Primrose Bakery Primrose Hill in Camden

This bakery is my childhood and i just love it i mean its the best i moved from known a while ago but remember u guys much love Regards HA

Cupcakes vanille très bon mais un chouïa trop sucré bon après c’est pas une grosse surprise pour des pâtisseries. Vendeuse pas super avenante sans pour autant être désagréable.

First time trying, had high hopes. But customer service was rude and lacklustre and the sponge of the cupcakes were very dry. Really disappointing.

A fabulous range of cupcakes, biscuits and coffee! I have been going here since I was a little and now my little one loves it too! Her words “Normally I hate frosting and cupcakes because they are sickly sweet, but these cupcakes are yummy scrummy…5/5 !”

A big thank you for the delicious handcrafted cup cakes. Tiramisu was our favorite. We ordered 120 cupcakes and a rainbow cake. We had a tiered cupcake display (that we built as we couldn't hire one of you). Our wedding celebration was a success and the cupcakes made it even more special. Thank you! **Gay friendly**

プリムローズにあるカップケーキ屋さん。ガイドブックに載ってるくらい有名。カップケーキ1個5ポンド、クッキーやケーキ、ドリンクなども販売。カップケーキ柄のエコバッグが可愛い。キャロットケーキの生地はしっとり、上のクリームが甘すぎず美味しい！

I had heard that it was one of nicest cupcake shops in the area so i ordered a few cupcakes. When the cupcakes were not what i had seen on the website i asked if the cupcake icing and sprinkles were randomly chosen. I wasnt making a complaint, was genuinely curious. The lady then went up to me and with a frown on her face asked what the problem was. The customer service in the shop was horrible, making me feel as if it had been me who has done something wrong, i felt very confused and annoyed at the same time. When i came home and tried, the cupcake was very dry as if it had been made a few days before. Im sure it isnt but it was that dry…frustrating and i am not going to order again from the shop.

Primrose bakery have got you covered for delicious cakes! Check them out and my Instagram for further recommendations - overeatingwither

Recently bought a birthday cake for my mum's 90th!! The cake was perfect! Looked amazing, ready in no time and absolutely delicious. Highly recommend this place!!

The best cakes ever! We have ordered birthday cakes from here for years. I think their chocolate buttercream icing is the best in the world. I also love the s'mores cake as the marshmellow like frosting (meringue frosting?) is divine. When I moved to London from NYC in 2010, Magnolia Bakery was one of the things I missed most. When I found Primrose Bakery, I was so delighted. 11 years on and I am still delighted. The owners also stock fun, unique gift items such as candles, candy, stationery from brands I never find anywhere else in London.

I visited Primrose Bakery last week by accident, and it turned out to be the best accident ever: The cakes are delicious, the staff is extremely friendly, the whole atmosphere around this place just feels like a sweet fluffy cloud. I will definitely come back soon!

Quite organised on covid regulations and more important nice cakes 🎂 and good prices for North London shop

We pre-ordered a time-specific collection (at their request) for Mother's Day. My daughter arrived on time to collect the order, which was waiting for her on the counter. It was very busy, with many customers queuing. Rather than being "allowed" to take our order, which was clearly on view, she was sent to the back of the queue and made to wait almost an hour to collect. How hard would it have been for them to simply hand her our cakes ? I would certainly not have stood for this clearly unacceptable customer service and it may simply be endemic of the behaviour of those who live and work in the area. Alternatively, it may simply be that the owners and staff are truly horrible people. Either way, we shan't be buying again and may this ghastly review be a lesson to them. I hope that people read this and spend their hard earned pennies elsewhere, where they may just be treated with a modicum of respect and kindness.

Great cake, delivered right on time. I couldn't be there for my daughter's birthday but this really helped, thank you. Very helpful on the phone when ordering and the delivery driver was friendly and cheerful too!

Thankyou Primrose Bakery for a great service. Unfortunately unbeknownst to me the delivery address had changed. The person delivering the cupcakes kindly delivered to an alternative address and made a colleague's day 🙏

Not only was this my favourite bakery in London for the past few years, they also never closed during lockdown and allowed me to have a piece of happiness throughout the day. I had a lockdown birthday and I was able to order as normal via their website for my vegan birthday cake, which was so easy and delicious!

Primrose Hill Bakery is a fantastic place for a good coffee and a cup cake. The staff are so friendly and helpful, and they make the best cup cakes and birthday cakes around. We are regulars at this hidden gem.

Working as a key worker for the government and my husband worker as a delivery driver never visits this place again all sitting there and serving only one when I said it doesnt take long for making this and staff sitting there she made the coffee and refused to give. Absolute disgrace disgusted the lack of customer service and because I was speaking truth she refused plus I'm indian. I been bought up in toddington Bedfordshire born in london I lived in a village whereby my family are only coloured family there never experienced this ever in my 38 years of life. This will be passed to the local authority and will file a complaint. I do not want apology I want companies like this where racism is taking place to be closed.

I ordered cupcakes for my sister this morning for her birthday and the lady was so helpful listened to my request and the packaging was so lovely thank you

Still upset by the order that went wrong in August. It was so important to me and felt the shop were so unsympathetic when the mistake was theirs. Realise that the person who took down the details did not listen to what I wanted. The...

Soo good, food and service were perfect , a cute bakery great location will definitely go back for more

A charming bakery offering an excellent range of cupcakes. Eat in or take out. Staff are friendly and helpful

Was very disappointed having ordered a cake from their display only to find when collecting was not a replica of the original design. They made some corrections but still insisted on charging an xtra £10 when the mistake was theirs in the first place. Won’t...

This bakery has anything you could want. Cut cupcakes and slices with gorgeous interior. the cakes are fresh and homemade as you can see them baking in the shop. The decorations on top of the cake are sweet and look very visually appealing and match...

The shop itself is delightful however the staff sadly weren’t . I visited the shop today to meet a few other friends and their children . Whilst waiting to be served my toddler was very excited at all the wonderful looking cupcakes , his excitement...

The cakes had nice toppings but the sponge was dry and tasteless. I love the interior of this place but the food needs to be better

I will go here whenever I return to London. It was just that good. You have to try those cupcakes. The neighborhood is crowded with a lot of shopping.

Pretty little cafe, cupcakes always seem fresh but unfortunately when you order a birthday cake they seem stale, possibly made a day I’m advance. I’ll stick to Hummingbird bakery now.

We were looking for somewhere for a drink and bite to eat after walking along the canalside from Camden area and found this little cafe. It is charming and has a huge choice of cakes, but there are not many tables and they are close...

I had a slice of thr lemon and poppy seed cake. The taste and texture were good, although my fried didn’t think there was enough lemon flavour. Cute

We ordered a chocolate birthday cake the top of which was a photograph of my son. The cake was excellent and the photo was a perfect edible reproduction. the cake was delivered to the party venue ( a few doors away from the bakery), and...

Visited here on Saturday and whilst the cakes were good, we were a little disappointed by the service. We didn’t feel very welcome. The cakes were very nice though!!

I've visited all 3 locations of Primrose Bakery but always find myself yearning to visit the Primrose location the most. Super cute area in close distance to Primrose Hill and Regent's Park, and they always have super cute cakes to snack on by a neon...

The cakes in here are beautifully presented. They don’t only sell cupcakes, they have a choice of other sweet delights too such as cookies and mars bar cake slices. There really is always a great selection. The downside I think with the cupcakes which is...

I have been meaning to try this place out for months! Finally on Sunday I took myself there. If you are going to eat in, I would recommend going on a Sunday afternoon, or a quiet time of the day as it is small. Nevertheless,...

Lovely cakes selection and hot drinks. Pretty little place which is dog friendly. Great after a scroll around Primrose Hill

My favourite cake shop in London, by far! Honestly the most phenomenal cupcakes. the red velvets are to die for and the minis melt my heart with every bite. Truly warming and inviting atmosphere and the staff are lovely, really patient and accommodating! Couldn’t recommend...

We've bought all the books. Baked loads of the cakes. Visited the other two shops. Really impressed so far. Then we went to the Gloucester Ave shop and, in 20 underwhelming minutes, the likelihood of me having fond memories of Primrose Bakery was buggered more...

Nice little cafe with friendly staff. However I was horrified at the cost.. Approaching £4 for a cupcake. I know London is expensive but this is a bit ridiculous. Drop the prices a bit and it would be a nice place to stop by.

Met friends for a late morning tea and cake. A tiny little place with about three tables in very close proximity. We shared a number of the cakes - all nice but very sweet. Well, we've ticked that one off the list.

Every colour of the rainbow cupcake, yummy cookies and cakes. And a cozy little area to enjoy them with a cup of coffee.

It's such a joy to have a coffee and a cake served in a kind prompt manner. The Lamington was gorgeous and so were the chocolate cupcakes. Staff are very kind and nothing was much trouble. Coffee is decent too. We even got some Velvets...

Our favourite cupcake cafe for sure. Not always easy to get a seat, as the premises are very small so it's either cupcakes to take out or if we're lucky, a sit down with one of their many cupcakes and coffee, which incidentally is as...

Popping out for tea and cake has become extremely trendy. When making plans you explore and research to find the best options to satisfy this craving. We opted to meet and visit Primrose Bakery. The bakery is hidden away off the back streets, equal distance...

This is a pretty, little, cake shop and cafe. We do not live in the area but always make a point of visiting if we are in the area. It does get very busy at weekends and lunchtime. There is usually a good selection of...

I went in here like most do for a cupcake, whilst the cupcake was delicious (we got the apple crumble and dark chocolate), as a big coffee lover, it really was one of the best cups of coffee I've ever ordered! I will be back!

Have ordered from here lots. They are lovely. The cupcakes are fantastic for anyone with a sweet tooth. They also do lots of specialty stuff for anyone with allergies. Definately go and try as many cupcakes as you can!

I really liked this place and used it an awful lot for my work which is round the corner. However, today when I went in I had a far less enjoyable experience. I was waiting patiently in the take away queue behind one other person,...

Cute and nice staff , tasty sweet cupcakes , cookies and cakes and amazing coffee ! Very recommended !!!

I had been waiting to go to this place for along time after seeing beautiful pictures of the cupcakes and the venue. I was very disappointed as the service was awful. The lady who served us was very snappy and it seemed she just wanted...

One of the best kept secrets of Primrose Hill, the Primrose Bakery is a great place to meet up with friends to enjoy coffee or tea and of course the most excellent handmade cup-cakes. Come and relax in its quaint vintage atmosphere, after the mayhem...

We stopped here on our way to the park in the afternoon. The ice-creams, brownie, vegan biscuit and chocolate chip cookies we got were fantastic but unfortunately the coffee was very average.

Had a wonderful mint slice on my visit to this place! Loads of cake choice! It was hard to choose! Slightly let down by lack of space to stay and eat in and also manner of those serving. They were clearly busy but they seemed...

I bought cookie which was hard and old. The cupcake was very bad. I took one bite and I throw it in the bin. My friend agree.

We were looking for somehwere to get cake and coffee whilst in Camden and this place was recommended on the internet. To say we were disappointed with what we got would be a massive understatement. There was nowhere to sit as the place was full...

A nice spot to take a break after visiting the London Zoo. We stumbled across this little gem while walking around Primrose Hill and stopped in for a quick treat. We arrived at a quiet time and were only sharing the small space with one...

Excellent cakes and service. We were lucky to come at a fairly quiet time - 11am on a sunday!- the cakes and tea were excellent. Recommended.

I love this place since the first time I saw it. It's very small but so cosy! I've only tried a few things but all they have looks delicious. My favourite ever is the cookie dough cupcake and I love all the seasonals. The decorations...

Came for a cup of tea and a cupcake after visiting Primrose Hill. Very pleased it was still open at around five on a weekday, meaning we could sit down and warm up. The interior is pretty kitsch, but it works. The tea was really...

this was the latest opening- a small shop just off the high street- very small place so more of a take away- the cakes are good . personally I think it is crazy to spend such money on cakes but my wife and children disagree...

My daughters were beside themselves with joy at the absolutely gorgeous cakes the Primrose bakery made them for their birthdays this year. The Piñata cake was genuinely astonishing as the M&Ms cascaded out from the chocolatey centre and it was impossible not to overindulge! Mimi's...

I like this place for the friendly and efficient service. It's tiny but you can have a nice croissant and a coffee that's not bad by British standards.

This place is great to grab a coffee and a cake before heading up to primrose hill. Not a huge amount of seating, however, so better for a takeaway. Note - it gets pretty busy on the weekends so be prepared to wait!

I stopped in here after a hard day teaching and this was exactly what I needed. The cupcake was delicious and the service was wonderful! Thank you!!

This review is for the bakery on Tavistock in Covent Garden. I had a light and beautiful cupcake. It was vanilla cake with a delicate pink rose flavored frosting. Ahhhh so good! The salesgirl was so-so nice, though.

This outpost of the Primrose Bakery (which is their original location, I believe) is an adorable little spot with homey and cozy treats to snack on! The design is really nice, reminiscent of a vintage diner, all pastels and cute details. I've only ever had...

Came here after seeing positive reviews.... Cakes and biscuits were gorgeous.... I had an afghan which was very unusual and mum had a slice of lemon drizzle cake.... We decided to take away a Nutella cookie and carrot cake cupcake... My brother informs me these...

This very smal and cute bakery offers varieties of cupcakes. It is true that I prabably didn´t see so many different types of cupcakes in my life. The taste is not bad but also nothing so special and to be honest I think they are...

Most recently went on a coffee date with a friend. Was lovely and peaceful on a midweek afternoon that we could enjoy a chat. This was great for us as I have often been with the expectation to not get a seat as it gets...

I would say that this is one of the leading bakeries in London when it comes to cupcakes. They have varied tastes, and of those I tasted, so are all absolutely amazing.

At my daughters request we visited this quaint cafe and had the best ever chocolate, peanut butter and Oreo brownies! There were only 4 tables inside as it is a tiny cafe so don't expect to get a seat but the selection of cakes makes...