEPT CASH ONLY," and nothing else. The lady serving us looked miserable, didn’t smile, didn’t say thank you, and when the food was served, it was placed on the table without even mentioning what the dish was. From the manager to the staff, they made our dining experience extremely uncomfortable. The only reason I’m giving 2 stars is for the quality of the food. If the food had been bad, even zero stars wouldn’t be enough to rate how awful this place is. During our visit, two other guests were also complaining about the service and the receipts they were given—and we ended up being the third! This was our first time dining here, and it will definitely be our last. There are far better places to spend your money than at this miserable restaurant.

“The food was decent, but the service was absolutely terrible. The staff member with glasses was incredibly rude, which really dampened the experience. Sadly, we won’t be returning.”

Been here 6 times. The sushi is great quality and the price is great. They do accept card since a year ago, no longer cash only!!

Sushi is my favorite food, I have had it in many restaurants in the UK and in many other countries and I can confirm the it was below average - you get what you pay for. Server was very nice, however, did not allow me to seat on a table. If you’re going solo like myself, you are obliged to seat by the counter (even though the tables remained empty for the entire time I was there and the restaurant wasn’t busy at all). The view? A pile of dusty plates and you don’t have much room to move around. Because the space is so small, every time the waiter would serve the person by my side he would touch my arm or my back, which was very uncomfortable. Overall it’s a pass for me, there are better places in London and even sushi to go from a restaurant chain would’ve been nicer.

Very fast service and tasty food

They’ve changed their Buffet and now they’re only serving all you can eat buffet till 3pm. So, I went yesterday with a friend of mine without knowing about it, it was precisely 2:40pm and the guy with glasses who’s hosting and serving came outside to tell my friend and I they wouldn’t serve us buffet unless it was A la Carte, even though it wasn’t 3pm yet. I questioned him that and he said - “ buffet finished at 2:30pm even though the signage says 3pm. Very disappointed with the service and the luck of empathy.

Quality matches the price! The female waitstaff have a poor attitude！ If you're used to high-end Japanese cuisine and have a small appetite, you might want to skip this place! But if you have a big appetite, want to eat sushi to your heart's content, and aren't too picky about quality, then go for the salmon! Food:The sushi and salmon sashimi are decent, and the edamame and miso soup are a plus. However, the hot dishes are a letdown, and I wouldn't recommend ordering them. I ended up throwing away most of the hot dishes because they were just awful. The chicken had a particularly strong gamey taste, and the tempura batter seemed undercooked, making it sticky! Service:I've seen many complaints about the service, and I partly agree. This was my first time at a buffet, and I mistakenly pronounced it as "but~fet," so the waitstaff thought I was asking for the bathroom. As an overseas student with poor English, I often use English, so I think it's normal to be laughed at for mispronouncing words. Don’t be too sensitive about it! Later, I heard the staff speaking in Cantonese and Mandarin, so I switched to speaking Mandarin. It was a bit noisy, and when I spoke broken English, they couldn’t understand and I had to repeat myself several times. For those whose English isn't great, just communicate in Chinese. If the staff doesn't cooperate, feel free to give them a piece of your mind and then leave. After all, this is Chinatown, and they don't use English among themselves anyway! Heartwarming moment:When the staff was laughing at my mispronunciation, I looked at them awkwardly for a moment. A handsome guy speaking Cantonese or some other dialect noticed and stopped the discussion. The only foreign waiter there had a great attitude, very patient and detailed. Thumbs up! If anyone can afford it, give him a tip, haha. I'll carry £5 with me next time! Price: £26.2, same price for cash and card! Service charge is included! So don't hesitate to speak Chinese and boldly make requests!

Excellent food and friendly staff. The atmosphere inside was homely and the staff ensured we understood their menu options well - we had the "all you can eat" sushi which I highly recommend. It is prepared quickly and served well. In terms of price it is affordable for such good sushi: We usually spend 52£ for two people for a super large dinner. Even though there IS a limit on how much you can order - six rounds consisting of 6 items each, plus ONE round of hot dishes consisting of up to 8 items, I refuse to believe anyone actually made it through and left unsatisfied. (It is a massive amount of food - spoken by a man who is no stranger to buffets and usually "eats back the price in full")

Went there with my mum for Christmas meet up because a friend had suggested. I really like it as the food is not set in a buffet but freshly made depending on buffet menu order ! It’s excellent and have recommended it around and everyone loves it !

Was not good, didn’t taste very fresh but at least didn’t get food poisoning. I suppose you can come if you just want quantity (and can eat a lot of rice) as opposed to quality.

I have been several times over the years ( my first visit was in 2022) and have never been disappointed. The food is amazing and quite affordable. All servers are kind but there is a particular gentleman who is always kind and smiley. This is now a staple restaurant for when I want good sushi. I must try their a la carte menu one day too.

No quality and the food choices of buffet are bad.

Great all you can eat sushi and hot food! The salmon sashimi was very tasty 😍 amazing sushi and very fast service!

It was a first time for us trying out a sushi buffet. I liked the options and the service for the waiters...

Most delicious sushi, with many scrumptious vegetarian options. The service was quick and polite.

Pros: - sushi is good and fresh - if you max out each 6 rounds of food there is no way you can still be hungry at the end - service was very quick Cons: - rules of how to order were a bit confusing for some - they always seat you next to other people regardless of if there are other tables free - Technically not all you can eat but still way more than you will be able to.

The sushi here is always fresh, delicious, and beautifully presented. 'all you can eat' option, which is incredibly reasonable at around £26. The variety of sushi available is impressive, from classic rolls to more creative combinations, catering to all tastes. While the ambiance isn't particularly cozy, it is clean and functional, focusing on providing a straightforward dining experience. The staff are attentive and knowledgeable about the menu. Additionally, they now accept credit and debit cards, which is a convenient update from their previous cash-only policy.

The serving portions were more than enough but the taste is just average. I liked some of it but nothing really did stand out.

Great deal - all-you-can-eat sushi for just under 30 pounds. Menu is limited, but they provide a generous amount of salmon sashimi whenever you order it. The fish is fresh and tasty. Service, however, can feel a bit rushed at times.

Been going there for years for the all you can eat deal! The sushi is usually pretty decent, especially the fresh salmon. The fried options, vary, can be a hit and miss sometimes. Sitting downstairs with friends is always our recommendation, as upstairs is not that nice.

04/07/24 What a beautiful place for a sushi date and an excellent food experience! I took my partner here and we had not gone out to eat sushi apart from going to Tesco… haha. The price is amazing for the immaculate that was plated. I had such a lovely time. The staff were so lovely and supportive in helping us order. We could only do one round, we were absolutely stuffed! Thank you to the smiley kind team and compliments to the kitchen staff Thank you

The sushi was okay, but the hot food was genuinely awful.

There were enough tables free to be seated but the arrogant waiter decided to squeeze us in a table with another to 4 people. We left because it was uncomfortable for them and us, the waiter didn’t care. It’s not the 1st time we went there, another time he seated us at the bar again struggling with space while eating the dinner and free tables downstairs. Rude and careless attitude.

Went yesterday with a friend. The place is not bad,especially liked that we have to seat down as it makes you more eat "like a real Japanese". But one of the staff was kinda rude with my friend.

The buffet is definitely worth it if you are a Fish and Sashimi lover. If you are going as a group and one person wants the buffet then everyone must get it. The value of the a la crate menu is inflated to incentivise the buffet menu. The all you can eat buffet is slightly cheaper Mondays - Thursdays. Really delicious food. Not worth the price if are vegetarian as the options are limited.

A complete rip off. It’s not actually AYCE as they limit you to six rounds, and all rolls have the tiniest piece of sushi wrapped in rice. Leas with integrity, put customers first not their wallets

Was a miss for us, sushi was not to fresh and we were charged again for the sushi we couldn’t eat also to be told that we were not allowed to take home the sushi despite paying double for it because we couldn’t eat the rest.

Salmon sashimi was the only item I reodered. I don't usually eat salmon sashimi if there're other choices. The batter of the deep fried tofu was hard. The beef teriyaki was literally Chinese styled fried beed with spring spouts in soya sauce. It's the first Tan-Tan noodles I ate in a Japanese restaurant. The noodles were too soft. The shrimps empura was tasteless and not well fried. Some items can only be ordered once only - tuna and butterfish sashimi. Other items can be ordered 6 rounds in 1.5 hours. Drinks are charged separately including green tea. I didn't hear any Japanese in the restaurant; the staff spoke English and Cantonese. Roughly £30 per head (I ordered 1 hot green tea).

Food was alright, but bad service. Feels like they don't want to serve you at all. Very unlikely that we will go back again, much better choice out there.

Food was ok. Don't think the staff was very friendly. We stood outside and they didn't let us in! Had to ask them to see if they were open which seem like there was hesitation. I don't think they like people with kids. They didn't allow us to have a menu each to look at. One menu to share between 3 adults!!! Seriously!! Don't bother if you are out with family and kids.

I’m never come back the hot dishes only 1 round “all you can eat” that fraud, defrauding the customer and 5£ for for uneaten food !! I don't recommend it to anyone

Just average place. Nothing special.

always my go to place for sushi, but our server keith was such a lovely man and brought a fantastic, positive energy to our experience that i had to leave a glowing review about him!! what a gem in your restaurant!!

good food(buffet),fresh sashimi,hope it has more varieties

My partner and I came before seeing a show close by in the afternoon and had an amazing time. We sat outside and enjoyed the weather with a roll and bento box lunch special. Their staff was so welcoming and helpful and the food was great for a nice price. Will be back!

Service is really bad but food is great

I like and go up there since in a while 😊 Simple place, cozy, the sushi is great and reasonable price for the Area. The service is nice and fast.

What a cute place!! We sat downstairs, at low tables, with our feet in the pit under the table. Friendly and patient waiters helped us choose excellent dishes - Sushi, stir fry and the house dish with chicken in many ceremonies. Highly recommended, there is also food as much as you can

Excellent all you can eat sushi!

BIG WARNING!! That was the ugliest and awful experience that i had in my entire life, the food was such a poison , the way that they treat you is horrible, the waitress was so mad doing her job , she was throwing the dishes everywhere, her attitude was horrible , the sushis were foul, we arrived about one hour before the closure and they were hurrying us to order and quit the place at 22:00, we did not even had enough time to check the menu , when asking the waitress what was the ingredients in any product she was yelling and tapping her feet on the ground by madness , i really invite you all to avoid this restaurant because it is a big mess and it is not. Worth it

Really good price for the food. Not a lot of options but enough. Highly recommended.

Went for the all you can eat however there were a lot of rules to it and the waiter was a little short with us when asking if the salmon and avocado could come minus the avocado. It couldn’t. Possibly it’s premade? The hot dishes were a limit of one order of the 8 or so options that couldn’t be repeated. For example you could only get 1 order from the 8 limit of katsu chicken, not 2 for the table. The sushi itself was at least all you can eat but as I don’t eat that and was there for the hot food and my mrs the sushi we decided to eat elsewhere.

It’s not perfect but for the price at £30 a head with a drink, it’s very hard to complain. The sushi tasted good and there was more than enough to be a decent sized dinner. It was busy and we were seated on tables with other couples. Privacy isn’t really a thing here. It is a very loud atmosphere. You sit at floor level with addition leg room cut into the floor. The service is fast paced but not too bad given how busy it is. This is impersonal sushi, reasonable quality and a great price for Soho. I’d recommend giving it a try.

Probably our favourite all you can eat sushi place so far. We’ve been a few times over the years and always enjoyed the food.

This sudhi buffet is worst restaurant in my life and cost are not valuable

Definitely one of the best sushi buffets in London, usually gets quite crowded and tight seating spaces. Beware there is a £5 food waste cost.

Rude service and bad atmosphare. Dont go there

We had some lovers sushi here! It was Very fresh and they have a downstairs area.

Eh listen, your sushi was tasty but too dry, the fat ones of you who work there stink and we were uncomfortable and too expensive

Very tasty all you can eat Sushi place that has been here for ages and still going strong. Options a bit more limited than in the past, but still plenty of them. Eating time limited to 1.5 hours, but this wasn't an issue for us at all Service was nice and quick, with multiple top ups of green tea.

Very good value for money - £23 all you can eat sushi. Would recommend the salmon sashimi a lot.

The best sushi i ever eat. All you can eat.. with fair money for Soho area .. many choices .. smiling waiters and good quality.

My second time and never again. Few sushi option available . Not much fish with too much rice and black avocado for £27.30. Yes they advertise £24.80 but MANDATORY 10% service charge. Also they keep checking your plates to make sure you are not “wasting” one sushi.

Food of reasonable quality, but service dreadful. I ordered some sushi for starter, to be followed by a bento box, both accompanied by sake. The bento box arrived first, with a compartment empty. I asked if there should be something in yt and was told no no, but when I asked what the wasabi was for, the waiter then admitted something had been left out and provided it. Then the sushi came. I waited ages to get the attention of the waiter to ask where was the sake. Particularly annoying was being repeatedly told:"No problem!" Have eaten there often, but won't be returning. !'

We go there regularly with friends, love this place. The restaurant team do their best to make your visit pleasant.

Lunch Bento box was great value and more food than I expected

My favourite restaurant in London. Coming here for over 13 years. Staff are not rude, just efficient. Chicken fish is the tops. Don't touch the grim curtains near the bog. You'll love it good value.

Great experience! Nice food, really enjoyable and definitely more that you can eat!

Their specialty is “rice roll”, their sushi is a lot of rice to almost no fish (see picture). They also made the impossible possible: the hot dishes were tasteless, they’re mostly fried stuff (70% dough ratio) without any flavor. The only dish I liked was the sashimi and the octopus fried ball. We could have ordered 6 rounds, but we just did 2 and left, it was not worth it to fill up our bellies with rice and dough only.

There were two Chinese waiters, one fat Chinese with a very bad attitude, and one thin Chinese with a very bad face. The only way to describe it is bad.

Went for the all-you-can eat, where we were informed that while the cold food (nigiri, sashimi, california rolls) were “unlimited” (6 rounds max), the hot food (kagare, goyoza, teriyaki chicken) was a single portion - so two goyozas for the entirety of the meal. A bit disappointing for £26.

If I could give less than one star I would. The place it’s fine, service too but the sushi 0. Poor in options and taste

I haven’t been in this place since pandemic and I have tried last year, unfortunately they don’t take anymore phone bookings and sometimes the waiting queues at the door can reach even two hours. Yesterday I have decided to give it a new try and the gentleman didn’t wanted to let me if as I was waiting for my friend, there were table available inside but he didn’t wanted me to wait at the table. It’s insane to leave someone outside in the rain that’s going to dine in your restaurant, and I found this rude. Once we came inside I have asked if we can go downstairs and he nearly shouted at us saying no, we had a table facing their working table and all of them heheh we’re constantly checking on us, that’s was very uncomfortable. Food was so and so, rice very sticky I couldn’t even take one piece at the time as many pieces were stuck together. The curtains used at the bathroom and going downstairs were like vomiting, dirty and a definitely no. The whole night I was sick with food poisoning and that’s sooo unacceptable. Kindness, hygiene and respect are few of the things to make run your business. The rudeness of that Chinese man shocked me as I haven’t seen anyone working in hospitality UK this way.

I had the worst experience here, the food was stale and disgusting. The place was so unhygienic - very dirty tables and cutlery. Also the service was extremely bad especially by the waiter at the front door - he was extremely rude and condescending. Would never go back!

I recently dined at Sushi Eatery and unfortunately had a rather unpleasant experience. Not only was the sushi mediocre, but the staff member attending to our table was incredibly rude. Their demeanor was off-putting and it significantly detracted from our overall dining experience. I was disappointed with the lack of professionalism and courtesy displayed by the staff, and it certainly overshadowed any positives about the food. I'm hesitant to return or recommend this establishment to others due to this negative encounter.

The man who greeted me was extremely racist and rude. He ushered me and said “We do not serve halal” before I could order.

Lovely selection , the hot and cold options were so good! Nice simple menu and all so tasty. Lovely attentive servers.

Is a cute sushi - Chinese restaurant. It's a lovely restaurant. You could seat on unique tables if you want. In terms of service was really good and rapid. One employee was quite strange and nervous. That's was weird. As far as food is considered that was really delicious. Freshly ingredients. Salmon sashimi was the best. Price is fixed because the restaurant philosophy is all you can eat. Actually, there are six food rounds in each you could choose until six plates. Also, you could choose just one time from the special menu. If you don't eat your food from plates you have to pay five pounds each. The whole thing is like a game, challenge. I highly recommend that reastraunt for whole experience.

Lovely place, great staff and amazing food. It's a great value for money so nothing to complain about. They have certain rules that some people don't like and they complain but the place is allow to have rules, you don't like them? Don't go! Be nice with the staff!!!

Fake buffet！ The only sufficient food here is RICE！ Only one-round hot dishes. And the sashimi is average.

Food is okay but service is terrible. Don’t come here

Great value for money, especially for this area of central London. Food was great, and service friendly and efficient. Definitely recommend if you're looking for great sushi at a reasonable price 👌 👍

Decent sushi and hot food for the price. Fine service, good ambiance.

Not too many choices. The hot food can only be ordered for 1 round. No harm to give it a try if you like sushi (rice) but the quality does not really worth the price.

The sashimi is okay, but the sushi rice is not delicious. The buffet rules are quite complicated, so you have to ask the service staff to explain them to you when you enter. The attitude of the service staff was extreme. We were left waiting at the door for 4 minutes. The boss's tone is a bit like that of a kindergarten teacher 😂 It's a bit frustrating to eat. I don't recommend it if you have a small appetite as there will be a 5 pound fine if you can't finish it. The atmosphere in the store is okay and the seats are quite interesting.

I was shocked. Apart from the fact that I could order more salmon, there was no other advantage. The tempura was not freshly fried and had a very soft texture. The fried dumpling skin is thin, not crispy and not tasty. The tofu was ok, but the crust was too hard. All sushi dishes are not delicious! ! The rice tastes sticky, not as distinct as sushi rice, and it's not delicious at all! Either it has no taste, or it tastes weird, and the dishes are not impressive. Moreover, the attitude of the store clerk was unclear. The female proprietress (probably) kicked us out of the store and waited for our meal outside. It was very cold and the feeling of ordering was very strange. A very bad dining experience.

When arrive one of the staff was rude to my wife and daughter, after a while manager come and apologise but he put us on the sharing table with other 4 people Food is good but customer service not good Here they accept only cash no card

I don't understand why the waiter who made us wait outside for a table was so rude and didn't feel welcome at all. The rules for buffet dining were complicated and the food was very plain.

Just horrible sushi, worse than petrol station sushi! Everything besides tuna and salmon was rubber.

Been going here for years. The quality to cost is unbeatable in London. I have found thr quality has only increased over time with the slowly increasing prices. The service used to be a secondary afterthought but I'm recent times they are appearing to be working on it and have had a pleasant experience, as will as the recent introduction of a card machine (about time!)