Amorino Edgware Road in City of London, Westminster

✅ Cute interior decor ✅ Top quality gelato in loads of flavours ✅ Great customer service, advised on best flavours and allowed us to sample before making our choice

The Ice cream is over priced compared to other luxury retailers who sell their ice cream at around £6. The ice cream is great quality however it lacks a range which other stores have. In addition, the service is very slow as I had to wait for so much time (10-15 minutes) till the any of the 2 workers served me as they were way too busy doing other things even though I am the only person in the line/que to get the ice cream which is what makes this a joke. They were too busy they couldn't bother to look at me so I just ordered on the electronic kiosk then waited for so long. The fact that there are two seating spaces in the place further exacerbated the situation.

The ice cream was delicious and very soft. Ideal for the summer heatwave. However, you need to be patience for your order as it can be made into delightful piece art like a flower. Also, it's great that you can go eat for an ice cream late at night. The only downside is that this is in the heart of Middle Eastern restaurants where there lots of Hookah bars and smokers. So choose your table carefully.

I am disgusted by the service that I was provided by one of your Edgware road store managers/employee. His name was Guiseppe, or something like that. I travelled with my family all the way to Amarino for ice cream. We placed our order on the screen and then our nickname was called. After serving us two large cones and a a small cup. Your employee said that's it. I showed him my receipt for the regular cones but he said, I have already given them to maybe you stole it. This was unacceptable we were all in the store and sat in the store to have our ice creams. After alot of argument your employee threatened me that he will call the police because I had stolen two cones. Other customers in the store started to make a fuss so he finally made our two regular cones. It was an embarrassment in front of other customers and I had my 3 children with me who git really scared. We couldn't enjoy our ice cream after that.

It’s not always easy finding quality gelato. Having traveled in Italy with the opportunity to taste the best gelatos in the world I often find myself disappointed when trying to enjoy gelato outside of Italy. Amorino’s gelato is a quality gelato that satisfies discretionary palettes.