Sushi Say in Brent

Dinner here did not disappoint. The sushi master is really skilled and the quality is super high. We even ordered more when full because it was so divine. Well priced rolls and also a well priced sake flight menu. Only thing that would make it better would be slightly warmer, dimmer lighting and maybe more traditional Japanese music than the sad piano music. Loved staff and will be back.

I came here with my husband for our anniversary. Their food was great, staff were nice! We’ll definitely come back.

Me and my sister came by on Wednesday evening, we ordered the fried vegetable starters, tuna sushi, salmon sushi and for the first time ever we tried yellowtail sushi. The following Thursday evening both me and my sister experienced nausea from food poisoning and started vomiting and we don't even live in the same premises, we both live at different addresses.. It's past 1am now and I've been terribly ill with diarrhea and non stop vomiting every hour or so since 8pm last night. I will give the restaurant a call tomorrow during opening hours to let them know. I have never felt ill from sushi even once I guess this was my unlucky evening and tell you the truth I'm too crap scared to ever go near raw fish ever again! I really don't wish anyone goes through the same I had to go through since the evening.

amazing local Japanese with a very traditional menu and atmosphere. highly recommend

Excellent local spot for sushi! Good value for money, staff very friendly and professional, eel was sooo tasty!

Went on Friday at 7pm with my partner without any prior booking online. Called just 1 hour in advance and they were really kind to sit us in. A Japanese waiter; Ikumo was our waiter and he was incredibly knowledgeable, hospitable and helpful with any enquires. Would definitely come back with my partner just due to Ikumo’s exceptional professionalism and attentiveness. Thank you to the whole team. Food was so yummy as well. I hope the young man gets a promotion!

Incredibly quality fish, correctly portioned rice, lovely atmosphere for a semi-formal lunch or romantic dinner. If you're after high-quality fish, it's worth travelling here.

Decided to treat myself (2nd week of August), got dressed, headed over, found it closed! No info on their Google / Maps entry, nor on their Facebook page, which hasn't been updated for over two years. No answerphone message either. Very unprofessional! Particularly disappointing, as the sushi and sashimi here are very good, as are many of the side dishes. Unfortunately the cooked menu, which used to be really good (I know what I'm talking about, having lived in Japan for four years), is gradually shrinking away to almost nothing. Japanese people used to cross London to eat here years ago, but no longer... 😕

Amazing fish, quality service, reasonable price.

Consistently the best sushi in London

My favourite restaurant in London. Fantastic food, service and atmosphere.

The food here is so good! always fresh. the staff are very friendly and helpful. This is mine and TOH fav dining place. Great sake and wine as well. quality sushi

Lovely restaurant with friendly staff. I love sitting at the bar watching the chefs at work. The quality of the sushi is extremely good and excellently presented.

A gem of a day sushi restaurant. The food and service is always outstanding. Be adventurous and try the specials, they really take pride in them. We are so used to ordering the things we love from there but every time we order something new we’re always amazed. Our favourite Sushi spot in London and we work in the west end and have tried loads but always recommend this place to whoever will listen !!!

Excellent Japanese restaurant. Unpretentious, authentic and very good service.

A true japanese owned japanese restaurant with japanese vibe and truly delicious sushis (delicious) and super nice personnel 🍣❤️

Average sushi. Can be better. The sauce on spicy tuna is weird.

Keep coming back for 7 years. Love it. Very good food and service

We have booked the table at the beginning of April. I booked the table because it was my husband's birthday, so we wanted to try the Japanese restaurant. We have arrived the restaurant at 6:45pm, when we finished made the order, the waiter told us that we have to wait around 20 minutes. However, after half an hour later, our food still hasn't come yet. So I double check with the waiter about it. Then the manager came to me and said that we have to wait another 20 minutes because there were quite a lot of orders. Her answers made us very surprised and shocked!! Since we have been waiting for 30 minutes and we have to wait another 20 minutes, so total I need to wait 50 minutes ?? It was really ridiculous and unacceptable !! At that moment, I can see that the restaurant only around 3 to 4 tables occupied, it was not a full house, I don't know why they can't manage it. Probably they have missed our orders. I really feel disappointed and angry.

I'm not really a sushi person. I visited as my partner really likes sushi. Every dish I had was delicious. The staff were very attentive, and the decor is great. I had a great time

Real authentic Japanese taste. Sushi, grilled yellow tail and tempura are fresh and taste. You won't know you are in the UK if you are masked when eating the food. Very much enjoyed.

When we walked into the restaurant, I saw a Japanese sushi master behind the sushi counter so that’s a good sign of authenticity. Menu is not the cheapest you can find, but to me it’s affordable. Tuna sushi set - not a huge portion so maybe for men it’s not enough. Nicely made and presented sushi (I’ve seen many look like being made by an amateur). Sushi rice seasoning just right. Tempura bento - that’s good amount of food. Nicely presented too. Also nice surprise to see the hijiki seaweed side dish in the bento, which is not often seen in the Japanese restaurants in the country. And it’s one of my fav. We were only the second table of customers there but food was a bit wait (about half an hour). Salad that comes with the lunch set was fresh. And the staff was so caring that she suggested changing the wasabi salad dressing to sesame dressing as we have children. I would rather pay a bit more to eat here than go for the cheaper (while not truly cheap!) sushi.

It's been quite a while since my wife and I have been to this classy Japanese restaurant, and I won't leave it so long next time. We hadn't booked Saturday evening but we took a chance. No problem at all and what a wonderful welcome. The food here is as good as anywhere you will find in London, including mush posher areas than Willesden Green (although it is getting a bit posher; Gail's etc). Yellow tail meaty fish (not too bony), soft shell crab, Wagyu beef; California roll, eel Nigiri all delicious and beautifully prepared. So why only 4 stars and not 5? It's because of tissue napkins instead of proper cloth ones, which a high-end restaurant should provide whatever the washing costs. Is this important for me? Yes it is, but maybe it's my age (63) and what I'm used to. But really a fabulous restaurant

Overpriced for poor quality. Portion sizes are small and The spicy Mayo is not mayonnaise but actually salad cream.

Favourite place in London for sushi and Japanese food, highly recommend

The best Japanese food in London, also with amazing customer service. Fatty tuna was incredible! 10/10

One of the best sushi restaurant in London. Enjoyed every bite of it, it truly is excellent. We ordered the premium set (Round £50) which it came with 12 pieces premium sushi and they were brilliant. You can pick uni/wagyu for 1 of the piece and you get the rest chosen by the chef. We also ordered the salmon roe don Which was also exceptional. Highly recommended.

Loved every second of it! Will definitely be back soon!

Amazing food, amazing service, great sake selection and perfect atmosphere!!!!

Friendly stuff, extremely overpriced

Came here on a Saturday lunchtime at 12pm. Was super impressed by the quality and the speed of service. We ordered a range of sushi and it was all fresh and perfectly made. Agedashi tofu was wonderfully made (usually it's a difficult one to make) and ebi mayo was perfectly seasoned and not too heavy. Quite pricey but you're getting superb quality.

Excellent Japanese food at a reasonable price.

One of my favourite place for Sushi. The food are authentic and the fish are fresh. I tried most of the starters and several main from this place and I found everything to be good. The atmosphere is very relaxed and almost all the staff are Japanese.

Very few times in my life at this point I take a bite of food and I smile in pleasure and surprise. Dining here is one of those times. I thought I knew sushi after a lot of Japan sushi experiences. But clearly I didn't! If I could give 10 stars, I would.

Lovely local restaurant. Never disappoints and everyone is very friendly.

Cosy small nice place for is good

Delicious toro set and really authentic Japanese vibe

Очень любим суши. Это одно из лучших заведений японской кухни в Лондоне! Проверено и нами, и друзьями.

Durante años fuimos a Sush decir y nos encantó. Me alegra decir que después de haber estado en sushi Masa hoy en día es igual de bueno. El precio es similar ( eso es decir que no es barato como patatas fritas) y la cantidad y calidad muy satisfactorio. El menú ha sido bien pensado y el servicio muy bueno. Realmente espero que Sushi Masa está aquí para quedarse. Tenemos la suerte de tener. Si aún no han sido, y luego ir. No te decepcionará.

Yo era un ventilador masivo de sushi decir y era realmente destruyó cuando se cerró. No hay ningún restaurante japonés decente en la zona. Fui a Sushi Masa con algunos ansiedad ... será difícil será tan bueno como sushi decir ... Pero para mi sorpresa, sushi Masa fue realmente genial. Las ensaladas algas son en realidad mejor y más generoso que Sushi decir. La sashimi eran increíbles. El Unagi sushi eran para morirse. Refinado y sabroso. Estoy muy aliviado Sushi Masa está aquí. Por favor, vaya y apoyo! Necesitamos un buen lugar de sushi en la zona!! Y es Mondat y martes abierta!

Tuvimos una cena maravillosa en el sushi Masa recientemente rebautizado como. Dos de nosotros compartimos algo sashimi, tempura de verduras, cerdo katsu y bacalao negro. Todos los platos eran excelentes, así como el servicio. Dada la calidad de la comida me pareció que el restaurante era bastante tranquilo (aunque fue un miércoles por la noche).

Había visto que este lugar ha cambiado de manos y ahora re-nombrada así que pensamos que debería verlo. El menú es de hecho mucho más pequeña, aunque esto puede cambiar a medida que ellos cama. Calidad excelente aunque había un 20% de aumento en el precio, que probablemente se explica nuestra facilidad de conseguir una mesa en un sábado por la noche. Queda por verse si la zona puede mantener un incremento de los precios,

Hemos estado sushi a largo plazo al cliente de decir, alrededor de 3 años. Hoy en día, como siempre me llamaron para hacer una reserva para 2, pensé que misheard el nombre que está Sushi Masa ahora. Quedamos sorprendidos al ver que no había cambiado, cuando fuimos al restaurante sería completo. actualmente, sólo unos pocos persona. El cambio más notable es que

He vivido en las proximidades de sushi decir y Cuándo visitar cuando la necesidad de comida japonesa fantástica a precios realistas era genial. Recientemente me quitó durante noviembre y para mi aflicción el equipo formado por marido y mujer que dirigía Sushi decir (por décadas) son ahora retirado. En su lugar está Sushi Masa (presumiblemente bajo nueva dirección).

Tan bueno como cualquier Sushi puede conseguir en Londres o en Nueva York, y un número de platos especiales excelente en mi experiencia. La sopa especial del chef - un caldo claro - es increíble. He estado yendo allí durante los últimos 15 años. Es un precio adecuado. Se puede comer bien incluyendo las bebidas, por alrededor de £80 a £100, puede ser 20% más que un pub gastrointestinal pero tienes lo que pagas - en otras palabras, es una buena relación calidad-precio.

When you see the small place you don't realise how good and fresh the food is. That's my favourite Japanese Restaurant in London. The Staff is always very kind and all the orders are freshly cooked!

Mi novia y me encanta la comida japonesa y comer por lo menos 2 ó 3 veces a la semana, ya sea cocinar nosotros mismos o comer fuera. Como alguien que ha viajado a Japón y he comido auténtica cocina japonesa no se sabe, la mayoría de los restaurantes japoneses en Londres (el Reino Unido en realidad) sólo realmente no lo consiguió.

This restaurant is hard to find if you don't know about it, still is always packed with sushi lovers! A bit expensive, but worth it as nothing beats a freshly made sushi. And they serve an amazing wasabi ice cream for dessert!

We've been coming here for over a decade and we've brought along guests who say that it's as good as anything you get in Japan. The location is easy to get to, just a 30 second walk from Willesden Green Tube Station and the staff is very attentive and polite. Make sure to place a reserveation because the restaurant is often full!

After living in Japan for two years we do miss the delicious affordable food. Unfortunately the choices in the Midlands are rather limited to Yo Sushi and a few independents, none of which are actually run by Japanese. We had a sushi craving and decided to drive down to London for the weekend and try this place after reading the rave reviews. The location is very unassuming with lots of cheap take away places nearby. The interior is very tasteful and authentically Japanese with a counter as you enter and even a tatami table at the far end. On a Saturday afternoon we were able to get a table without any problems although we had reserved just in case. We both ordered the sushi set menu with soup and starter. The portions were a bit small, so we ordered 3 more nigiri sushis each which were a bit more copious than what was included. The clear soup and sort of oden starter were very authentic but the wasabi was quite overpowering. Nothing like the fragrant freshly grated wasabi you get in high quality sushi restaurants in Japan. For dessert we had some sesame and green tea ice cream. A tasty treat at the end of our meal. Overall we were very happy to have found this slice of Japan not too far away from our new home. The main drawback would be the value for money since we spent 95GBP for lunch for two including a 5GBP tip. The waitresses do explicitly mention that gratuity is not included, which is very non-Japanese or even something I've encountered elsewhere, but service was good and attentive. We don't mind splurging for good quality Japanese food, but for this price I would expect something truly exceptional. We might try some of the cooked dishes next time. This is the best sushi restaurant we've found so far, although there is still room for improvement. A similar quality but more affordable restaurant just outside Paris would be Sushi Ken in Issy les Moulineaux.

My wife and I embarked on the trip of a lifetime in Japan this year, and hit euphoric culinary highs in various parts of the Honshu island. However, it did make us believe we would struggle to tolerate the majority of Japanese restaurants in london! Sushi Say was a very pleasing surprise, and rewards those who venture a little further north on the Jubilee line. The staff were warm, welcoming and informal and highly knowledgable about the menu. We started with Chu Toro and Hotate sashimi and the choicest cuts of fish were served even though the raw scallops were not actually on the menu. The selection, of course, is more varied than a true sushi specialist restaurant in Japan but that works well in london, and allowed us to recommend the extremely well priced Black Cod to our local friends.Tempura in a delicate batter, and a mouthwatering Unagi Don (which again was an off menu choice) were both filling and exquisitely flavoured. I would not hesitate to recommend Sushi Say to the most discerning of diners. Excellent.

On a recent visit to London, my partner sought out Sushi Say as somewhere he had eaten in the past and wanted to see if it was still as good as he remembered. We had a range of dishes and we were very pleased with the quality of the sushi. This was a special treat for us and was a bit pricey but we both thought worth every delicious mouthful. if I had to moan, I would say that the cooked squid tentacles were a little tough and there was a slight error with our drinks order but these were minor. Great service, very friendly waitresses and making us wish we didn't live so far away!

Loved our visit to this cute little restaurant in Willesden Green. The food was of a very high quality and the staff were very accommodating of my gluten intolerant partner. The sashimi was some of the best I've ever head and although it's nice a cheap meal, I still think it's great value for money.Very authentic and already looking forward to my next visit!

If you like sushi done the traditional way then you can do no better in London than come here. I have it on good authority (his wife) that the Japanese ambassador eats here when he gets a chance. It is unbelievable that a restaurant of this quality is in Willesden Green. Worth travelling to from other parts of London and beyond.

ランチに訪問しました。予約なしで行ったのですがすんなり入れて良かったです。ランチの握りセットを注文しましたが小皿で出てきた煮物も出汁が美味しく、そのあとに続く握りも大ぶりなネタで満足しました。しかし。。。他のreviewerの方達がおっしゃる通り女将の接客が。。新しく採用するバイトの面接を後ろのテーブルで大きな声でなさり、日本の心を伝えると情熱的に大きな声でおっしゃっていました。ようやく面接が終わったとおもったら面接に来た女性の品評。言うに事欠いて、化粧の濃い子、なんて呼び方をされているとは面接に来た子も思ってないでしょうね。さらに、女将が采配を振るっているつもりなのでしょうが、我々が食べ終わるやいなや、バイトの女性に「2番終わったんじゃない、2番終わったでしょ」って、もう少し言い方ないんですかね。お会計をお願いしたところ「2番会計です！」とまた連呼。日本語が不自由な人でしたらなんとも思わないですが、かりにも店の責任あるポジションにある方がその接客じゃ、日本の心も伝わらないのではと思います。味は美味しいのに残念。こちらで長いこと営業されている和食店ってこういうところ多いですね。フランクなのと無礼なのは違うとご存知ないんでしょうね。

We have just moved to Willesden Green. We love Japanese food so we were delighted to see a Japanese restaurant near our place and went there for lunch. We paid £29 for a katsudon, a salmon teriyaki, a bowl of rice and a portion of agedashi tofu. The portions were small, and the quality very average. My girlfriend and have been eating Japanese food regularly for 20 years. Considering the quality of the food and the sizes of the portions, I would have expected to pay half the price at most. What made the experience even worse was the waitress. She was either extremely rude or has zero education. When I gave my debit card to pay the bill, she told me very loudly "excuse-me, tip is not included". I knew it was not included as it was written on the bill. I just replied "ok", as in "ok, I hear you". She said again, very loudly "excuse-me, will you add tip to the debit card or do you want to leave cash?" I then got really annoyed. I really dislike it when a restaurant tries to force you to leave a tip. Nothing was special, the food was very average, it is very expensive, the portions are small, we sat 30 min at most to eat our lunch and just left. I ended up leaving £2 tip because of my girlfriend. If i had been there on my own, I would have left zero tip because of the waitress' attitude. I for sure will not go back there. I would rather take the tube and travel a bit further for a better Japanese restaurant (and better waiters/waitresses).

This is, without any hesitation, one of the best. Japanese chef, Japanese staff, Japanese food, Japanese attention,... Sushi is amazing. This is the closest you can get to a real Japanese sushi quality out of Japan. Don't expect to have Teriyaki or oyster sauce in each dish, as other restaurants do. Fantastic variety of dishes, apart from the classic maguey and salmon, of course!. If you have already visited Japan, you'll agree with me!! About pricing, you pay for this quality of fish, that it's not easy to get in UK. I will come back again! By the way, excellent staff, extremely careful. Remember to make a reservation in advance.

We did NOT have suschi when we visited - so take this review with a pinch of soy sauce if that's what you are after - we had just an average Japanese but it came at an inflated price.

This was our first visit to Sushi Say and we were not disappointed. The decor was not fancy but this made it more charming. We had the edamame and the kimchee for the starters which were perfectly prepared. For our mains we had some sushi (fatty tuna and rice) along with some vegetable tempura. It was delicious! The service was very good and the price point for such high quality food was very reasonable. If you have seen the wonderful documentary, "Jiro Dreams of Sushi," this place just might make you think of the film. We will definitely return!

One of the drawbacks of eating alone is that you can't sample as many things. I found Sushi-Say through Google Maps and TripAdvisor reviews, and the reviews are right - this is a great sushi restaurant run by a husband and wife. Most of the servers are from Japan or are Japanese from Korea. There are couples of all persuasions in the Borough of Brent and this restaurant - they know a good thing.I settled on the Chirashi Toku (there is a less expensive Chirashi Jo). I figure Chirashi gives a restaurant free reign to show me what they have. I also ordered one piece of Unagi, just because I like it and wanted to see how nigiri is presented.I have to say that I started out with a couple of negatives - They use fake (surimi) crab, which is very obvious (I would rather they just leave this out), and the tomago is definitely not Shiro-quality.There are many more pluses, however. Very good ginger, and freshly grated wasabi. Fresh shiso leaf. The only Chirashi I've had that included unagi as part of the dish. Some of the freshest mackarel, fatty tuna, salmon, that that I've had. Fresh/raw ebi. Overall a very nice dish. I wish I could have tried some of the other restaurant offerings. Looking at the other tables, tempura looked good, and the nigiri looked great.Great, attentive service. English is a second language for everyone I spoke with. Order the tea by the pot (they also sell the loose leaf in 100g bags); it's worth it.Well worth finding off the beaten path.

My friend has recommended me this little but cosy restaurant and I wasn't disappointed. We entered at the lunch time and sat at the counter/bar. The lunch was very divert, full of authentic ingredients. Very well presented and incredibly tasty. The staff were very attentive and friendly- you could feel they love what they do. I will definitely come back!

As this happened to be the highest rated food in Zagat, we went out of our way, literally, and invested a 23£ taxi trip to enjoy Japanese food. The sushi are great, naturally very fresh fish is being used and the chef/owner knows his craft. We also had tempura soba and red beans ice cream. All good, efficient service in a non description minimalist decor. Should you be in the neighborhood it is an excellent choice for traditional sushi but not worth the trip.

And the answer was that the itamae (the sushi chef, her husband) has a long-standing contact in the East End of London who had supplied the restaurant with fish for years. "That contact knows enough not to ever dare to provide anything but the best," she said.And it's true. I have never had any morsel of food at Sushi-Say that smacks of anything but grade A quality. I have been here for lunch on my own, for dinner with my partner, with friends who had never eaten Japanese food before, when I wanted to celebrate and when I was exhausted and down. Each time, the pleasure of the food and its presentation and the service became something more than just satiety. It was sheer joy. This husband-wife team, a local institution, care deeply about what they do. The staff are all Japanese, not all of them completely fluent in English, but all very attentive. I once dropped a chopstick and before it hit ground, one of them had another set of fresh ones in my hand. For a special occasion, try the chef's sashimi. The itamae chooses whatever he deems best on the day. Wow, I never knew a scallop could have so many subtle layers of taste. There are specials (oyster in ponzu sauce, white fish tempura, etc) that change every week or so. And of course, besides sushi, there is excellent yakitori, sobu, katsu, green tea ice cream and more.Can't say the restaurant is cheap -- you can't produce such quality on a thin budget -- but it isn't expensive and you get good value for money. It's definitely a local favourite and has a good reputation among London foodies everywhere for being the real deal.It will take you 30 minutes by tube from say Oxford Street or London Bridge (door to door). So you could combine a visit to Sushi Say with some other stops to get a taste of life in leafy NW2 NW6 NW10. Check what's on at the Tricycle Theatre, go across the street to the Grade II listed Black Lion pub. Queens Park is fab esp. for kids. Also nearby, Kensal Green Cemetery, the resting place of loads of famous people you never heard of. G. K. Chesterton wrote in his poem "The Rolling English Road": "For there is good news yet to hear and fine things to be seen; Before we go to Paradise by way of Kensal Green."And one of those fine things is Sushi Say.

Best Japanese in London, and I have been to lots! A hidden gem but so worth it! Reminded me of Jiro Dreams of Sushi documentary (supposedly the best sushi in the world!). Fresh, authentic, quality and really nice owners.

My wife has just told me that she loved her meal this evening. Score! I also agree. We had Gyoza (griddled pork dumplings) and Chawan Mushi (hot savoury egg custard with nice tidbits at the bottom) to start. We shared a mixed sashimi and mixed sushi (in a box). Both were sooooo fresh. The scallop was melt in the mouth. With two 200 ml flasks of sake and a 500 ml bottle of Kirin beer the bill was £83 plus tip. So not cheap but we felt it was worth it. Service was good and the staff (Japanese) were very pleasant. Will go again.

Sake we ordered were good but a bit pricey. Food was average - highlights were eel sushi and maybe the turbot and seabass. The rest were quite disappointing - soft shell crab was soggy, turbot in ponzu sauce was basically a poorly executed ceviche. Even salmon, which is hard to mess up, was very average. Wouldn't bother going this way for sushi of this quality..

This place is great !! We got lucky and we're able to sit on the stools around the front kitchen, 5 mins later they were turning people away, so, I recommend you book. Service was warm and attentive, but the food was spectacular. Quite expensive but who cares when it this damn good. I look forward to returning soon !!

Apparently Joey from Friends (Matt LeBlanc ) loves this place and eats here all the time. Can see why. Really nice food, but the vibe was a bit austere and the prices a leeedle bit steep. Absolutely fair for the quality of the food, so actually good value - just not an everyday occurrence for those on a budget

The very best sushi & sashimi in North London. I haven't had better and been going regularly now for around 15 years. It's by far the best restaurant in the NW2, NW10 and MW6 areas. Freshest fish, lovely sumai, Age tofu, Goma, booked pumpkin. Hard to get a table so book early. Great service run by friendly husband and wife team. A little on the £££ side but worth it!10 out of 10!

Just discovered this place. Great nori and sashimi. Other authentic dishes that I'm going to have fun working my way through. Enjoyed the sake, served in clever glass carafes to keep it cool. Lovely homely family run atmosphere too.

taken there by a friend. I will keep my honest review short.authentic japanese experience. food prepared to orderfresh ingredients usedtried sashimi chef selection, 8.5/10price reflects abovewill I go back> definitely !No such thing as cheap japanese food. But if you are genuinely aftering cheap japanese cuisine, may I suggest "Yosushi". How much japanese cuisine exp I have, I have tried all the top end Jap restaurants in London. Have eaten Fugu and survived.

This is a wonderfull place owned and run by a family.Great food at moderate prices.Very often full of locals either japanese or from media crowd there fore best to book.

Great family-owned restaurant. The fish is incredibly fresh and perfectly seasoned. If you are looking for authentic Japanese food in London at reasonable prices this is the place to go.

Amazing sushi here! Fantastic sashimi and beautiful cutlery! Would have liked the waitress to tell us what each fish was, and also the atmosphere is a little bland. No music or anything. Still absolutely delicious!!

I have been coming here with my family on special occasions for years - it never disappoints. The fish is incredibly fresh, immaculately presented and the menu authentically Japanese. The reviews below complaining about prices and making ridiculous comparisons to million-pound funded projects like Hakasan and Roka need a reality check. This is a family run business that has consistently produced some of the best sushi in London (and thus the UK) for nearly two decades. The prices reflect two things: firstly, the fact that only the highest quality ingredients are used. Secondly, the beautifully understated interior is set in a very small space - the covers are limited per night, and the nature of this type of restaurant means that turnover on tables is slow - everything (sushi wise) is prepared fresh to order.The sushi chef prior to opening this restaurant with his wife used to be the personal chef of the Rockerfeller family - this should give you a rough idea as to just how good he is. The location isn't the West End, and yes you do pay through the nose - but sushi is one of those things that should be done properly - saving a place like this for celebrations is totally worth it.

... You'll need it to find the food on the plate, and to make sure you can actually believe the figure on the bill.The food and service were both great, however, my wife and I considered it wildly overpriced for a) it's location--surely it ought to be a friendly neighbourhood bistro and not compete with the likes of Hakkasan b) we were left hungry.Delusions of grandeur.

I have been coming to Sushi-Say for about two years now and I have never been disappointed. Sure, there are cheaper sushi restaurants in London, but I have not had better. The place is small and therefore always fully booked. Walk-in business does not have a chance, so make sure you have a reservation. The high quality of the fish used has never changed, nor has the sushi chef or the floor manager. I think the best way to describe their menu: Authentic. Something that has stood out from my last reservation was the service I received prior to visiting the restaurant. I was called by the restaurant to confirm my reservation (as per usual), but on this occasion the caller ALSO reminded me that the Jubilee Line would be closed that day. Great service from start to finish and fantastic sushi! Definitely my favourite Sushi Restaurant in London.FYI: They don’t accept Amex.

The best sushi that I have ever had. Very nice place, the owners are Japanese. The service is the best that you can expect. The food melts in your mouth. Heaven.

お寿司のセットや揚げ物、豚の角煮などを頂きました。お寿司は２０ポンドくらいのセットで、中トロもうにも入ってたと思います。とても美味しく、満足でした。角煮も美味しかったです。が、女将さんの接客態度はいただけないですねー。場所的にも、ここに来る日本人は駐在とか留学とか、永住とか、とにかく観光客ではないでしょう？しかも口コミする人々ですよ（リアルで）。なぜ日本人客に高圧的なんでしょうか？この女将の態度がなければ、ロンドン（まあ中心部から大分離れますが）で、この値段でまずまずのお寿司を食べられる最高のお店なのに・・・

This might be one of the best places to eat seriously good sushi in London. Their location is not premium, their raw material is. The interior of this place is somehow very Japanese. There is a sushi counter at the entrance, and some tables at the back. The tables are a bit too close to each other, but it is not too bad. The size of the table is adeccuate, so there is no problem to order many dishes at once.The decor is simple similar to some good sushi bars in Ginza/Tsukiji. The start of the day is their o-toro, seriously good. best in London and better than in some places in Japan. the cut is thick and long. It was that good that I order a 2nd portion! Razor clam, yellow tail, sea bream, turbot... excellent, surf clam was the weakest link. Also, negi toro and salmon/avocado maki was good. The service was perfect, not intrusive but attentive. The staff speak English and Japanese so there is no "lost in translation" moments. The toilet was clean. The bill came with no surprises. They do not charger for the service (very Japanese). It is no cheap, but for the quality of the food in London, it is great value. It seems they have a good number of regular customers (Japanese and non Japanese). Would I come back? YesWhat I will try next time? O-toro again to see if this was a one off or the real deal. Recommendable? Yes, ok for all groups, but I will recommend this for friends only that know what they are up to or to introduce them to great raw fish.

Let me preface this review by saying - I love Japanese food. I could eat it every day. In fact some weeks I have sushi 4 or 5 times. I like sushi from super expensive (Nobu, Uma, )down through to reasonable (k10, Atari ta) so maybe I'm set in my ways ? I can't stand Wasabi ( the chain) nor Yo Sushi. And only Sushi Say. There's nothing actual wrong with it ( apart from the price) but at £34.50 for set sushi menu there is nothing right. The starter was a dull green veg roll in a sugary sauce. Followed by 5 or 6 boilled but artistically arrange pieces of vegetable. A measly 1 skewer of chicken Teriyaki , followed by soup and a few pieces of bland sushi. This same meal would be £11 at atari us lunch and of much better quality . The staff were very good, just the food was bland and expensive £190 for 4 with 2 glass of house wine and 3 beers!!! We left feeling ripped off

Ho mangiato con i miei amici . La qualità del cibo è ottima . Il personale è cortese e molto simpatico . Il pesce servito è freschissimo e la presentazione è ottima . il personale è a disposizione per consigli. E' lontano da giri turistici ed alla buona . Una vera trattoria Giapponese . I prezzi sono in linea .

今回も店内は満席でした（電話で予約をしてから行きました）　お店の作りは入ってすぐがカウンター席で次にテーブル席があり、お座敷の席があります。お寿司だけでなく他の日本食メニューも美味しいです。　天ぷらもカリっと揚がっていますけど時間が掛かるので頼んだのを忘れていました。満腹になっていてももたれることなく食べられたことにロンドンで日本食を食べてガッカリすることが多い私としては嬉しいビックリです。

To me, this restaurant serves the very best traditional Japanese food in London and possibly in the UK. If you are expecting new fandangle Nobuesque fusion cuisine, you won't find it here. The owner and sushi chef can be seen at the sushi counter and his wife works as front of house to ensure the maintenance of a very high standard of service in the restaurant all the staff are Japanese speaking. The food and particularly the quality of the sushi has been consistently excellent over many years. I would judge over 70% of the diners are regular clients.Willesden Green may be off the beaten track, but I urge you to make the journey. The restaurant is 2 minutes walk from the tube station and once you have been there, you'll want to keep coming back.

Whenever I am in London, I try to eat at Sushi-Say. The food is excellent and beautifully served. This is not only a sushi restaurant, and the other main courses are also excellent. This time we took a set menu, and had all sorts of appetisers, then the main course, in my case a beautifully done beef, already sliced, and served exactly as I asked for (medium rare). Dessert was fresh fruit. I have had their sushi on other occasions, and they are really delicious. This is not a cheap place, but very tasty. Note that the restaurant is closed on Monday and Tuesday, and on the other week days only opens at 18:30.

First, the chief and the manager are Japanese, second, most of the client are Japanese, and third, after 3 years having diner there, the quality is still at the best!Good service, amazing food!

Jubilee線Willesden Green駅のすぐ近くにお店があります。ロンドンで食べて初めて美味しいと思った日本食！ネタは勿論なのですがシャリが美味しい大将が苦手なネタなどを聞いてくれたりスタッフの日本人の女の子もフレンドリーで親切です。ヨーロッパ系の若い女性が２人で日本酒を飲みながらお寿司を食べていたり現地勤務らしい日本人サラリーマンが4人で会社の愚痴を言いながら飲んでいたり。次回もまた是非食べに行きたいと思います。

Parliamo di un giapponese vero, di quelli che se ne vedono pochi. Il locale è spartano (es. menù in plastica) ma dà davvero l'impressione che ci si trovi in Giappone. Il sushi è di livello, davvero notevole, ben lontano dai canoni di un giapponese medio. Servizio non particolarmente simpatico e prezzi alti vista l'ubicazione periferica e l'ambiente "alla buona".

Been living in Willesden for several months and finally tried the famous SushiSay. Was not disappointed! Very good service, very friendly, explanation of all dishes. We have really been well received. Food is amazing too. Loved the pork gyoza. Great experience.

We have tried many Sushi restaurants, but keep coming back to Sushi Say. It is a serious no frills restaurant. It delivers what it promises and no fancy fusions or twists. This is good old fashioned Japanese food and is totally reliable to deliver the most delicious Sushi or tempura to a faultless standard time and time again. No soft music needed, just gentle talking by happy clientele and they do not try and make money by selling you expensive drinks. Totally honest and charming owners, who work there themselves, perhaps this is why it is so consistently outstanding. Don't be put off by it's location in Willesden Green.

Best sushi experience by far. Cannot wait to be back in London to dine here again. Dine here when money is not an issue, definitely expensive and yet completely worth the cost.

Possibly the best Sushi I have ever had. Manager went out of her way to make sure we were enjoying ourselves and even though the food was at the top end of our budget we couldn't complain as it was exceptional!

The food here is great (hence my title!) The place feels really authentically Japanese, we've been a few times and we keep going back. Good for couples and families (they have a nice lil cosey semi-private area at the back). The atmosphere is quite formal, and could be friendlier, and the service is firm but friendly. All in all this adds to the authentic feel, it certainly does not feel 'forced.' It is pretty pricey, and quite small, but all in all recommended! PS I don't think they open on Mondays.

This is definitely the best sushi I had so far. It is way better than any other Japanese restaurant I've tried and it's not expensive at all if compared to what other sushi places sell. I don't agree with previous reviews stating it's expensive: you pay a fair price for what you get and everything is freshly made in front of you. I strongly recommend it.

Un restaurant Japonais hautement recommandé par un grand cuisinier de Londres, et... après y être allé plusieurs fois lors de mes visites, je comprends pourquoi. Un vrai, un excellent Japonais. Réservez à l'avance, sinon vous ne verrez que les autres se régaler.

We heard about this restaurant in TimeOut and thought we'd check it out as we love sushi.We ordered (what we thought was a lot of food) and then waited for it to arrive. The spicy tuna arrived and was incredible. Really tasty. Then the Sashimi variety came out, and again, was beautifully sourced and tasted good. Excellent fish.We ordered a few other items, including the black cod and everything we had tasted really nice. You could tell this restaurant is of exceptional quality.The main issue we had was with the manager. She is clearly run off her feet as she saw us to our table whilst on the phone to other customers and we had to wait about 10 minutes before our drinks order was taken. It seems as though all she cared about was how much money the restaurant was making that night because as soon as we finished our meal she kept coming over to ask if we wanted more. After telling her 3 times that we didn't want anything else we asked for the bill. We were having a nice conversation so left the bill to one side whilst we chatted and finished our drinks - then she came over and asked us to leave as there were other customers waiting for the table. Although she was very apologetic and seemingly 'embarrassed', this is not the way to treat customers. We felt like we were being turfed out as we weren't buying anything else and shuttled through like on a typical sushi conveyor belt. I fully understand that a successful restaurant needs to turn over tables efficiently but there are ways for going about this and unfortunately Sushi Say have got this concept completely wrong. We spent £63 on a meal for 2 people with no wine - just tea - and left hungry. Although the food was excellent - the service was impersonal and we felt the food did not justify the high price tag. We will not be going back.

Nice little restaurant serving a solid mix of food. I'd read a lot of very hyped reviews so had to check it out as I live nearby. I wonder if their prices have jumped a lot after these stellar reviews as it was desperately expensive. £75 for two people with no drinks seemed excessive and certainly detracted from what was a good meal.- Soft shell crab tempura was fine but a minute serving for £11.60- all the sushi we had was great but overpriced - Spicy cooked tuna was an interesting and very tasty starter. Don't get me wrong, they're serving very good food but I'd never recommend it as there are places in London doing very similar food at much cheaper prices. Also somewhat curious that the bill was just a piece of paper with the amount on it, no list of what we'd ordered in sight. P.s i'm more than willing to pay big prices for exceptional food but I just don't think these prices were justified.

The Japanese restaurant is located quite near to Willesden Green tube station. When I stay in Willesden Green for my vacation, I often pass by this restaurant. I noticed that the restaurant is frequently full and decided to search about it. Yes, it has a high rating for Japanese food in London and the price is reasonable as well. The sashimi don is good with variety of sashimi on top. The sashimi was fresh and good.

Having heard good reviews, I went here last week. The sushi is fantastic with a good selection to choose from and very well presented. Given sushi is generally quite expensive, I thought it was well priced. They also serve hot food but I wasn't as impressed by that. The service was a little slow to start with as they were incredibly busy but got better as the night progressed. Will definitely go back and would recommend.

Have been holding off for ages before writing this review for two reasons. Firstly I wanted to check the consistency of the quality being produced and secondly, it is one of these restaurants that I don't really want to share with others as it is like a little personal diamond eatery I want to keep to myself and hard enough as it is to make a reservation without further increasing the popularity. When you visit the premises, you will know what I am on about. So have been here about five times and the sushi has been bang on every time. Each time it has been the same fella behind the bar and can only be assumed as the owner taking personal responsibility. I have been eating Sushi in London for over 30 years and this is quite simply one of the best in not the best. The preparation, quality and quantity of rice used is perfect, Fish is generously portioned and beautifully cut. The wasabi proportion is spot on and they tend not provide any extra wasabi for anyone as they believe they have the perfect balance of taste. No fancy western infused mixed rolls or any of that rubbish, here you just eat the pure and classic sushi prepared to perfection.The hot assortment of food is good and reasonable but nothing outstanding like their Sushi.