GIOIA PARLOUR (Waffles,Ice Cream,Milkshakes,Deserts) in Birmingham

Very nice and tasty waffle Very nice staff Lovely decoration

Terrible experience incorrect order given. Will not be coming here again!

Had good food but some items weren't right for example I ordered two lattes and they were too strong and tasted more like a cappuccino

Good selection of desserts and tasty flavours and and composition along with a nice aesthetic dining area. The good food is unfortunately ruined by terrible order taking/following. I have ordered/collected from here over 10 times and 5-6 times something has been wrong with the order. That is an awful record to have. I'm not usually one to complain myself but when there are family members who are lactose intolerant or only like 1 particular flavour, this is not acceptable and especially not again and again and again and again and again and... I don't understand why it is so hard to just follow simple instructions the customer has asked for. I think I will have to stop ordering here because a free ice cream for repeatedly wrong orders is not going to make up for the disappointment multiple times when you end up with something you didn't want :( Sad as it is otherwise one of the better dessert parlours in Alum Rock.

The first thing that strikes you is the Instagram-worthy decor. The pink and blue dominated interior, complete with flower walls and neon signs. Nice seating outdoor as well with decking. The ice cream selection was a hit with the kids. Served in charming flower-shaped glass bowls, it's clear that presentation is as important as taste here. I opted for a mango milkshake, which was refreshing and flavorful. One small suggestion for improvement: a digital menu or a large, visible menu on the wall would be helpful for customers trying to decide on their orders. This would make the selection process smoother, especially during busy times. Overall, Gioia parlour is a great spot for a sweet escape and definitely worth a visit for anyone with a passion for desserts and chilling in aesthetically pleasing spaces.​​​​​​​​​​​​​​​​

Just came in for cookie dough biscoff and oreo milkshake. Service was terrible took forever and served others before me. And I come home and see a hair In the icecream? I waited so long for the icecream and the girl wasn't wearing a hairnet either. Owners sitting at the front of the shop drinking tea and gossiping. Really un-professional. I will not be coming here again unfortunately. Cookie dough wasn't nice unfortunately. Milkshake was OK though. But very disappointed with my icecream. It's put me off completely

The staff are very nice and on their toes. They are ready for whatever you ask for and this is real customer service. Many dessert shops fake their pictures but the food tasted nicer than they displayed. The brownie explosion waffle was delicious I definitely recommend it for 2 people as it’s a special as well

Please don’t order from here. My sister when to the shop and ordered a Ferrero rocher waffle and two Ferrero milkshakes. Instead we got a kinder bueno waffle, and the shakes were horrible. I have had the milkshakes before and I am well aware of how disgusting they are, I don’t know why my sisters got their shakes when they knew they can’t make them properly. I phoned them to let them know they got my order wrong as I don’t eat kinder bueno and didn’t even like it when I tried it, instead the person who answered the phone was unhelpful and the manger was extremely rude, refusing to give me a refund for such horrible food that went in the bin, and informed me that they have a recipe that they follow like that would change the fact that it was disgusting. The manager refused to give me a refund and kept repeating that my sister should have been listening when the waitress took her order she apparently repeated it back to my sister. I’m not happy with this customer service, we spent £18 on food that went in the bin. please don’t order from here.

Best waffles croffles crepe and cookie dough to date eaten in birmingham 10/10 on quality n taste. Ice creams were also good. Never expected auvh high standard food on alum rock. Was reluctant to try but now after being there twice i know its the best

Desserts were fairly nice, prices were ok just didn't like the service, the waitress was very very rude and displayed serious attitude problem and seems to be impatient.

Quick and good customer service. Polite staff and very clean premises

The staff were so nice and everyone had a good vibe would definitely recommend coming here especially Haych very good guy!

Great enjoyable experience at Gioia Parlour. Desserts were very tasty. Definitely recommended!

the desserts and atmosphere was very nice is a good family place to go to

Apple passion mojito tastes like 7up with mint and some passion fruit.

Sehran served us Mashallah really nice place and what a place for dessert 👌🏻👌🏻👌🏻bang on

Very nice Italian desserts and drinks I recommend to everyone

Was served by Linda. The customer service was great and the desserts look lovely!!

Good food and customer service 👌🏽

My experience was pleasant. Service was acceptable minimum interaction between staff and myself. Desert was okay brownie was a strange texture. It’s was hard not soft. Ice cream was decent. Jam desert okay. Overall decent but wouldn’t rush to go back

Was served by sehran, amazong service.

Lovely experience and service from musharib:)

Amazing service by Musharib. Fast paced and welcomed us in nicely. Would recommend

The food was nice and fresh. Very delicious great service by musharib

Was amazing! Loved the food and Linda was so lovely!

Ferraro Classico best waffles 🙌🤩 musharib

Very good treat the desert Its amazing i recomend musharib best guy

Lovely environment good service

Came for a quick sweet bite and was very pleased. Atomosphere was great and so was the service👍🏽 served to us by the lovely Linda. Will be returning

got the Gioia special waffle recommended by Linda. It was really nice

I ordered a brownie sundae it was amazing best dessert I’ve had in a while, definitely will return. I was served by Linda who made us feel welcome and it was amazing customer service!!😁

Food is amazing!! Got a concrete care and sprinkle cake as a present and it was amazing! I was served by Linda who gave amazing customer service!!!

Best dessert shop! Lovely desserts and great customer service from sehran

Thank you Linda for great hospitality. The waffle was delicious !

Very nice service and food didn’t wait long for food vibes and aesthetic was on point musharib

Th food was good. Great customer service for. Linda, a real asset to the business.

Sehran was very lovely and made our visit very nice and the desserts were beautiful!

Sehran gave great customer service the food was top tier as was the customer service

Was served today by Sehran who was friendly and made the experience pleasant. Also great desserts in place, definitely will be coming back

Very nice ice cream Served by musharib staff member … nice decor

Served by Sehran, she did an amazing job!!

It was amazing and I was serviced by Sehran

such amazing desserts! served by sehran. amazing service

My fav dessert shop! Served by sehran

Came a few weeks ago & the service was amazing. Didn’t take long for our order to come & the food was perfect! Our server, Sehran, was lovely and made sure we had a lovely experience.

The milk cakes tasted amazing,served by Linda and the atmosphere was beautiful

So we went as a group of girls and we tried out this place I mean the place was overall well cosy and beautiful decorated me and my girls celebrated her birthday I would definitely recommend it xx

i come across this desert shop in Alum rock road and was my first time trying this spot out. i was greeted by a young lady with a smile on her face and excellent customer service skills called linda suggesting me what to get. what she suggested me was a gioia special which was amazing! Again thanks to linda for being such a positive and friendly individual

Pretty cool spot in Birmingham. Excellent service by Musharib.

It was a really great experience really nice setting as well as staff and the food wow 😍 also great service from Musharib

Lovely dessert shop, good food. Great service by Musharib!

Best shake in Birmingham Serviced by musharib 10/01

Awesome service from Musharib and food service

Wrost icecream i have ever had.

Nice food decoration and service by musharib is excellent.. good environment there must visit

Really good Musharib b For food

Staff not good dont know how to speak to customers and taste isnt good as well

Didar’s customer service was exceptional. Food and drinks were amazing both in presentation and taste! Highly recommend if you’ve not been before. Also family friendly

Very bad I would close it down nothing available on their menu came with my kids and everything we ordered which they wanted was not on their menu. They are kniw for the buffalo tea even that was not available.

Decent milkshakes and deserts. Prices are a bit steep though.

Just picked some food up fantastic hindi music playing.

Great service and great prices. Served by sehran very polite and lovely girl, stay blessed..

Ordered their special waffle and a special croffle. Wow! Didn't disappoint. Ordered for collection. Interior decor and cleanliness was faultless. Packing is like a luxury place but prices are decent. My go to dessert place now 👍 not stingy with toppings

Best morning milkshake in the town

It was one of the best waffle i have ever had

"It's a great place to enjoy waffles, with a pleasant atmosphere that's perfect for families. Highly recommended!"

Musharab has great Customer skills Great hospitality

alina she has brilliant skills as a barista and her attitude is perfect nice and fresh deserts

Had a great time here I would definitely recommend this to anyone who loves eating desserts thanks for the service

Best dessert parlour in Birmingham.

Hi wonderful service alina treat us like family Thank you so much

Amazing place for dessert I would definitely recommend this

O locatie frumoasa si produse proaspete si gustoase. Staff primitor respectuos si cumsacade in special Alina una din fetele care ia si seveste comanda!

Great customer service and great presentation na starts of waffles and pancakes 👍

Greta place, good guys… desserts are always on point.

Brilliant service and amazing staff the desserts were lovely will be definitely coming back

Great Interior Decoration & Has That Dessert Shop Atmosphere Which Every Dessert Shop Must Have If You Want To Eat In, Food Was Presented Really Well & Staff Were Semi Professional But Was Good Enough, Overall 9/10 & Would Come Here Again, By Far Is On My List Of Best Dessert Places Near Me 🍨🍰🍭🍮🍦🍪 - @just_be_yousuf -Alena

Avoid! Ordered via Uber eats. Missed an item in my order, and when I called them up, they told me they put the waffle in 100% and it must have been the driver who took it. I checked the order with the driver and he definitely didn't know anything about the missing item. Poor customer service and after ordering from them several times over the last few weeks I will definitely not be ordering from them in the future!!! Very rude on the phone too!!

Delectable. Went for something basic for once, and did not regret it at all! Portion size is amazing, by far one of the best waffles I’ve had recently, very fresh and crispy. Loved it. Concrete cake and custard was scrumptious. Well priced, lovely ambience and good service. Very glad I visited, will be coming more often, really happy with the service.

Quick stop on hot summers day with Love of my life. We both loved it. Excellent service Fantastic ice creams.

The employees are super helpful, and the deserts were very good!!!

Best place to go for desserts professional staff

Welcoming staff, good presentation and beautiful atmosphere.

First visit not a bad experience,family atmosphere, friendly staff and good service 👍

Excellent customer service. Food was 10/10. Friendly staff!

I always receive excellent service and they go out of their way with presentation. The place is always clean and well looked after. Very professional

We(couple) went for a weekend dessert. It was quite busy but they still had 3 tables free. I wanted to sit a bit to side not in the middle of 2 big families and kids but we were refused to get the table because they said "Incase they had a big family". Not a professional behaviour to satistfy the customer. We decided to leave and two of the girls didnt even had a word of appologie or sorry for ruining the night.

Over priced and tastes horrible the tei things I tasted

I've been here loads and ordered takeout too so thought I'd leave a review. Love their Ferrero richer sundae, it's just perfect texture with alittle bit of everything. Even the rainbow cake is tasty, most dessert places have a dry stale cake, but this one is soft and moist and full of vanilla flavour which is so yummy!

Really good loved it customer care is amazing💗💗💗💗

Ordered French toast, disgusting. Tasted awful. Not sure the staff know what they are doing! French toast with bananas really??!!

Nice and cosy so clean,classic desserts and mocktails. Very good customer service.

Amazing food the staff are so nice and welcoming it’s amazing

Check your receipts i am sure i was over charged 2 cookie dough a milkshake and a mojito cost me £28! And the guy that took our order gave our milkshake and mojito and no cookie dough for about 40mins even though the kids went to ask he just showed them their seats to go sit back down and didn’t check if the table needed anything. Then i had to go up myself and ask to be told they missed that order so took another 30mins. I thought i would be compensated somehow for waiting so so so long but instead was over charged and it was a school night so i rushed home and didn’t realise i was overcharged. Place looks nice but i wouldn’t be going again.

This place is amazing freshly made desserts front of you. The place itself is clean with a welcoming atmosphere. Staff is friendly and help to help with such a selection on menu with top sellers. Would recommend this place to anyone who looking for a quality taste and sensible price range.

Insane dessert shop, chiefs know their job and how to not only beautifully but deliciously deliver food to the table, bon appetit everyone who dares surviving in the sea of tastes

One of my best experiences honestly. Relaxed atmosphere, fun, delicious desserts and a room filled with colour.

Amazing food, the staff is nice desserts is beatifully presented

Overpriced and horrible. Had a sundae and was just a few strawberries and below average ice cream. Would give it zero stars if I had a choice. Never again.

dessert was nice, customer service from the girls was great however the men stink, don’t think they know what deodorant is.