Roly's Fudge in Pembrokeshire

To be honest, whichever outlet of this chain you visit, the fudge is fabulous. Their entire business depends on this being so as fudge is their only product.

Pretends to be a local shop but this is a chain of shops. Overpriced not Welsh and while they say it is made on site the packing indicates this is not always the case. Avoid

Wow, this has to be the best fudge we have ever tasted. Pop in and take a look at the delicious range available. Can't make up your mind, they will let you tase a sample too. We had a mix of each and I love them all. Go on, enjoy, you wont be disappointed.

Delicious hand made fudge. Fantastic flavours and lovely shop. Vegan fudge is also delicious . Defiantly worth a trip

Simply the best fudge ever it tates so good sea salt is my favoroute right in the cebter of tenby so you can have a much on some fudge while on the beach bit expensive but its bc its hand made sea salt is the best u recomend

The fudge is amazing!! They have great offers for fudge packages. Staff are super friendly and have been on all of our multiple visits. You even get to watch the fudge be made

I have to visit this shop whenever we are in Tenby. It was just as delicious as I remembered, their best flavours are sea salt & butterscotch ( in my opinion). It’s such a small shop with the best sweet aroma going!

Literally the lushest fudge you will ever taste. I recommend the Vanilla fudge. Amazing!! 💖💖 Thank you for bringing this to Tenby.

Couldn't resist buying some of this hand made fudge. Honeycomb was fudge of the day. Delicious. Holiday treat.

Best fudge I’ve tasted especially salted caramel, very helpful and polite chaps in the shop ...well done !!

We visited Tenby yesterday (Saturday) and were delighted that Roly's is open with freshly made fudge available - social distancing means 1 in the shop at a time and also the fudge is all bagged so not out on the counter. However, the taste was as delicious as you'd hope. I bought 4 bags (£10) and have shipped to various fudge-deprived lockdown friends in the UK. Thanks to the chef who was so welcoming and friendly.

Visited on a number of occasions while in Tenby and while the sweet shops nearby do pretty good fudge this has to top the lot! The variety is excellent but the peanut butter and vanilla are highly recommend, while a little pricey this is a lovely treat for yourself or a present for someone while visiting the lovely town of Tenby!

Tried 3 different flavors and first impressions were tasty and enjoyable. but by he following day it had gone very dry and lost some of it's flavor. Advise only buy what you are going to eat on the day of purchase.

I like fudge but there are better brands... and more affordable ones. I don’t get why this is listed as a restaurant on Trip Adviser.

We were drawn in here by the gorgeous smell drifting into the street. The young lady in the shop was very friendly and invited us to try a sample of fudge. So much to choose from.

Even though this is a chain I just can’t help but think there must be a little bit of magic going on in the Tenby shop as the fudge was by far the best I have ever tasted. Make sure you visit if you’re in town!!

Can't say much more than that. Delicious fudge, nice variety of different flavours and friendly staff. Melts in your mouth, lovely creamy melty buttery sweet fudgey goodness. I'm gonna go back later to get more!

Wonderful end to our Pembrokeshire trip, saw this being handmade by the owner, offered a free taster and had to buy, friendly service

Siamo arrivate davanti la vetrina di questo locale ed un profumo di dolcezza ci ha fatto venire l'acquolina in bocca, vedendo la signora girare e lavorare il fudge artigianale ci siamo convinte ad entrare per prenderne un pezzo da gustare subito, io ho scelto il gusto Bailey's e la mia amica caramello salato, ci siamo scambiate un pezzo per sentire il gusto migliore e direi che il Caramello salato è il " non plus ultra "!

Tastes fantastic, great packaging and really helpful staff. In the middle of Tenby, try it you won’t be disappointed

No trip to Tenby is complete without a few cubes of this delicious fudge. Stand in the doorway and inhale the buttery sweetness.

Wonderful fudge, fairly expensive but just as well as limits consumption! Lots of delicious flavours and samples available on request

At last I've found a place that sells proper grainy fudge and not that awful smooth creamy stuff. The staff are really helpful and let you taste the different flavours (the ginger fudge is lovely!) and we were able to get some lovely souvenir boxes for gifts.

We visited this lovely fudge shop several times whilst in Tenby, to buy gifts for friends and souvenirs for ourselves. The choice of different fudges was good and all tasted delicious. The staff were very friendly and welcoming.

OK...so I have a bit of a sweet tooth, so naturally I called in and boy do I regret it!...Because now I can't stop going back!! The fudge really is delicious and the variety of flavours available is awesome! They even have a Vegan selection which is just as tasty, so there really is something for everyone. I can't recommend this place enough. There may be cheaper options in Tenby, but don't forget that you get what you pay for!

Walked past whilst they were making sea salt fudge and the smell dragged us into the shop. The only problem is which fudge to choose but you could do what we did and have one lump of several flavours.

Fabulous fudge and it is great to watch them making it in front of you and even though I eat it sparingly it never lasts very long

Roly started playing his trade in the West country, and we bumped into his fudge in Totnes last month whilst staying at the very good Royal Seven Stars hotel. We probably overdid our purchases on that occasion, buying different flavours to give to others as presents. Incredibly moorish and in large, mouth friendly blocks, we only bought what we could eat on our boat trip out on the way to Caldey to see the seals. Yum, yum!

This fudge is just how it should be, crumbly, buttery and really tasty! Its not cheap...but its a real treat and you will want to savour the taste.We bought for ourselves and as gifts...everyone loved it! Worth paying that little bit more for, its just gorgeous

I treated myself to some peanut 🥜 butter fudge and it was amazing melt in the mouth treat worth a little extra expense. It’s made in the shop and therefore not mass produced and really fresh.

Gorgeous crumbly fudge, just like home made. The vanilla flavour is perfect. Only criticism - you want to keep going back to buy more!!

The fudge shop of dreams.... Not only do you get to see them spread it in the window, this is the best fudge you'll ever try. The honeycomb fudge is divine.

We have eaten Roly's fudge on number of occasions in Cornwall so really please to see one in Tenby, staff friendly too.

Well worth a visit just to see the men who work there. I don't even like fudge but bought a packet !

This is a must for any visit to Tenby. I love fudge, and this is a total treat. The shop is spartan in decor, and you can watch the fudge being made in two big metal vats through the shop window. There are only a handful of flavours available, which all the more enforces its handmade value and antithesis to mass production of many of the touristy gift-shops' offerings.

Any place that is that confident about their product that they will have someone stand in a window making it for you immediately goes up in my estimation. A diabetes making sugary delight that left me wanting more, just save some pennies for a bigger wardrobe!

Kurz am Nachmittag noch die frischen warmen Fudge gekauft. Sehr fein, frisch und viele Geschmackssorten. Wird zum teil unmittelbar zubereitet.

We miss the bakery that used to be here but at least it's been replaced by another shop we like. The fudge is a bit pricy but grainy and delicious with interesting flavours - like home made fudge not plastic shop stuff. Always fun to watch it being made.

Fantastic fudge, so tasty! We had sea salt fudge and it was out of this world! Really friendly staff and helpful. Would highly recommend!

Popped in to pick up some fudge. I purchased a selection box 300g £6.95. Fudge is very good. The chocolate honeycomb they were making whilst we were there looked amazing also!

The best fudge I have ever had!I have picked up two bags - one gin and lemon and another one vanilla clotted cream and both of them are perfect!! Worth a visit if you are in Tenby!

Lovely recent addition to the Tenby tourist shops. Fudge is delicious, if a little overpriced! I was a little disappointed though, having been convinced by my sons to fork out £12 for three different flavour bags, not to be offered any to sample, but in fairness I accept that I didn’t ask either. Nice treat on a trip to Tenby if you don’t think too much about the price!!

Some unique flavours here and you can watch how it’s made. They do ready made bags and gifts but I’d recommend buying from the counter. Only bought a few pieces as I’d never been before, but really wish I’d bought more! Delicious!

Friendly staff, offered samples which was a great way of making me spend my money...they knew what they was doing as I was caught haha. The fudge was absolutely delicious and left me wanting more...good job for my waistline that we only went in there on the last day of our holidays.

Great fresh fudge. Can watch them making the fudge freshly in front of your eyes. All flavours taste delicious but Sea Salt was my favourite. Definitely worth a visit, 100% would recommend.

One not to be missed. Quality home made Fudge prepared as you are in the shop. Diabetics avoid smell alone will draw you into this shop. Superb staff and service

Friendly service FRESH made on site fudge and you can try before you buy too!!! Presented in nice bag too so a really nice gift to take home!

Very sweet and not as creamy as the stuff you can buy in Cornwall and Devon maybe it's the clotted cream that makes the difference, it is much cheaper though and they box it up very nicely.

Very friendly service, good variety of flavours. The fudge is delicious. Great to see it being made on the be premises.

Two smashing guys stirring cauldrons of liquid. Fabulous fudge flavours with tasters available too. A must for every visitor to Tenby

We went here because we saw them making the fudge in the window. The man who served us was very friendly and said we could try everything if we wanted to! We came away with our pockets considerably lighter - £4 for a mall bag - but it was handmade and delicious!!

Had to take something back for the children when we stayed in Tenby and I couldn’t have asked for anything better. After a little taste, we had a massive problem of which fudge flavour did we buy and would it make it home to the children or would we eat it during our return journey?! Needless to say we have to go back to buy something for the children .... fudge heaven, thank you!

Best tasting fudge I’ve tried! We brought butter scotch fudge. Freshly cooked definatley reccomend a visit if your a fudge lover!

it is a fantastic unique experience watching the lads make the fudge in front of you then buying it fresh to eat -any ingredients at your command -lovely.

Gorgeous melt in your mouth fudge available in various flavours. You can even watch them make it through the big window!

Lovely little shop with large glass window to watch the guysmaking the fudge in front of you :-). Good value and the gift boxes make great gifts. But most importantly the quality of the fudge was amazing. Great texture and flavour.

We have visited the shop twice this week to get our fix of fudge, it isn't the cheapest fudge but it is the best

Lovely to see fudge being made, and when you walk into the shop the smell is heavenly. A little expensive, but delicious!

Watched some fudge being freshly made went inside loads of flavours choose to go by money not weight so I only spent what I wanted save it getting expensive very clean nice staff would return and recommend

Nice to see some new shop's in tenby the fudge was nice but nothing special I thought it was overpriced at £4.25 for 7 pieces

i tried to resist as im on a diet but as a massive fudge lover i just couldnt resist the smell was amazing i stood at the window drooling watching the guy make it so i went in and stood ages trying to decide, i ended up getting a pick n mix bag cos i couldnt choose omg honestly this is the best fudge ive ever tasted and ive had some good stuff along the way!

Watch the making and experience the taste of what was the best fudge i've ever eaten. A word of warning though eat it quickly as it is fresh and it doesn't travel well. The chinks tend to all mold together after a few hours. Perhaps Roly's should come up with alternative packing format? However it is truly the "very best of handmade, crumbly fudge" ever!